{"id":1629,"date":"2021-02-05T15:37:34","date_gmt":"2021-02-05T06:37:34","guid":{"rendered":"https:\/\/www.data-be.at\/magazine\/?p=1629"},"modified":"2025-01-29T16:57:07","modified_gmt":"2025-01-29T07:57:07","slug":"ga-facebook-ad-effect-measurement","status":"publish","type":"post","link":"https:\/\/www.data-be.at\/magazine\/ga-facebook-ad-effect-measurement\/","title":{"rendered":"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067Facebook\u5e83\u544a\u3092\u8a08\u6e2c\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<p>\u4e3b\u8981SNS\u3068\u3057\u3066\u4e16\u754c\u7684\u306b\u6709\u540d\u306aFacebook\u3002\u56fd\u5185\u306e\u5229\u7528\u8005\u306f2600\u4e07\u4eba\u3092\u8d85\u3048\u3066\u3044\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002Facebook\u5e83\u544a\u306f\u5b9f\u540d\u5236\u5ea6\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u6d3b\u304b\u3057\u305f\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>\u5199\u771f\u3084\u52d5\u753b\u3092\u306f\u3058\u3081\u3001\u3055\u307e\u3056\u307e\u306a\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u8868\u73fe\u3067\u304d\u307e\u3059\u3002\u5e83\u544a\u3092\u914d\u4fe1\u3057\u305f\u5f8c\u306f\u3001\u305d\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3044\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5206\u6790\u7d50\u679c\u3092\u6d3b\u304b\u3059\u3053\u3068\u3067\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u3088\u3044\u5e83\u544a\u306e\u4f5c\u6210\u306b\u7d50\u3073\u3064\u304d\u307e\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u9ad8\u5ea6\u306a\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6709\u540d\u306aGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u3001Facebook\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4ee5\u5916\u306e\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3082\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>Facebook\u5e83\u544a\u306e\u52b9\u679c\u306fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u3067\u8a08\u6e2c\u3067\u304d\u308b\uff01<\/h2>\n<p>Facebook\u306e\u5e83\u544a\u304b\u3089\u6d41\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u77e5\u308b\u306b\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u5229\u7528\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u306e\u307e\u307e\u3067\u306f\u3069\u306e\u5e83\u544a\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u306e\u6d41\u5165\u306a\u306e\u304b\u5224\u5225\u304c\u3064\u304d\u307e\u305b\u3093\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306bFacebook\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165\u3060\u3068\u8a8d\u8b58\u3055\u305b\u308b\u624b\u9806\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u3068\u306f\uff1f<\/h3>\n<p><strong><span class=\"marker-thickYellow\">\u8a2d\u5b9a\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u7ba1\u7406\u753b\u9762\u3067\u884c\u3046\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/strong>Facebook\u5e83\u544a\u306b\u8a18\u8f09\u3059\u308bURL\u306b\u30ab\u30b9\u30bf\u30e0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u307e\u3059\u3002<strong>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u5224\u5225\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u5e83\u544a\u306b\u8cbc\u308bURL\u306b\u4ed8\u7b8b\u3092\u8cbc\u3063\u3066\u3042\u3052\u308b\u30a4\u30e1\u30fc\u30b8<\/strong>\u3067\u3059\u3002<\/p>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u5074\u3067\u4ed8\u7b8b\u306b\u66f8\u3044\u3066\u3042\u308b\u5185\u5bb9\u3092\u8aad\u307f\u8fbc\u307f\u3001\u3055\u307e\u3056\u307e\u306a\u5834\u6240\u3067\u305d\u306e\u7d50\u679c\u3092\u53cd\u6620\u3057\u3066\u52b9\u679c\u6e2c\u5b9a\u304c\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n<p class=\"icon-pushpin\"><strong>\u3000\u6d41\u5165\u5143\u30b5\u30a4\u30c8\u5225\u3067\u52b9\u679c\u6e2c\u5b9a\u304c\u3057\u305f\u3044<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-2006\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/02\/GA1-1024x398.jpg\" alt=\"GA\u53c2\u7167\u5143\u30e1\u30c7\u30a3\u30a2\" width=\"1024\" height=\"398\" \/><\/p>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u53c2\u7167\u5143\u3084\u30e1\u30c7\u30a3\u30a2\u306e\u7d44\u307f\u5408\u308f\u305b\u5225\u306e\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3057\u305f\u3044\u5834\u5408\u3001\u300c\u96c6\u5ba2\u300d\u30fc\u300c\u3059\u3079\u3066\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u300d\uff0d\u300c\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<p>\u53c2\u7167\u5143\u3068\u306f\u300c\u3069\u3093\u306a\u3068\u3053\u308d\u304b\u3089\u304d\u305f\u304b\u300d\u3001\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u300c\u3069\u3093\u306a\u7a2e\u985e\u304b\uff08\u691c\u7d22\u30fb\u30ea\u30f3\u30af\u30fb\u5e83\u544aetc\uff09\u300d\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong><span class=\"marker-thickYellow\">\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u3053\u306e\u53c2\u7167\u5143\u3068\u30e1\u30c7\u30a3\u30a2\u306b\u4efb\u610f\u306e\u540d\u524d\u3092\u3064\u3051\u3066\u533a\u5225\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/strong><\/p>\n<p class=\"icon-pushpin\"><strong>\u3000\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306b\u5206\u6790\u3057\u305f\u3044<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2008 size-large\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/02\/GA2-1024x445.jpg\" alt=\"GA\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u753b\u9762\" width=\"1024\" height=\"445\" \/><\/p>\n<p>Facebook\u5e83\u544a\u3092\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5225\u3084\u3055\u3089\u306b\u7d30\u304b\u304f\u533a\u5225\u3057\u3066\u5206\u6790\u3057\u305f\u3044\u30b1\u30fc\u30b9\u3082\u3088\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u3001\u300c\u96c6\u5ba2\u300d\uff0d\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\uff0d\u300c\u3059\u3079\u3066\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306e\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001<strong><span class=\"marker-thickYellow\">\u30c7\u30d5\u30a9\u30eb\u30c8\u306e\u72b6\u614b\u3067\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u4f55\u3082\u5165\u529b\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/span><\/strong>\u8d64\u67a0\u306e\u3088\u3046\u306b\u4efb\u610f\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u767b\u9332\u3059\u308b\u305f\u3081\u306b\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0a\u306e\u753b\u9762\u4ee5\u5916\u306b\u3082\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u3055\u307e\u3056\u307e\u306a\u89d2\u5ea6\u304b\u3089\u306e\u52b9\u679c\u6e2c\u5b9a\u304c\u884c\u3048\u307e\u3059\u3002<span class=\"marker-thickYellow\"><strong>Facebook\u5e83\u544a\u304b\u3089\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u6d41\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u7d30\u304b\u304f\u8abf\u67fb\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u306f\u5fc5\u305a\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/strong><\/span><\/p>\n<h3>Facebook\u5e83\u544a\u306e\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306e\u8a08\u6e2c\u65b9\u6cd5\u306f\u5927\u304d\u304f\u5206\u3051\u3066\uff12\u7a2e\u985e<\/h3>\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u306f\u4e3b\u306b2\u7a2e\u985e\u3042\u308a\u307e\u3059\u3002\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a18\u8ff0\u306b\u306f\u30eb\u30fc\u30eb\u304c\u3042\u308b\u306e\u3067\u3001\u305d\u3061\u3089\u306b\u5f93\u3048\u3070\u624b\u66f8\u304d\u3067\u3082\u4f5c\u6210\u53ef\u80fd\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u901a\u5e38\u306f\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u305f\u65b9\u304c\u6b63\u78ba\u3067\u7c21\u5358\u306a\u305f\u3081\u3001\u4eca\u56de\u306f\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u305f\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4>\u65b9\u6cd5\uff11\uff1aUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u306b\u3088\u308b\u8a08\u6e2c<\/h4>\n<p><strong><span class=\"marker-thickYellow\"><a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3URL\u30d3\u30eb\u30c0\u30fc<\/a>\u3068\u3044\u3046\u7121\u6599\u30b5\u30a4\u30c8\u306b\u5fc5\u8981\u60c5\u5831\u3092\u5165\u529b\u3057\u3001\u751f\u6210\u3055\u308c\u305f\u30d1\u30e9\u30e1\u30fc\u30bf\u3092Facebook\u5e83\u544a\u5185\u3067\u4f7f\u7528\u3057\u307e\u3059\u3002<\/span><\/strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3URL\u30d3\u30eb\u30c0\u30fc\u306f\u30b5\u30a4\u30c8\u306eURL\u306e\u5f8c\u308d\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u8ffd\u52a0\u3055\u308c\u305fURL\u3092\u81ea\u52d5\u3067\u751f\u6210\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<h4>\u65b9\u6cd5\uff12\uff1aURL\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u8a2d\u5b9a\u306b\u3088\u308b\u8a08\u6e2c<\/h4>\n<p>Facebook\u5e83\u544a\u306f\u3001\u53c2\u7167\u5143\u30fb\u30e1\u30c7\u30a3\u30a2\u306fFacebook\u3068\u5e83\u544a\u3067\u307b\u307c\u56fa\u5b9a\u3059\u308b\u30d1\u30bf\u30fc\u30f3\u304c\u591a\u3044\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u5e83\u544a\u5358\u4f4d\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u7d30\u304b\u304f\u5206\u304b\u308c\u308b\u5834\u5408\u306f\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u3060\u3068\u51e6\u7406\u304c\u7d50\u69cb\u5927\u5909\u3067\u3059\u3002<\/p>\n<p><strong><span class=\"marker-thickYellow\">Facebook\u306e\u5e83\u544a\u30de\u30cd\u30b8\u30e3\u30fc\u306b\u306f\u4e00\u5b9a\u306e\u30a8\u30ea\u30a2\u3092\u81ea\u52d5\u5316\u3059\u308bURL\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3068\u3044\u3046\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/strong>\u3053\u3061\u3089\u3092\u5229\u7528\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067Facebook\u5e83\u544a\u3092\u8a08\u6e2c\u3059\u308b2\u3064\u306e\u65b9\u6cd5\u306e\u30e1\u30ea\u30c3\u30c8\uff06\u30c7\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p><span style=\"font-weight: 400;\">2\u7a2e\u985e\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001<\/span>\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<tbody>\n<tr>\n<td style=\"width: 25.8463%;\"><\/td>\n<td style=\"width: 36.9078%; text-align: center;\"><strong>\u30e1\u30ea\u30c3\u30c8<\/strong><\/td>\n<td style=\"width: 37.2458%; text-align: center;\"><strong>\u30c7\u30e1\u30ea\u30c3\u30c8<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25.8463%;\"><span style=\"font-weight: 400;\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a<\/span><\/td>\n<td style=\"width: 36.9078%;\">\u30d1\u30e9\u30e1\u30fc\u30bf\u767a\u884c\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u7c21\u5358\u306b\u8a2d\u5b9a\u3067\u304d\u308b<\/td>\n<td style=\"width: 37.2458%;\">\u5927\u91cf\u306e\u5e83\u544a\u306b\u5bfe\u5fdc\u3059\u308b\u306b\u306f\u3001\u6642\u9593\u304c\u304b\u304b\u308b<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25.8463%;\"><span style=\"font-weight: 400;\">URL\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u8a2d\u5b9a<\/span><\/td>\n<td style=\"width: 36.9078%;\">\u3042\u308b\u7a0b\u5ea6\u81ea\u52d5\u3067\u5165\u529b\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3088\u308a\u624b\u9593\u304c\u304b\u304b\u3089\u306a\u3044<\/td>\n<td style=\"width: 37.2458%;\">\u4e00\u5ea6\u8a2d\u5b9a\u3059\u308b\u3068\u5f8c\u304b\u3089\u540d\u524d\u3092\u5909\u66f4\u3067\u304d\u306a\u3044<br \/>\n\u5909\u66f4\u3057\u305f\u3044\u5834\u5408\u306f\u4f5c\u308a\u76f4\u3057\u304c\u5fc5\u8981<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u300cUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u300d\u3068\u300c<span style=\"font-weight: 400;\">URL\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u300d\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u3055\u3089\u306b\u8a73\u3057\u304f\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u306b\u3088\u308b\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb<\/h2>\n<p>\u307e\u305a\u306f\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8ffd\u52a0\u3057\u305fURL\u3092\u767a\u884c\u3057\u3001Facebook\u5e83\u544a\u3067\u4f7f\u3046\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f<\/h3>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u3001<span class=\"word-link\" data-tooltip=\"word-link-919\">URL<\/span>\u306e\u5f8c\u306b?utm_source\uff5e\u306a\u3069\u3068\u66f8\u304b\u308c\u3066\u3044\u308b\u6587\u5b57\u3084\u8a18\u53f7\u306e\u3053\u3068\u3067\u3059\u3002<strong><span class=\"marker-thickYellow\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u300c\u30ab\u30b9\u30bf\u30e0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/strong><\/p>\n<p>\u3053\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u542b\u3093\u3060URL\u7d4c\u7531\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u8a2a\u554f\u3059\u308b\u3068\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u5074\u3067\u3069\u306e\u5a92\u4f53\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5e83\u544a\u304b\u3089\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u306e\u304b\u3092\u8a8d\u8b58\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u25bc UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e\u3068\u5185\u5bb9<\/strong><\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 280px;\" border=\"1\">\n<tbody>\n<tr style=\"height: 43px;\">\n<td style=\"width: 24.7343%; height: 43px; text-align: center;\"><strong>UTM\u30d1\u30e9\u30e1\u30fc\u30bf<\/strong><\/td>\n<td style=\"width: 14.6528%; height: 43px; text-align: center;\"><strong>\u7a2e\u985e<\/strong><\/td>\n<td style=\"width: 60.6128%; height: 43px; text-align: center;\"><strong>\u8a73\u7d30<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 24.7343%; height: 43px; text-align: center;\">utm_source<\/td>\n<td style=\"width: 14.6528%; height: 43px; text-align: center;\"><span style=\"color: #000000;\">\u5fc5\u9808<\/span><\/td>\n<td style=\"width: 60.6128%; height: 43px;\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u300c\u53c2\u7167\u5143\u300d\u306b\u8868\u793a\u3055\u308c\u308b<br \/>\nfacebook\u3001Yahoo\u3001Google\u3001Twitter\u306a\u3069<\/td>\n<\/tr>\n<tr style=\"height: 65px;\">\n<td style=\"width: 24.7343%; height: 65px; text-align: center;\">utm_medium<\/td>\n<td style=\"width: 14.6528%; height: 65px; text-align: center;\">\u5fc5\u9808<\/td>\n<td style=\"width: 60.6128%; height: 65px;\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u300c\u30e1\u30c7\u30a3\u30a2\u300d\u306b\u8868\u793a\u3055\u308c\u308b<br \/>\n\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306a\u3089\u3070\u3001cpc\u304bppc<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 24.7343%; height: 43px; text-align: center;\">utm_campaign<\/td>\n<td style=\"width: 14.6528%; height: 43px; text-align: center;\">\u5fc5\u9808<\/td>\n<td style=\"width: 60.6128%; height: 43px;\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u306a\u3069\u308f\u304b\u308a\u3084\u3059\u3044\u540d\u524d\u3092\u81ea\u7531\u306b\u8a2d\u5b9a\u53ef<br \/>\n\u4f8b\uff1awinter_sale2021\u3001summer_sale2021<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 24.7343%; height: 43px; text-align: center;\">utm_term<\/td>\n<td style=\"width: 14.6528%; height: 43px; text-align: center;\">\u4efb\u610f<\/td>\n<td style=\"width: 60.6128%; height: 43px;\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3002\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306a\u3069\u3092\u8a2d\u5b9a<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 24.7343%; height: 43px; text-align: center;\">utm_content<\/td>\n<td style=\"width: 14.6528%; height: 43px; text-align: center;\">\u4efb\u610f<\/td>\n<td style=\"width: 60.6128%; height: 43px;\">\u8907\u6570\u306e\u5e83\u544a\u306e\u533a\u5225\u3057\u305f\u3044\u5834\u5408\u306a\u3069\u3001\u5fc5\u8981\u306a\u3089\u3070\u8a2d\u5b9a\u3059\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4eca\u56de\u306f\u3001\u4f8b\u3068\u3057\u3066Facebook\u5e83\u544a\u306e2021\u5e74\u51ac\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bb\u30fc\u30eb\u306e\u30ea\u30f3\u30af\u3092\u4f5c\u3063\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"ep-box es-BpaperRight es-grid bgc-VPsky\"><strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eURL\uff1a<\/strong>https:\/\/www.data-be.at\/<\/div>\n<p>\u3053\u306eURL\u306e\u5f8c\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8ffd\u52a0\u3059\u308b\u3068<\/p>\n<div class=\"ep-box es-BpaperRight es-grid bgc-VPsky\">\n<p>utm_source\u306b\u300cfacebook\u300d\u3001utm_medium\u306b\u300ccpc\u300d\u3001utm_campaign\u306b\u300cwinter_sale2021\u300d\u3068\u6307\u5b9a\u3057\u305f\u5834\u5408<\/p>\n<p><span class=\"marker-thickYellow\"><strong>https:\/\/www.data-be.at\/?utm_source=facebook&amp;utm_medium=cpc&amp;utm_campaign=winter_sale2021<\/strong><\/span><\/p>\n<\/div>\n<p>\u5143\u306eURL\uff0b\uff1f\u306b\u7d9a\u3051\u3066\u30d1\u30e9\u30e1\u30fc\u30bf\uff1d\u8a2d\u5b9a\u3057\u305f\u540d\u524d\u3092\u9806\u756a\u306b\uff06\u3067\u7e4b\u3044\u3067\u3044\u3051\u3070OK\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u624b\u66f8\u304d\u3067\u306f\u624b\u9593\u304c\u304b\u304b\u308b\u4e0a\u3001\u30df\u30b9\u3082\u8d77\u3053\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3URL\u30d3\u30eb\u30c0\u30fc\u3092\u5229\u7528\u3059\u308c\u3070\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304d\u306eURL\u306e\u751f\u6210\u3082\u7c21\u5358\u3067\u3059\u3002\u3053\u3061\u3089\u306e\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u3010\u624b\u9806\u2460\u3011\u30ad\u30e3\u30f3\u30da\u30fc\u30f3URL\u30d3\u30eb\u30c0\u30fc\u306b\u5fc5\u8981\u9805\u76ee\u3092\u5165\u529b\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1957\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/02\/1a11baed0a3bac69642e552ce79ddb6f.png\" alt=\"\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d3\u30eb\u30c0\u30fc\u5165\u529b\u4f8b\" width=\"870\" height=\"850\" \/><\/p>\n<p><a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3URL\u30d3\u30eb\u30c0\u30fc<\/a>\u3092\u958b\u304d\u3001\u4e0a\u8a18\u306e\u4f8b\u306b\u306a\u3089\u3063\u3066\u8d64\u67a0\u90e8\u5206\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/p>\n<p>\u8d64\u3044\uff0a\u304c\u3064\u3044\u3066\u3044\u308b\u3068\u3053\u308d\u304c\u5fc5\u9808\u9805\u76ee\u3067\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3URL\u30d3\u30eb\u30c0\u30fc\u306e\u9805\u76ee\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5bfe\u5fdc\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<p><strong>\u25bc \u30ad\u30e3\u30f3\u30da\u30fc\u30f3URL\u30d3\u30eb\u30c0\u30fc\u3068UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5bfe\u5fdc\u4e00\u89a7<\/strong><\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 215px;\" border=\"1\">\n<tbody>\n<tr style=\"height: 43px;\">\n<td style=\"width: 33.3333%; height: 43px; text-align: center;\"><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3URL\u30d3\u30eb\u30c0\u30fc\u9805\u76ee<\/strong><\/td>\n<td style=\"width: 33.3333%; height: 43px; text-align: center;\"><strong>UTM\u30d1\u30e9\u30e1\u30fc\u30bf<\/strong><\/td>\n<td style=\"width: 33.3333%; height: 43px; text-align: center;\"><strong>\u8a18\u5165\u4f8b<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 33.3333%; height: 43px; text-align: center;\">Website URL<\/td>\n<td style=\"width: 33.3333%; height: 43px; text-align: center;\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eURL<\/td>\n<td style=\"width: 33.3333%; height: 43px;\">https:\/\/www.data-be.at\/<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 33.3333%; height: 43px; text-align: center;\">Campaign Source<\/td>\n<td style=\"width: 33.3333%; height: 43px; text-align: center;\">utm_source\u3000\uff08\u53c2\u7167\u5143\uff09<\/td>\n<td style=\"width: 33.3333%; height: 43px;\">facebook<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 33.3333%; height: 43px; text-align: center;\">Campaign Medium<\/td>\n<td style=\"width: 33.3333%; height: 43px; text-align: center;\">utm_medium\uff08\u30e1\u30c7\u30a3\u30a2\uff09<\/td>\n<td style=\"width: 33.3333%; height: 43px;\">cpc<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 33.3333%; height: 43px; text-align: center;\">Campaign Name<\/td>\n<td style=\"width: 33.3333%; height: 43px; text-align: center;\">utm_campaign\uff08\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\uff09<\/td>\n<td style=\"width: 33.3333%; height: 43px;\">winter_sale2021<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u9752\u67a0\u5185\u306b\u81ea\u52d5\u3067UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304d\u306eURL\u304c\u751f\u6210\u3055\u308c\u308b\u306e\u3067\u3001\u30b3\u30d4\u30fc\u3057\u3066Facebook\u5e83\u544a\u3067\u4f7f\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u3061\u3089\u306fFacebook\u4ee5\u5916\uff08twitter\u30fb\u30e1\u30eb\u30de\u30ac\u306a\u3069\uff09\u4ed6\u306e\u5a92\u4f53\u3067\u3082\u5229\u7528\u3067\u304d\u308b\u30dd\u30d4\u30e5\u30e9\u30fc\u306a\u65b9\u6cd5\u3067\u3059\u306e\u3067\u3001\u899a\u3048\u3066\u304a\u3044\u3066\u640d\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3>\u3010\u624b\u9806\u2461\u3011Facebook\u306e\u5e83\u544a\u30de\u30cd\u30fc\u30b8\u30e3\u3092\u958b\u304f<\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-1962 aligncenter\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/02\/29097e6ad5c09afccdea3d5609328903.png\" alt=\"\u5e83\u544a\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u753b\u9762\" width=\"347\" height=\"695\" \/><\/p>\n<p>Facebook\u306e\u5e83\u544a\u30de\u30cd\u30fc\u30b8\u30e3\u3092\u958b\u304d\u307e\u3059\u3002\u56f3\u306e\u8d64\u67a0\u306e\u7b87\u6240\u304c\u5165\u529b\u7b87\u6240\u3067\u3059\u3002<\/p>\n<p>\u4e0a\u306e\u300c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eURL\u300d\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3URL\u30d3\u30eb\u30c0\u30fc\u3067\u4f5c\u3063\u305fURL\u3092\u305d\u306e\u307e\u307e\u8cbc\u308a\u4ed8\u3051\u3066\u3082OK\u3002\u901a\u5e38\u3067\u306f\u3001\u4e0a\u3068\u4e0b\u306b\u5206\u3051\u3066\u5165\u529b\u3059\u308b\u30b1\u30fc\u30b9\u306e\u65b9\u304c\u4e3b\u6d41\u3067\u3059\u3002<\/p>\n<h3>\u3010\u624b\u9806\u2462\u3011\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eURL\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8cbc\u308a\u4ed8\u3051\u308b<\/h3>\n<p>URL\u3092\u5206\u3051\u308b\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5165\u529b\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1963 aligncenter\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/02\/e13f674b6deaf66338d2e3238f81cc93.png\" alt=\"URL\u8a18\u5165\u4f8b\" width=\"429\" height=\"102\" \/><\/p>\n<p>\u300c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eURL\u300d\u306b\u306fURL\u306e\u307f\u3092\u8cbc\u308a\u4ed8\u3051\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1966 aligncenter\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/02\/43e0b4a4c07f88f0956eff521f5eacac.png\" alt=\"URL\u30d1\u30e9\u30e1\u30fc\u30bf\u5165\u529b\u4f8b\" width=\"421\" height=\"116\" \/><\/p>\n<p>\u300cURL\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306b\u306f\u3001utm_\u4ee5\u964d\u3092\u8cbc\u308a\u4ed8\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>URL\u3092\u5206\u3051\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u500b\u4eba\u306e\u597d\u307f\u306b\u3088\u308a\u307e\u3059\u3002\u3068\u306f\u3044\u3048\u3001<span class=\"marker-thickYellow\"><strong>\u30d1\u30e9\u30e1\u30fc\u30bf\u90e8\u5206\u306f\u5206\u3051\u3066\u304a\u3044\u305f\u65b9\u304c\u898b\u3084\u3059\u304f\u3001\u7ba1\u7406\u3082\u3057\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002<\/strong><\/span>\u5f8c\u306b\u306a\u3063\u3066URL\u306e\u5909\u66f4\u306a\u3069\u304c\u3042\u3063\u305f\u5834\u5408\u306a\u3069\u3082\u6271\u3044\u3084\u3059\u304f\u3001\u305d\u306e\u969b\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8aa4\u3063\u3066\u6d88\u3057\u3066\u3057\u307e\u3046\u30ea\u30b9\u30af\u3082\u907f\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u6642\u306e\u6ce8\u610f\u70b9<\/h3>\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3URL\u30d3\u30eb\u30c0\u30fc\u3092\u4f7f\u7528\u3059\u308c\u3070\u3001\u8a2d\u5b9a\u81ea\u4f53\u306f\u96e3\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u305f\u3060\u3057\u3001\u524d\u8ff0\u3057\u305f\u3068\u304a\u308a\u624b\u52d5\u3067\u8a2d\u5b9a\u3059\u308b\u306e\u306f\u304a\u3059\u3059\u3081\u3067\u304d\u307e\u305b\u3093\u3002<strong><span class=\"marker-thickYellow\">\u3072\u3068\u3064\u3067\u3082\u8a2d\u5b9a\u30df\u30b9\u304c\u3042\u308c\u3070\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u6b63\u3057\u304f\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u306e\u3067\u3001\u8a2d\u5b9a\u306f\u614e\u91cd\u306b\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/span><\/strong><\/p>\n<p>\u307e\u305f\u3001<span class=\"marker-thickYellow\"><strong>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u4f7f\u7528\u3059\u308b\u6587\u5b57\u306b\u65e5\u672c\u8a9e\u3092\u4f7f\u3046\u306e\u306f\u3084\u3081\u307e\u3057\u3087\u3046\u3002<\/strong><\/span>\u6587\u5b57\u5316\u3051\u3057\u305f\u308a\u306a\u3069\u8a08\u6e2c\u30a8\u30e9\u30fc\u306e\u539f\u56e0\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002\u534a\u89d2\u82f1\u6570\u5b57\u3084\u30cf\u30a4\u30d5\u30f3\u30fb\u30a2\u30f3\u30c0\u30fc\u30d0\u30fc\u306a\u3069\u3092\u4f7f\u3063\u305f\u30b7\u30f3\u30d7\u30eb\u306a\u540d\u524d\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>URL\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u8a2d\u5b9a\u306b\u3088\u308b\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb<\/h2>\n<p>\u6b21\u306f\u3001Facebook\u5e83\u544a\u7279\u6709\u306e\u6a5f\u80fd\u3067\u3042\u308b\u3001URL\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u4f7f\u3063\u3066\u3055\u3089\u306b\u7d20\u65e9\u304f\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>URL\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3068\u306f\uff1f<\/h3>\n<p>\u3055\u304d\u307b\u3069\u306f\u3001\u6c4e\u7528\u6027\u306e\u3042\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3URL\u30d3\u30eb\u30c0\u30fc\u4f7f\u7528\u3057\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u5e83\u544a\u306e\u6570\u304c\u591a\u3044\u5834\u5408\u3001\u305d\u306e\u90fd\u5ea6\u4e00\u9023\u306e\u4f5c\u696d\u3092\u3059\u308b\u306e\u306f\u304b\u306a\u308a\u306e\u624b\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002<strong><span class=\"marker-thickYellow\">URL\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001\u5e83\u544a\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u304d\u306b\u5165\u529b\u3057\u305f\u60c5\u5831\u3092\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5024\u306b\u81ea\u52d5\u3067\u53cd\u6620\u3057\u3066\u304f\u308c\u308b\u6a5f\u80fd\u3067\u3059\u3002<\/span><\/strong><\/p>\n<p>URL\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001Facebook\u306e\u5e83\u544a\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u5185\u3067\u8a2d\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u65b0\u898f\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u4e0b\u66f8\u304d\u4fdd\u5b58\u306e\u72b6\u614b\u3067\u307e\u3060\u516c\u958b\u3057\u3066\u3044\u306a\u3044\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u4f7f\u7528\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><strong>\u25bc URL\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u53cd\u6620\u3067\u304d\u308b\u540d\u524d\u4e00\u89a7<\/strong><\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 383px;\" border=\"1\">\n<tbody>\n<tr style=\"height: 43px;\">\n<td style=\"width: 50%; height: 43px; text-align: center;\"><strong>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc<\/strong><\/td>\n<td style=\"width: 50%; height: 43px; text-align: center;\"><strong>\u81ea\u52d5\u5165\u529b\u3059\u308b\u540d\u524d<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 50%; height: 39px; text-align: center;\">{{campaign.id}}<\/td>\n<td style=\"width: 50%; height: 39px; text-align: center;\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 50%; height: 43px; text-align: center;\">{{adset.id}}<\/td>\n<td style=\"width: 50%; height: 43px; text-align: center;\">\u5e83\u544a\u30bb\u30c3\u30c8ID<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 50%; height: 43px; text-align: center;\">{{ad.id}}<\/td>\n<td style=\"width: 50%; height: 43px; text-align: center;\">\u5e83\u544aID<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 50%; height: 43px; text-align: center;\">{{campaign.name}}<\/td>\n<td style=\"width: 50%; height: 43px; text-align: center;\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 50%; height: 43px; text-align: center;\">{{adset.name}}<\/td>\n<td style=\"width: 50%; height: 43px; text-align: center;\">\u5e83\u544a\u30bb\u30c3\u30c8\u540d<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 50%; height: 43px; text-align: center;\">{{ad.name}}<\/td>\n<td style=\"width: 50%; height: 43px; text-align: center;\">\u5e83\u544a\u540d<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 50%; height: 43px; text-align: center;\">{{placement}}<\/td>\n<td style=\"width: 50%; height: 43px; text-align: center;\">\u914d\u7f6e<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 50%; height: 43px; text-align: center;\">{{site_source_name}}<\/td>\n<td style=\"width: 50%; height: 43px; text-align: center;\">\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u540d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Facebook\u5e83\u544a\u306e\u5834\u5408\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5e83\u544a\u3054\u3068\u306b\u5909\u66f4\u3057\u3066\u3044\u304f\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u4f8b\u3068\u3057\u3066\u3001Facebook\u5e83\u544a\u306e2021\u5e74\u51ac\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bb\u30fc\u30eb\u306eaaa\u3068\u3044\u3046\u5e83\u544a\u30bb\u30c3\u30c8\u306eURL\u3092\u751f\u6210\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"ep-box es-BpaperRight es-grid bgc-VPsky\"><strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eURL\uff1a<\/strong>https:\/\/www.data-be.at\/<\/div>\n<p>URL\u306f\u5148\u307b\u3069\u3068\u540c\u3058\u3067\u3059\u3002<\/p>\n<div class=\"ep-box es-BpaperRight es-grid bgc-VPsky\">\n<p>utm_source\u306b\u300cfacebook\u300d\u3001utm_medium\u306b\u300ccpc\u300d\u3001utm_campaign\u306b\u300cwinter_sale2021\u300d\u3001\u3055\u3089\u306butm_content\u300caaa\u300d\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-thickYellow\"><strong>https:\/\/www.data-be.at\/?utm_source=facebook&amp;utm_medium=cpc&amp;utm_campaign=winter_sale2021&amp;utm_content=aaa<\/strong><\/span><\/p>\n<\/div>\n<p>\u3053\u306eURL\u306e\u300cwinter_sale2021\u300d\u3068\u300caaa\u300d\u90e8\u5206\u3092\u53ef\u5909\u3068\u3057\u3066\u3001\u81ea\u52d5\u7684\u306b\u5165\u529b\u3057\u3066\u304f\u308c\u308b\u8a2d\u5b9a\u3092\u884c\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>\u3010\u624b\u9806\u2460\u3011\u5e83\u544a\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3067URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-1976 aligncenter\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/02\/887dbb556ff2200de8154b0bdceb0668.png\" alt=\"URL\u30d1\u30e9\u30e1\u30fc\u30bf\u4f5c\u6210\" width=\"425\" height=\"111\" \/><\/p>\n<p>Facebook\u306e\u5e83\u544a\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u958b\u304d\u3001\u65b0\u898f\u3067\u4f5c\u6210\u3059\u308b\u304b\u3001\u4e0b\u66f8\u304d\u4fdd\u5b58\u3057\u3066\u3044\u308b\u5e83\u544a\u306eURL\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u8868\u793a\u3057\u307e\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eURL\u306f\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u3010\u624b\u9806\u2462\u3011\u3092\u53c2\u8003\u306b\u5165\u529b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>URL\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306f\u76f4\u63a5\u5165\u529b\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u304c\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u540c\u69d8\u306b\u304a\u3059\u3059\u3081\u3067\u304d\u307e\u305b\u3093\u3002<strong>\u300cURL\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u51fa\u6765\u308b\u9650\u308a\u624b\u52d5\u5165\u529b\u3059\u308b\u7b87\u6240\u306f\u6e1b\u3089\u3059\u3088\u3046\u306b\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/strong><\/p>\n<h3>\u3010\u624b\u9806\u2461\u3011\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u9078\u629e\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-1977 aligncenter\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/02\/6502f9f71824c67905679d147e3aa00a.png\" alt=\"URL\u30d1\u30e9\u30e1\u30fc\u30bf\u9078\u629e\" width=\"606\" height=\"741\" \/><\/p>\n<p>\u300cURL\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u4f5c\u6210\u300d\u304c\u8868\u793a\u3055\u308c\u305f\u3089\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bd\u30fc\u30b9\u306b\u300cfacebook\u300d\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30e1\u30c7\u30a3\u30a2\u306b\u300ccpc\u300d\u3068\u5165\u529b\u3057\u307e\u3059\u3002<\/p>\n<p>\u5165\u529b\u6b04\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306e\u30ea\u30b9\u30c8\u304c\u51fa\u308b\u306e\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u306f\u300c{{campaign.name}}\u300d\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u300c{{ad.name}}\u300d\u3092\u9078\u3079\u3070OK\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1979 aligncenter\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/02\/f22d50605688a0a0bb7d5427769378fc.png\" alt=\"\u8a2d\u5b9a\u5b8c\u4e86\u753b\u9762\" width=\"589\" height=\"753\" \/><\/p>\n<p>\u3059\u3079\u3066\u306e\u5165\u529b\u304c\u5b8c\u4e86\u3059\u308b\u3068\u4e0a\u8a18\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u3010\u624b\u9806\u2462\u3011\u8a2d\u5b9a\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-1981 aligncenter\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/02\/6698bc54723ba12f77b0c2b1940a637f.png\" alt=\"\u8a2d\u5b9a\u5b8c\u4e86\u753b\u9762\" width=\"429\" height=\"254\" \/><\/p>\n<p>\u300cURL\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u4f5c\u6210\u300d\u3067\u8a2d\u5b9a\u3057\u305f\u5185\u5bb9\u304c\u5165\u529b\u3055\u308c\u307e\u3057\u305f\u3002\u6b21\u306b\u65b0\u898f\u306e\u5e83\u544a\u3092\u4f5c\u308b\u969b\u306f\u3001\u3053\u306eURL\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u30b3\u30d4\u30fc\u3057\u3066\u8cbc\u308a\u4ed8\u3051\u308b\u3060\u3051\u3067\u3088\u3044\u306e\u3067\u3001\u3055\u3089\u306b\u52b9\u7387\u304c\u3042\u304c\u308a\u307e\u3059\u3002<\/p>\n<div class=\"ep-box es-BpaperRight es-grid bgc-VPsky\"><strong>URL\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\uff1a<\/strong><br \/>\nutm_source=facebook&amp;utm_medium=cpc&amp;utm_campaign=<span class=\"marker-thickYellow\"><strong>{{campaign.name}}<\/strong><\/span>&amp;utm_content=<span class=\"marker-thickYellow\"><strong>{{ad.name}}<\/strong><\/span><\/div>\n<h3>URL\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u8a2d\u5b9a\u6642\u306e\u6ce8\u610f\u70b9<\/h3>\n<p>\u4e00\u5ea6\u8a2d\u5b9a\u3057\u3066\u3057\u307e\u3048\u3070\u4fbf\u5229\u306aURL\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3067\u3059\u304c\u3001\u5fc5\u305a\u899a\u3048\u3066\u304a\u3044\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u6ce8\u610f\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<strong><span class=\"marker-thickYellow\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u30fb\u5e83\u544a\u30bb\u30c3\u30c8\u540d\u30fb\u5e83\u544a\u540d\u306a\u3069\u306e\u540d\u524d\u95a2\u9023\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306f\u3001\u5e83\u544a\u306e\u516c\u958b\u6642\u306b\u4fdd\u5b58\u3055\u308c\u307e\u3059\u3002<\/span><\/strong>URL\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306f\u3001\u3053\u306e\u516c\u958b\u6642\u306e\u540d\u524d\u3092\u5e38\u306b\u8fd4\u3057\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001<strong>\u516c\u958b\u5f8c\u306b\u5909\u66f4\u3057\u305f\u5834\u5408\u3067\u3082\u3001URL\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306e\u540d\u524d\u306f\u5909\u66f4\u3055\u308c\u306a\u3044\u306e\u3067\u6c17\u3092\u3064\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/strong>\u3082\u3057\u3001\u3069\u3046\u3057\u3066\u5909\u66f4\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u65b0\u305f\u306b\u4f5c\u308a\u76f4\u3059\u3057\u304b\u5909\u66f4\u65b9\u6cd5\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u8a08\u6e2c\u3059\u308b\u3068\u304d\u3082\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u304c\u9014\u4e2d\u3067\u5909\u66f4\u306b\u306a\u308b\u3068\u52b9\u679c\u6e2c\u5b9a\u306e\u5024\u304c\u307e\u3068\u307e\u3089\u305a\u3001\u6b63\u78ba\u306b\u6e2c\u5b9a\u3057\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u70b9\u3092\u8e0f\u307e\u3048\u3066\u3001\u5f8c\u306b\u306a\u3063\u3066\u5909\u66f4\u3059\u308b\u3053\u3068\u304c\u306a\u3044\u3088\u3046\u306a\u547d\u540d\u898f\u5247\u3092\u3057\u3063\u304b\u308a\u8003\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u3053\u3061\u3089\u3082\u65e5\u672c\u8a9e\u3067\u306f\u306a\u304f\u534a\u89d2\u82f1\u6570\u5b57\u3092\u4f7f\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3088\u308a\u52b9\u7387\u7684\u306bFacebook\u5e83\u544a\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b<\/h2>\n<p>\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306f\u3001\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u7279\u5316\u3057\u305f\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u308b\u3068\u3053\u308d\u304c\u7279\u5fb4\u3067\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u5e83\u544a\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001SEO\u306a\u3069\u3082\u542b\u3081\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u3092\u7dcf\u5408\u7684\u306b\u884c\u3048\u308b\u30c4\u30fc\u30eb\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3067\u5b9f\u73fe\u3067\u304d\u308b3\u3064\u306e\u3053\u3068<\/h3>\n<p>\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3082\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306b\u3088\u3063\u3066\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306a\u3069\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u6bd4\u3079\u3066\u3001\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u304c\u512a\u308c\u3066\u3044\u308b\u7279\u5fb4\u30923\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4>\uff11\uff1a\u5e83\u544a\u306e\u7ba1\u7406\u306b\u7279\u5316\u3057\u305f\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u308b<\/h4>\n<p><strong><span class=\"marker-thickYellow\">\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306f\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u306b\u6bd4\u3079\u3066\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306b\u7279\u5316\u3057\u3066\u3044\u308b\u5206\u3001\u3088\u308a\u8a73\u7d30\u306b\u5e83\u544a\u306e\u52b9\u679c\u691c\u8a3c\u3092\u884c\u3048\u307e\u3059\u3002<\/span><\/strong>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u306f\u5fc5\u8981\u3060\u3063\u305f\u4e0b\u6e96\u5099\u3092\u3059\u308b\u3053\u3068\u3082\u306a\u304f\u3001\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u304c\u3067\u304d\u308b\u3068\u3053\u308d\u3082\u30dd\u30a4\u30f3\u30c8\u3002\u4f5c\u696d\u5de5\u7a0b\u3092\u6e1b\u3089\u3057\u3066\u696d\u52d9\u52b9\u7387\u306e\u30a2\u30c3\u30d7\u306b\u3082\u8ca2\u732e\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u5e83\u544a\u3092\u4f7f\u3063\u305f\u96c6\u5ba2\u306e\u90e8\u5206\u306b\u7279\u5316\u3057\u3066\u3044\u308b\u306e\u3067\u3001<strong>\u8907\u6570\u306e\u5e83\u544a\u5a92\u4f53\u3092\u4fef\u77b0\u3057\u3066\u5e83\u544a\u52b9\u679c\u306e\u5168\u4f53\u50cf\u304c\u3064\u304b\u307f\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/strong>\u5e83\u544a\u306b\u5bfe\u3059\u308b\u6295\u8cc7\u3082\u3088\u308a\u7406\u89e3\u3057\u3084\u3059\u304f\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u3042\u308b\u5e83\u544a\u3092\u898b\u3064\u3051\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4>\uff12\uff1a\u4e00\u304b\u6240\u3067\u3059\u3079\u3066\u306e\u5e83\u544a\u3092\u7ba1\u7406\u3067\u304d\u308b<\/h4>\n<p>\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3067\u306f\u3001\u3072\u3068\u3064\u306e\u753b\u9762\u3067\u306e\u5e83\u544a\u7ba1\u7406\u304c\u53ef\u80fd\u3067\u3059\u3002<strong><span class=\"marker-thickYellow\">Facebook\u5e83\u544a\u306e\u4ed6\u306b\u3082\u3055\u307e\u3056\u307e\u306a\u5e83\u544a\u3092\u51fa\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u308c\u305e\u308c\u306e\u7ba1\u7406\u753b\u9762\u3092\u958b\u3044\u3066\u5225\u3005\u306b\u7ba1\u7406\u3059\u308b\u5fc5\u8981\u304c\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/strong><\/p>\n<p>\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u7ba1\u7406\u3084\u904b\u7528\u306e\u52b9\u7387\u304c\u4e0a\u304c\u308b\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001\u30e6\u30fc\u30b6\u30fc\u5358\u4f4d\u3067\u8907\u6570\u306e\u5e83\u544a\u3078\u306e\u63a5\u89e6\u72b6\u6cc1\u306a\u3069\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u306b\u3002\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u308b\u30c4\u30fc\u30eb\u3082\u591a\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u307e\u3067\u306e\u5e83\u544a\u3054\u3068\u306e\u8ca2\u732e\u5ea6\u3092\u56f3\u308c\u307e\u3059\u3002<\/p>\n<h4>\uff13\uff1a\u4ed6\u5a92\u4f53\u306e\u5e83\u544a\u540c\u58eb\u3067\u6bd4\u8f03\u30fb\u5206\u6790\u304c\u3067\u304d\u308b<\/h4>\n<p>Web\u5e83\u544a\u306f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3001SNS\u5e83\u544a\u306a\u3069\u7a2e\u985e\u304c\u8c4a\u5bcc\u3067\u3059\u3002<strong><span class=\"marker-thickYellow\">\u3053\u308c\u3089\u306e\u7a2e\u985e\u3084\u5a92\u4f53\u3092\u307e\u305f\u3044\u3067\u6bd4\u8f03\u3057\u3066\u5206\u6790\u3067\u304d\u308b\u306e\u3082\u3001\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306e\u3072\u3068\u3064\u3068\u8a00\u3048\u307e\u3059\u3002<\/span><\/strong><\/p>\n<p>\u5a92\u4f53\u3054\u3068\u306b\u30d0\u30e9\u30d0\u30e9\u306a\u6307\u6a19\u3092\u7d71\u4e00\u3057\u3066\u304f\u308c\u308b\u30c4\u30fc\u30eb\u306a\u3089\u3001\u5e83\u544a\u5168\u4f53\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3082\u628a\u63e1\u3082\u7c21\u5358\u3067\u3059\u3002\u307e\u305f\u3001\u307b\u3068\u3093\u3069\u306e\u30c4\u30fc\u30eb\u306f\u30b0\u30e9\u30d5\u306b\u3088\u308b\u53ef\u8996\u5316\u3084\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u308b\u306e\u3067\u3001\u64cd\u4f5c\u304c\u82e6\u624b\u306a\u4eba\u3067\u3082\u6bd4\u8f03\u7684\u7c21\u5358\u306b\u5206\u6790\u3092\u3059\u3059\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>Facebook\u5e83\u544a\u306e\u52b9\u679c\u3092\u53ef\u8996\u5316\u3059\u308b\u30aa\u30b9\u30b9\u30e1\u306e\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb<\/h2>\n<p>Facebook\u5e83\u544a\u306e\u52b9\u679c\u3092\u53ef\u8996\u5316\u3059\u308b\u30aa\u30b9\u30b9\u30e1\u306e\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>Databeat<\/h3>\n<p><a href=\"https:\/\/www.data-be.at\/?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=screenshot&amp;utm_content=top\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-19651\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2024\/11\/4b1f6b066f72daec0a0a60240f584b16-768x434.png\" alt=\"Databeat\" width=\"1024\" height=\"661\" \/><\/a><\/p>\n<p>Databeat\u306f\u3001\u30a2\u30b8\u30c8\u682a\u5f0f\u4f1a\u793e\u304c\u958b\u767a\u30fb\u63d0\u4f9b\u3059\u308b\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30c7\u30fc\u30bf\u6d3b\u7528\u3092\u30e1\u30a4\u30f3\u3068\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308b\u3001\u30c7\u30fc\u30bf\u30fb\u30c9\u30ea\u30d6\u30f3\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u305f\u3081\u306e\u4fbf\u5229\u306a\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002<strong><span class=\"marker-thickYellow\">\u30c7\u30fc\u30bf\u306e\u62bd\u51fa\u30fb\u66f4\u65b0\u30fb\u96c6\u8a08\u30fb\u53ef\u8996\u5316\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u3044\u3064\u3067\u3082\u5fc5\u8981\u306a\u3068\u304d\u306b\u62c5\u5f53\u8005\u304c\u30c7\u30fc\u30bf\u3092\u81ea\u7531\u306b\u6271\u3048\u308b\u74b0\u5883\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/strong><\/p>\n<p>Databeat\u306e\u4e3b\u306a\u7279\u5fb4\u30923\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4>\u3010\u7279\u5fb4\u2460\u3011\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u53ef\u80fd<\/h4>\n<p><strong><span class=\"marker-thickYellow\">Databeat\u306f\u3001Google\u5e83\u544a\u3084Yahoo!\u5e83\u544a\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u8907\u6570\u306e\u5e83\u544a\u5a92\u4f53\u306e\u30c7\u30fc\u30bf\u3092\u4e00\u7b87\u6240\u306b\u307e\u3068\u3081\u3066\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002<\/span><\/strong>API\u306a\u3069\u3092\u5229\u7528\u3057\u3066\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u30fb\u84c4\u7a4d\u306f\u81ea\u52d5\u3067\u884c\u3044\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306f\u5e38\u306b\u6700\u65b0\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u4fdd\u5b58\u3059\u308b\u306e\u3067\u3001\u30c7\u30fc\u30bf\u66f4\u65b0\u306e\u305f\u3081\u306b\u7ba1\u7406\u753b\u9762\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u624b\u9593\u3082\u304b\u304b\u308a\u307e\u305b\u3093\u3002<\/p>\n<h4>\u3010\u7279\u5fb4\u2461\u3011\u53ce\u96c6\u30c7\u30fc\u30bf\u3092\u591a\u89d2\u7684\u306b\u5229\u7528\u3067\u304d\u308b<\/h4>\n<p><strong><span class=\"marker-thickYellow\">Databeat\u3067\u4fdd\u5b58\u3057\u3066\u3044\u308b\u30c7\u30fc\u30bf\u306f\u3001Excel\u3084Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3001BI\u30c4\u30fc\u30eb\uff08Looker Studio\u30fbTableau\uff09\u3078\u51fa\u529b\u304c\u53ef\u80fd\u3002<\/span><\/strong>\u81ea\u793e\u3067\u4f7f\u7528\u3057\u3066\u3044\u308b\u99b4\u67d3\u307f\u306e\u3042\u308b\u30c4\u30fc\u30eb\u3067\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3055\u3089\u306b\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u5e45\u304c\u5e83\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>Looker Studio\u3084Tableau\u306b\u51fa\u529b\u3059\u308c\u3070\u3001\u9ad8\u5ea6\u306a\u884c\u52d5\u5206\u6790\u304b\u3089\u30b0\u30e9\u30d5\u30a3\u30ab\u30eb\u306a\u30ec\u30dd\u30fc\u30c8\u306e\u4f5c\u6210\u30fb\u914d\u4fe1\u307e\u3067\u884c\u3048\u307e\u3059\u3002<\/p>\n<p>Databeat\u306f\u30ec\u30dd\u30fc\u30c8\u306e\u81ea\u52d5\u5316\u6a5f\u80fd\u3082\u642d\u8f09\u3002\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u306b\u6163\u308c\u3066\u3044\u306a\u304f\u3066\u3082BI\u30c4\u30fc\u30eb\u3067\u5e83\u544a\u5206\u6790\u30ec\u30dd\u30fc\u30c8\u3092\u7c21\u5358\u306b\u5171\u6709\u3067\u304d\u3001\u4f5c\u696d\u6642\u9593\u306e\u77ed\u7e2e\u304c\u76ee\u6307\u305b\u307e\u3059\u3002<\/p>\n<h4>\u3010\u7279\u5fb4\u2462\u3011\u7570\u306a\u308b\u6307\u6a19\u3092\u7d71\u4e00\u53ef\u80fd<\/h4>\n<p><strong><span class=\"marker-thickYellow\">Databeat\u306f\u3001\u5e83\u544a\u5a92\u4f53\u5225\u306b\u7570\u306a\u308b\u6307\u6a19\u3092\u540c\u3058\u30ec\u30d9\u30eb\u306e\u6307\u6a19\u306b\u7d71\u4e00\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3002<\/span><\/strong>\u3053\u308c\u306b\u3088\u308a\u4ed6\u5a92\u4f53\u540c\u58eb\u306e\u5e83\u544a\u306e\u6bd4\u8f03\u3084\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002Databeat\u306e\u7ba1\u7406\u30c4\u30fc\u30eb\u3067\u5e83\u544a\u306e\u4e88\u7b97\u3084\u76ee\u6a19\u8a2d\u5b9a\u306a\u3069\u3082\u884c\u3048\u307e\u3059\u3002<\/p>\n<p>DSP\u3084DMP\u3001A\/B\u30c6\u30b9\u30c8\u306a\u3069\u306e\u5916\u90e8\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3059\u308c\u3070\u3001\u3055\u3089\u306b\u5f37\u529b\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"btn btn-center\"><a class=\"btn__link btn__link-primary\" href=\"https:\/\/www.data-be.at\/?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=button&amp;utm_content=top\" target=\"_blank\" rel=\"noopener noreferrer\">Databeat\u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8<\/a><\/div>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u4eca\u56de\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067Facebook\u5e83\u544a\u3092\u8a08\u6e2c\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067Facebook\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165\u3092\u8a8d\u8b58\u3059\u308b\u306b\u306f\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u304c\u5fc5\u9808\u6761\u4ef6\u3067\u3059\u3002<\/p>\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u306f\u3001\u5b8c\u74a7\u306b\u884c\u308f\u306a\u3044\u3068Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u8a8d\u8b58\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u30df\u30b9\u304c\u8a31\u3055\u308c\u307e\u305b\u3093\u3002\u3068\u306f\u3044\u3048\u3001\u96e3\u3057\u3044\u8a2d\u5b9a\u3067\u306f\u306a\u3044\u306e\u3067\u7d39\u4ecb\u3057\u305f\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u306a\u304c\u3089\u3057\u3063\u304b\u308a\u8a2d\u5b9a\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067Facebook\u5e83\u544a\u304c\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u529b\u3092\u3057\u3063\u304b\u308a\u5206\u6790\u3057\u3066\u3001\u4eca\u5f8c\u306e\u5e83\u544a\u914d\u4fe1\u8a2d\u5b9a\u306b\u6d3b\u304b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u203b\u53c2\u8003\uff1aGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068Google\u5e83\u544a\u3092\u9023\u643a\u3057\u305f\u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/ga-googlead-effect-measurement\/\" target=\"_self\">Google\u5e83\u544a\u3092\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u9023\u643a\u3067\u52b9\u679c\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">\u672c\u8a18\u4e8b\u3067\u306f\u3001Google\u5e83\u544a\u3092\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u9023\u643a\u3067\u52b9\u679c\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u3001\u30a2\u30af\u30bb\u30b9\u5206\u6790\u30c4\u30fc\u30eb\u3067\u3059\u304c\u3001Google\u5e83\u544a\u3068\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3051\u308b\u69d8\u3005\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\r\n\r\n\u3057[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/ga-googlead-effect-measurement\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"211\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/02\/Clean-Work-Place-Blog-Banner-22-375x211.png\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"Google\u5e83\u544a\u3092\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u9023\u643a\u3067\u52b9\u679c\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac\uff01\" \/><\/a><\/div>\r\n\t\t\t<\/div>\n<div class=\"ep-box\">\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 18pt;\">\u3010\u7121\u6599\u3011Databeat\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599<\/span><br \/>\n<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-19403\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2024\/10\/51e6b566eeb421e2ae07a13dff2da975.png\" alt=\"\u3010\u7121\u6599\u3011Databeat\u30b5\u30fc\u30d2\u3099\u30b9\u7d39\u4ecb\u8cc7\u6599\u8acb\u6c42\" width=\"960\" height=\"540\" \/><br \/>\n\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u300cDatabeat\u300d\u306e\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599\u3067\u3059\u3002<\/p>\n<p>\u30fbWeb\u5e83\u544a\u306e\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u5de5\u6570\u3092\u524a\u6e1b\u3057\u305f\u3044<br \/>\n\u30fbLooker Studio\u3068\u9023\u643a\u3067\u304d\u308b\u30ec\u30dd\u30fc\u30c8\u30c4\u30fc\u30eb\u3092\u63a2\u3057\u3066\u3044\u308b<br \/>\n\u30fb\u4f4e\u4fa1\u683c\u3067\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u3092\u81ea\u52d5\u5316\u3057\u305f\u3044<\/p>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u304a\u6301\u3061\u306e\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u30d5\u30a9\u30fc\u30e0\u306b\u5fc5\u8981\u306a\u9805\u76ee\u3092\u5165\u529b\u306e\u3046\u3048\u3001\u9001\u4fe1\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\nDatabeat\u306e\u8a73\u7d30\u306a\u8cc7\u6599\u3092\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002<br \/>\n<script src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    portalId: \"7766344\",\n    formId: \"da1859f6-4b4b-4501-95d6-29d38508f625\"\n  });\n<\/script><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u4e3b\u8981SNS\u3068\u3057\u3066\u4e16\u754c\u7684\u306b\u6709\u540d\u306aFacebook\u3002\u56fd\u5185\u306e\u5229\u7528\u8005\u306f2600\u4e07\u4eba\u3092\u8d85\u3048\u3066\u3044\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e 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