{"id":3962,"date":"2023-06-05T17:58:25","date_gmt":"2023-06-05T08:58:25","guid":{"rendered":"https:\/\/www.data-be.at\/magazine\/?p=3962"},"modified":"2025-01-21T18:03:44","modified_gmt":"2025-01-21T09:03:44","slug":"utm-parameters","status":"publish","type":"post","link":"https:\/\/www.data-be.at\/magazine\/utm-parameters\/","title":{"rendered":"UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30de\u30b9\u30bf\u30fc\u30ac\u30a4\u30c9\uff01\u7a2e\u985e\u3001\u751f\u6210\u65b9\u6cd5\u3001\u5206\u6790\u65b9\u6cd5\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac"},"content":{"rendered":"<div class=\"ep-box es-BmarkHatena es-borderSolidS bgc-white brc-DPblue es-radius\">Google\u5e83\u544a\u4ee5\u5916\u306e\u52b9\u679c\u6e2c\u5b9a\u3092Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u884c\u3044\u305f\u3044<br \/>\nYahoo!\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u3057\u305f\u3089\u3069\u3046\u3082\u6570\u5024\u304c\u304a\u304b\u3057\u3044<\/div>\n<p>\u306e\u3088\u3046\u306b\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067Google\u4ee5\u5916\u306e\u5a92\u4f53\u306e\u52b9\u679c\u6e2c\u5b9a\u884c\u3046\u969b\u306b\u56f0\u3063\u3066\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f<\/p>\n<p>\u6b63\u3057\u304f\u52b9\u679c\u6e2c\u5b9a\u3092\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3042\u3089\u304b\u3058\u3081\u5e83\u544a\u5074\u306b\u8a2d\u5b9a\u3092\u3057\u3066\u304a\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u4eca\u56de\u306f\u6b63\u3057\u3044\u6d41\u5165\u7d4c\u8def\u306e\u8a2d\u5b9a\u306b\u5fc5\u9808\u3068\u306a\u308bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u3044\u3046\u3042\u307e\u308a\u805e\u304d\u6163\u308c\u306a\u3044\u8a00\u8449\u306e\u610f\u5473\u304b\u3089\u8a2d\u5b9a\u65b9\u6cd5\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u305f\u3042\u3068\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306e\u5206\u6790\u65b9\u6cd5\u307e\u3067\u3092\u3057\u3063\u304b\u308a\u3068\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2>GA\u3067\u9ad8\u5ea6\u306a\u6e2c\u5b9a\u3092\u5b9f\u73fe\u3059\u308b\u300cUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3068\u306f\uff1f<\/h2>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u3001<strong><span class=\"marker-thickYellow\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u6d41\u5165\u7d4c\u8def\u3092\u6b63\u3057\u304f\u8a8d\u8b58\u3055\u305b\u308b\u305f\u3081\u306e\u6587\u5b57\u5217<\/span><\/strong>\u306e\u3053\u3068\u3067\u3059\u3002UTM\u306fUrchin Tracking Module\u306e\u7565\u79f0\u306b\u306a\u308a\u307e\u3059\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u8a2d\u5b9a\u3067\u306f\u3001\u6d41\u5165\u7d4c\u8def\u306f\u81ea\u52d5\u3067\u632f\u308a\u5206\u3051\u308b\u3082\u306e\u3060\u3051\u306b\u9650\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u5916\u90e8\u5a92\u4f53\u306e\u5e83\u544a\u3084\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u304b\u3089\u306e\u6d41\u5165\u3092\u533a\u5225\u3057\u3066\u5206\u6790\u3057\u305f\u3044\u3068\u304d\u306f\u3001\u5e83\u544a\u306a\u3069\u306b\u8cbc\u308bURL\u306e\u5f8c\u308d\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u5b9f\u73fe\u3067\u304d\u308b3\u3064\u306e\u3053\u3068<\/h3>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5229\u7528\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3053\u3068\u304cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u5185\u3067\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"ep-box es-BsubTradi bgc-white es-borderSolidM es-radius brc-DPred\" title=\"UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u5b9f\u73fe\u3067\u304d\u308b\u3053\u3068\">\n<ol>\n<li>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3084\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306a\u3069\u3092\u7d30\u304b\u304f\u5206\u6790\u3067\u304d\u308b<\/li>\n<li>\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3084QR\u30b3\u30fc\u30c9\u3054\u3068\u306e\u6d41\u5165\u3092\u5206\u6790\u3067\u304d\u308b<\/li>\n<li>\u53c2\u7167\u5143\u4e0d\u660e\u306b\u306a\u308b\u6d41\u5165\u5143\u304c\u4e00\u90e8\u5224\u5225\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b<\/li>\n<\/ol>\n<\/div>\n<h4>1.\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3084\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306a\u3069\u3092\u7d30\u304b\u304f\u5206\u6790\u3067\u304d\u308b<\/h4>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u8a2d\u5b9a\u3067\u306f\u3001Yahoo!\u5e83\u544a\u304b\u3089\u6d41\u5165\u3057\u3066\u304d\u305f\u8a2a\u554f\u306f\u300cyahoo\/organic\u300d\u3068\u8868\u793a\u3055\u308c\u81ea\u7136\u691c\u7d22\u6271\u3044\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3053\u308c\u3092\u6b63\u3057\u304f\u300c<span class=\"marker-thickYellow\"><strong>Yahoo\u5e83\u544a\u304b\u3089\u6765\u305f\u30a2\u30af\u30bb\u30b9\u3067\u3042\u308b\u300d\u3068Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u8a8d\u8b58\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/strong><\/span>\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u5e83\u544a\u306e\u4e2d\u3067\u3082\u300c\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u300d\u304b\u300c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u306e\u533a\u5225\u3001\u3069\u306e\u30d0\u30ca\u30fc\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u6765\u305f\u306e\u304b\u307e\u3067\u7d30\u304b\u304f\u8a2d\u5b9a\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<div class=\"ep-box bgc-VPsky\">\n<p>\u203b\u53c2\u8003\uff1a\u4e0b\u8a18\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/listing-ad-effect-measurement\/\" target=\"_self\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30de\u30b9\u30bf\u30fc\u30ac\u30a4\u30c9\uff01\u6e2c\u5b9a\u65b9\u6cd5\u30fb\u304a\u3059\u3059\u3081\u5206\u6790\u30c4\u30fc\u30eb\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">\u300c\u96c6\u5ba2\u3092\u30a2\u30c3\u30d7\u3057\u305f\u3044\u300d\u300c\u304a\u554f\u5408\u305b\u3092\u7372\u5f97\u3057\u305f\u3044\u300d\u3068\u8a00\u3063\u305f\u7406\u7531\u3067\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u904b\u7528\u3057\u3066\u3044\u308b\u62c5\u5f53\u8005\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u3067\u9855\u5728\u30cb\u30fc\u30ba\u3092\u6301\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u3053\u3068\u304b\u3089Web\u96c6\u5ba2[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/listing-ad-effect-measurement\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"265\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/02\/AdobeStock_322752202-375x265.jpeg\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30de\u30b9\u30bf\u30fc\u30ac\u30a4\u30c9\uff01\u6e2c\u5b9a\u65b9\u6cd5\u30fb\u304a\u3059\u3059\u3081\u5206\u6790\u30c4\u30fc\u30eb\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/a><\/div>\r\n\t\t\t<\/div>\n<\/div>\n<h4>2.\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3084QR\u30b3\u30fc\u30c9\u3054\u3068\u306e\u6d41\u5165\u3092\u5206\u6790\u3067\u304d\u308b<\/h4>\n<p>\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3084QR\u30b3\u30fc\u30c9\u304b\u3089\u6d41\u5165\u3057\u305f\u8a2a\u554f\u8005\u306f\u3001\u901a\u5e38\u3067\u306f\u300c\u53c2\u7167\u5143\u4e0d\u660e\u300d\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u3001\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u3053\u3061\u3089\u3082UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u4f7f\u3048\u3070\u3001<strong><span class=\"marker-thickYellow\">\u300c\u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u300d\u300cQR\u30b3\u30fc\u30c9\u7d4c\u7531\u300d\u306a\u3069\u3068\u3057\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059<\/span><\/strong>\u3002<\/p>\n<h4>3.\u53c2\u7167\u5143\u4e0d\u660e\u306b\u306a\u308b\u6d41\u5165\u5143\u304c\u4e00\u90e8\u5224\u5225\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b<\/h4>\n<p>\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3084QR\u30b3\u30fc\u30c9\u4ee5\u5916\u306b\u3082\u53c2\u7167\u5143\u4e0d\u660e\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u53c2\u7167\u5143\u306f\u3044\u308d\u3044\u308d\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001<strong><span class=\"marker-thickYellow\">\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u30fbLINE\u30fb\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u306a\u3069\u3082\u901a\u5e38\u3067\u306f\u8a08\u6e2c\u3067\u304d\u307e\u305b\u3093<\/span><\/strong>\u304c\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u308b\u3053\u3068\u3067\u6b63\u3057\u304f\u8a08\u6e2c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3082\u305d\u3082Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u8a08\u6e2c\u81ea\u4f53\u304c\u3067\u304d\u306a\u3044\u3082\u306e\u4ee5\u5916\u306f\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u3048\u3070\u6d41\u5165\u5143\u3092\u5224\u5225\u3067\u304d\u308b\u306e\u3067\u8a73\u7d30\u306a\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4f7f\u7528\u3092\u304a\u3059\u3059\u3081\u3057\u305f\u30443\u3064\u306e\u30b7\u30fc\u30f3<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-4388\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/03\/utm_01-1024x576.png\" alt=\"UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4f7f\u7528\u3092\u304a\u3059\u3059\u3081\u3057\u305f\u30443\u3064\u306e\u30b7\u30fc\u30f3\" width=\"1024\" height=\"576\" \/><\/p>\n<p>\u3053\u3093\u306a\u3068\u304d\u306b\u4f7f\u7528\u3092\u3059\u308b\u3068\u4fbf\u5229\u306b\u306a\u308b\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4f7f\u7528\u30b7\u30fc\u30f3\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div class=\"ep-box es-BsubTradi bgc-white es-borderSolidM es-radius brc-DPred\" title=\"UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4f7f\u7528\u3092\u304a\u3059\u3059\u3081\u3057\u305f\u30443\u3064\u306e\u30b7\u30fc\u30f3\">\n<ol>\n<li>\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u78ba\u8a8d\u3057\u305f\u3044\u3068\u304d<\/li>\n<li>LINE\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u3092\u78ba\u8a8d\u3057\u305f\u3044\u3068\u304d<\/li>\n<li>\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u3057\u305f\u3044\u3068\u304d<\/li>\n<\/ol>\n<\/div>\n<h3>1.\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u78ba\u8a8d\u3057\u305f\u3044\u3068\u304d<\/h3>\n<p>\u5e83\u544a\u306e\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u52b9\u679c\u304c\u3042\u304c\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u628a\u63e1\u3057\u305f\u3044\u3068\u304d\u306f\u3001<strong><span class=\"marker-thickYellow\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u300c\u30b3\u30b9\u30c8\u5206\u6790\u300d\u30ec\u30dd\u30fc\u30c8\u3067\u5206\u6790\u3067\u304d\u307e\u3059<\/span><\/strong>\u3002<\/p>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306e\u300c\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u300d\u300c\u53ce\u76ca\u5358\u4fa1\u300d\u300cROAS\u300d\u304c\u308f\u304b\u308b\u306e\u3067\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u3088\u3044\u5e83\u544a\u3092\u3059\u3050\u306b\u767a\u898b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"ep-box bgc-VPsky\">\n<p>\u203b\u53c2\u8003\uff1a\u4e0b\u8a18\u306e\u8a18\u4e8b\u3067\u306f\u3001\u5e83\u544a\u5a92\u4f53\u3092\u9650\u5b9a\u3057\u305f\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/www.data-be.at\/magazine\/ga-facebook-ad-effect-measurement\/\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067Facebook\u5e83\u544a\u3092\u8a08\u6e2c\u3059\u308b\u65b9\u6cd5<\/a><\/li>\n<li><a href=\"https:\/\/www.data-be.at\/magazine\/ga-yahoo-ad-effect-measurement\/\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067Yahoo!\u5e83\u544a\u3092\u6b63\u78ba\u306b\u8a08\u6e2c\u3059\u308b\u65b9\u6cd5<\/a><\/li>\n<li><a href=\"https:\/\/www.data-be.at\/magazine\/twitter-ad-effect-measurement\/\">Twitter\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5\u5b8c\u5168\u30ac\u30a4\u30c9\uff01\u5206\u6790\u6307\u6a19\u3084\u52b9\u679c\u6e2c\u5b9a\u624b\u9806\u3001\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb\u3092\u4e00\u6319\u89e3\u8aac\uff01<\/a><\/li>\n<\/ul>\n<\/div>\n<h3>2.LINE\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u3092\u78ba\u8a8d\u3057\u305f\u3044\u3068\u304d<\/h3>\n<p>LINE\u306b\u6295\u7a3f\u3057\u305f\u8a18\u4e8b\u306e\u53cd\u5fdc\u3092\u77e5\u308a\u305f\u3044\u3068\u304d\u3082\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u300cLINE\u306b\u6295\u7a3f\u3057\u305fURL\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u6570\u300d\u300c\u4e00\u756a\u30a2\u30af\u30bb\u30b9\u306e\u53cd\u5fdc\u304c\u3088\u3044\u6642\u9593\u5e2f\u300d\u3092Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3001<strong><span class=\"marker-thickYellow\">\u6295\u7a3f\u5225\u306e\u53cd\u5fdc\u3084\u4e00\u756a\u52b9\u679c\u7684\u306a\u914d\u4fe1\u6642\u9593\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059<\/span><\/strong>\u3002<\/p>\n<h3>3.\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u3057\u305f\u3044\u3068\u304d<\/h3>\n<p><strong><span class=\"marker-thickYellow\">\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306e\u53cd\u5fdc\u3092\u628a\u63e1\u3057\u305f\u3044\u3068\u304d\u306b\u3082UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6d3b\u8e8d\u3057\u307e\u3059<\/span><\/strong>\u3002\u30e1\u30eb\u30de\u30ac\u306b\u8a18\u8f09\u3059\u308b\u30ea\u30f3\u30af\u5148\u306eURL\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u300c\u30e1\u30eb\u30de\u30ac\u5225\u306e\u6d41\u5165\u6570\u300d\u3084\u300c\u540c\u3058\u30e1\u30eb\u30de\u30ac\u5185\u3067\u3082\u3069\u306e\u30ea\u30f3\u30af\u306e\u53cd\u5fdc\u304c\u3082\u3063\u3068\u3082\u3088\u3044\u304b\u300d\u306a\u3069\u3092\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e\u4e00\u89a7\u3068\u5f79\u5272<\/h2>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306f5\u7a2e\u985e\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u3069\u306e\u3088\u3046\u306a\u610f\u5473\u3067\u3069\u3093\u306a\u5f79\u5272\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u3001\u3053\u3061\u3089\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e\u307e\u3068\u3081<\/h3>\n<div class=\"tableScroll\">\n<table style=\"height: 245px; width: 100%; border-collapse: collapse;\" border=\"1\">\n<tbody>\n<tr style=\"height: 41px;\">\n<th style=\"width: 24.9815%; height: 40px; background-color: #b0c4de;\">\u30d1\u30e9\u30e1\u30fc\u30bf<\/th>\n<th style=\"width: 19.8666%; height: 40px; background-color: #b0c4de;\">\u8a2d\u5b9a\u306e\u5fc5\u8981\u6027<\/th>\n<th style=\"width: 24.9073%; height: 40px; background-color: #b0c4de;\">\u610f\u5473<\/th>\n<th style=\"width: 30.1705%; height: 40px; background-color: #b0c4de;\">\u5f79\u5272<\/th>\n<\/tr>\n<tr style=\"height: 41px;\">\n<td style=\"width: 24.9815%; height: 41px;\">utm_source<\/td>\n<td style=\"width: 19.8666%; height: 41px;\">\u5fc5\u9808<\/td>\n<td style=\"width: 24.9073%; height: 41px;\">\u53c2\u7167\u5143<\/td>\n<td style=\"width: 30.1705%; height: 41px;\">\u53c2\u7167\u5143\u306b\u5e83\u544a\u4e3b\u3084\u30b5\u30a4\u30c8\u540d\u306a\u3069\u3092\u8868\u793a\u3055\u305b\u308b<\/td>\n<\/tr>\n<tr style=\"height: 41px;\">\n<td style=\"width: 24.9815%; height: 41px; background-color: #f2f2f2;\">utm_medium<\/td>\n<td style=\"width: 19.8666%; height: 41px; background-color: #f2f2f2;\">\u5fc5\u9808<\/td>\n<td style=\"width: 24.9073%; height: 41px; background-color: #f2f2f2;\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30e1\u30c7\u30a3\u30a2<\/td>\n<td style=\"width: 30.1705%; height: 41px; background-color: #f2f2f2;\">\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u6307\u5b9a\u3059\u308b<\/td>\n<\/tr>\n<tr style=\"height: 41px;\">\n<td style=\"width: 24.9815%; height: 41px;\">utm_campaign<\/td>\n<td style=\"width: 19.8666%; height: 41px;\">\u5fc5\u9808<\/td>\n<td style=\"width: 24.9073%; height: 41px;\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u540d\u524d<\/td>\n<td style=\"width: 30.1705%; height: 41px;\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30c6\u30fc\u30de\u3084\u30b3\u30fc\u30c9\u3092\u6307\u5b9a\u3059\u308b<\/td>\n<\/tr>\n<tr style=\"height: 41px;\">\n<td style=\"width: 24.9815%; height: 41px;\">utm_term<\/td>\n<td style=\"width: 19.8666%; height: 41px;\">\u7701\u7565\u53ef\u80fd<\/td>\n<td style=\"width: 24.9073%; height: 41px;\">\u30ad\u30fc\u30ef\u30fc\u30c9<\/td>\n<td style=\"width: 30.1705%; height: 41px;\">\u6709\u6599\u5e83\u544a\u306e\u5834\u5408\u306a\u3069\u306b\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306a\u3069\u3092\u6307\u5b9a\u3059\u308b<\/td>\n<\/tr>\n<tr style=\"height: 41px;\">\n<td style=\"width: 24.9815%; height: 41px;\">utm_content<\/td>\n<td style=\"width: 19.8666%; height: 41px;\">\u7701\u7565\u53ef\u80fd<\/td>\n<td style=\"width: 24.9073%; height: 41px;\">\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4<\/td>\n<td style=\"width: 30.1705%; height: 41px;\">\u8907\u6570\u3042\u308b\u5e83\u544a\u3092\u533a\u5225\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\uff08A\/B\u30c6\u30b9\u30c8\u306a\u3069\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>utm_source\uff1a\u3069\u3093\u306a\u30b5\u30a4\u30c8\u304b\u3089\u6765\u305f\u306e\u304b\u3092\u8868\u3059<\/h3>\n<p>\u3069\u3093\u306a\u5e83\u544a\u4e3b\u3084\u30b5\u30a4\u30c8\u304b\u3089\u6765\u305f\u306e\u304b\u3092\u6307\u5b9a\u3057\u307e\u3059\u3002\u4f8b\u3068\u3057\u3066\u306fyahoo\u3001facebook\u3001LINE\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<strong><span class=\"marker-thickYellow\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u300c\u53c2\u7167\u5143\u300d\u306b\u5165\u308b\u540d\u524d\u3067\u3059<\/span><\/strong>\u3002<\/p>\n<h4><span class=\"ep-label es-borderSolidS bgc-white brc-VLgray es-RpaddingSS es-LpaddingSS\">\u8a2d\u5b9a\u4f8b<\/span><\/h4>\n<table style=\"border-collapse: collapse; width: 100%; height: 129px;\" border=\"1\">\n<tbody>\n<tr style=\"height: 43px;\">\n<th style=\"width: 50%; height: 43px; background-color: #b0c4de;\">\u8a2d\u5b9a\u5185\u5bb9<\/th>\n<th style=\"width: 50%; height: 43px; background-color: #b0c4de;\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u4f8b<\/th>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 50%; height: 43px;\">Yahoo!\u5e83\u544a<\/td>\n<td style=\"width: 50%; height: 43px;\">utm_source=yahoo<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 50%; height: 43px;\">Facebook\u5e83\u544a<\/td>\n<td style=\"width: 50%; height: 43px;\">utm_source=facebook<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>utm_medium\uff1a\u3069\u3093\u306a\u5a92\u4f53\u304b\u3089\u6765\u305f\u306e\u304b\u3092\u8868\u3059<\/h3>\n<p>\u3069\u3093\u306a\u5a92\u4f53\u304b\u3089\u6765\u305f\u306e\u304b\u3092\u6307\u5b9a\u3057\u307e\u3059\u3002<strong><span class=\"marker-thickYellow\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u3001\u300c\u30e1\u30c7\u30a3\u30a2\u300d\u306b\u5165\u308b\u540d\u524d\u3067\u3059<\/span><\/strong>\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u306f\u3001\u53c2\u7167\u5143\u3068\u30e1\u30c7\u30a3\u30a2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u305f\u300c\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u300d\u3068\u3044\u3046\u30b0\u30eb\u30fc\u30d7\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u96c6\u5ba2\u5148\u3092\u5927\u304d\u304f10\u7a2e\u985e\u306b\u5206\u985e\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>utm_medium\u306b\u8a2d\u5b9a\u3059\u308b\u5024\u3092\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u306b\u8a2d\u5b9a\u3055\u308c\u305f\u30eb\u30fc\u30eb\u306b\u5f53\u3066\u306f\u3081\u308b\u3068\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u306b\u6b63\u3057\u304f\u5272\u308a\u632f\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4><span class=\"ep-label es-borderSolidS bgc-white brc-VLgray es-RpaddingSS es-LpaddingSS\">\u8a2d\u5b9a\u4f8b<\/span><\/h4>\n<table style=\"border-collapse: collapse; width: 100%; height: 172px;\" border=\"1\">\n<tbody>\n<tr style=\"height: 43px;\">\n<th style=\"width: 50%; height: 43px; background-color: #b0c4de;\">\u8a2d\u5b9a\u5185\u5bb9<\/th>\n<th style=\"width: 50%; height: 43px; background-color: #b0c4de;\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u4f8b<\/th>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 50%; height: 43px;\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/td>\n<td style=\"width: 50%; height: 43px;\">utm_medium=cpc<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 50%; height: 43px;\">\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a<\/td>\n<td style=\"width: 50%; height: 43px;\">utm_medium=display<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 50%; height: 43px;\">\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3<\/td>\n<td style=\"width: 50%; height: 43px;\">utm_medium=email<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u25bc\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u306e\u5b9a\u7fa9<\/p>\n<div class=\"tableScroll\">\n<table style=\"border-collapse: collapse; width: 100%; height: 473px;\" border=\"1\">\n<tbody>\n<tr style=\"height: 43px;\">\n<th style=\"width: 25%; height: 43px; background-color: #b0c4de;\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3000\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb<\/th>\n<th style=\"width: 25%; height: 43px; background-color: #b0c4de;\">\u30c1\u30e3\u30cd\u30eb\u306e\u6982\u8981<\/th>\n<th style=\"width: 25%; height: 43px; background-color: #b0c4de;\">\u632f\u308a\u5206\u3051\u306e\u5b9a\u7fa9<\/th>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 25%; height: 43px;\">Organic Search<\/td>\n<td style=\"width: 25%; height: 43px;\">\u81ea\u7136\u691c\u7d22<\/td>\n<td style=\"width: 25%; height: 43px;\">\u30e1\u30c7\u30a3\u30a2\u304c organic<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 25%; height: 43px;\">Paid Search<\/td>\n<td style=\"width: 25%; height: 43px;\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/td>\n<td style=\"width: 25%; height: 43px;\">\u30e1\u30c7\u30a4\u30a2\u304ccpc\u3001ppc\u3001paidsearch<\/p>\n<p>\u304b\u3064\u3001\u5e83\u544a\u63b2\u8f09\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304cContent\u3067\u306a\u3044<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 25%; height: 43px;\">Referral<\/td>\n<td style=\"width: 25%; height: 43px;\">\u53c2\u7167\u5143\u306e\u30b5\u30a4\u30c8<\/td>\n<td style=\"width: 25%; height: 43px;\">\u30e1\u30c7\u30a3\u30a2\u304c referral<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 25%; height: 43px;\">Display<\/td>\n<td style=\"width: 25%; height: 43px;\">\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a<\/td>\n<td style=\"width: 25%; height: 43px;\">\u30e1\u30c7\u30a3\u30a2\u304cdisplay\u3001cpm\u3001banner<\/p>\n<p>\u304b\u3064\u3001\u5e83\u544a\u63b2\u8f09\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304cContent<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 25%; height: 43px;\">Direct<\/td>\n<td style=\"width: 25%; height: 43px;\">\u30ce\u30fc\u30ea\u30d5\u30a1\u30e9\u30fc\u3001\u53c2\u7167\u5143\u4e0d\u660e<\/td>\n<td style=\"width: 25%; height: 43px;\">\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u304cdirect\/none<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\">Social<\/td>\n<td style=\"width: 25%;\">SNS<\/td>\n<td style=\"width: 25%;\">\u30e1\u30c7\u30a3\u30a2\u304csocial<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 25%; height: 43px;\">Email<\/td>\n<td style=\"width: 25%; height: 43px;\">\u30e1\u30fc\u30eb<\/td>\n<td style=\"width: 25%; height: 43px;\">\u30e1\u30c7\u30a3\u30a2email<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\">Affiliate<\/td>\n<td style=\"width: 25%;\">\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a<\/td>\n<td style=\"width: 25%;\">\u30e1\u30c7\u30a3\u30a2\u304caffiliate<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 25%; height: 43px;\">Other Advertising<\/td>\n<td style=\"width: 25%; height: 43px;\">\u305d\u306e\u4ed6\u306e\u5e83\u544a<\/td>\n<td style=\"width: 25%; height: 43px;\">\u30e1\u30c7\u30a3\u30a2\u304ccpv\u3001cpa\u3001cpp\u3001content-text<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 25%; height: 43px;\">Other<\/td>\n<td style=\"width: 25%; height: 43px;\">\u305d\u306e\u4ed6<\/td>\n<td style=\"width: 25%; height: 43px;\">\u3069\u306e\u5b9a\u7fa9\u306b\u3082\u4e00\u81f4\u3057\u306a\u3044<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u53c2\u7167\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/3297892\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u306e\u5b9a\u7fa9<\/a><\/span><\/p>\n<h3>utm_campaign\uff1a\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u6765\u305f\u306e\u304b\u3092\u8868\u3059<\/h3>\n<p>\u5e83\u544a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u540d\u524d\u3092\u3053\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u6307\u5b9a\u3057\u307e\u3059\u3002\u81ea\u7531\u306b\u8a2d\u5b9a\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u540d\u306a\u3069\u3092\u5165\u308c\u3066\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<strong><span class=\"marker-thickYellow\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u306b\u5165\u308b\u540d\u524d\u3067\u3059<\/span><\/strong>\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u6625\u306e\u30bb\u30fc\u30eb\u300d\u3084\u300c\u30b7\u30e3\u30c4\u300d\u300c\u9774\u300d\u300c\u30b9\u30ab\u30fc\u30c8\u300d\u306a\u3069\u5546\u54c1\u5225\u306b\u307e\u3068\u3081\u308b\u3068\u65bd\u7b56\u5225\u30fb\u5546\u54c1\u5225\u306b\u884c\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u307e\u3068\u3081\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30b5\u30fc\u30c1\u3068\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u5206\u3051\u308b\u306a\u3069\u4f7f\u3044\u65b9\u306f\u3055\u307e\u3056\u307e\u3067\u3059\u3002<\/p>\n<h4><span class=\"ep-label es-borderSolidS bgc-white brc-VLgray es-RpaddingSS es-LpaddingSS\">\u8a2d\u5b9a\u4f8b<\/span><\/h4>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<tbody>\n<tr style=\"height: 43px;\">\n<th style=\"width: 50%; height: 43px; background-color: #b0c4de;\">\u8a2d\u5b9a\u5185\u5bb9<\/th>\n<th style=\"width: 50%; background-color: #b0c4de;\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u4f8b<\/th>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">2021\u5e74\u30b9\u30d7\u30ea\u30f3\u30b0\u30bb\u30fc\u30eb<\/td>\n<td style=\"width: 50%;\">utm_campaign=spring_2021<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30b5\u30fc\u30c1<\/td>\n<td style=\"width: 50%;\">utm_campaign=ysearch<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/td>\n<td style=\"width: 50%;\">utm_campaign=ydn<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>utm_term\uff1a\u6709\u6599\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7279\u5b9a\u3057\u305f\u3044\u3068\u304d\u306b\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a2d\u5b9a\u3057\u305f\u3044\u3068\u304d\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002<strong><span class=\"marker-thickYellow\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u306b\u5165\u308b\u540d\u524d\u3067\u3059<\/span><\/strong>\u3002\u4efb\u610f\u306e\u9805\u76ee\u306a\u306e\u3067\u3001\u5fc5\u8981\u3067\u3042\u308c\u3070\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<h4><span class=\"ep-label es-borderSolidS bgc-white brc-VLgray es-RpaddingSS es-LpaddingSS\">\u8a2d\u5b9a\u4f8b<\/span><\/h4>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<tbody>\n<tr style=\"height: 43px;\">\n<th style=\"width: 50%; height: 43px; background-color: #b0c4de;\">\u8a2d\u5b9a\u5185\u5bb9<\/th>\n<th style=\"width: 50%; background-color: #b0c4de;\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u4f8b<\/th>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">\u30d0\u30c3\u30b0<\/td>\n<td style=\"width: 50%;\">utm_term=bag<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>utm_content\uff1a\u5e83\u544a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6307\u5b9a\u3057\u305f\u3044\u3068\u304d\u306b\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u30d0\u30ca\u30fc\u5e83\u544a\u306eA\/B\u30c6\u30b9\u30c8\u3092\u884c\u3046\u3068\u304d\u306a\u3069\u3001\u5e83\u544a\u306e\u533a\u5225\u3092\u3057\u305f\u3044\u3068\u304d\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002<strong><span class=\"marker-thickYellow\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u300c\u5e83\u544a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u306b\u5165\u308b\u540d\u524d<\/span><\/strong>\u3067\u3059\u3002\u3053\u3061\u3089\u3082\u4efb\u610f\u3067\u3059\u306e\u3067\u3001\u5fc5\u8981\u306a\u5834\u5408\u306f\u8a2d\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h4>\u8a2d\u5b9a\u4f8b<\/h4>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<tbody>\n<tr>\n<th style=\"width: 50%; background-color: #b0c4de;\">\u8a2d\u5b9a\u5185\u5bb9<\/th>\n<th style=\"width: 50%; background-color: #b0c4de;\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u4f8b<\/th>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">\u5e83\u544a\u30d0\u30ca\u30fcA<\/td>\n<td style=\"width: 50%;\">utm_content=banner_A<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2>\u4e8b\u524d\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u3044UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u30eb\u30fc\u30eb<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-4389\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/03\/utm_01-1-1024x576.png\" alt=\"UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e5\u3064\u306e\u30eb\u30fc\u30eb\" width=\"1024\" height=\"576\" \/><\/p>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6b63\u3057\u304f\u8a2d\u7f6e\u3059\u308b\u305f\u3081\u306e\u30eb\u30fc\u30eb\u304c\u3042\u308a\u307e\u3059\u3002\u5c11\u3057\u3067\u3082\u30eb\u30fc\u30eb\u3068\u9055\u3046\u8a2d\u5b9a\u3092\u3057\u3066\u3057\u307e\u3046\u3068\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u8a8d\u8b58\u3067\u304d\u307e\u305b\u3093\u3002\u3053\u3053\u3067\u306f\u3001\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u30eb\u30fc\u30eb\u30925\u3064\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30eb\u30fc\u30eb\uff11\uff1aURL\u306e\u672b\u5c3e\u306b\u300c\uff1f\u300d\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u9023\u7d50\u306b\u306f\u300c\uff06\u300d\u3092\u4f7f\u3046<\/h3>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a18\u8ff0\u65b9\u6cd5\u306f\u3001URL\u306e\u76f4\u5f8c\u306b\u300c\uff1f\u300d\u3092\u5165\u308c\u3001\u305d\u306e\u5f8c\u306b\u8a18\u8ff0\u3057\u307e\u3059\u3002\u30d1\u30e9\u30e1\u30fc\u30bf\u540c\u58eb\u306f\u300c\uff1f\u300d\u3067\u3064\u306a\u304e\u307e\u3059\u3002<\/p>\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u8a2d\u5b9a\u3057\u305f\u540d\u524d\u306f\u300c<strong><span class=\"marker-thickYellow\">\u30d1\u30e9\u30e1\u30fc\u30bf\u5024\uff1d\u8a2d\u5b9a\u3059\u308b\u540d\u524d<\/span><\/strong>\u300d\u3067\u66f8\u304d\u307e\u3059\u3002\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u300cutm_medium\u300d\u306b\u300ccpc\u300d\u306e\u5024\u3092\u3064\u3051\u305f\u3044\u5834\u5408\u306f\u300cutm_medium=cpc\u300d\u3068\u8a18\u8ff0\u3057\u307e\u3059\u3002<\/p>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u66f8\u304d\u65b9\u306e\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div class=\"ep-box es-Bicon icon-tag bgc-VPorange\"><strong>\u30ea\u30f3\u30af\u5148\u306eURL\uff1ahttps:\/\/www.data-be.at\/<\/strong><br \/>\n\u300cYahoo\u6709\u6599\u5e83\u544a\u306e2021\u5e74\u30b9\u30d7\u30ea\u30f3\u30b0\u30bb\u30fc\u30eb\u300d\u3092\u8a2d\u5b9a\u3057\u305f\u5834\u5408\u25c6\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u305f\u5834\u5408\u306e\u4f8bhttps:\/\/www.data-be.at\/<span style=\"color: #ff0000;\"><strong>?<\/strong><\/span><span style=\"color: #3366ff;\">utm_source=yahoo<\/span><strong><span style=\"color: #ff0000;\">&amp;<\/span><\/strong><span style=\"color: #3366ff;\">utm_medium=cpc<\/span><strong><span style=\"color: #ff0000;\">&amp;<\/span><\/strong><span style=\"color: #3366ff;\">utm_campaign=springsale_2021<\/span><strong><br \/>\n<\/strong><\/div>\n<p>\u9752\u5b57\u304c\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u300c\uff06\u300d\u3067\u3064\u306a\u3044\u3067\u3044\u307e\u3059\u3002<\/p>\n<h3>\u30eb\u30fc\u30eb\uff12\uff1asource\u30fbmedium\u30fbcampaign\u306f\u5fc5\u305a\u5165\u308c\u308b<\/h3>\n<p><strong><span class=\"marker-thickYellow\">\u300cutm_source\u300d\u300cutm_medium\u300d\u300cutm_campaign\u300d\u306f\u7701\u7565\u3067\u304d\u306a\u3044\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059<\/span><\/strong>\u3002\u3057\u304b\u3057\u3001\u300cutm_campaign\u300d\u306b\u3064\u3044\u3066\u306f\u8a2d\u5b9a\u3057\u3066\u3044\u306a\u304f\u3066\u3082\u8a08\u6e2c\u306f\u53ef\u80fd\u3067\u3059\u3002\u3068\u306f\u3044\u3048Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u516c\u5f0f\u3067\u306f\u3001\u5fc5\u9808\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u30eb\u30fc\u30eb\u3068\u3057\u3066\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3082\u5fc5\u9808\u3060\u3068\u899a\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30eb\u30fc\u30eb\uff13\uff1a\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u66f8\u304f\u9806\u756a\u306f\u81ea\u7531\u3067OK<\/h3>\n<p><strong><span class=\"marker-thickYellow\">\uff1f\u4ee5\u964d\u306b\u8a18\u8ff0\u3059\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u9806\u5e8f\u306f\u81ea\u7531\u3067\u3059<\/span><\/strong>\u3002\u3057\u304b\u3057\u901a\u5e38\u300cutm_source\u300d\u300cutm_medium\u300d\u300cutm_campaign\u300d\u3068\u7d9a\u304f\u306e\u3067\u3001\u3053\u306e\u9806\u756a\u3067\u66f8\u3044\u3066\u3044\u305f\u65b9\u304c\u4ed6\u306e\u4eba\u304c\u898b\u305f\u3068\u304d\u306b\u6df7\u4e71\u3057\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5f8c\u307b\u3069\u7d39\u4ecb\u3059\u308b\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u305f\u4f5c\u6210\u65b9\u6cd5\u3067\u3082\u3053\u306e\u9806\u756a\u306a\u306e\u3067\u3001\u624b\u52d5\u3067\u8a18\u8ff0\u3059\u308b\u5834\u5408\u3067\u3082\u3053\u306e\u9806\u5e8f\u3067\u66f8\u3044\u3066\u304a\u304f\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30eb\u30fc\u30eb\uff14\uff1a\u534a\u89d2\u82f1\u6570\u5b57\u3092\u4f7f\u7528\u3057\u3001\u65e5\u672c\u8a9e\u306e\u5229\u7528\u306f\u907f\u3051\u308b<\/h3>\n<p><strong><span class=\"marker-thickYellow\">\u65e5\u672c\u8a9e\u3092\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u4f7f\u7528\u3059\u308b\u306e\u306f\u907f\u3051\u305f\u65b9\u304c\u7121\u96e3\u3067\u3059<\/span><\/strong>\u3002\u6587\u5b57\u5316\u3051\u306e\u6050\u308c\u304c\u3042\u308b\u305f\u3081\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u3067\u8a08\u6e2c\u3067\u304d\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u300c\u534a\u89d2\u82f1\u6570\u5b57\u300d\u3092\u4f7f\u7528\u3057\u3001\u8a18\u53f7\u306f\u300c\u534a\u89d2\u30cf\u30a4\u30d5\u30f3\u300d\u300c\u534a\u89d2\u30a2\u30f3\u30c0\u30fc\u30d0\u30fc\u300d\u306a\u3069\u3092\u4f7f\u3044\u3001\u3067\u304d\u308b\u9650\u308a\u30b7\u30f3\u30d7\u30eb\u306b\u66f8\u304f\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30eb\u30fc\u30eb\uff15\uff1autm_medium\u306f\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u306e\u5b9a\u7fa9\u306b\u5408\u308f\u305b\u308b<\/h3>\n<p><strong><span class=\"marker-thickYellow\">\u300cutm_medium\u300d\u306e\u5024\u306f\u3001\u5148\u307b\u3069\u3054\u7d39\u4ecb\u3057\u305f\u300c\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u300d\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u5b9a\u7fa9\u304b\u3089\u9078\u3076\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046<\/span><\/strong>\u3002\u5927\u6587\u5b57\u3068\u5c0f\u6587\u5b57\u3082\u533a\u5225\u3055\u308c\u308b\u306e\u3067\u3001\u5fc5\u305a\u5c0f\u6587\u5b57\u3067\u66f8\u304f\u3053\u3068\u3082\u5fd8\u308c\u305a\u306b\u3002<\/p>\n<p>\u30e1\u30c7\u30a3\u30a2\u3092\u81ea\u7531\u306b\u8a2d\u5b9a\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u3059\u3079\u3066\u300c\u305d\u306e\u4ed6\u300d\u306b\u5206\u985e\u3055\u308c\u3066\u3057\u307e\u3046\u306e\u3067\u3001\u6b63\u3057\u3044\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u3067\u306e\u5206\u6790\u304c\u3067\u304d\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u6d41\u308c<\/h2>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u624b\u6bb5\u306f\u5927\u304d\u304f\u5206\u3051\u30662\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u4ed8\u3044\u305fURL\u3092\u5e83\u544a\u306a\u3069\u306e\u5a92\u4f53\u306b\u57cb\u3081\u8fbc\u307f\u307e\u3059\u3002\u305d\u306eURL\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u3067\u81ea\u52d5\u7684\u306b\u96c6\u8a08\u3055\u308c\u307e\u3059\u3002<strong><span class=\"marker-thickYellow\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u5074\u3067\u7279\u5225\u306a\u8a2d\u5b9a\u3092\u884c\u3046\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093<\/span><\/strong>\u3002<\/p>\n<h3>1.UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u751f\u6210\u3059\u308b<\/h3>\n<p>\u3055\u304d\u307b\u3069\u89e3\u8aac\u3057\u305f\u30eb\u30fc\u30eb\u306b\u3057\u304c\u3063\u3066\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u751f\u6210\u3057\u307e\u3059\u3002\u751f\u6210\u306f\u624b\u52d5\u3068Google\u304c\u7528\u610f\u3057\u3066\u3044\u308b\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u4eca\u56de\u306f\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u305f\u65b9\u6cd5\u3092\u5f8c\u307b\u3069\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>2.Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u8a08\u6e2c\u7d50\u679c\u3092\u78ba\u8a8d\u3001\u5206\u6790\u3059\u308b<\/h3>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u3064\u3044\u3066\u3044\u308bURL\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u3068\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e<strong><span class=\"marker-thickYellow\">\u300c\u96c6\u5ba2\u300d\u30e1\u30cb\u30e5\u30fc\u3092\u306f\u3058\u3081\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u8a2d\u5b9a\u3057\u305f\u5404\u7a2e\u9805\u76ee\u304c\u8a2d\u5b9a\u3057\u305f\u3068\u304a\u308a\u306b\u8868\u793a\u3055\u308c\u307e\u3059<\/span><\/strong>\u3002\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u3055\u307e\u3056\u307e\u306a\u89d2\u5ea6\u3067\u5206\u6790\u30fb\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u751f\u6210\u65b9\u6cd5<\/h2>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u751f\u6210\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u624b\u52d5\u3084Excel\u306a\u3069\u3092\u5229\u7528\u3059\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u6163\u308c\u304c\u5fc5\u8981\u306a\u3053\u3068\u3084\u30df\u30b9\u306e\u53ef\u80fd\u6027\u3082\u3042\u308b\u3053\u3068\u304b\u3089\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u65b9\u6cd5\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<strong><span class=\"marker-thickYellow\">Campaign URL Builder\u3068\u3044\u3046\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u306e\u767a\u884c\u3057\u3066\u3044\u304d\u307e\u3059<\/span><\/strong>\u3002<\/p>\n<h3>\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb\uff1aCampaign URL Builder<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4320\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/03\/Campaign-URL-Builder.jpg\" alt=\"Campaign URL Builder\" width=\"877\" height=\"723\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\" target=\"_blank\" rel=\"noopener noreferrer\">Campaign URL Builder<\/a><\/span><\/p>\n<p>Campaign URL Builder\u306fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u30c4\u30fc\u30eb\u3067\u3059\u3002<strong><span class=\"marker-thickYellow\">\u8a2d\u5b9a\u3057\u305f\u3044\u9805\u76ee\u306e\u540d\u524d\u3092\u5165\u308c\u3066\u3044\u304f\u3060\u3051\u3067\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u305fURL\u3092\u81ea\u52d5\u3067\u751f\u6210\u3057\u3066\u304f\u308c\u307e\u3059<\/span><\/strong>\u3002\u7c21\u5358\u306a\u64cd\u4f5c\u3067\u4f7f\u3048\u308b\u306e\u3067\u3001\u521d\u3081\u3066UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u3046\u5834\u5408\u306f\u3053\u306e\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u305f\u65b9\u304c\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u624b\u9806\uff11\uff1a\u5fc5\u8981\u306a\u9805\u76ee\u3092\u5165\u529b\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4323\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/03\/11f010b2e21d307ade0b3d81473ad954.jpg\" alt=\"Campaign URL Builder\u5165\u529b\" width=\"633\" height=\"454\" \/><\/p>\n<p>Campaign URL Builder\u3092\u958b\u304d\u3001\u8d64\u67a0\u5185\u306e\u9805\u76ee\u3092\u5165\u529b\u3057\u307e\u3059\u3002\u203b\u5370\u304c\u4ed8\u3044\u3066\u3044\u308b\u9805\u76ee\u306f\u5165\u529b\u5fc5\u9808\u3067\u3059\u3002\u305d\u308c\u4ee5\u5916\u9805\u76ee\u306b\u3064\u3044\u3066\u306f\u7701\u7565\u3057\u3066\u3082OK\u3067\u3059\u3002<\/p>\n<p>\u5165\u529b\u9805\u76ee\u3068UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5bfe\u5fdc\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u306e\u8868\u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong>\u25bc Campaign URL Builder\u306e\u5165\u529b\u9805\u76ee\u3068\u5bfe\u5fdc\u3059\u308bUTM\u30d1\u30e9\u30e1\u30fc\u30bf<\/strong><\/p>\n<table style=\"height: 301px;\" border=\"1\">\n<tbody>\n<tr style=\"height: 43px;\">\n<td style=\"height: 43px; width: 494px; background-color: #b0c4de;\"><strong>Campaign URL Builder\u306e\u8a2d\u5b9a\u9805\u76ee<\/strong><\/td>\n<td style=\"height: 43px; width: 292px; background-color: #b0c4de;\"><strong>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u540d<\/strong><\/td>\n<td style=\"height: 43px; width: 562px; background-color: #b0c4de;\"><strong>\u8a18\u5165\u5185\u5bb9<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"height: 43px; width: 494px;\">Website URL<\/td>\n<td style=\"height: 43px; width: 292px;\">&#8211;<\/td>\n<td style=\"height: 43px; width: 562px;\">\u9077\u79fb\u5148\u30b5\u30a4\u30c8\u306e\u30d5\u30ebURL\uff08\u8a2d\u5b9a\u5fc5\u9808\uff09<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"height: 43px; width: 494px;\">Campaign Source<\/td>\n<td style=\"height: 43px; width: 292px;\">utm_source<\/td>\n<td style=\"height: 43px; width: 562px;\">\u53c2\u7167\u5143\uff08\u8a2d\u5b9a\u5fc5\u9808\uff09<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"height: 43px; width: 494px;\">Campaign Medium<\/td>\n<td style=\"height: 43px; width: 292px;\">utm_medium<\/td>\n<td style=\"height: 43px; width: 562px;\">\u30e1\u30c7\u30a3\u30a2\uff08\u8a2d\u5b9a\u5fc5\u9808\uff09<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"height: 43px; width: 494px;\">Campaign Name<\/td>\n<td style=\"height: 43px; width: 292px;\">utm_campaign<\/td>\n<td style=\"height: 43px; width: 562px;\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\uff08\u8a2d\u5b9a\u5fc5\u9808\uff09<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"height: 43px; width: 494px;\">Campaign Term<\/td>\n<td style=\"height: 43px; width: 292px;\">utm_term<\/td>\n<td style=\"height: 43px; width: 562px;\">\u7701\u7565\u53ef\u80fd<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"height: 43px; width: 494px;\">Campaign Content<\/td>\n<td style=\"height: 43px; width: 292px;\">\u00a0utm_content<\/td>\n<td style=\"height: 43px; width: 562px;\">\u7701\u7565\u53ef\u80fd<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u624b\u9806\uff12\uff1a\u751f\u6210\u3055\u308c\u305fURL\u3092\u5a92\u4f53\u306b\u57cb\u3081\u8fbc\u3080<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4324\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/03\/Campaign-URL-BuilderURL.jpg\" alt=\"Campaign URL BuilderURL\" width=\"621\" height=\"212\" \/><\/p>\n<p>\u5fc5\u8981\u4e8b\u9805\u3092\u5165\u529b\u3059\u308b\u3068\u3001\u9805\u76ee\u306e\u4e0b\u306e\u9752\u67a0\u5185\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u4ed8\u4e0e\u3055\u308c\u305fURL\u304c\u81ea\u52d5\u751f\u6210\u3055\u308c\u307e\u3059\u3002\u3053\u306eURL\u3092\u30b3\u30d4\u30fc\u3057\u3066\u5e83\u544a\u3084\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306a\u3069\u306b\u57cb\u3081\u8fbc\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u751f\u6210\u6642\u306e\u6ce8\u610f\u70b9<\/h3>\n<p><strong><span class=\"marker-thickYellow\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u767a\u884c\u3059\u308b\u969b\u306b\u306f\u3001\u3042\u3089\u304b\u3058\u3081\u547d\u540d\u898f\u5247\u3092\u4f5c\u3063\u3066\u304a\u304f\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059<\/span><\/strong>\u3002\u62c5\u5f53\u8005\u304c\u5909\u308f\u3063\u3066\u3082\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306a\u540d\u524d\u3092\u3064\u3051\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u4f5c\u3063\u305f\u30d1\u30e9\u30e1\u30fc\u30bf\u306fExcel\u306a\u3069\u306b\u307e\u3068\u3081\u3066\u3001\u5206\u6790\u306e\u969b\u306b\u8ff7\u308f\u306a\u3044\u3088\u3046\u306b\u3057\u3066\u304a\u304f\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>Campaign URL Builder\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u30eb\u30fc\u30eb\u3068\u9055\u3046UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u308b\u53ef\u80fd\u6027\u306f\u975e\u5e38\u306b\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u8a2d\u5b9a\u3059\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u6570\u304c\u975e\u5e38\u306b\u591a\u3044\u5834\u5408\u306f\u3001\u4e00\u3064\u305a\u3064Campaign URL Builder\u3067\u8a2d\u5b9a\u3059\u308b\u306e\u306f\u624b\u9593\u304c\u304b\u304b\u308b\u3053\u3068\u3082\u4e8b\u5b9f\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u5834\u5408\u306fExcel\u3084\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306a\u3069\u3092\u4f7f\u3063\u305f\u65b9\u304c\u52b9\u7387\u3088\u304f\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<strong><span class=\"marker-thickYellow\">\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3067\u306f\u7121\u6599\u306e\u30a2\u30c9\u30aa\u30f3\u3082\u3042\u308b\u306e\u3067\u3001\u6163\u308c\u3066\u304d\u305f\u3089\u5229\u7528\u3057\u3066\u307f\u308b\u4fa1\u5024\u3042\u308a<\/span><\/strong>\u3067\u3059\u3002<\/p>\n<div class=\"ep-box es-BmarkExcl es-borderSolidS brc-DPred bgc-white es-radius\">Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u7528\u306eGA Campaign URL\u306e\u30a2\u30c9\u30aa\u30f3\u306f\u73fe\u5728\u30a2\u30af\u30bb\u30b9\u3067\u304d\u306a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002GA Campaign URL\u3092\u5229\u7528\u3059\u308b\u5834\u5408\u306f\u3001\u30a2\u30c9\u30aa\u30f3\u3067\u306f\u306a\u304f<a href=\"https:\/\/ga-dev-tools.google\/campaign-url-builder\/\" target=\"_blank\" rel=\"noopener\">WEB\u7248<\/a>\u3092\u5229\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/div>\n<p>&nbsp;<\/p>\n<h2>\u3010\u30b7\u30fc\u30f3\u5225\u3011Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u8a08\u6e2c\u7d50\u679c\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>\u3053\u3053\u3067\u306f\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u7f6e\u5f8c\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u8a08\u6e2c\u7d50\u679c\u3092\u5206\u6790\u3059\u308b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5e83\u544a\u3054\u3068\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n<p>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30b3\u30b9\u30c8\u5206\u6790\u3092\u884c\u3044\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u901a\u5e38\u3001Google\u5e83\u544a\u306e\u307f\u3067\u4f7f\u7528\u3067\u304d\u308b\u30b3\u30b9\u30c8\u5206\u6790\u3067\u3059\u304c\u3001<strong><span class=\"marker-thickYellow\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u3068\u30b3\u30b9\u30c8\u95a2\u9023\u30c7\u30fc\u30bf\u3092\u30a4\u30f3\u30dd\u30fc\u30c8\u3059\u308c\u3070\u3001Google\u5e83\u544a\u4ee5\u5916\u306e\u5a92\u4f53\u3067\u3082\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059<\/span><\/strong>\u3002<\/p>\n<h4>\u624b\u9806\uff11\uff1a\u30b3\u30b9\u30c8\u5206\u6790\u30ec\u30dd\u30fc\u30c8\u3092\u958b\u304f<\/h4>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-4339\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/03\/6cf394de07b1e6809c61e91f164bb1fe-1024x339.jpg\" alt=\"\u30b3\u30b9\u30c8\u5206\u6790\" width=\"1024\" height=\"339\" \/><br \/>\n<span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/provision\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08\u30c7\u30e2\u30c7\u30fc\u30bf\uff09<\/a><\/span><\/p>\n<p>\u5de6\u5074\u306e\u30e1\u30cb\u30e5\u30fc\u3067<span class=\"marker-thickYellow\"><strong>\u300c\u96c6\u5ba2\u300d\uff0d\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\uff0d\u300c\u30b3\u30b9\u30c8\u5206\u6790\u300d<\/strong><\/span>\u3092\u958b\u304d\u307e\u3059\u3002\u30ec\u30dd\u30fc\u30c8\u4e0a\u90e8\u306e\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308c\u3070\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u8d64\u67a0\u5185\u306b\u6ce8\u76ee\u3059\u308b\u3068\u300cROAS\uff08\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u300d\u304c\u4e00\u756a\u3088\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u3072\u3068\u76ee\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>\u624b\u9806\uff12\uff1a\u53ce\u76ca\u306e\u7dcf\u984d\u3092\u78ba\u8a8d\u3059\u308b<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-4340\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/03\/2a07e4f38998e8ce2ecfbc75a4a51052-1024x380.jpg\" alt=\"\u3059\u3079\u3066\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\" width=\"1024\" height=\"380\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/provision\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08\u30c7\u30e2\u30c7\u30fc\u30bf\uff09<\/a><\/span><\/p>\n<p>\u6b21\u306f\u3001\u5de6\u5074\u306e\u30e1\u30cb\u30e5\u30fc\u3067<span class=\"marker-thickYellow\"><strong>\u300c\u96c6\u5ba2\u300d\uff0d\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\uff0d\u300c\u3059\u3079\u3066\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d<\/strong><\/span>\u3092\u958b\u304d\u307e\u3059\u3002\u4eca\u5ea6\u306f\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u306b\u95a2\u308f\u308b\u6570\u5024\u3082\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002\u8cbb\u7528\u5bfe\u52b9\u679c\u3060\u3051\u3067\u306a\u304f\u3001\u5168\u4f53\u306e\u53ce\u76ca\u984d\u3082\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<p>\u7dd1\u67a0\u306eROAS\u304c\u3088\u304b\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u53ce\u76ca\u3082\u9ad8\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3084\u76f4\u5e30\u7387\u3082\u512a\u79c0\u306a\u6570\u5024\u3092\u793a\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<h4 class=\"icon-sun\">\u00a0\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8<\/h4>\n<p>\u5e83\u544a\u306e\u5834\u5408\u306f\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306b\u52a0\u3048\u3066\u3053\u306e\u3088\u3046\u306b\u53ce\u76ca\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u3055\u3089\u306b\u306f\u76f4\u5e30\u7387\u306a\u3069\u3082\u4e00\u7dd2\u306b\u898b\u308b\u3053\u3068\u3067\u5e83\u544a\u306e\u8cea\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6210\u7e3e\u306e\u60aa\u3044\u5e83\u544a\u306f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u898b\u76f4\u3057\u306a\u3069\u3092\u884c\u3044\u3001\u3055\u3089\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u4fee\u6b63\u70b9\u3092\u898b\u51fa\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u6210\u679c\u3092\u5a92\u4f53\u540c\u58eb\u3067\u6bd4\u8f03\u3057\u305f\u3044\u5834\u5408<\/h3>\n<p>Google\u5e83\u544a\u3068Yahoo!\u5e83\u544a\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306a\u3069\u3001\u5a92\u4f53\u540c\u58eb\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u6bd4\u8f03\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>\u624b\u9806\uff1a\u96c6\u5ba2\u30ec\u30dd\u30fc\u30c8\u306e\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u3092\u958b\u304f<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-4341\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/03\/0a570eafa6c9e4c56b8806a15edc25b5-1024x212.jpg\" alt=\"\u53c2\u7167\u5143\u30e1\u30c7\u30a3\u30a2\" width=\"1024\" height=\"212\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/provision\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08\u30c7\u30e2\u30c7\u30fc\u30bf\uff09<\/a><\/span><\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u300c\u96c6\u5ba2\u300d\uff0d\u300c\u3059\u3079\u3066\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u300d\u3092\u9078\u629e\u3057\u3066\u3001\u300c\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u300d\u3092\u9078\u629e\u3057\u307e\u3059<\/strong><\/span>\u3002\u53f3\u4e0a\u306e\u30a2\u30c9\u30d0\u30f3\u30b9\u306b\u300ccpc\u300d\u3068\u5165\u529b\u3059\u308b\u3068\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3067Google\u5e83\u544a\u3068Yahoo!\u5e83\u544a\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306eUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u308c\u3070\u3001\u300cgoogle\/cpc\u300d\u300cyahoo\/cpc\u300d\u304c\u9805\u76ee\u306b\u62bd\u51fa\u3055\u308c\u307e\u3059\u3002<\/p>\n<h4 class=\"icon-sun\">\u00a0\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8<\/h4>\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u5168\u4f53\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001\u3053\u306e\u3088\u3046\u306b\u5a92\u4f53\u5225\u306b\u6d41\u5165\u6570\uff08\u30e6\u30fc\u30b6\u30fc\uff09\u30fb\u76f4\u5e30\u7387\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6bd4\u8f03\u3057\u3066\u9055\u3044\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u5927\u304d\u304f\u5dee\u304c\u3042\u308c\u3070\u3001\u305d\u306e\u539f\u56e0\u3092\u3055\u3089\u306b\u7d30\u304b\u304f\u898b\u3066\u3044\u304f\u3053\u3068\u3067\u3088\u308a\u7c92\u5ea6\u304c\u3042\u304c\u3063\u305f\u5206\u6790\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u624b\u6bb5\u3092\u6bd4\u8f03\u3057\u3066\u5206\u6790\u3057\u305f\u3044\u5834\u5408<\/h3>\n<p>\u540c\u3058\u5185\u5bb9\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8907\u6570\u306e\u624b\u6bb5\uff08Web\u3001\u30e1\u30eb\u30de\u30ac\u3001QR\u30b3\u30fc\u30c9\u3001DM\u306a\u3069\uff09\u3067\u884c\u3063\u305f\u5834\u5408\u3001Web\u5e83\u544a\u3068\u305d\u308c\u4ee5\u5916\u3067\u306e\u52b9\u679c\u306e\u5dee\u3092\u898b\u305f\u3044\u5834\u5408\u306f\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5229\u7528\u3057\u307e\u3059\u3002<\/p>\n<h4>\u624b\u9806\uff1a\u96c6\u5ba2\u30ec\u30dd\u30fc\u30c8\u306e\u3059\u3079\u3066\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30ec\u30dd\u30fc\u30c8\u3092\u958b\u304f<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-4342\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/03\/adcf4c5822b38777d5b8a90d4f6c26de-1024x169.jpg\" alt=\"\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u753b\u9762\" width=\"1024\" height=\"169\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/provision\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08\u30c7\u30e2\u30c7\u30fc\u30bf\uff09<\/a><\/span><\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u300c\u96c6\u5ba2\u300d\uff0d\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\uff0d\u300c\u3059\u3079\u3066\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u3092\u9078\u629e\u3057\u307e\u3059<\/strong><\/span>\u3002\u4f8b\u3048\u3070\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3001Web\u5e83\u544a\u306b\u306f\u300cWeb\u300d\u305d\u308c\u4ee5\u5916\u306b\u306f\u300cOther\u300d\u3068\u8a2d\u5b9a\u3057\u3066\u304a\u304d\u307e\u3059\u3002\u305d\u3046\u3059\u308b\u3068\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u958b\u3044\u305f\u3068\u304d\u306b\u305d\u308c\u305e\u308c\u306e\u6570\u5024\u3092\u6bd4\u8f03\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4 class=\"icon-sun\">\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8<\/h4>\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u306f\u30e1\u30c7\u30a3\u30a2\u3068\u9055\u3044\u3001\u81ea\u7531\u306b\u5165\u529b\u3067\u304d\u308b\u5024\u3067\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5185\u5bb9\u304c\u540c\u3058\u3060\u3063\u305f\u5834\u5408\u3001\u3053\u306e\u3088\u3046\u306b\u3044\u3064\u304f\u304b\u306e\u8981\u7d20\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u305f\u540d\u524d\u3092\u3064\u3051\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u3069\u306e\u3088\u3046\u306a\u8a2d\u5b9a\u306e\u30eb\u30fc\u30eb\u306b\u3057\u305f\u304b\u306f\u5fd8\u308c\u305a\u306b\u30e1\u30e2\u3092\u53d6\u3063\u3066\u304a\u304f\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u6d3b\u7528\u3067\u3088\u304f\u3042\u308b\u7591\u554f\u3092\u89e3\u6d88\uff01Q&amp;A<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-4390\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/03\/utm_q-a-1024x576.png\" alt=\"UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u95a2\u3059\u308bQ\uff06A\" width=\"1024\" height=\"576\" \/><\/p>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3046\u3048\u3067\u3001\u3088\u304f\u3042\u308b\u7591\u554f\u306b\u3064\u3044\u3066\u304a\u7b54\u3048\u3057\u307e\u3059\u3002<\/p>\n<h3>Q.\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u306e\u5834\u5408\u306eUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5f15\u304d\u7d99\u3050\u65b9\u6cd5\u306f\uff1f<\/h3>\n<p>\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3057\u305f\u3068\u304d\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5f15\u304d\u7d99\u3050\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u3088\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<h4>A\uff1a\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u5148\u306eURL\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u3064\u3051\u308b<\/h4>\n<p>\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u5148\u306eURL\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u3064\u3044\u3066\u3044\u306a\u3044\u3068\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u6b63\u3057\u304f\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u5148\u306eURL\u306b\u3082UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>Q.UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u3063\u3066QR\u30b3\u30fc\u30c9\u306e\u52b9\u679c\u8a08\u6e2c\u3092\u3059\u308b\u65b9\u6cd5\u306f\uff1f<\/h3>\n<p>QR\u30b3\u30fc\u30c9\u304b\u3089\u306e\u6d41\u5165\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u3064\u3051\u308b\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u3088\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<h4>A\uff1a\u4ed6\u306e\u5a92\u4f53\u3068\u8a2d\u5b9a\u65b9\u6cd5\u306f\u540c\u3058\u3067\u3059<\/h4>\n<p>\u4eca\u307e\u3067\u89e3\u8aac\u3057\u305f\u8a2d\u5b9a\u65b9\u6cd5\u3067QR\u30b3\u30fc\u30c9\u306eURL\u306b\u3082UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u300cutm_source=dm\u300d\u300cutm_medium=qr\u300d\u300cutm_campaign\uff1dspringsale_2021\u300d\u306a\u3069\u3092\u8a2d\u5b9a\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>Q.UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u306e\u52b9\u679c\u8a08\u6e2c\u3092\u3059\u308b\u65b9\u6cd5\u306f\uff1f<\/h3>\n<p>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u304b\u3089\u306e\u6d41\u5165\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u3064\u3051\u308b\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u3088\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<h4>A\uff1a\u4ed6\u306e\u5a92\u4f53\u3068\u8a2d\u5b9a\u65b9\u6cd5\u306f\u540c\u3058\u3067\u3059<\/h4>\n<p>QR\u30b3\u30fc\u30c9\u3068\u540c\u69d8\u306b\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u304b\u3089\u306e\u6d41\u5165\u306b\u3082UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\u300cutm_source=app\u300d\u300cutm_medium=referral\u300d\u300cutm_campaign\uff1dspringsale_2021\u300d\u306a\u3069\u304c\u8a2d\u5b9a\u4f8b\u3067\u3059\u3002<\/p>\n<h3>Q.UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u8a08\u6e2c\u3092\u3059\u308b\u65b9\u6cd5\u306f\uff1f<\/h3>\n<p>\u30e1\u30eb\u30de\u30ac\u304b\u3089\u306e\u6d41\u5165\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u3064\u3051\u308b\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u3088\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<h4>A\uff1a\u4ed6\u306e\u5a92\u4f53\u3068\u8a2d\u5b9a\u65b9\u6cd5\u306f\u540c\u3058\u3067\u3059<\/h4>\n<p>\u30e1\u30eb\u30de\u30ac\u3082UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306f\u4e0a\u8a18\u3068\u540c\u69d8\u306b\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u300cutm_source=magazine\u300d\u300cutm_medium=email\u300d\u300cutm_campaign\uff1dspringsale_20210305\u300d\u306a\u3069\u3067\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\u30e1\u30eb\u30de\u30ac\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u914d\u4fe1\u65e5\u3092\u5165\u308c\u3066\u304a\u304f\u3068\u3001\u3044\u3064\u914d\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u306a\u306e\u304b\u308f\u304b\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3088\u308a\u52b9\u7387\u7684\u306bWEB\u5e83\u544a\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b<\/h2>\n<p>\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u3059\u308b\u5834\u5408\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u4ed6\u306b\u3082\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306f\u5e83\u544a\u7528\u306e\u5c02\u9580\u30c4\u30fc\u30eb\u306a\u306e\u3067\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u306f\u9055\u3063\u305f\u4fbf\u5229\u306a\u6a5f\u80fd\u3092\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3067\u5b9f\u73fe\u3067\u304d\u308b3\u3064\u306e\u3053\u3068<\/h3>\n<p>\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306f\u3001\u958b\u767a\u3057\u305f\u4f01\u696d\u306b\u3088\u3063\u3066\u3055\u307e\u3056\u307e\u306a\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3061\u3089\u3067\u306f\u591a\u304f\u306e\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306e\u5229\u7528\u306b\u3088\u3063\u3066\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u30923\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"ep-box es-BsubTradi bgc-white es-borderSolidM es-radius brc-DPred\" title=\"\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3067\u5b9f\u73fe\u3067\u304d\u308b3\u3064\u306e\u3053\u3068\">\n<ol>\n<li>\u7c21\u5358\u306a\u4f5c\u696d\u3067\u30c7\u30fc\u30bf\u306e\u9023\u643a\u304c\u53ef\u80fd<\/li>\n<li>\u5e83\u544a\u3092\u307e\u3068\u3081\u3066\u4e00\u5143\u7ba1\u7406\u304c\u3067\u304d\u308b<\/li>\n<li>\u5a92\u4f53\u304c\u9055\u3046\u5e83\u544a\u540c\u58eb\u306e\u6bd4\u8f03\u304c\u53ef\u80fd<\/li>\n<\/ol>\n<\/div>\n<h4 id=\"outline_1__7_1_1\">\uff11\uff1a\u7c21\u5358\u306a\u4f5c\u696d\u3067\u30c7\u30fc\u30bf\u306e\u9023\u643a\u304c\u53ef\u80fd<\/h4>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u3001Google\u4ee5\u5916\u306e\u5e83\u544a\u3068\u9023\u643a\u3059\u308b\u306b\u306fUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3002<strong><span class=\"marker-thickYellow\">\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3067\u306f\u3001\u30dc\u30bf\u30f3\u3092\u62bc\u3059\u7a0b\u5ea6\u306e\u7c21\u5358\u306a\u4f5c\u696d\u3067\u5404\u5e83\u544a\u30c7\u30fc\u30bf\u3068\u306e\u9023\u643a\u304c\u53ef\u80fd\u3067\u3059<\/span><\/strong>\u3002\u4f5c\u696d\u5de5\u7a0b\u3082\u5927\u304d\u304f\u6e1b\u3089\u305b\u308b\u306e\u3067\u3001\u305d\u306e\u5206\u306e\u6642\u9593\u3092\u5206\u6790\u3084\u65bd\u7b56\u306e\u6e96\u5099\u306b\u4f7f\u3048\u307e\u3059\u3002<\/p>\n<h4 id=\"outline_1__7_1_2\">\uff12\uff1a\u5e83\u544a\u3092\u307e\u3068\u3081\u3066\u4e00\u5143\u7ba1\u7406\u304c\u3067\u304d\u308b<\/h4>\n<p>\u8907\u6570\u306e\u5a92\u4f53\u306b\u51fa\u7a3f\u3057\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u5e83\u544a\u3092\u7ba1\u7406\u3059\u308b\u306e\u306f\u5927\u5909\u3067\u3059\u3002\u5404\u5a92\u4f53\u306e\u7ba1\u7406\u753b\u9762\u3092\u3044\u304f\u3064\u3082\u958b\u304f\u306e\u306f\u3001\u624b\u9593\u3084\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3067\u306f\u3001<strong><span class=\"marker-thickYellow\">\u3059\u3079\u3066\u306e\u5e83\u544a\u3092\u307e\u3068\u3081\u3066\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306e\u7ba1\u7406\u753b\u9762\u306e\u307f\u3067\u7ba1\u7406\u3067\u304d\u307e\u3059<\/span><\/strong>\u3002<\/p>\n<h4 id=\"outline_1__7_1_3\">\uff13\uff1a\u5a92\u4f53\u304c\u9055\u3046\u5e83\u544a\u540c\u58eb\u306e\u6bd4\u8f03\u304c\u53ef\u80fd<\/h4>\n<p>\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u5e83\u544a\u3092\u51fa\u7a3f\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u4ed6\u5a92\u4f53\u540c\u58eb\u306e\u6bd4\u8f03\u3082\u884c\u3048\u308b\u3068\u4fbf\u5229\u3067\u3059\u3002\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u4f5c\u696d\u304c\u7c21\u5358\u306b\u884c\u3048\u307e\u3059\u3002\u3055\u3089\u306b<strong><span class=\"marker-thickYellow\">\u6bd4\u8f03\u3092\u3057\u305f\u691c\u8a3c\u7d50\u679c\u3092\u30b0\u30e9\u30d5\u30a3\u30ab\u30eb\u306a\u30ec\u30dd\u30fc\u30c8\u3067\u3059\u3050\u306b\u51fa\u529b\u3057\u3066\u304f\u308c\u308b\u3068\u3053\u308d\u3082\u9b45\u529b<\/span><\/strong>\u3002PC\u64cd\u4f5c\u306b\u4e0d\u6163\u308c\u306a\u4eba\u3067\u3082\u7c21\u5358\u306b\u30ec\u30dd\u30fc\u30c8\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>WEB\u5e83\u544a\u306e\u52b9\u679c\u3092\u53ef\u8996\u5316\u3059\u308b\u304a\u3059\u3059\u3081\u306e\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb<\/h2>\n<p>WEB\u5e83\u544a\u306e\u52b9\u679c\u3092\u53ef\u8996\u5316\u3059\u308b\u304a\u3059\u3059\u3081\u306e\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>Databeat<\/h3>\n<p><a href=\"https:\/\/www.data-be.at\/?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=screenshot&amp;utm_content=top\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-19651\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2024\/11\/4b1f6b066f72daec0a0a60240f584b16-768x434.png\" alt=\"Databeat\" width=\"1024\" height=\"661\" \/><\/a><br \/>\nDatabeat\u306f\u3001\u30a2\u30b8\u30c8\u682a\u5f0f\u4f1a\u793e\u304c\u63d0\u4f9b\u3059\u308b\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u5e83\u544a\u62c5\u5f53\u8005\u304c\u30c7\u30fc\u30bf\u3092\u6b32\u3057\u3044\u3068\u304d\u306b\u968f\u6642\u5206\u6790\u30fb\u30ec\u30dd\u30fc\u30c8\u3067\u304d\u308b\u3088\u3046\u3001\u6700\u5927\u9650\u306b\u30c7\u30fc\u30bf\u304c\u6d3b\u7528\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>WEB\u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u300cDatabeat\u300d\u306e3\u3064\u306e\u6d3b\u7528\u30dd\u30a4\u30f3\u30c8<\/h3>\n<p>Databeat\u306e\u4e3b\u306a\u7279\u5fb4\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4 id=\"outline_2__7_1_1\">\u3010\u7279\u5fb4\u2460\u3011\u4ed6\u5a92\u4f53\u540c\u58eb\u3067\u30c7\u30fc\u30bf\u306e\u6bd4\u8f03\u691c\u8a3c\u304c\u53ef\u80fd\u306b<\/h4>\n<p>Databeat\u306f\u3001Google\u30fbYahoo!\u30fbFacebook\u3092\u306f\u3058\u3081\u4e3b\u8981\u306a\u5e83\u544a\u5a92\u4f53\u306e\u30c7\u30fc\u30bf\u3092\u81ea\u52d5\u53ce\u96c6\u3057\u307e\u3059\u3002\u96c6\u3081\u305f\u30c7\u30fc\u30bf\u306f\u4e00\u5143\u7ba1\u7406\u3055\u308c\u3001\u7570\u306a\u308b\u5a92\u4f53\u540c\u58eb\u3067\u3082\u6bd4\u8f03\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u6307\u6a19\u3092\u6574\u3048\u307e\u3059\u3002<strong><span class=\"marker-thickYellow\">\u9055\u3046\u5a92\u4f53\u540c\u58eb\u3067\u306e\u6bd4\u8f03\u3084\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6e2c\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059<\/span><\/strong>\u3002<\/p>\n<h4 id=\"outline_2__7_1_2\">\u3010\u7279\u5fb4\u2461\u3011\u30c7\u30fc\u30bf\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u53ef\u8996\u5316\u3067\u304d\u308b<\/h4>\n<p>Databeat\u306f\u3001<strong><span class=\"marker-thickYellow\">\u5e83\u544a\u62c5\u5f53\u8005\u304c\u5206\u6790\u3057\u305f\u30c7\u30fc\u30bf\u3092Looker Studio\uff08Google\u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30eb\uff09\u306a\u3069\u306eBI\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059<\/span><\/strong>\u3002\u9023\u643a\u3082\u7c21\u5358\u306a\u64cd\u4f5c\u3067\u884c\u3048\u308b\u306e\u3067\u3001\u7c21\u5358\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u793e\u5185\u3084\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306a\u3069\u3078\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u5206\u6790\u7d50\u679c\u306e\u78ba\u8a8d\u3082\u6642\u3068\u5834\u6240\u3092\u9078\u3070\u305a\u884c\u3048\u307e\u3059\u3002<\/p>\n<h4 id=\"outline_2__7_1_3\">\u3010\u7279\u5fb4\u2462\u3011\u8c4a\u5bcc\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u5229\u7528\u3067\u304d\u308b<\/h4>\n<p>Databeat\u306f\u3001Excel\u3084Looker Studio\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u591a\u6570\u63c3\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001<span class=\"marker-thickYellow\"><strong>\u81ea\u52d5\u3067\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u305d\u306e\u307e\u307e\u53cd\u6620\u3055\u305b\u308b\u3060\u3051\u3067\u3001\u3059\u3050\u306b\u5206\u6790\u7528\u3084\u63d0\u51fa\u7528\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u53ef\u80fd<\/strong><\/span>\u3067\u3059\u3002<\/p>\n<div class=\"btn btn-center\"><a class=\"btn__link btn__link-primary\" href=\"https:\/\/www.data-be.at\/?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=button&amp;utm_content=cta\" target=\"_blank\" rel=\"noopener noreferrer\">Databeat\u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8<\/a><\/div>\n<div>\u4e0b\u8a18\u306e\u8a18\u4e8b\u3067\u306f\u3001\u76ee\u7684\u5225\u306b\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u3053\u3061\u3089\u3082\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/div>\n<div class=\"ep-box bgc-VPsky\">\u203b\u53c2\u8003\uff1a\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u305f\u8a18\u4e8b\u306f\u3053\u3061\u3089<br \/>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/ads-effect-measurement-tool\/\" target=\"_self\">\u3010\u76ee\u7684\u5225\u3011\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u304a\u3059\u3059\u308115\u9078\uff01\u4e0a\u624b\u306a\u9078\u3073\u65b9\u3082\u89e3\u8aac<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">\u300c\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u300d\u306f\u8907\u6570\u7a2e\u985e\u306e\u5e83\u544a\u3092\u51fa\u7a3f\u3057\u3066\u3044\u308b\u4e8b\u696d\u8005\u306b\u3068\u3063\u3066\u3001\u5229\u7528\u4fa1\u5024\u306e\u3042\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3067\u3059\u3002\r\n\r\n\u300c\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u300d\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u5206\u6790\u3084\u52b9\u679c\u306e\u3042\u308b\u5e83\u544a\u306e\u7279\u5b9a\u306a\u3069\u304c\u6b63\u78ba\u304b\u3064\u52b9\u7387\u7684\u306b\u5b9f\u65bd\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/ads-effect-measurement-tool\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"211\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/09\/Clean-Work-Place-Blog-Banner-3-375x211.png\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"\u3010\u76ee\u7684\u5225\u3011\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u30aa\u30b9\u30b9\u30e112\u9078\uff01\u30c4\u30fc\u30eb\u306e\u7a2e\u985e\u3084\u5b9f\u73fe\u3067\u304d\u308b\u3053\u3068\u3001\u81ea\u793e\u306b\u5408\u3046\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/a><\/div>\r\n\t\t\t<\/div><\/div>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u4eca\u56de\u306f\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u3064\u3044\u3066\u3001\u7a2e\u985e\u3001\u4f5c\u308a\u65b9\u3001\u305d\u308c\u3092\u4f7f\u3063\u305f\u5206\u6790\u65b9\u6cd5\u307e\u3067\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u901a\u5e38\u3067\u306f\u8a08\u6e2c\u3067\u304d\u306a\u304b\u3063\u305f\u6d41\u5165\u7d4c\u8def\u304cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u6b63\u3057\u304f\u8a08\u6e2c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e00\u898b\u96e3\u3057\u305d\u3046\u306aUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u304c\u3001\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u96e3\u3057\u3044\u64cd\u4f5c\u306a\u304f\u8a18\u8ff0\u3067\u304d\u308b\u306e\u3067\u3001\u305c\u3072\u6d3b\u7528\u3057\u3066\u5206\u6790\u306e\u5e45\u3092\u5e83\u3052\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u5e45\u5e83\u304f\u591a\u7a2e\u985e\u306e\u5e83\u544a\u3092\u6271\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u5e83\u544a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u3055\u3089\u306b\u4fbf\u5229\u306b\u52b9\u679c\u691c\u8a3c\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305c\u3072\u3053\u3061\u3089\u3082\u4e00\u5ea6\u8a66\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div 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