{"id":6870,"date":"2024-11-08T12:40:54","date_gmt":"2024-11-08T03:40:54","guid":{"rendered":"https:\/\/www.data-be.at\/magazine\/?p=6870"},"modified":"2024-12-16T14:55:40","modified_gmt":"2024-12-16T05:55:40","slug":"ga4-engagement","status":"publish","type":"post","link":"https:\/\/www.data-be.at\/magazine\/ga4-engagement\/","title":{"rendered":"GA4\u306e\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3068\u306f\uff1f\u5b9a\u7fa9\u3084\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac"},"content":{"rendered":"<p>2020\u5e74\u306bGoogle Analytics 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class=\"marker-thickYellow\"><strong>\u305d\u3093\u306aGA4\u6700\u5927\u306e\u7279\u5fb4\u306f\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u6307\u6a19\u304c\u3042\u308b\u70b9\u3067\u3059\u3002<\/strong><\/span>\u73fe\u884c\u306e\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u6307\u6a19\u5206\u6790\u304c\u30e1\u30a4\u30f3\u3067\u3057\u305f\u304c\u3001GA4\u3067\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001GA4\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u306b\u3064\u3044\u3066\u5206\u6790\u3059\u308b\u4e0a\u3067\u3001<\/p>\n<div class=\"ep-inbox es-BmarkHatena es-borderSolidS bgc-white brc-DPblue es-radius\">\n<p><span class=\"marker-thickYellow\"><strong>\u300cGA4\u306b\u304a\u3051\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5b9a\u7fa9\u304c\u77e5\u308a\u305f\u3044\u300d<\/strong><\/span><\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8\u304c\u77e5\u308a\u305f\u3044\u300d<\/strong><\/span><\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b\u30d2\u30f3\u30c8\u304c\u6b32\u3057\u3044\u300d<\/strong><\/span><\/p>\n<\/div>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306a\u304a\u60a9\u307f\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f\u672c\u8a18\u4e8b\u3067\u306f\u4f01\u696d\u62c5\u5f53\u8005\u69d8\u3078\u5411\u3051\u3066GA4\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u300c\u5b9a\u7fa9\u300d\u300c\u5206\u6790\u30dd\u30a4\u30f3\u30c8\u300d\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001\u307e\u3060GA4\u3078\u79fb\u884c\u3057\u3066\u3044\u306a\u3044\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u79fb\u884c\u3092\u9032\u3081\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"ep-box bgc-VPsky\">\u203b\u53c2\u8003\uff1aUA\u304b\u3089GA4\u3078\u306e\u79fb\u884c\u624b\u9806\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u305f\u8a18\u4e8b\u306f\u3053\u3061\u3089<br \/>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/ga4-transition\/\" target=\"_self\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u79fb\u884c\u30ac\u30a4\u30c9\uff01\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3084\u79fb\u884c\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u3057\u3066\u771f\u3063\u5148\u306b\u601d\u3044\u3064\u304f\u4eba\u6c17\u30c4\u30fc\u30eb\u3067\u3082\u3042\u308b\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u300d\u3002\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u6b21\u4e16\u4ee3\u7248\u3068\u3057\u3066\u767a\u8868\u3055\u308c\u305fGA4\u306f\u3001\u5229\u7528\u8005\u306e\u9593\u3067\u306f\u30cb\u30e5\u30fc\u30b9\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u73fe\u884c\u306eGA\u3068\u304b\u306a\u308a\u4ed5\u69d8\u304c\u9055\u3046\u306e\u3067\u3001\u304a\u56f0\u308a\u306e\u62c5[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/ga4-transition\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"250\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/AdobeStock_286274722_Editorial_Use_Only-375x250.jpeg\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u79fb\u884c\u30ac\u30a4\u30c9\uff01\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3084\u79fb\u884c\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/a><\/div>\r\n\t\t\t<\/div><\/div>\n<div><a href=\"https:\/\/lp.data-be.at\/free-looker-studio-template?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=text&amp;utm_content=template\" target=\"_blank\" rel=\"noopener\">\u3010\u7121\u6599\u3011GA4\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u53ef\u8996\u5316\u3067\u304d\u308bLooker Studio\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\uff1e\uff1e<\/a><\/div>\n<h2>GA4\u306b\u304a\u3051\u308b\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3068\u306f\uff1f<\/h2>\n<p>Google Analytics 4\uff08GA4\uff09\u306f\u3001\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3068\u547c\u3070\u308c\u308b\u65b0\u3057\u3044\u6307\u6a19\u3092\u4f7f\u7528\u3057\u3066\u3001Web\u30b5\u30a4\u30c8\u307e\u305f\u306f\u30a2\u30d7\u30ea\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u6a19\u6e96\u7684\u306a\u65b9\u6cd5\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u63aa\u7f6e\u3092\u8b1b\u3058\u307e\u3057\u305f\u3002\u307e\u305a\u306f\u3001GA4\u306b\u304a\u3051\u308b\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u306e\u5b9a\u7fa9\u306b\u3064\u3044\u3066\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>GA4\u306b\u304a\u3051\u308b\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u306e\u5b9a\u7fa9\u3068\u610f\u5473<\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-6872 aligncenter\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/1.jpg\" alt=\"GA4\u306b\u304a\u3051\u308b\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u306e\u5b9a\u7fa9\u3068\u610f\u5473\" width=\"699\" height=\"417\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30d8\u30eb\u30d7\u306b\u3088\u308b\u3068\u3001GA4\u306e\u5b9a\u7fa9\u306f\u4e0b\u8a18\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3000\uff1d\u3000\u300c\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306b\u5bfe\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u64cd\u4f5c\u300d<\/p>\n<p style=\"text-align: center;\">\uff08<span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/9355853?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30d8\u30eb\u30d7<\/a>\uff09<\/span><\/p>\n<\/blockquote>\n<p><span class=\"marker-thickYellow\"><strong>\u5206\u304b\u308a\u3084\u3059\u304f\u8a00\u3046\u3068\u300c\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u300d\u300c\u30b9\u30af\u30ed\u30fc\u30eb\u300d\u300c\u30ea\u30f3\u30af\u3078\u306e\u30af\u30ea\u30c3\u30af\u300d\u7b49\u306eWeb\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u3057\u3066\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/strong><\/span><\/p>\n<h3>SNS\u306e\u6307\u6a19\u3067\u3088\u304f\u4f7f\u308f\u308c\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u306e\u9055\u3044\u306f\uff1f<\/h3>\n<p>SNS\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u8868\u3059\u6307\u6a19\u3068\u3057\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u6d3b\u7528\u3055\u308c\u3066\u307e\u3059\u3002Facebook\u3067\u8a00\u3048\u3070\u6295\u7a3f\u306b\u5bfe\u3059\u308b\u300c\u3044\u3044\u306d\uff01\u300d\u300c\u30b3\u30e1\u30f3\u30c8\u300d\u300c\u30b7\u30a7\u30a2\u300d\u300c\u30af\u30ea\u30c3\u30af\u300d\u306e4\u3064\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u3057\u3066\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u3057\u304b\u3057\u3001GA4\u3067\u306fWeb\u30b5\u30a4\u30c8\u4e0a\u3067\u8d77\u3053\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u5168\u3066\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308b\u3068\u3044\u3063\u305f\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n<h3>GA\uff14\u306b\u304a\u3051\u308b\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3092\u78ba\u8a8d\u3067\u304d\u308b\u753b\u9762<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6873\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/144.jpg\" alt=\"GA\uff14\u306b\u304a\u3051\u308b\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3092\u78ba\u8a8d\u3067\u304d\u308b\u753b\u9762\" width=\"1346\" height=\"503\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u3001GA4\u3092\u7acb\u3061\u4e0a\u3052\u3066\u300c\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u300d\u2192\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3067\u78ba\u8a8d\u3067\u304d\u308b\u306e\u3067\u3001\u4e00\u5ea6\u81ea\u793e\u306eGA4\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/strong><\/span><\/p>\n<div><a href=\"https:\/\/lp.data-be.at\/free-looker-studio-template?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=text&amp;utm_content=template\" target=\"_blank\" rel=\"noopener\">\u3010\u7121\u6599\u3011GA4\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u53ef\u8996\u5316\u3067\u304d\u308bLooker Studio\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\uff1e\uff1e<\/a><\/div>\n<h2>GA4\u306b\u304a\u3051\u308b\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u306e\u95a2\u9023\u6307\u6a19<\/h2>\n<p>GA4\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u524d\u306b\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u306e\u95a2\u9023\u6307\u6a19\u306b\u3064\u3044\u3066\u7406\u89e3\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>GA\uff14\u306b\u304a\u3051\u308b\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u300d\u3068\u306f\uff1f<\/h3>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306f\u3001Web\u30b5\u30a4\u30c8\u3067\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u5272\u5408\u3067\u3059\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306f\u3001\u4e0b\u8a18\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002<\/p>\n<div class=\"ep-inbox es-BpaperRight es-grid bgc-VPsky\">\n<ul>\n<li><span class=\"marker-thickYellow\"><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3000= \uff08\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30bb\u30c3\u30b7\u30e7\u30f3\uff09\/\uff08\u30bb\u30c3\u30b7\u30e7\u30f3\uff09<\/strong><\/span><\/li>\n<\/ul>\n<\/div>\n<p>GA4\u3067\u306f\u300c\u30d0\u30a6\u30f3\u30b9\uff08\u76f4\u5e30\uff09\u300d\u306e\u6982\u5ff5\u3092\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30bb\u30c3\u30b7\u30e7\u30f3\u300d\u306b\u7f6e\u304d\u63db\u3048\u307e\u3057\u305f\u3002<span class=\"marker-thickYellow\"><strong>\u305d\u306e\u305f\u3081\u3001GA4\u3067\u5ec3\u6b62\u3055\u308c\u305f\u300c\u30d0\u30a6\u30f3\u30b9\u7387\u300d\u306e\u4ee3\u308f\u308a\u306b\u306a\u308b\u3082\u306e\u304c\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u300d\u3067\u3042\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>\u4f8b\u3048\u3070\u3001\u73fe\u884c\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30d0\u30a6\u30f3\u30b9\u7387\u304c70\uff05\u3067\u3042\u308b\u5834\u5408\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306f30\uff05\u4ee5\u4e0b\u3067\u3042\u308b\u3068\u5224\u65ad\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<h4>\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u300d\u3092\u78ba\u8a8d\u3067\u304d\u308b\u753b\u9762<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6874\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/1-1.jpg\" alt=\"\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u300d\u3092\u78ba\u8a8d\u3067\u304d\u308b\u753b\u9762\" width=\"1348\" height=\"483\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306f\u300c\u96c6\u5ba2\u300d\u2192\u300c\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u300d\u304b\u3089\u5206\u6790\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>GA4\u306b\u304a\u3051\u308b\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u300d\u3068\u306f\uff1f<\/h3>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u3092\u30d5\u30a9\u30a2\u30b0\u30e9\u30a6\u30f3\u30c9\u3067\u8868\u793a\u3057\u3066\u3044\u305f\u6642\u9593\u3067\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30bb\u30c3\u30b7\u30e7\u30f3\u300d\u3068\u3057\u3066\u9069\u683c\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u3092\u5408\u8a08\u3059\u308b\u3068\u3001\u73fe\u884c\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u671f\u9593\u300d\u3084\u300c\u5e73\u5747\u30da\u30fc\u30b8\u6ede\u5728\u6642\u9593\u300d\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u6b63\u78ba\u306a\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6e2c\u5b9a\u5024\u304c\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u300d\u3092\u78ba\u8a8d\u3067\u304d\u308b\u753b\u9762<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6875\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/8.jpg\" alt=\"\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u300d\u3092\u78ba\u8a8d\u3067\u304d\u308b\u753b\u9762\" width=\"1346\" height=\"529\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u306f\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u2192\u300c\u6982\u8981\u300d\u304b\u3089\u5206\u6790\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>GA4\u306b\u304a\u3051\u308b\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u306e\u3042\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u300d\u3068\u306f\uff1f<\/h3>\n<p><span class=\"marker-thickYellow\"><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u306f\u3001Web\u30b5\u30a4\u30c8\u306e10\u79d2\u4ee5\u4e0a\u306e\u95b2\u89a7\u30012\u3064\u4ee5\u4e0a\u306e\u753b\u9762\/\u30da\u30fc\u30b8\u3092\u8868\u793a\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u3001\u307e\u305f\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u304c\u767a\u751f\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u5b9a\u7fa9\u3055\u308c\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u300110\u79d2\u9593\u904e\u3054\u3057\u305f\u5f8c\u3001\u4f55\u3082\u3057\u306a\u304f\u3066\u3082\u96e2\u308c\u305f\u5834\u5408\u3001\u4ee5\u524d\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u3001\u30d0\u30a6\u30f3\u30b9\u3068\u898b\u306a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001<strong>GA4\u306e\u5834\u5408\u3001\u3053\u306e\u30e6\u30fc\u30b6\u30fc\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30bb\u30c3\u30b7\u30e7\u30f3\u300d\u3068\u898b\u306a\u3055\u308c\u307e\u3059\u3002<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>GA4\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5206\u6790\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6910 size-large\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/Clean-Work-Place-Blog-Banner-17-1024x576.png\" alt=\"GA4\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5206\u6790\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\" width=\"1024\" height=\"576\" \/><\/p>\n<p>\u7d9a\u3044\u3066\u3001GA4\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5206\u6790\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u4e0b\u8a18\u30e1\u30ea\u30c3\u30c8\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\uff11.\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5206\u6790\u3082\u53ef\u80fd<\/h3>\n<p><span class=\"marker-thickYellow\"><strong>GA4\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001Web\u30b5\u30a4\u30c8\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3082\u5206\u6790\u3067\u304d\u308b\u70b9\u3067\u3059\u3002<\/strong><\/span>\u73fe\u884c\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u5206\u6790\u3092\u884c\u3046\u969b\u306f<a href=\"https:\/\/firebase.google.com\/?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Firebase<\/a>\u3092\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u304c\u3001<strong>GA4\u3067\u306f\u57fa\u672c\u6a5f\u80fd\u3068\u3057\u3066\u300c\u30a2\u30d7\u30ea+Web\u30b5\u30a4\u30c8\u300d\u306e\u5206\u6790\u6a5f\u80fd\u304c\u5b9f\u88c5\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n<h3>2.\u30e6\u30fc\u30b6\u30fc\u306e\u4e88\u6e2c\u5206\u6790\u304c\u53ef\u80fd<\/h3>\n<p>GA4\u3067\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u4e88\u6e2c\u5206\u6790\u304c\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059<span class=\"marker-thickYellow\"><strong>\u3002GA4\u3067\u306fAI\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u300cCV\u78ba\u7387\u300d\u300c\u89e3\u7d04\u78ba\u7387\u300d\u300c\u53ce\u76ca\u4e88\u6e2c\u300d\u306e\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/strong><\/span><\/p>\n<p><strong>\u3053\u306e\u6a5f\u80fd\u3092\u5229\u7528\u3059\u308b\u3068CV\u306b\u7e4b\u304c\u308a\u3084\u3059\u3044\u30e6\u30fc\u30b6\u30fc\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u7279\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001\u591a\u304f\u306eCV\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u6b66\u5668\u3068\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n<h3>3.\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u628a\u63e1\u304c\u53ef\u80fd<\/h3>\n<p>GA4\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u628a\u63e1\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5fc3\u7406\u72b6\u614b\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/strong><\/span><\/p>\n<p>GA4\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30da\u30fc\u30b8\u3084\u30c7\u30d0\u30a4\u30b9\u306b\u308f\u305f\u308b\u500b\u3005\u306e\u6307\u6a19\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u306e\u3067\u306f\u306a\u304f\u3001\u30a8\u30f3\u30c9\u30c4\u30fc\u30a8\u30f3\u30c9\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u91cd\u70b9\u3092\u7f6e\u304d\u3001\u9867\u5ba2\u304c\u6700\u521d\u304b\u3089\u6700\u5f8c\u307e\u3067\u30c7\u30b8\u30bf\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3069\u306e\u3088\u3046\u306b\u3084\u308a\u53d6\u308a\u3057\u3066\u3044\u308b\u304b\u306e\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001<strong>\u30e6\u30fc\u30b6\u30fc\u306e\u5fc3\u7406\u72b6\u614b\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>GA4\u306b\u304a\u3051\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5206\u67905\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>GA4\u306b\u304a\u3051\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5206\u67905\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u4e0b\u8a18\u30dd\u30a4\u30f3\u30c8\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u8a73\u7d30\u306a\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308b\u306e\u3067\u3001\u5b9f\u8df5\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>POINT1.\u72ec\u81ea\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u6d3b\u7528\u3059\u308b<\/h3>\n<p>GA4\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5206\u6790\u3092\u3059\u308b\u969b\u306f\u3001\u72ec\u81ea\u30d1\u30e9\u30e1\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<span class=\"marker-thickYellow\"><strong>\u72ec\u81ea\u30d1\u30e9\u30e1\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u66f4\u306b\u8a73\u7d30\u306a\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/strong><\/span>GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u306f\u3001\u4e0b\u8a18\u30a4\u30d9\u30f3\u30c8\u304c\u8ffd\u8de1\u5bfe\u8c61\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"ep-box es-BpaperRight es-grid bgc-VPsky\">\n<ul>\n<li><span class=\"marker-thickYellow\"><strong>\u30da\u30fc\u30b8\u30d3\u30e5\u30fc<\/strong><\/span><\/li>\n<li><span class=\"marker-thickYellow\"><strong>\u30af\u30ea\u30c3\u30af\u6570<\/strong><\/span><\/li>\n<li><span class=\"marker-thickYellow\"><strong>\u30d5\u30a1\u30a4\u30eb\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/strong><\/span><\/li>\n<li><span class=\"marker-thickYellow\"><strong>\u30b9\u30af\u30ed\u30fc\u30eb<\/strong><\/span><\/li>\n<li><span class=\"marker-thickYellow\"><strong>\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/strong><\/span><\/li>\n<li><span class=\"marker-thickYellow\"><strong>\u30d3\u30c7\u30aa\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/strong><\/span><\/li>\n<\/ul>\n<\/div>\n<p>\u5404\u30a4\u30d9\u30f3\u30c8\u306b\u306f\u3001\u72ec\u81ea\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u30bb\u30c3\u30c8\u304c\u4ed8\u5c5e\u3057\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30d3\u30c7\u30aa\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u306f\u300c\u30d3\u30c7\u30aa\u306e\u30bf\u30a4\u30c8\u30eb\u300d\u300c\u30d3\u30c7\u30aa\u306e\u9577\u3055\u300d\u300c\u30d3\u30c7\u30aa\u306e\u63d0\u4f9b\u8005\u300d\u300c\u30d3\u30c7\u30aa\u306eURL\u300d\u300c\u30d3\u30c7\u30aa\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u300d\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u542b\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>POINT2.Google\u30b7\u30b0\u30ca\u30eb\u3092\u6709\u52b9\u306b\u3059\u308b<\/h3>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5206\u6790\u3067\u306f\u3001<a href=\"https:\/\/support.google.com\/analytics\/answer\/7532985?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30b7\u30b0\u30ca\u30eb<\/a>\u3092\u6709\u52b9\u306b\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<span class=\"marker-thickYellow\"><strong>Google\u30b7\u30b0\u30ca\u30eb\u3092\u6709\u52b9\u306b\u3059\u308b\u3068\u3001\u540c\u3058\u30e6\u30fc\u30b6\u30fc\u304c\u300cPC\u300d\u300c\u30b9\u30de\u30db\u300d\u7b49\u306e\u7570\u306a\u308b\u30c7\u30d0\u30a4\u30b9\u304b\u3089Web\u30b5\u30a4\u30c8\u306b\u95b2\u89a7\u3057\u305f\u969b\u306b\u540c\u30e6\u30fc\u30b6\u30fc\u3068\u5224\u65ad\u3067\u304d\u308b\u305f\u3081\u3001\u3088\u308a\u6b63\u78ba\u306a\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/strong><\/span><\/p>\n<p>\u307e\u305f\u3001Google\u30b7\u30b0\u30ca\u30eb\u3092\u6709\u52b9\u306b\u3059\u308b\u3053\u3068\u3067\u3001Google\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u30b5\u30a4\u30f3\u30a4\u30f3\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u53d6\u5f97\u3057\u305f\u533f\u540d\u306e\u30e6\u30fc\u30b6\u30fc\u60c5\u5831\u3092\u6d3b\u7528\u3057\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u306a\u306e\u3067\u3001\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u529b\u304c\u6700\u9069\u306b\u306a\u308b\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>POINT3.\u5206\u6790\u30cf\u30d6\u3092\u6d3b\u7528\u3057\u8a73\u7d30\u306a\u30ec\u30dd\u30fc\u30c8\u3092\u51fa\u529b\u3059\u308b<\/h3>\n<p>\u300c<a href=\"https:\/\/support.google.com\/analytics\/answer\/7579450?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">\u5206\u6790\u30cf\u30d6<\/a>\u300d\u3092\u6d3b\u7528\u3057\u3001\u8a73\u7d30\u306a\u30ec\u30dd\u30fc\u30c8\u51fa\u529b\u3092\u3057\u305f\u4e0a\u3067\u5206\u6790\u3092\u5b9f\u65bd\u3057\u307e\u3057\u3087\u3046\u3002<span class=\"marker-thickYellow\"><strong>\u300c\u5206\u6790\u30cf\u30d6\u300d\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u9805\u76ee\u3092\u81ea\u5206\u3067\u9078\u629e\u3057\u3001\u8868\u3084\u30b0\u30e9\u30d5\u3092\u4f5c\u6210\u3067\u304d\u308b\u6a5f\u80fd\u3067\u3059\u3002GA4\u3067\u4f5c\u6210\u3067\u304d\u308b\u4ee3\u8868\u7684\u306a\u30ec\u30dd\u30fc\u30c8\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/strong><\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<tbody>\n<tr>\n<th style=\"width: 33.2627%;\">\u30ec\u30dd\u30fc\u30c8\u7a2e\u985e<\/th>\n<th style=\"width: 66.7373%;\">\u8a73\u7d30<\/th>\n<\/tr>\n<tr>\n<td style=\"width: 33.2627%;\">\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u30ec\u30dd\u30fc\u30c8<\/td>\n<td style=\"width: 66.7373%;\">\u9867\u5ba2\u304c\u8cfc\u5165\u904e\u7a0b\u3092\u6bb5\u968e\u3054\u3068\u306b\u5206\u6790\u3059\u308b\u30ec\u30dd\u30fc\u30c8<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.2627%;\">\u30e6\u30fc\u30b6\u30fc\u30ec\u30dd\u30fc\u30c8<\/td>\n<td style=\"width: 66.7373%;\">\u30e6\u30fc\u30b6\u30fc\u306e\u4eba\u53e3\u7d71\u8a08\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u3092\u30ca\u30d3\u30b2\u30fc\u30c8\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u95a2\u3059\u308b\u30ec\u30dd\u30fc\u30c8<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.2627%;\">\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8<\/td>\n<td style=\"width: 66.7373%;\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u307e\u305f\u306f\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u69cb\u6210\u3057\u305f\u30c7\u30d5\u30a9\u30eb\u30c8\u306e\u81ea\u52d5\u8ffd\u8de1\u3084\u30ab\u30b9\u30bf\u30e0\u8ffd\u8de1\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u8868\u793a\u3002\u307e\u305f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6886\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/06.png\" alt=\"\" width=\"2374\" height=\"782\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p><strong>\u5206\u6790\u30cf\u30d6\u3067\u306f\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u5206\u6790\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u3042\u308b\u7a0b\u5ea6\u76ee\u6a19\u304c\u6c7a\u307e\u3063\u3066\u3044\u308b\u65b9\u5411\u3051\u306b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3082\u8a2d\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/strong>\u81ea\u793e\u306b\u5408\u3063\u305f\u76ee\u6a19\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u9078\u629e\u3057\u300c\u5909\u6570\u300d\u3092\u8ffd\u52a0\u3059\u308b\u3060\u3051\u3067\u3001\u8a73\u7d30\u306a\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u300c\u7d4c\u8def\u306e\u5206\u6790\u300d\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/strong><\/span>\u7d4c\u8def\u306e\u5206\u6790\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u7d4c\u8def\u304c\u8a73\u7d30\u306b\u5206\u6790\u3067\u304d\u308b\u306e\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8a55\u4fa1\u306b\u6700\u9069\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>POINT4.\u6642\u9593\u6e2c\u5b9a\u306e\u6d3b\u7528<\/h3>\n<p>\u8a73\u7d30\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u3001GA4\u306e\u6642\u9593\u6e2c\u5b9a\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<span class=\"marker-thickYellow\"><strong>\u73fe\u884c<\/strong><strong>\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3067\u306f\u3001\u6642\u9593\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u3068\u304d\u3001\u30da\u30fc\u30b8\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u3001\u307e\u305f\u306f\u30e6\u30fc\u30b6\u30fc\u6642\u9593\u306b\u3064\u3044\u3066\u306e\u307f\u306e\u5206\u6790\u3057\u304b\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/strong><\/span><\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u52d5\u753b\u3092\u8996\u8074\u3057\u305f\u308a\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u56de\u7b54\u306b\u304b\u304b\u308b\u6642\u9593\u306b\u95a2\u3059\u308b\u5206\u6790\u306f\u56f0\u96e3\u3067\u3057\u305f\u3002\u3057\u304b\u3057GA4\u306f\u300c\u7d4c\u904e\u6642\u9593\u300d\u6a5f\u80fd\u3092\u4f7f\u7528\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5b9a\u7fa9\u3055\u308c\u305f\u4e00\u9023\u306e\u624b\u9806\u3092\u5b8c\u4e86\u3059\u308b\u306e\u306b\u5e73\u5747\u3057\u3066\u304b\u304b\u308b\u6642\u9593\u3092\u8868\u793a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u56de\u7b54\u3059\u308b\u306e\u306b\u304b\u304b\u308b\u6642\u9593\u3084\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u88fd\u54c1\u30da\u30fc\u30b8\u306b\u79fb\u52d5\u3059\u308b\u524d\u306b\u30d6\u30ed\u30b0\u3092\u8aad\u3093\u3060\u6642\u9593\u3092\u5206\u6790\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<strong>\u300c\u7d4c\u904e\u6642\u9593\u300d\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001Web\u30b5\u30a4\u30c8\u306e\u5c0e\u7dda\u8a2d\u8a08\u3092\u8003\u3048\u308b\u4e0a\u3067\u306e\u8cb4\u91cd\u306a\u30c7\u30fc\u30bf\u3068\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n<h3>POINT5.GA4\u3068\u73fe\u884cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f75\u7528\u3059\u308b<\/h3>\n<p>\u524d\u8ff0\u3057\u305f\u3068\u304a\u308a\u3001UA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u306f\u3001<strong>Google\u306b\u3088\u308b\u30b5\u30dd\u30fc\u30c8\u7d42\u4e86\u304c\u6c7a\u5b9a<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u30012023\u5e747\u67081\u65e5\u307e\u3067\u306fUA\u3068GA4\u306e\u4f75\u7528\u3082\u53ef\u80fd\u3067\u3059\u304c\u3001\u3044\u305a\u308cGA4\u306e\u307f\u306b\u306a\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u307e\u3060GA4\u306b\u6163\u308c\u3066\u3044\u306a\u3044\u65b9\u3001\u3053\u308c\u304b\u3089GA4\u3078\u79fb\u884c\u3059\u308b\u3068\u3044\u3046\u65b9\u306f\u3001UA\u3068GA4\u3092\u4f75\u7528\u3057\u306a\u304c\u3089\u5f90\u3005\u306b\u6163\u308c\u3066\u3044\u304f\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/strong><\/span><\/p>\n<h3>\u3010\u304a\u3059\u3059\u3081\u3011GA4\u306eLooker Studio\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-18222\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2023\/05\/image3-1024x576.png\" alt=\"GA4\u306eLooker Studio\u30ec\u30dd\u30fc\u30c8\" width=\"1024\" height=\"576\" \/>Looker Studio\u3092\u4f7f\u3063\u3066GA4\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308c\u3070\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3060\u3051\u3067\u306a\u304f\u4e3b\u8981\u306a\u6307\u6a19\u3092\u307e\u3068\u3081\u3066\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u65e5\u6b21\u3084\u6708\u6b21\u306a\u3069\u6642\u7cfb\u5217\u3067\u6307\u6a19\u3092\u5206\u6790\u3059\u308b\u3001PDCA\u3092\u56de\u3059\u3068\u3044\u3063\u305f\u969b\u306b\u3082\u975e\u5e38\u306b\u4fbf\u5229\u3067\u3059\u3002<\/p>\n<p><span class=\"marker-thickYellow\"><strong> GA4\u306eLooker Studio\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u624b\u9806\u3084\u3059\u3050\u306b\u5229\u7528\u3067\u304d\u308b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u300cDatabeat \u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30af\u30fc\u30eb\u300d\u3067\u7121\u6599\u516c\u958b\u3057\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u304a\u6c17\u8efd\u306b\u53d7\u8b1b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/strong><\/span><\/p>\n<div class=\"btn btn-center\"><a class=\"btn__link btn__link-primary\" href=\"https:\/\/school.data-be.at\/\" target=\"_blank\" rel=\"noopener\">Databeat \u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30af\u30fc\u30eb\u306f\u3053\u3061\u3089<\/a><\/div>\n<h2>\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e3\u3064\u306e\u30d2\u30f3\u30c8<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6911 size-large\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/Clean-Work-Place-Blog-Banner-18-1024x576.png\" alt=\"\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e3\u3064\u306e\u30d2\u30f3\u30c8\" width=\"1024\" height=\"576\" \/><\/p>\n<div class=\"ep-box es-BsubTradi bgc-white es-borderSolidM es-radius brc-DPred\" title=\"\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e3\u3064\u306e\u30d2\u30f3\u30c8\">\n<ol>\n<li>\u30b5\u30a4\u30c8\u306e\u8aad\u307f\u8fbc\u307f\u3092\u9ad8\u901f\u5316\u3059\u308b<\/li>\n<li>\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u6574\u7406\u3059\u308b<\/li>\n<li>\u30b5\u30a4\u30c8\u5c0e\u7dda\u306e\u6539\u5584<\/li>\n<\/ol>\n<\/div>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3069\u3093\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3059\u308b\u3068\u826f\u3044\u304b\u3001\u30d2\u30f3\u30c8\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>1.\u30b5\u30a4\u30c8\u306e\u8aad\u307f\u8fbc\u307f\u3092\u9ad8\u901f\u5316\u3059\u308b<\/h3>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u306e\u9ad8\u901f\u5316\u3092\u5b9f\u65bd\u3057\u307e\u3057\u3087\u3046\u3002<span class=\"marker-thickYellow\"><strong>\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u304c1\u79d2\u4f4e\u4e0b\u3057\u305f\u3060\u3051\u3067\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>GA4\u306e\u300c\u884c\u52d5\u300d\u2192\u300c\u30b5\u30a4\u30c8\u306e\u901f\u5ea6\u300d\u2192\u300c\u30da\u30fc\u30b8\u901f\u5ea6\u300d\u3067\u81ea\u793eWeb\u30b5\u30a4\u30c8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u306e\u78ba\u8a8d\u304c\u53ef\u80fd\u3067\u3059\u3002<strong>\u5e73\u5747\u3088\u308a\u9045\u3044\u5834\u5408\u306f\u3001GA4\u304c\u63d0\u4f9b\u3059\u308b\u30b5\u30a4\u30c8\u901f\u5ea6\u306e\u63d0\u6848\u3092\u53c2\u8003\u306b\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u306e\u9ad8\u901f\u5316\u3092\u5b9f\u65bd\u3057\u307e\u3057\u3087\u3046\u3002<\/strong><\/p>\n<h3>2.\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u6574\u7406\u3059\u308b<\/h3>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\u3001\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u6574\u7406\u3057\u307e\u3057\u3087\u3046\u3002<span class=\"marker-thickYellow\"><strong>\u30ec\u30a4\u30a2\u30a6\u30c8\u304c\u8907\u96d1\u3060\u3068\u3001\u30d0\u30a6\u30f3\u30b9\u7387\u304c\u9ad8\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002<\/strong><\/span>\u30ec\u30a4\u30a2\u30a6\u30c8\u304c\u591a\u3059\u304e\u308b\u5834\u5408\u306f\u3001\u3088\u308a\u30b7\u30f3\u30d7\u30eb\u306a\u30c7\u30b6\u30a4\u30f3\u306b\u5207\u308a\u66ff\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30e1\u30cb\u30e5\u30fc\u3082\u4e2d\u592e\u306b\u914d\u7f6e\u3057\u3001\u8ab0\u3067\u3082\u7c21\u5358\u306b\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u898b\u3084\u3059\u3044\u3088\u3046\u306b\u5341\u5206\u306a\u7a7a\u767d\u3092\u4f7f\u7528\u3057\u3001\u5e38\u306b\u8aad\u307f\u3084\u3059\u3044\u30d5\u30a9\u30f3\u30c8\u3068\u30c6\u30ad\u30b9\u30c8\u30b5\u30a4\u30ba\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u3067\u304d\u308b\u3060\u3051\u30e1\u30cb\u30e5\u30fc\u3092\u76ee\u7acb\u305f\u305b\u3066\u3001\u8996\u8074\u8005\u304c\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u306e\u6c7a\u5b9a\u3092\u4e0b\u3059\u306e\u306b\u5341\u5206\u306a\u753b\u50cf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/strong><\/p>\n<h3>3.\u30b5\u30a4\u30c8\u5c0e\u7dda\u306e\u6539\u5584<\/h3>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\u3001\u30b5\u30a4\u30c8\u5c0e\u7dda\u306e\u6539\u5584\u3092\u3057\u307e\u3057\u3087\u3046\u3002<span class=\"marker-thickYellow\"><strong>Web<\/strong><strong>\u30b5\u30a4\u30c8\u306e\u5c0e\u7dda\u304c\u96e3\u3057\u3059\u304e\u308b\u3068\u3001\u30d0\u30a6\u30f3\u30b9\u7387\u304c\u4e0a\u6607\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u6025\u843d\u3059\u308b\u305f\u3081\u3067\u3059\u3002<\/strong><\/span><\/p>\n<p><strong>\u7406\u60f3\u306f\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u30e1\u30cb\u30e5\u30fc\u3092\u63d0\u4f9b\u3057\u3001\u30da\u30fc\u30b8\u3068\u30d6\u30ed\u30b0\u306e\u6295\u7a3f\u30ab\u30c6\u30b4\u30ea\u3092\u3046\u307e\u304f\u5229\u7528\u3057\u3066\u3001\u60c5\u5831\u3092\u6574\u7406\u3057\u3001\u5e38\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/strong><\/p>\n<p>\u3055\u3089\u306b\u6539\u5584\u3092\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u3082\u542b\u3081\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3044\u3064\u3067\u3082\u5fc5\u8981\u306a\u3082\u306e\u3092\u3059\u3050\u306b\u898b\u3064\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>GA4\u3068\u4f75\u305b\u3066\u5229\u7528\u3057\u305f\u3044\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u300cDatabeat\u300d<\/h2>\n<p>GA4\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5206\u6790\u306f\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3061\u307e\u3059\u304c\u3001\u81ea\u793e\u304c\u77e5\u308a\u305f\u3044\u60c5\u5831\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u4f5c\u696d\u304c\u5fc5\u8981\u3068\u306a\u308b\u305f\u3081\u3001\u73fe\u884c\u306e\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3088\u308a\u3082\u64cd\u4f5c\u6027\u304c\u8907\u96d1\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u30a4\u30f3\u30cf\u30a6\u30b9\u3067\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5206\u6790\u304c\u96e3\u3057\u3044\u3068\u8003\u3048\u308b\u65b9\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002<span class=\"marker-thickYellow\"><strong>\u305d\u3093\u306a\u65b9\u306b\u30d4\u30c3\u30bf\u30ea\u306a\u306e\u304c\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u4eca\u56de\u306f\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306e\u4e2d\u3067\u3082\u7279\u306b\u304a\u3059\u3059\u3081\u3067\u304d\u308b\u3082\u306e\u30921\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/strong><\/span><\/p>\n<h3>\u300cDatabeat\u300d\u3068\u306f\uff1f<\/h3>\n<p><a href=\"https:\/\/www.data-be.at\/?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=screenshot&amp;utm_content=top\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-19651\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2024\/11\/4b1f6b066f72daec0a0a60240f584b16-768x434.png\" alt=\"Databeat\" width=\"1024\" height=\"661\" \/><\/a><\/p>\n<p>Databeat\u306f\u3001\u30a2\u30b8\u30c8\u682a\u5f0f\u4f1a\u793e\u304c\u63d0\u4f9b\u3059\u308b\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3067\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u5e83\u544a\u904b\u7528\u7d50\u679c\u30c7\u30fc\u30bf\u306e\u300c\u62bd\u51fa\u300d\u300c\u66f4\u65b0\u300d\u300c\u53ef\u8996\u5316\u300d\u300c\u96c6\u8a08\u300d\u3092\u81ea\u52d5\u3067\u884c\u3046\u305f\u3081\u3001\u5e83\u544a\u904b\u7528\u62c5\u5f53\u8005\u306e\u8ca0\u62c5\u3092\u5927\u304d\u304f\u8efd\u6e1b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u3063\u3066\u3044\u307e\u3059<\/strong><\/span>\u3002<\/p>\n<h3>\u300cDatabeat\u300d\u3092\u5229\u7528\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n<p>\u300cDatabeat\u300d\u3092\u5229\u7528\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<h4 class=\"icon-magic-wand\" title=\"icon-magic-wand\">\u00a0\u5e83\u544a\u904b\u7528\u696d\u52d9\u306e\u52b9\u7387\u5316<\/h4>\n<p>Databeat\u3092\u6d3b\u7528\u3059\u308b\u3068\u5e83\u544a\u904b\u7528\u696d\u52d9\u306e\u52b9\u7387\u5316\u304c\u53ef\u80fd\u3067\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u30a4\u30f3\u30cf\u30a6\u30b9\u904b\u7528\u306e\u5834\u5408\u3001\u5b9a\u671f\u7684\u306b\u30ec\u30dd\u30fc\u30c8\u3092\u624b\u52d5\u3067\u51fa\u529b\u3059\u308b\u4f5c\u696d\u304c\u767a\u751f\u3057\u307e\u3059\u304c\u3001Databeat\u3067\u3042\u308c\u3070\u3053\u306e\u4f5c\u696d\u3092\u81ea\u52d5\u3067\u884c\u3044\u307e\u3059\u3002<\/strong><\/span><\/p>\n<h4 class=\"icon-magic-wand\">\u00a0\u5e83\u544a\u30c7\u30fc\u30bf\u306e\u5171\u6709<\/h4>\n<p>Databeat\u3092\u6d3b\u7528\u3059\u308b\u3068\u6700\u65b0\u306e\u5e83\u544a\u30c7\u30fc\u30bf\u306e\u5171\u6709\u304c\u53ef\u80fd\u3067\u3059\u3002<span class=\"marker-thickYellow\"><strong>Databeat\u306fGoogle\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3084Excel\u30fbBI\u30c4\u30fc\u30eb\uff08Looker Studio\u30fbTableau\uff09\u3078\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u51fa\u529b\u3067\u304d\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u5e83\u544a\u62c5\u5f53\u8005\u306f\u308f\u3056\u308f\u3056\u5e83\u544a\u306e\u7ba1\u7406\u753b\u9762\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u306a\u304f\u3066\u3082\u3001\u7c21\u5358\u306b\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4 class=\"icon-magic-wand\">\u00a0\u6307\u6a19\u306e\u7d71\u4e00\u304c\u53ef\u80fd<\/h4>\n<p>Databeat\u3092\u6d3b\u7528\u3059\u308b\u3068\u5e83\u544a\u6307\u6a19\u306e\u7d71\u4e00\u304c\u53ef\u80fd\u3067\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u5404\u5e83\u544a\u5a92\u4f53\u306e\u6bd4\u8f03\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u554f\u984c\u306b\u306a\u308b\u306e\u304c\u6307\u6a19\u306e\u9055\u3044\u3067\u3059\u3002<\/strong><\/span>\u6307\u6a19\u304c\u9055\u3046\u3068\u5e83\u544a\u306e\u6bd4\u8f03\u304c\u56f0\u96e3\u3067\u3059\u304c\u3001Databeat\u306f\u6307\u6a19\u306e\u7d71\u4e00\u3092\u81ea\u52d5\u3067\u884c\u3046\u305f\u3081\u3001\u3088\u308a\u6b63\u78ba\u306a\u5e83\u544a\u5a92\u4f53\u306e\u6bd4\u8f03\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"btn btn-center\"><a class=\"btn__link btn__link-primary\" href=\"https:\/\/www.data-be.at\/?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=button&amp;utm_content=top\" target=\"_blank\" rel=\"noopener noreferrer\">Databeat\u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8<\/a><\/div>\n<div><\/div>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>GA4\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002GA4\u3067\u306f\u3042\u3089\u305f\u306a\u6307\u6a19\u3068\u3057\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u8ffd\u52a0\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u307e\u3067\u3088\u308a\u3082\u8a73\u7d30\u306a\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u64cd\u4f5c\u6027\u304c\u73fe\u884c\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3088\u308a\u3082\u8907\u96d1\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u30a4\u30f3\u30cf\u30a6\u30b9\u3067\u306e\u5206\u6790\u304c\u96e3\u3057\u3044\u65b9\u306f\u3001\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3082\u691c\u8a0e\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div 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