{"id":6902,"date":"2024-11-08T12:52:23","date_gmt":"2024-11-08T03:52:23","guid":{"rendered":"https:\/\/www.data-be.at\/magazine\/?p=6902"},"modified":"2024-12-17T10:28:23","modified_gmt":"2024-12-17T01:28:23","slug":"ga4-google-ads","status":"publish","type":"post","link":"https:\/\/www.data-be.at\/magazine\/ga4-google-ads\/","title":{"rendered":"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068Google\u5e83\u544a\u9023\u643a\u30ac\u30a4\u30c9\uff01\u30ea\u30f3\u30af\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u624b\u9806\u3001\u5206\u6790\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac"},"content":{"rendered":"<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068Google\u5e83\u544a\u306e\u9023\u643a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u30022\u3064\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u30ea\u30f3\u30af\u3059\u308b\u3068\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u9593\u3067\u60c5\u5831\u3092\u5171\u6709\u3057\u3066\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u3088\u308a\u9069\u5207\u306b\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001GA4\u3068Google\u5e83\u544a\u3092\u9023\u643a\u3059\u308b\u4e0a\u3067\u3001<\/p>\n<div class=\"ep-inbox es-BmarkHatena es-borderSolidS bgc-white brc-DPblue es-radius\">\n<p><span class=\"marker-thickYellow\"><strong>\u300cGA4\u3068Google\u5e83\u544a\u3092\u9023\u643a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u77e5\u308a\u305f\u3044\u300d<\/strong><\/span><\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u300cGA4\u3068Google\u5e83\u544a\u306e\u9023\u643a\u65b9\u6cd5\u304c\u5206\u304b\u3089\u306a\u3044\u300d<\/strong><\/span><\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u300c\u9023\u643a\u6642\u306e\u6ce8\u610f\u70b9\u304c\u77e5\u308a\u305f\u3044\u300d<\/strong><\/span><\/p>\n<\/div>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306a\u554f\u984c\u304c\u751f\u3058\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306fGA4\u3068Google\u5e83\u544a\u9023\u643a\u306e\u300c\u30e1\u30ea\u30c3\u30c8\u300d\u300c\u624b\u9806\u300d\u300c\u5206\u6790\u30dd\u30a4\u30f3\u30c8\u300d\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div><a href=\"https:\/\/lp.data-be.at\/free-looker-studio-template?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=text&amp;utm_content=template\" target=\"_blank\" rel=\"noopener\">\u3010\u7121\u6599\u3011GA4\u3084Google\u5e83\u544a\u306b\u5bfe\u5fdc\u3057\u305fLooker Studio\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\uff1e\uff1e<\/a><\/div>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068Google\u5e83\u544a\u3092\u30ea\u30f3\u30af\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f<\/h2>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068Google\u5e83\u544a\u3092\u30ea\u30f3\u30af\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002\u4e0b\u8a18\u30e1\u30ea\u30c3\u30c8\u3092\u628a\u63e1\u3057\u305f\u4e0a\u3067\u30ea\u30f3\u30af\u3092\u5b9f\u65bd\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30e1\u30ea\u30c3\u30c8\uff11\uff1aGA4\u3067Google\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6904\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/16.png\" alt=\"\u30e1\u30ea\u30c3\u30c8\uff11\uff1aGA4\u3067Google\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3002\" width=\"1342\" height=\"468\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>GA4\u3067Google\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u78ba\u8a8d\u3067\u304d\u308b\u70b9\u304c\u30e1\u30ea\u30c3\u30c8\u3068\u8a00\u3048\u307e\u3059\u3002<span 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class=\"marker-thickYellow\"><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u3092Google\u5e83\u544a\u306b\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u307e\u3067\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8a55\u4fa1\u3084Web\u30b5\u30a4\u30c8\u4e0a\u306e\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308b\u305f\u3081\u3067\u3059\u3002<\/strong><\/span><\/p>\n<p>\u307e\u305f\u3001\u307b\u3068\u3093\u3069\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u3067\u306f\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\uff08CV\u5f8c\u306b\u8868\u793a\u3055\u308c\u308b\u30da\u30fc\u30b8\uff09\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001<strong>GA\uff14\u306e\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u304c\u306a\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8ffd\u8de1\u3082\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n<h3>\u30e1\u30ea\u30c3\u30c8\uff13\uff1aGA4\u306e\u30e6\u30fc\u30b6\u30fc\u30ea\u30b9\u30c8\u3092Google\u5e83\u544a\u306b\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3067\u304d\u308b\u3002<\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-6923 aligncenter\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/1-7.png\" alt=\"\u30e1\u30ea\u30c3\u30c8\uff13\uff1aGA4\u306e\u30e6\u30fc\u30b6\u30fc\u30ea\u30b9\u30c8\u3092Google\u5e83\u544a\u306b\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3067\u304d\u308b\u3002\" width=\"625\" height=\"469\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>GA4\u306e\u30e6\u30fc\u30b6\u30fc\u30ea\u30b9\u30c8\u3092Google\u5e83\u544a\u306b\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3067\u304d\u308b\u306e\u3082\u30e1\u30ea\u30c3\u30c8\u306e1\u3064\u3067\u3059\u3002<span class=\"marker-thickYellow\"><strong>GA4\u306e\u30e6\u30fc\u30b6\u30fc\u30ea\u30b9\u30c8\u3092\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u3067\u3001Google\u5e83\u544a\u3060\u3051\u3067\u306f\u3067\u304d\u306a\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304b\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p><strong>Web\u30b5\u30a4\u30c8\u4e0a\u3078\u306e\u8a2a\u554f\u5c65\u6b74\u7b49\u304b\u3089\u3001\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u306a\u3069\u306e\u65bd\u7b56\u306f\u73fe\u884c\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u306e\u9023\u643a\u3067\u3082\u53ef\u80fd\u3067\u3057\u305f\u304c\u3001GA4\u3067\u306f\u4e88\u6e2c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u4f5c\u6210\u304c\u53ef\u80fd\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n<p>\u4e88\u6e2c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306f\u3001Google\u306e\u6a5f\u68b0\u5b66\u7fd2\u306b\u3088\u3063\u3066\u8b58\u5225\u3055\u308c\u305f\u4e88\u6e2c\u6307\u6a19\u3092\u6d3b\u7528\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u5c06\u6765\u306e\u884c\u52d5\u3092\u4e88\u6e2c\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u73fe\u5728\u3001\u4e88\u6e2c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u69cb\u7bc9\u306b\u4f7f\u7528\u3067\u304d\u308b\u6307\u6a19\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<tbody>\n<tr>\n<th style=\"width: 50%;\">\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6307\u6a19<\/th>\n<th style=\"width: 50%;\">\u8a73\u7d30<\/th>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">\u8cfc\u5165\u78ba\u7387<\/td>\n<td style=\"width: 50%;\">\u904e\u53bb28\u65e5\u9593\u306b\u30a2\u30af\u30c6\u30a3\u30d6\u3060\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u6b21\u306e7\u65e5\u9593\u306b\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">\u89e3\u7d04\u78ba\u7387<\/td>\n<td style=\"width: 50%;\">\u30b5\u30a4\u30c8\u3067\u30a2\u30af\u30c6\u30a3\u30d6\u3060\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u4eca\u5f8c7\u65e5\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u3067\u306a\u304f\u306a\u308b\u53ef\u80fd\u6027<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">\u53ce\u76ca\u4e88\u6e2c<\/td>\n<td style=\"width: 50%;\">\u904e\u53bb28\u65e5\u9593\u306b\u30a2\u30af\u30c6\u30a3\u30d6\u3060\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u4eca\u5f8c28\u65e5\u4ee5\u5185\u306e\u4e88\u60f3\u53ce\u76ca<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3053\u308c\u3089\u306e\u6307\u6a19\u306e\u7cbe\u5ea6\u306f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u91cf\u306b\u76f4\u63a5\u95a2\u4fc2\u3059\u308b\u305f\u3081\u30017\u65e5\u9593\u30671,000\u4ef6\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5fc5\u8981\u3068\u3044\u3063\u305f\u6761\u4ef6\u304c\u3042\u308a\u307e\u3059\u304c\u3001<span class=\"marker-thickYellow\"><strong>\u3053\u308c\u3092\u6e80\u305f\u305b\u3070\u300c\u4eca\u5f8c7\u65e5\u9593\u3067\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u300d\u306b\u5bfe\u3057\u3066\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u306a\u3069\u306e\u3001\u9ad8\u5ea6\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/strong><\/span><\/p>\n<div class=\"ep-box bgc-VPsky\">\u203b\u53c2\u8003\uff1aGoogle\u5e83\u544a\u306e\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u305f\u8a18\u4e8b\u306f\u3053\u3061\u3089<br \/>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/google-ad-remarketing-guide\/\" target=\"_self\">Google\u5e83\u544a\u306e\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a2d\u5b9a\u5b8c\u5168\u30ac\u30a4\u30c9\uff01\u4e0b\u6e96\u5099\u304b\u3089\u914d\u4fe1\u958b\u59cb\u307e\u3067\u4e01\u5be7\u306b\u89e3\u8aac<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">Google\u5e83\u544a\u306e\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u53ef\u80fd\u306a\u51fa\u7a3f\u65b9\u6cd5\u3068\u3057\u3066\u591a\u304f\u306e\u4f01\u696d\u3067\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u81ea\u793e\u3067\u3082\u904b\u7528\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002\r\n\r\n\u3057\u304b\u3057\u3001\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u691c\u8a0e\u3059\u308b\u4e0a\u3067\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u304a\u60a9[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/google-ad-remarketing-guide\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"250\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/03\/AdobeStock_359933895_Editorial_Use_Only-375x250.jpeg\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"Google\u5e83\u544a\u306e\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a2d\u5b9a\u5b8c\u5168\u30ac\u30a4\u30c9\uff01\u4e0b\u6e96\u5099\u304b\u3089\u914d\u4fe1\u958b\u59cb\u307e\u3067\u4e01\u5be7\u306b\u89e3\u8aac\" \/><\/a><\/div>\r\n\t\t\t<\/div><\/div>\n<div><a href=\"https:\/\/lp.data-be.at\/free-looker-studio-template?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=text&amp;utm_content=template\" target=\"_blank\" rel=\"noopener\">\u3010\u7121\u6599\u3011GA4\u3084Google\u5e83\u544a\u306b\u5bfe\u5fdc\u3057\u305fLooker Studio\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\uff1e\uff1e<\/a><\/div>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068Google\u5e83\u544a\u3092\u9023\u643a\u3059\u308b\u65b9\u6cd5<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6975 size-large\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/Clean-Work-Place-Blog-Banner-20-1024x576.png\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068Google\u5e83\u544a\u3092\u9023\u643a\u3059\u308b\u65b9\u6cd5\" width=\"1024\" height=\"576\" \/><\/p>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068Google\u5e83\u544a\u3092\u9023\u643a\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002\u4e0b\u8a18\u624b\u9806\u306b\u5f93\u3063\u3066\u3001GA4\u3068Google\u5e83\u544a\u306e\u9023\u643a\u3092\u5b9f\u65bd\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u4e0b\u6e96\u5099\uff1a\u6a29\u9650\u306e\u78ba\u8a8d<\/h3>\n<p>\u307e\u305a\u3001\u9023\u643a\u524d\u306b\u4e0b\u6e96\u5099\u3068\u3057\u3066GA4\u3068Google\u5e83\u544a\u306e\u6a29\u9650\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<div class=\"ep-box es-BpaperRight es-grid bgc-VPsky\">\n<ul>\n<li><span class=\"marker-thickYellow\"><strong>GA4\uff1d\u7de8\u96c6\u6a29\u9650<\/strong><\/span><\/li>\n<li><span class=\"marker-thickYellow\"><strong>Google \u5e83\u544a\uff1d\u7ba1\u7406\u8005\u6a29\u9650<\/strong><\/span><\/li>\n<\/ul>\n<\/div>\n<p>\u4e0a\u8a18\u6a29\u9650\u304c\u5fc5\u8981\u3068\u306a\u308b\u306e\u3067\u3001\u307e\u305a\u306f\u6a29\u9650\u306e\u78ba\u8a8d\u624b\u9806\u304b\u3089\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6926\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/5544.png\" alt=\"\" width=\"1161\" height=\"483\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p><span class=\"marker-thickYellow\"><strong>GA4\u3067\u306f\u300c\u7ba1\u7406\u300d\u2192\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u7ba1\u7406\u300d\u3092\u9078\u629e\u80a2\u6a29\u9650\u304c\u7de8\u96c6\u6a29\u9650\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u4e0b\u3055\u3044\u3002<\/strong><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6928\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/fafafffs.png\" alt=\"\" width=\"1351\" height=\"307\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/ads.google.com\/intl\/ja_jp\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a><\/span><\/p>\n<p><span class=\"marker-thickYellow\"><strong>Google\u5e83\u544a\u3067\u306f\u300c\u30c4\u30fc\u30eb\u3068\u8a2d\u5b9a\u300d\u2192\u300c\u30a2\u30af\u30bb\u30b9\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u300d\u3092\u9078\u629e\u3057\u3001\u6a29\u9650\u304c\u7ba1\u7406\u8005\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/strong><\/span><\/p>\n<h3>\u624b\u98061.GA4\u7ba1\u7406\u753b\u9762<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6932\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/1-8.png\" alt=\"\u624b\u98061.GA4\u7ba1\u7406\u753b\u9762\" width=\"1338\" height=\"465\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>GA4\u7ba1\u7406\u753b\u9762\u3092\u7acb\u3061\u4e0a\u3052\u3066\u300cGoogle\u3068\u306e\u30ea\u30f3\u30af\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<h3>\u624b\u98062.Google Ads Linking<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6933\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/2-7.png\" alt=\"\u624b\u98062.Google Ads Linking\" width=\"1334\" height=\"465\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>\u6b21\u306b\u300cGoogle Ads Linking\u300d\u304c\u7acb\u3061\u4e0a\u304c\u308b\u306e\u3067\u300c\u65b0\u3057\u3044\u30ea\u30f3\u30af\u30b0\u30eb\u30fc\u30d7\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<h3>\u624b\u98063.\u30ea\u30f3\u30af\u3059\u308bGoogle \u5e83\u544a\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u9078\u629e<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6934\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/3-4.png\" alt=\"\u624b\u98063.\u30ea\u30f3\u30af\u3059\u308bGoogle \u5e83\u544a\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u9078\u629e\" width=\"1338\" height=\"489\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>\u6b21\u306bGA4\u3068\u30ea\u30f3\u30af\u3055\u305b\u305f\u3044Google\u5e83\u544a\u306e\u30ea\u30f3\u30af\u3092\u9078\u629e\u3057\u3001\u7d9a\u3051\u3066\u7d9a\u884c\u3082\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<h3>\u624b\u98064.\u30b0\u30eb\u30fc\u30d7\u540d<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6935\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/4-2.png\" alt=\"\u624b\u98064.\u30b0\u30eb\u30fc\u30d7\u540d\" width=\"1324\" height=\"552\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>\u4efb\u610f\u30b0\u30eb\u30fc\u30d7\u540d\u3092\u8a18\u5165\u3057\u3001\u5168\u3066\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30c7\u30fc\u30bf\u3092\u300c\u30aa\u30f3\u300d\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u624b\u98065.\u30ea\u30f3\u30af<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6936\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/5-1.png\" alt=\"\u624b\u98065.\u30ea\u30f3\u30af\" width=\"1329\" height=\"481\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>\u6700\u5f8c\u306b\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u30ea\u30f3\u30af\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<h3>\u624b\u98066.\u53cd\u6620\u78ba\u8a8d<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6937\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/6.png\" alt=\"\u624b\u98066.\u53cd\u6620\u78ba\u8a8d\" width=\"1349\" height=\"408\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>Google\u3068\u306e\u30ea\u30f3\u30af\u306e\u753b\u9762\u306b\u623b\u308a\u3001\u5148\u307b\u3069\u30ea\u30f3\u30af\u3057\u305f\u30b0\u30eb\u30fc\u30d7\u540d\u304c\u53cd\u6620\u3055\u308c\u3066\u3044\u308c\u3070\u53cd\u6620\u5b8c\u4e86\u3067\u3059\u3002<\/p>\n<h2>Google\u5e83\u544a\u5074\u306e\u9023\u643a<\/h2>\n<p>\u7d9a\u3044\u3066Google\u5e83\u544a\u5074\u304b\u3089\u306e\u9023\u643a\u624b\u9806\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u624b\u98061.Google\u5e83\u544a\u7acb\u3061\u4e0a\u3052<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6939\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/1-9.png\" alt=\"\u624b\u98061.Google\u5e83\u544a\u7acb\u3061\u4e0a\u3052\" width=\"1350\" height=\"602\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/ads.google.com\/intl\/ja_jp\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a><\/span><\/p>\n<p>Google\u5e83\u544a\u3092\u7acb\u3061\u4e0a\u3052\u3066\u300c\u30c4\u30fc\u30eb\u3068\u8a2d\u5b9a\u300d\u2192\u300c\u30ea\u30f3\u30af\u30a2\u30ab\u30a6\u30f3\u30c8\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<h3>\u624b\u98062.GA4\u3092\u9078\u629e<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6940\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/2-8.png\" alt=\"\u624b\u98062.GA4\u3092\u9078\u629e\" width=\"1341\" height=\"546\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/ads.google.com\/intl\/ja_jp\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a><\/span><\/p>\n<p>\u30ea\u30f3\u30af\u30a2\u30ab\u30a6\u30f3\u30c8\u5185\u306b\u3042\u308b\u300cGoogle Analytics (GA4) &amp; Firebase\u300d\u306e\u8a73\u7d30\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<h3>\u624b\u98063.\u30ea\u30f3\u30af<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6941\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/3-5.png\" alt=\"\u624b\u98063.\u30ea\u30f3\u30af\" width=\"1345\" height=\"356\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/ads.google.com\/intl\/ja_jp\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a><\/span><\/p>\n<p>\u6700\u5f8c\u306b\u5171\u6709\u3092\u30aa\u30f3\u306b\u3059\u308c\u3070\u3001Google\u5e83\u544a\u5074\u304b\u3089\u306e\u9023\u643a\u5b8c\u4e86\u3067\u3059\u3002<\/p>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068Google\u5e83\u544a\u3092\u9023\u643a\u3059\u308b\u4e0a\u3067\u306e\u6ce8\u610f\u70b9<\/h2>\n<p>\u73fe\u884c\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304b\u3089GA4\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u65b9\u306e\u4e2d\u306b\u306f\u3001\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u306b\u3088\u308a\u73fe\u884c\u3067\u96c6\u3081\u305f\u30c7\u30fc\u30bf\u304c\u6d88\u3048\u3066\u3057\u307e\u3046\u306e\u3067\u306f\uff1f\u3068\u601d\u3046\u65b9\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u3001\u3053\u3061\u3089\u306b\u95a2\u3057\u3066\u306f\u30c7\u30fc\u30bf\u3092\u5f15\u304d\u7d99\u3044\u3060\u307e\u307eGA4\u3092\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u3057\u304b\u3057\u3001\u73fe\u884c\u306e\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u8a2d\u7f6e\u30bf\u30b0\u3068\u3057\u3066\u4f7f\u7528\u3057\u3066\u3044\u305f\u300cUA-\u30bf\u30b0\u300d\u306b\u95a2\u3057\u3066\u306f\u5909\u66f4\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/span>GA4\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3059\u308b\u3053\u3068\u3067\u300cUA-\u30bf\u30b0\u300d\u304b\u3089GA4\u5c02\u7528\u306e\u300cG-\u30bf\u30b0\u300d\u3078\u5909\u66f4\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6944\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/4c.png\" alt=\"\" width=\"1768\" height=\"718\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>GA4\u3067\u306f\u300cG-\u30bf\u30b0\u300d\u3092\u767a\u884c\u3057\u3001Web\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3059\u308b\u3053\u3068\u3067\u300c\u73fe\u884c\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u300d\u300cGA4\u300d\u4e21\u65b9\u3078\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001Web\u30b5\u30a4\u30c8\u306b\u3088\u3063\u3066\u306f\u3001\u300cUA-\u30bf\u30b0\u300d\u304c\u5fc5\u9808\u3068\u306a\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u305d\u3046\u3044\u3063\u305f\u5834\u5408\u306f\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u8a2d\u5b9a\u300d\u2192\u300c\u8a73\u7d30\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u8868\u793a\u300d\u304b\u3089\u300cUA-\u30bf\u30b0\u300d\u306e\u767a\u884c\u306f\u53ef\u80fd\u3067\u3059\u304c\u3001UA-\u30bf\u30b0\u767a\u884c\u307e\u3067\u306e\u5c0e\u7dda\u304c\u5206\u304b\u308a\u306b\u304f\u304f\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/strong><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6943\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/1-2.jpg\" alt=\"\" width=\"935\" height=\"794\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<div class=\"ep-box es-BmarkExcl es-borderSolidS brc-DPred bgc-white es-radius\">\n<p>UA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u306f\u30012023\u5e747\u67081\u65e5\u3067Google\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u7d42\u4e86\u3057\u307e\u3059\u3002\u30b5\u30dd\u30fc\u30c8\u7d42\u4e86\u5f8c\u306f\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3067\u304d\u306a\u304f\u306a\u308b\u305f\u3081\u3001\u307e\u3060UA\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u65b9\u306f\u65e9\u3081\u306bGA4\u3078\u4ee5\u964d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u203b\u53c2\u8003\uff1aUA\u304b\u3089GA4\u3078\u306e\u79fb\u884c\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u305f\u8a18\u4e8b\u306f\u3053\u3061\u3089<br \/>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/ga4-transition\/\" target=\"_self\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u79fb\u884c\u30ac\u30a4\u30c9\uff01\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3084\u79fb\u884c\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u3057\u3066\u771f\u3063\u5148\u306b\u601d\u3044\u3064\u304f\u4eba\u6c17\u30c4\u30fc\u30eb\u3067\u3082\u3042\u308b\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u300d\u3002\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u6b21\u4e16\u4ee3\u7248\u3068\u3057\u3066\u767a\u8868\u3055\u308c\u305fGA4\u306f\u3001\u5229\u7528\u8005\u306e\u9593\u3067\u306f\u30cb\u30e5\u30fc\u30b9\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u73fe\u884c\u306eGA\u3068\u304b\u306a\u308a\u4ed5\u69d8\u304c\u9055\u3046\u306e\u3067\u3001\u304a\u56f0\u308a\u306e\u62c5[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/ga4-transition\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"250\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/AdobeStock_286274722_Editorial_Use_Only-375x250.jpeg\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u79fb\u884c\u30ac\u30a4\u30c9\uff01\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3084\u79fb\u884c\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/a><\/div>\r\n\t\t\t<\/div>\n<\/div>\n<h2>\u5e83\u544a\u904b\u7528\u6539\u5584\u3092\u30d2\u30f3\u30c8\u3092\u5f97\u308b\uff01GA4\u3067Google\u5e83\u544a\u3092\u52b9\u679c\u7684\u306b\u5206\u6790\u3059\u308b\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u7d9a\u3044\u3066\u3001GA4\u3067Google\u5e83\u544a\u3092\u52b9\u679c\u7684\u306b\u5206\u6790\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3092\uff15\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>1.\u62e1\u5f35\u6e2c\u5b9a\u3092\u6d3b\u7528\u3059\u308b<\/h3>\n<p>GA4\u3067Google\u5e83\u544a\u3092\u52b9\u679c\u7684\u306b\u5206\u6790\u3059\u308b\u306b\u306f\u3001GA4\u306e\u62e1\u5f35\u6e2c\u5b9a\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002\u73fe\u884c\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u5834\u5408\u3001\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u306f\u975e\u5e38\u306b\u56f0\u96e3\u3067\u3057\u305f\u3002<\/p>\n<p>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u591a\u5c11\u7c21\u5358\u306b\u8a2d\u5b9a\u306f\u3067\u304d\u307e\u3057\u305f\u304c\u3001<span class=\"marker-thickYellow\"><strong>Google Analytics 4\u3067\u306f\u3001\u62e1\u5f35\u6e2c\u5b9a\u6a5f\u80fd\u3092\u30aa\u30f3\u306b\u3057\u3066\u3044\u308b\u9650\u308a\u3001Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u4f7f\u7528\u3057\u306a\u304f\u3066\u3082\u4e0b\u8a18\u81ea\u52d5\u30a4\u30d9\u30f3\u30c8\u8ffd\u8de1\u304c\u53ef\u80fd\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/strong><\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<tbody>\n<tr>\n<th style=\"width: 50%;\">\u30a4\u30d9\u30f3\u30c8\u9805\u76ee<\/th>\n<th style=\"width: 50%;\">\u8a73\u7d30<\/th>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">\u30b9\u30af\u30ed\u30fc\u30eb<\/td>\n<td style=\"width: 50%;\">\u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u306e\u4e0b\u90e8\u306b\u5230\u9054\u3059\u308b\u3068\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u308b<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">\u30b5\u30a4\u30c8\u691c\u7d22<\/td>\n<td style=\"width: 50%;\">\u4ee5\u524d\u306f\u624b\u52d5\u3067\u69cb\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u304c\u3001GA4\u3067\u306f\u3044\u304f\u3064\u304b\u306e\u4e00\u822c\u7684\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u4f7f\u7528\u3057\u3066\u691c\u7d22\u5f62\u5f0f\u3092\u81ea\u52d5\u7684\u306b\u9078\u629e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">\u52d5\u753b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/td>\n<td style=\"width: 50%;\">\u30e6\u30fc\u30b6\u30fc\u304c\u8996\u8074\u3092\u958b\u59cb\u3057\u305f\u3068\u304d\u300110\uff05\/ 25\uff05\/ 50\uff05\/ 75\uff05\u30dd\u30a4\u30f3\u30c8\u306b\u5230\u9054\u3057\u305f\u3068\u304d\u3001\u307e\u305f\u306f\u52d5\u753b\u3092\u5b8c\u6210\u3055\u305b\u305f\u3068\u304d\u306b\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u307e\u3059<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">\u30d5\u30a1\u30a4\u30eb\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/td>\n<td style=\"width: 50%;\">\u30c6\u30ad\u30b9\u30c8\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3001PDF\u3001\u30d3\u30c7\u30aa\u3001\u30aa\u30fc\u30c7\u30a3\u30aa\u3001\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u5b9f\u884c\u53ef\u80fd\u30d5\u30a1\u30a4\u30eb\u3001\u307e\u305f\u306f\u5727\u7e2e\u30d5\u30a1\u30a4\u30eb\u306e\u6700\u3082\u4e00\u822c\u7684\u306a\u30d5\u30a1\u30a4\u30eb\u30bf\u30a4\u30d7\u306e\u30af\u30ea\u30c3\u30af\u3067\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u307e\u3059<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u62e1\u5f35\u6e2c\u5b9a\u3092\u30aa\u30f3\u306b\u3059\u308b\u306b\u306f\u3001GA4\u306e\u300c\u7ba1\u7406\u300d\u306b\u79fb\u52d5\u3057\u307e\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4e0b\u306e\u300c\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\u3092\u9078\u629e\u3057\u3001Web\u30b5\u30a4\u30c8\u306b\u95a2\u9023\u4ed8\u3051\u3089\u308c\u3066\u3044\u308b\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u30af\u30ea\u30c3\u30af\u3057\u300c\u62e1\u5f35\u6e2c\u5b9a\u300d\u3092\u30aa\u30f3\u306b\u3059\u308b\u3060\u3051\u3067\u7279\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u9078\u629e\u3067\u304d\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6946\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/445.png\" alt=\"\" width=\"1346\" height=\"556\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<div class=\"ep-box bgc-VPsky\">\u203b\u53c2\u8003\uff1aGA4\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u305f\u8a18\u4e8b\u306f\u3053\u3061\u3089<br \/>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/ga4-events\/\" target=\"_self\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u5b8c\u5168\u30ac\u30a4\u30c9<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u304c\u6b63\u5f0f\u306b\u6b21\u4e16\u4ee3\u306e\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u767a\u8868\u3055\u308c\u30012023\u5e747\u67081\u65e5\u306b\u306fUA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u7d42\u4e86\u3057\u305f\u3053\u3068\u304b\u3089\u3001\u3059\u3067\u306bGA4\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002\r\n\r\n\u3068\u306f\u3044\u3048\u3001UA\u3068GA\u3067[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/ga4-events\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"211\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/ga4_events_types-375x211.png\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u30a4\u30d9\u30f3\u30c8\u5b8c\u5168\u30ac\u30a4\u30c9\uff01UA\u3068\u306e\u9055\u3044\u3084\u3001\u7a2e\u985e\u3001\u8a08\u6e2c\u8a2d\u5b9a\u624b\u9806\u3001\u5206\u6790\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/a><\/div>\r\n\t\t\t<\/div><\/div>\n<h3>2.\u30d1\u30b9\u5206\u6790\u3092\u4f5c\u6210<\/h3>\n<p>GA4\u3067\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u30ab\u30b9\u30bf\u30e0\u30d5\u30a1\u30cd\u30eb\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001\u3055\u3089\u306b\u8a73\u7d30\u306a\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<span class=\"marker-thickYellow\"><strong>GA4\u306e\u6700\u3082\u5f37\u529b\u306a\u6a5f\u80fd\u306f\u5206\u6790\u30cf\u30d6\u3067\u3059\u3002<\/strong><\/span>\u73fe\u884c\u306eGoogleAnalytics\u306e\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u3042\u308bGoogleAnalytics360\u3067\u3057\u304b\u5229\u7528\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u3001GA4\u3067\u306f\u30d1\u30b9\u5206\u6790\uff08CV\u307e\u3067\u306e\u7d4c\u8def\u5206\u6790\uff09\u304c\u7c21\u5358\u306b\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u305f\u3068\u3048\u3070\u3001\u5206\u6790\u306e\u7d42\u4e86\u70b9\u3068\u3057\u3066\u8cfc\u5165\u30a4\u30d9\u30f3\u30c8\u3092\u9078\u629e\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8cfc\u5165\u3092\u6c7a\u5b9a\u3059\u308b\u307e\u3067\u306b\u3069\u306e\u3088\u3046\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3093\u3060\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/strong><\/span>\u307e\u305f\u3001\u30c7\u30fc\u30bf\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3082\u53ef\u80fd\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u7279\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u307f\u3092\u8003\u616e\u3057\u3066\u30d1\u30b9\u5206\u6790\u3092\u4f5c\u6210\u3059\u308b\u5834\u5408\u306a\u3069\u3067\u3059\u3002<\/p>\n<h3>3.\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u4e88\u6e2c\u30e2\u30c7\u30eb\u3092\u6d3b\u7528<\/h3>\n<p>GA4\u3067Google\u5e83\u544a\u3092\u52b9\u679c\u7684\u306b\u5206\u6790\u3059\u308b\u306b\u306f\u3001GA4\u306e\u4e88\u6e2c\u30e2\u30c7\u30eb\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<strong><span class=\"marker-thickYellow\">GA4\u306e\u30e1\u30ea\u30c3\u30c8\u3067\u3082\u89e6\u308c\u307e\u3057\u305f\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u30ea\u30b9\u30c8\u3092Google\u5e83\u544a\u306b\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u3067\u300c\u8cfc\u5165\u78ba\u7387\u300d\u300c\u89e3\u7d04\u78ba\u7387\u300d\u300c\u53ce\u76ca\u300d\u306e\u4e88\u6e2c\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/strong><\/p>\n<p>GA4\u306e\u4e88\u6e2c\u30e2\u30c7\u30eb\u3067\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3054\u3068\u306e\u884c\u52d5\u4e88\u6e2c\u6a5f\u80fd\u306b\u3088\u308a\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u9ad8\u3044\u307e\u305f\u306f\u4f4e\u3044\u3068\u4e88\u60f3\u3055\u308c\u308b\u7279\u5b9a\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u898b\u3064\u3051\u3066\u64cd\u4f5c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001<strong>\u65e2\u5b58\u306eWeb\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u304b\u3089\u306e\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u3068\u3044\u3046\u8003\u3048\u3092\u6b21\u306e\u30ec\u30d9\u30eb\u306b\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/strong><\/p>\n<h3>4.\u30d0\u30a6\u30f3\u30b9\u7387\u306e\u4ee3\u308f\u308a\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u8ffd\u8de1\u3059\u308b<\/h3>\n<p>GA4\u3067Google\u5e83\u544a\u3092\u52b9\u679c\u7684\u306b\u5206\u6790\u3059\u308b\u306b\u306f\u3001GA4\u306e\u65b0\u3057\u3044\u6307\u6a19\u3067\u3042\u308b\u300c<strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d<\/strong>\u3092\u6d3b\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u73fe\u884c\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u6307\u6a19\u3067\u3042\u3063\u305f\u300c\u30d0\u30a6\u30f3\u30b9\u7387\u300d\u304c\u5ec3\u6b62\u3055\u308c\u3001GA4\u3067\u306f\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30bb\u30c3\u30b7\u30e7\u30f3\u300d\u3068\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3067\u3059\u3002<\/strong><\/span><\/p>\n<p>GA4\u3067\u306f\u3001Web\u30b5\u30a4\u30c8\u306e10\u79d2\u4ee5\u4e0a\u306e\u95b2\u89a7\u30012\u3064\u4ee5\u4e0a\u306e\u753b\u9762\u3092\u8868\u793a\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u767a\u751f\u3092\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u5b9a\u7fa9\u3057\u3066\u3044\u307e\u3059\u3002\u30d0\u30a6\u30f3\u30b9\u7387\u306f\u3001\u73fe\u884c\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u91cd\u8981\u306a\u6307\u6a19\u3067\u3057\u305f\u304c\u300c\u5e83\u544a\u304b\u3089\u6d41\u5165\u3057\u305f\u306e\u306b\u306a\u305c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u3089\u306a\u304b\u3063\u305f\u306e\u304b\u300d\u306e\u539f\u56e0\u3092\u7279\u5b9a\u3059\u308b\u306e\u304c\u56f0\u96e3\u3067\u3057\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001<strong>GA4\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u7279\u5b9a\u3059\u308b\u3068\u3001\u3088\u308a\u8a73\u7d30\u306a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u63a2\u3057\u3066\u3044\u308b\u3082\u306e\u3092\u63d0\u4f9b\u3059\u308bWeb\u30b5\u30a4\u30c8\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u898b\u3064\u3051\u305f\u3044\u3082\u306e\u3092\u63d0\u4f9b\u3067\u304d\u306a\u3044Web\u30b5\u30a4\u30c8\u3092\u3088\u308a\u9069\u5207\u306b\u533a\u5225\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/strong><\/p>\n<div class=\"ep-box bgc-VPsky\">\n<p>\u203b\u53c2\u8003\uff1aGA4\u306e\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u8a18\u4e8b\u306f\u3053\u3061\u3089<\/p>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/ga4-engagement\/\" target=\"_self\">GA4\u306e\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3068\u306f\uff1f\u5b9a\u7fa9\u3084\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">2020\u5e74\u306bGoogle Analytics 4\uff08GA4\uff09\u304c\u6b63\u5f0f\u306b\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u3001\u69d8\u3005\u306a\u6a5f\u80fd\u304c\u5b9f\u88c5\u3055\u308c\u307e\u3057\u305f\u3002\u73fe\u884c\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u306f\u73fe\u5728\u3082\u5229\u7528\u53ef\u80fd\u3067\u3042\u308a\u5f15\u304d\u7d9a\u304d\u6a5f\u80fd\u3057\u307e\u3059\u304c\u30012023\u5e747\u67081\u65e5\u306b\u306fGoogle\u306b\u3088\u308b\u30b5\u30dd\u30fc\u30c8[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/ga4-engagement\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"211\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/Clean-Work-Place-Blog-Banner-15-375x211.png\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"GA4\u306e\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3068\u306f\uff1f\u5b9a\u7fa9\u3084\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/a><\/div>\r\n\t\t\t<\/div>\n<\/div>\n<h3>5.\u73fe\u884c\u306eGoogle Analytics \u3068\u4f75\u7528\u3059\u308b<\/h3>\n<p>GA4\u3067Google\u5e83\u544a\u3092\u52b9\u679c\u7684\u306b\u5206\u6790\u3059\u308b\u306b\u306f\u3001\u73fe\u884c\u306eGoogle Analytics \u3068\u4f75\u7528\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u73fe\u884c\u306eGoogle Analytics \u306f\u3057\u3070\u3089\u304f\u306e\u9593\u5f15\u304d\u7d9a\u304d\u5229\u7528\u3067\u304d\u307e\u3059\u304c\u3001<span class=\"marker-thickYellow\"><strong>\u65b0\u3057\u3044GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u30bf\u30a4\u30d7\u306e\u8a2d\u5b9a\u3092\u958b\u59cb\u3057\u3001\u73fe\u884c\u306eGoogle Analytics \u3068GA4\u3092\u4f75\u7528\u3057\u3001\u4e21\u65b9\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3067\u540c\u3058\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>\u3053\u308c\u306f\u3001<strong>GA4\u3078\u306e\u30b9\u30e0\u30fc\u30ba\u306a\u79fb\u884c\u3092\u53ef\u80fd\u306b\u3059\u308b\u3068\u540c\u6642\u306b\u3001GA4\u3067\u306e\u6a5f\u68b0\u5b66\u7fd2\u3068\u3088\u308a\u826f\u3044\u6d1e\u5bdf\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u3067\u3059\u3002<\/strong><\/p>\n<h3>6.Looker Studio\u3068\u9023\u643a\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-18222\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2023\/05\/image3-1024x576.png\" alt=\"GA4\u306eLooker Studio\u30ec\u30dd\u30fc\u30c8\" width=\"1024\" height=\"576\" \/><\/p>\n<p>Looker Studio\u3092\u4f7f\u3063\u3066Google\u5e83\u544a\u3084GA4\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308c\u3070\u3001\u4e3b\u8981\u306a\u6307\u6a19\u3092\u7c21\u5358\u306b\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u65e5\u6b21\u3084\u6708\u6b21\u306a\u3069\u6642\u7cfb\u5217\u3067\u6307\u6a19\u3092\u5206\u6790\u3059\u308b\u3001PDCA\u3092\u56de\u3059\u3068\u3044\u3063\u305f\u969b\u306b\u3082\u975e\u5e38\u306b\u4fbf\u5229\u3067\u3059\u3002<\/p>\n<p><span class=\"marker-thickYellow\"><strong>Google\u5e83\u544a\u3084GA4\u306eLooker Studio\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u624b\u9806\u3084\u3059\u3050\u306b\u5229\u7528\u3067\u304d\u308b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u300cDatabeat \u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30af\u30fc\u30eb\u300d\u3067\u7121\u6599\u516c\u958b\u3057\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u304a\u6c17\u8efd\u306b\u53d7\u8b1b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/strong><\/span><\/p>\n<div class=\"btn btn-center\"><a class=\"btn__link btn__link-primary\" href=\"https:\/\/school.data-be.at\/\" target=\"_blank\" rel=\"noopener\">Databeat \u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30af\u30fc\u30eb\u306f\u3053\u3061\u3089<\/a><\/div>\n<h2>GA4\u3068\u4f75\u305b\u3066\u5229\u7528\u3057\u305f\u3044\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u300cDatabeat\u300d<\/h2>\n<p>GA4\u3067\u306e\u5e83\u544a\u5206\u6790\u306f\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3061\u307e\u3059\u304c\u3001\u81ea\u793e\u304c\u77e5\u308a\u305f\u3044\u60c5\u5831\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u4f5c\u696d\u304c\u5fc5\u8981\u3068\u306a\u308b\u305f\u3081\u3001\u73fe\u884c\u306e\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3088\u308a\u3082\u64cd\u4f5c\u6027\u304c\u8907\u96d1\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u30a4\u30f3\u30cf\u30a6\u30b9\u3067\u306e\u5e83\u544a\u5206\u6790\u304c\u96e3\u3057\u3044\u3068\u8003\u3048\u308b\u65b9\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002<span class=\"marker-thickYellow\"><strong>\u305d\u3093\u306a\u65b9\u306b\u30d4\u30c3\u30bf\u30ea\u306a\u306e\u304c\u5e83\u544a\u52b9\u679c\u691c\u8a3c\u30c4\u30fc\u30eb\u3067\u3059\u3002\u4eca\u56de\u306f\u52b9\u679c\u691c\u8a3c\u30c4\u30fc\u30eb\u306e\u4e2d\u3067\u3082\u7279\u306b\u304a\u3059\u3059\u3081\u3067\u304d\u308b\u3082\u306e\u30921\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/strong><\/span><\/p>\n<h3>\u300cDatabeat\u300d\u3068\u306f\uff1f<\/h3>\n<p><a href=\"https:\/\/www.data-be.at\/?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=screenshot&amp;utm_content=top\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-19651\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2024\/11\/4b1f6b066f72daec0a0a60240f584b16-768x434.png\" alt=\"Databeat\" width=\"1024\" height=\"661\" \/><\/a><\/p>\n<p>Databeat\u306f\u3001\u30a2\u30b8\u30c8\u682a\u5f0f\u4f1a\u793e\u304c\u63d0\u4f9b\u3059\u308b\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u5e83\u544a\u904b\u7528\u7d50\u679c\u30c7\u30fc\u30bf\u306e\u300c\u62bd\u51fa\u300d\u300c\u66f4\u65b0\u300d\u300c\u53ef\u8996\u5316\u300d\u300c\u96c6\u8a08\u300d\u3092\u81ea\u52d5\u3067\u884c\u3044\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-thickYellow\"><strong>GA4\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u5e83\u544a\u904b\u7528\u696d\u52d9\u306f\u5897\u3048\u3066\u3057\u307e\u3044\u307e\u3059\u304c\u3001Databeat\u3092\u4e0a\u624b\u304f\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001GA4\u3067\u65b0\u305f\u306b\u767a\u751f\u3059\u308b\u4f5c\u696d\u8ca0\u62c5\u3092\u8efd\u6e1b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/strong><\/span><\/p>\n<h3>\u300cDatabeat\u300d\u3092\u5229\u7528\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n<p>\u300cDatabeat\u300d\u3092\u5229\u7528\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<h4 id=\"outline_1__6_2_3\" class=\"icon-magic-wand\">\u00a0\u3000\u5e83\u544a\u904b\u7528\u696d\u52d9\u306e\u52b9\u7387\u5316<\/h4>\n<p>Databeat\u3092\u6d3b\u7528\u3059\u308b\u3068\u5e83\u544a\u904b\u7528\u696d\u52d9\u3092\u52b9\u7387\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u30a4\u30f3\u30cf\u30a6\u30b9\u3067\u306e\u5e83\u544a\u904b\u7528\u306f\u5b9a\u671f\u7684\u306b\u624b\u52d5\u306b\u3066\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u3092\u51fa\u529b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001Databeat\u3067\u3042\u308c\u3070\u3001\u3053\u306e\u4f5c\u696d\u3092\u81ea\u52d5\u3067\u884c\u3044\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>\u7279\u306bGoogle\u5e83\u544a\u4ee5\u5916\u306b\u3082\u5e83\u544a\u51fa\u7a3f\u3092\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30ec\u30dd\u30fc\u30c8\u51fa\u529b\u3060\u3051\u3067\u3082\u5927\u304d\u306a\u8ca0\u62c5\u3068\u306a\u308b\u306e\u3067\u3001\u8907\u6570\u306e\u5e83\u544a\u904b\u7528\u3092\u3057\u3066\u3044\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4 id=\"outline_1__6_2_3\" class=\"icon-magic-wand\">\u00a0\u3000\u6700\u65b0\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u5e38\u306b\u628a\u63e1\u3067\u304d\u308b<\/h4>\n<p>Databeat\u3092\u6d3b\u7528\u3059\u308b\u3068\u6700\u65b0\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u5e38\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u3067\u3042\u308c\u3070\u5e38\u306b\u6700\u65b0\u306e\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u65e5\u5e38\u306e\u696d\u52d9\u304c\u591a\u3044\u3068\u5e38\u306b\u6700\u65b0\u306e\u5e83\u544a\u30c7\u30fc\u30bf\u628a\u63e1\u306f\u56f0\u96e3\u3067\u3059\u3002<\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u3057\u304b\u3057\u3001Databeat\u3067\u3042\u308c\u3070\u3001Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3084BI\u30c4\u30fc\u30eb\uff08Looker Studio\u3084Tableau\uff09\u3078\u306e\u51fa\u529b\u3082\u81ea\u52d5\u3067\u884c\u3046\u305f\u3081\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u4f55\u3082\u3057\u306a\u304f\u3066\u3082\u5e38\u306b\u6700\u65b0\u306e\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u793e\u5185\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/strong><\/span>\u3002<\/p>\n<h4 id=\"outline_1__6_2_3\" class=\"icon-magic-wand\">\u00a0\u3000\u6307\u6a19\u7d71\u4e00\u304c\u53ef\u80fd<\/h4>\n<p>Databeat\u3092\u6d3b\u7528\u3059\u308b\u3068\u6307\u6a19\u7d71\u4e00\u304c\u53ef\u80fd\u3067\u3059\u3002\u300cGoogle\u5e83\u544a\u300d\u300cSNS\u5e83\u544a\u300d\u306a\u3069\u8907\u6570\u306e\u5e83\u544a\u5a92\u4f53\u3092\u6271\u3063\u3066\u3044\u308b\u3068\u3001\u5e83\u544a\u5a92\u4f53\u306b\u3088\u308a\u6307\u6a19\u304c\u9055\u3046\u305f\u3081\u3001\u6b63\u78ba\u306a\u5e83\u544a\u6bd4\u8f03\u304c\u56f0\u96e3\u3067\u3059\u304c\u3001Databeat \u3067\u3042\u308c\u3070\u3001\u6307\u6a19\u7d71\u4e00\u3092\u81ea\u52d5\u3067\u5b9f\u65bd\u3057\u307e\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u3053\u308c\u306b\u3088\u308a\u3001\u4eca\u307e\u3067\u56f0\u96e3\u3067\u3042\u3063\u305f\u5e83\u544a\u6bd4\u8f03\u304c\u5bb9\u6613\u3068\u306a\u308a\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u30d7\u30e9\u30b9\u3068\u306a\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"btn btn-center\"><a class=\"btn__link btn__link-primary\" href=\"https:\/\/www.data-be.at\/?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=button&amp;utm_content=cta\" target=\"_blank\" rel=\"noopener noreferrer\">Databeat\u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8<\/a><\/div>\n<div><\/div>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068Google\u5e83\u544a\u306e\u9023\u643a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u9023\u643a\u81ea\u4f53\u306f\u975e\u5e38\u306b\u7c21\u5358\u306b\u3067\u304d\u307e\u3059\u304c\u3001GA4\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3057\u305f\u3053\u3068\u306b\u3088\u308a\u5909\u66f4\u3068\u306a\u3063\u305f\u6a5f\u80fd\u3082\u591a\u3044\u305f\u3081\u3001\u3084\u3084\u6238\u60d1\u3046\u5834\u9762\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u73fe\u884c\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u306f2023\u5e747\u67081\u65e5\u3067\u30b5\u30dd\u30fc\u30c8\u304c\u7d42\u4e86\u3068\u306a\u308b\u305f\u3081\u3001\u3067\u304d\u308b\u3060\u3051\u65e9\u3081\u306bGA4\u3078\u79fb\u884c\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3001GA4\u3068Google\u5e83\u544a\u306e\u9023\u643a\u65b9\u6cd5\u3092\u305c\u3072\u8a66\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"ep-box\">\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 18pt;\">\u3010\u7121\u6599\u3011Databeat\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599<\/span><br \/>\n<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-19403\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2024\/10\/51e6b566eeb421e2ae07a13dff2da975.png\" alt=\"\u3010\u7121\u6599\u3011Databeat\u30b5\u30fc\u30d2\u3099\u30b9\u7d39\u4ecb\u8cc7\u6599\u8acb\u6c42\" width=\"960\" height=\"540\" \/><br \/>\n\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u300cDatabeat\u300d\u306e\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599\u3067\u3059\u3002<\/p>\n<p>\u30fbWeb\u5e83\u544a\u306e\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u5de5\u6570\u3092\u524a\u6e1b\u3057\u305f\u3044<br \/>\n\u30fbLooker Studio\u3068\u9023\u643a\u3067\u304d\u308b\u30ec\u30dd\u30fc\u30c8\u30c4\u30fc\u30eb\u3092\u63a2\u3057\u3066\u3044\u308b<br 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