{"id":7331,"date":"2024-11-08T13:15:17","date_gmt":"2024-11-08T04:15:17","guid":{"rendered":"https:\/\/www.data-be.at\/magazine\/?p=7331"},"modified":"2024-12-24T13:49:28","modified_gmt":"2024-12-24T04:49:28","slug":"ga4-ga360","status":"publish","type":"post","link":"https:\/\/www.data-be.at\/magazine\/ga4-ga360\/","title":{"rendered":"GA4\u3068GA360\u306e\u7279\u5fb4\u3092\u5fb9\u5e95\u6bd4\u8f03\uff01\u305d\u308c\u305e\u308c\u306e\u9055\u3044\u3001\u5171\u901a\u70b9\u3001\u9078\u3073\u65b9\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u3057\u3066\u591a\u304f\u306e\u4f01\u696d\u304c\u5c0e\u5165\u3057\u3066\u3044\u308b\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3002\u6628\u5e74\u6b21\u4e16\u4ee3\u306e\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u3057\u3066GA4\u304c\u767a\u8868\u3055\u308c\u3066\u304b\u3089\u3001\u3069\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u3063\u305f\u3089\u3088\u3044\u304b\u3001\u518d\u691c\u8a0e\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u6b21\u306b\u30e1\u30a4\u30f3\u3067\u5229\u7528\u3059\u308b\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u3057\u3066\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u6709\u6599\u7248\u3067\u3042\u308bGA360\u3068\u6b21\u4e16\u4ee3\u7248\u306eGA4\u306f\u5019\u88dc\u306b\u3042\u304c\u308a\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5229\u7528\u3092\u691c\u8a0e\u3057\u3066\u3044\u304f\u4e0a\u3067<\/p>\n<div class=\"ep-inbox es-BmarkHatena es-borderSolidS bgc-white brc-DPblue es-radius\">\n<p><span class=\"marker-thickYellow\"><strong>\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u3063\u3066\u3044\u308b\u304c\u6709\u6599\u7248\u3068\u306e\u9055\u3044\u3092\u77e5\u308a\u305f\u3044\u300d<\/strong><\/span><\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u300cGA4\u3068Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u3069\u3061\u3089\u3092\u9078\u3093\u3060\u3089\u3088\u3044\u304b\u8ff7\u3063\u3066\u3044\u308b\u300d<\/strong><\/span><\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u300cGA4\u3068GA360\u305d\u308c\u305e\u308c\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u77e5\u3063\u305f\u4e0a\u3067\u691c\u8a0e\u3057\u305f\u3044<\/strong><\/span><span class=\"marker-thickYellow\"><strong>\u300d<\/strong><\/span><\/p>\n<\/div>\n<p>\u306a\u3069\u7591\u554f\u306b\u601d\u3063\u3066\u3044\u307e\u305b\u3093\u304b\uff1f\u672c\u8a18\u4e8b\u3067\u306f\u3001GA4\u3068GA360\u306e\u7279\u5fb4\u3092\u5fb9\u5e95\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u307e\u305f\u305d\u308c\u305e\u308c\u306e\u76f8\u9055\u3084\u9078\u3073\u65b9\u3082\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div><a href=\"https:\/\/lp.data-be.at\/free-looker-studio-template?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=text&amp;utm_content=template\" target=\"_blank\" rel=\"noopener\">\u3010\u7121\u6599\u3011GA4\u5bfe\u5fdc\u7248Looker Studio\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\uff1e\uff1e<\/a><\/div>\n<h2>2023\u5e744\u6708\u6642\u70b9\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u4e3b\u306a\u7a2e\u985e<\/h2>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u6b21\u4e16\u4ee3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30012020\u5e7410\u6708\u306bGA4\u304c\u6b63\u5f0f\u306b\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u307e\u3057\u305f\u30022023\u5e744\u6708\u6642\u70b9\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u3001<strong><span class=\"marker-thickYellow\">\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u30fbGA360\uff08\u6709\u6599\u7248UA\uff09\u30fbGA4\u306e3\u7a2e\u985e\u304c\u5b58\u5728\u3057\u3066\u3044\u307e\u3059<\/span><\/strong>\u3002<\/p>\n<p>\u307e\u305a\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u5404\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u4e3b\u306a\u7279\u5fb4\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div class=\"ep-box es-BsubTradi bgc-white es-borderSolidM es-radius brc-DPred\" title=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e3\u3064\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\">\n<ol>\n<li>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\uff08\u7121\u6599\uff09<\/li>\n<li>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9360\uff08GA360)\uff08UA\u306e\u6709\u6599\u7248\uff09<\/li>\n<li>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\uff08\u73fe\u6642\u70b9\u3067\u306f\u7121\u6599\uff09<\/li>\n<\/ol>\n<\/div>\n<div class=\"ep-box es-BmarkExcl es-borderSolidS brc-DPred bgc-white es-radius\">\n<p><span class=\"marker-thickYellow\"><strong>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u306f\u30012023\u5e747\u6708\u3067Google\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u7d42\u4e86\u3057\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">&gt;&gt;\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30b5\u30dd\u30fc\u30c8\u306f\u7d42\u4e86\u3057\u307e\u3059<\/a><\/p>\n<p>UA\u306e\u30b5\u30dd\u30fc\u30c8\u7d42\u4e86\u5f8c\u3082Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u5229\u7528\u3057\u7d9a\u3051\u308b\u5834\u5408\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3078\u306e\u79fb\u884c\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u306e\u3067\u3001\u65e9\u3081\u306e\u5bfe\u5fdc\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<br \/>\n\u306a\u304a\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9360\uff08GA360\uff09\u3082\u540c\u69d8\u306bGoogle\u306e\u30b5\u30dd\u30fc\u30c8\u306f\u7d42\u4e86\u3057\u307e\u3059\u304c\u3001\u7d42\u4e86\u65e5\u306fUA\u3068\u306f\u7570\u306a\u308a2024\u5e747\u67081\u65e5\u307e\u3067\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/div>\n<h3>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09<\/h3>\n<p style=\"text-align: left;\">\u73fe\u6642\u70b9\u3067\u4e00\u756a\u5229\u7528\u8005\u304c\u591a\u3044\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3067\u3059\u3002<strong><span class=\"marker-thickYellow\">\u7121\u6599\u3067\u307b\u3068\u3093\u3069\u306e\u6a5f\u80fd\u3092\u5229\u7528\u53ef\u80fd\u3067\u9ad8\u5ea6\u306a\u5206\u6790\u3082\u884c\u3048\u308b<\/span><\/strong>\u305f\u3081\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3068\u3057\u3066\u30e1\u30b8\u30e3\u30fc\u306a\u30c4\u30fc\u30eb\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Google\u304b\u3089\u306e\u30b5\u30dd\u30fc\u30c8\u306f\u53d7\u3051\u3089\u308c\u307e\u305b\u3093\u304c\u3001\u66f8\u7c4d\u3084\u5229\u7528\u8005\u306b\u3088\u308b\u4f7f\u3044\u65b9\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3082\u8c4a\u5bcc\u306a\u306e\u3067\u3001\u72ec\u5b66\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002Google\u3082\u300c\u500b\u4eba\u3084\u4e2d\u5c0f\u4f01\u696d\u3067\u5229\u7528\u300d\u3068\u3057\u3066\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-7078\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/UA-1024x481.jpg\" alt=\"UA\" width=\"1024\" height=\"481\" \/><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a>\uff08\u30c7\u30e2\u30c7\u30fc\u30bf\uff09<\/span><\/p>\n<h3>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9360\uff08GA360\uff09<\/h3>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9360\uff08GA360)\u306f\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u306e\u6709\u6599\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u3059\u3002\u4ee5\u524d\u306f\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30d7\u30ec\u30df\u30a2\u30e0\u300d\u3068\u3044\u3046\u540d\u79f0\u3067\u3057\u305f\u3002\u300cGoogle\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300d\u30b5\u30fc\u30d3\u30b9\u306e\u4e2d\u306e1\u3064\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e0b\u8a18\u306e\u753b\u50cf\u306e\u3068\u304a\u308a\u3001\u64cd\u4f5c\u753b\u9762\u306fUA\u3068\u307b\u3068\u3093\u3069\u5909\u308f\u308a\u307e\u305b\u3093\u3002UA\u304b\u3089GA360\u306b\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3057\u3066\u3082\u3001\u8ff7\u3046\u3053\u3068\u306a\u304f\u64cd\u4f5c\u3067\u304d\u307e\u3059\u3002<strong><span class=\"marker-thickYellow\">\u5927\u304d\u304f\u9055\u3046\u70b9\u306f\u3001\u30c7\u30fc\u30bf\u306e\u51e6\u7406\u80fd\u529b\u3084\u53cd\u6620\u901f\u5ea6<\/span><\/strong>\u3002<\/p>\n<p>\u5229\u7528\u91d1\u984d\u306f\u9ad8\u984d\u3067\u3001\u5927\u4f01\u696d\u5411\u3051\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u306a\u308a\u307e\u3059\u3002Google\u3082\u300c\u3059\u3079\u3066\u306e\u6a5f\u80fd\u304c\u5fc5\u8981\u306a\u5927\u4f01\u696d\u300d\u306e\u5229\u7528\u304c\u6700\u9069\u3060\u3068\u660e\u8a18\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7348\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/GA360-1-1024x495.jpg\" alt=\"GA360\" width=\"1024\" height=\"495\" \/><\/p>\n<h3>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09<\/h3>\n<p style=\"text-align: left;\"><strong><span class=\"marker-thickYellow\">\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u6b21\u4e16\u4ee3\u7248\u3068\u3057\u3066\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u305f\u306e\u304c\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3067\u3059<\/span><\/strong>\u3002\u4eca\u5f8c\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u3053\u3061\u3089\u304c\u30e1\u30a4\u30f3\u3068\u306a\u308b\u3053\u3068\u3092Google\u304c\u767a\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p style=\"text-align: left;\">\u73fe\u6642\u70b9\u3067\u306f\u3001\u307e\u3060\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u5168\u6a5f\u80fd\u3092\u30ab\u30d0\u30fc\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u3067\u3059\u304c\u65e5\u3005\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u73fe\u5728\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30e6\u30fc\u30b6\u30fc\u306fGA4\u306e\u52d5\u5411\u306f\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304a\u304f\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-7079\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/GA4-1024x504.jpg\" alt=\"GA4\" width=\"1024\" height=\"504\" \/><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a>\uff08\u30c7\u30e2\u30c7\u30fc\u30bf\uff09<\/span><\/p>\n<div><a href=\"https:\/\/lp.data-be.at\/free-looker-studio-template?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=text&amp;utm_content=template\" target=\"_blank\" rel=\"noopener\">\u3010\u7121\u6599\u3011GA4\u5bfe\u5fdc\u7248Looker Studio\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\uff1e\uff1e<\/a><\/div>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9360\uff08GA360\uff09\u306e\u4e3b\u306a\u7279\u5fb4\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/h2>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u8a00\u3048\u3070\u3001\u901a\u5e38\u306f\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002GA360\u306fUA\u306e\u6709\u6599\u7248\u306a\u306e\u3067\u3001\u57fa\u672c\u7684\u306a\u6a5f\u80fd\u306e\u9055\u3044\u306f\u3042\u307e\u308a\u3042\u308a\u307e\u305b\u3093\u3002\u500b\u4eba\u3084\u4e2d\u5c0f\u4f01\u696d\u3067\u5229\u7528\u3059\u308b\u5834\u5408\u306f\u3001UA\u3067\u5341\u5206\u306b\u8db3\u308a\u308b\u3053\u3068\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001UA\u306b\u306f\u306a\u3044GA360\u3060\u3051\u306e\u4e3b\u306a\u7279\u5fb4\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002UA\u3068GA360\u306e\u6a5f\u80fd\u306e\u6bd4\u8f03\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics-360\/compare\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u516c\u5f0f\u30b5\u30a4\u30c8\u306e\u6bd4\u8f03\u8868<\/a>\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>\u7279\u5fb41.\u30d2\u30c3\u30c8\u6570\u306e\u5236\u9650\u304c\u306a\u3044<\/h3>\n<p><strong><span class=\"marker-thickYellow\">GA360\u3068Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068\u306e\u5927\u304d\u306a\u9055\u3044\u306f\u3001\u51e6\u7406\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306e\u91cf\u3067\u3059<\/span><\/strong>\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u9001\u4fe1\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306f\u300c\u30d2\u30c3\u30c8\u6570\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002\u3061\u306a\u307f\u306b\u3001\u30d2\u30c3\u30c8\u6570\u306f\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u30fb\u30a4\u30d9\u30f3\u30c8\u306a\u3069\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u306e\u30c7\u30fc\u30bf\u901a\u4fe1\u306e\u3059\u3079\u3066\u304c\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>UA\u3067\u306f1\u30f6\u6708\u306b\u51e6\u7406\u3067\u304d\u308b\u4e0a\u9650\u304c\u6c7a\u307e\u3063\u3066\u304a\u308a\u30011,000\u4e07\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4e0a\u9650\u3092\u8d85\u3048\u305f\u30d2\u30c3\u30c8\u6570\u306b\u3064\u3044\u3066\u306f\u3001\u6b63\u5e38\u306b\u51e6\u7406\u3055\u308c\u308b\u4fdd\u8a3c\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u70b9\u306f\u3001\u82f1\u8a9e\u3067\u3059\u304cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u5229\u7528\u898f\u7d04\u306b\u5b9a\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u4e0a\u9650\u3092\u8d85\u3048\u308b\u3068\u8b66\u544a\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u7ba1\u7406\u753b\u9762\u306b\u3082\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001GA360\u3078\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3092\u691c\u8a0e\u3059\u308b\u76ee\u5b89\u306b\u3082\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>GA360\u306e\u30c7\u30fc\u30bf\u91cf\u306f\u7121\u5236\u9650\u3068\u306a\u308a\u307e\u3059\u3002\u30d7\u30ed\u30d1\u30c6\u30a3\u5358\u4f4d\u306e\u30d2\u30c3\u30c8\u6570\u304c20\u5104\u3092\u8d85\u3048\u308b\u3068\u51e6\u7406\u901f\u5ea6\u304c\u4e0b\u304c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30c7\u30fc\u30bf\u51e6\u7406\u306e\u4fdd\u8a3c\u304c\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7366\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/acf87ddf289f7d9dcc97fd0372e581d6-1024x75.jpg\" alt=\"\u30c7\u30fc\u30bf\u91cf\u7121\u5236\u9650\" width=\"1024\" height=\"75\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics-360\/compare\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9360\uff5c\u6bd4\u8f03<\/a><\/span><\/p>\n<h3>\u7279\u5fb42.\u30c7\u30fc\u30bf\u306e\u66f4\u65b0\u983b\u5ea6\u304c\u65e9\u3044<\/h3>\n<p><strong><span class=\"marker-thickYellow\">GA360\u3067\u306f\u3001\u30c7\u30fc\u30bf\u66f4\u65b0\u306e\u53cd\u6620\u983b\u5ea6\u304c\u65e9\u304f\u306a\u308a\u307e\u3059<\/span><\/strong>\u3002UA\u3067\u306f\u983b\u5ea6\u306e\u4fdd\u8a3c\u304c\u306a\u304f\u3001\u304a\u304a\u3088\u305d24\u6642\u9593\uff5e48\u6642\u9593\u3067\u66f4\u65b0\u304c\u3055\u308c\u307e\u3059\u3002GA360\u3067\u306f\u30014\u6642\u9593\u3054\u3068\u306e\u66f4\u65b0\u304c\u4fdd\u8a3c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u901a\u5e38\u3067\u306f\u3055\u3089\u306b\u65e9\u3044\u3053\u3068\u304c\u591a\u304f\u300115\u5206\u307b\u3069\u3067\u53cd\u6620\u3055\u308c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7364\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/67b28bb4f04a77ef3c935784fa4d12d3-1024x75.jpg\" alt=\"\u66f4\u65b0\u901f\u5ea6\" width=\"1024\" height=\"75\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics-360\/compare\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9360\uff5c\u6bd4\u8f03<\/a><\/span><\/p>\n<h3>\u7279\u5fb43.\u30c7\u30fc\u30bf\u304c\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u3055\u308c\u306b\u304f\u3044<\/h3>\n<p><strong><span class=\"marker-thickYellow\">GA\u3067\u306f\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u5bfe\u8c61\u3068\u306a\u308b\u30c7\u30fc\u30bf\u306e\u4e0a\u9650\u304cUA\u3068\u6bd4\u3079\u3066\u304b\u306a\u308a\u7570\u306a\u308a\u307e\u3059<\/span><\/strong>\u3002\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u3068\u306f\u3001\u4e00\u90e8\u306e\u30c7\u30fc\u30bf\u3092\u53c2\u8003\u5024\u3068\u3057\u3066\u62bd\u51fa\u3057\u3001\u305d\u3053\u304b\u3089\u8ad6\u7406\u7684\u306b\u8a08\u7b97\u3057\u3066\u5168\u4f53\u306e\u5024\u3092\u51fa\u3059\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u30c7\u30fc\u30bf\u51e6\u7406\u306e\u6642\u9593\u77ed\u7e2e\u306e\u305f\u3081\u306b\u884c\u308f\u308c\u307e\u3059\u304c\u3001UA\u3067\u306f50\u4e07\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u8d85\u3048\u305f\u3082\u306e\u306f\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u304c\u304b\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001GA360\u306f1\u5104\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u8d85\u3048\u308b\u307e\u3067\u306f\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u306a\u3057\u3067\u96c6\u8a08\u3092\u884c\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u3001\u3088\u308a\u5b9f\u6570\u5024\u306b\u8fd1\u3044\u30c7\u30fc\u30bf\u3067\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u304c\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3067\u3082\u3001GA360\u306a\u3089\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u3057\u3066\u3044\u306a\u3044\u30c7\u30fc\u30bf\u3092\u62bd\u51fa\u3067\u304d\u307e\u3059\u3002\u300c\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u300d\u304b\u3089\u300c\u975e\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u30ec\u30dd\u30fc\u30c8\u300d\u3092\u9078\u3076\u3060\u3051\u3067\u7c21\u5358\u306b\u30c7\u30fc\u30bf\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7363\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/e116c464e814c33f563e579740fe4911.jpg\" alt=\"\u975e\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u30ec\u30dd\u30fc\u30c8\" width=\"371\" height=\"244\" \/><\/p>\n<h3>\u7279\u5fb44.BigQuery\u306a\u3069\u4ed6\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u304c\u5f37\u5316<\/h3>\n<p><strong><span class=\"marker-thickYellow\">GA360\u3067\u306f\u3001BigQuery\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u591a\u304f\u306e\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u304c\u53ef\u80fd\u3067\u3059<\/span><\/strong>\u3002UA\u306fGoogle\u5e83\u544a\u3084Search Console\u304f\u3089\u3044\u306e\u305f\u3081\u3001\u4ed6\u306e\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u304c\u5f37\u3044\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002BigQuery\u3068\u306e\u9023\u643a\u306f\u6709\u6599\u3067\u3059\u304c\u3001\u96c6\u8a08\u524d\u306e\u751f\u306e\u30c7\u30fc\u30bf\uff08raw data\uff09\u3092\u62bd\u51fa\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4ed6\u306b\u9023\u643a\u3067\u304d\u308b\u4e3b\u306a\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001Salesforce Marketing Cloud\u30fbGoogle\u30a2\u30c9 \u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u30fb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\uff06\u30d3\u30c7\u30aa360\u30fb\u691c\u7d22\u5e83\u544a360\u306a\u3069\u3002\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3055\u3089\u306b\u6df1\u3044\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7361\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/BigQuery.jpg\" alt=\"BigQuery\" width=\"1014\" height=\"396\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/cloud.google.com\/bigquery?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">BigQuery: \u30af\u30e9\u30a6\u30c9 \u30c7\u30fc\u30bf \u30a6\u30a7\u30a2\u30cf\u30a6\u30b9\u00a0<\/a><\/span><\/p>\n<h3>\u7279\u5fb45.\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b<\/h3>\n<p><strong><span class=\"marker-thickYellow\">GA360\u3067\u306f\u3001\u3057\u3063\u304b\u308a\u3057\u305f\u30b5\u30dd\u30fc\u30c8\u3092\u53d7\u3051\u3089\u308c\u307e\u3059<\/span><\/strong>\u3002UA\u306f\u30b5\u30dd\u30fc\u30c8\u304c\u306a\u3044\u3053\u3068\u304c\u30cd\u30c3\u30af\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001GA360\u3067\u306f\u30b5\u30dd\u30fc\u30c8\u9762\u3082\u5145\u5b9f\u3057\u3066\u3044\u307e\u3059\u3002Google\u304b\u3089\u306e\u30b5\u30dd\u30fc\u30c8\u306e\u4ed6\u306b\u3001GA360\u306e\u5c0e\u5165\u3092\u30bb\u30fc\u30eb\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u7d4c\u7531\u3067\u884c\u3048\u3070\u3001\u30bb\u30fc\u30eb\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u304b\u3089\u3082\u30b5\u30dd\u30fc\u30c8\u304c\u53d7\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u4f7f\u7528\u65b9\u6cd5\u3084\u30c8\u30e9\u30d6\u30eb\u304c\u3042\u3063\u305f\u5834\u5408\u3067\u3082\u4e01\u5be7\u306b\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3082\u3089\u3048\u308b\u306e\u3067\u3001\u89e3\u6c7a\u3067\u304d\u305a\u306b\u60a9\u3080\u5fc5\u8981\u3082\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u30bb\u30fc\u30eb\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u3088\u3063\u3066\u306f\u3001\u30bb\u30df\u30ca\u30fc\u3092\u958b\u50ac\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u6559\u80b2\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u884c\u3063\u3066\u3044\u308b\u3068\u3053\u308d\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-7360\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/00f98f3f6c1f47a7f9c1dce299c75d81-1-1024x557.jpg\" alt=\"\u30bb\u30fc\u30eb\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\" width=\"1024\" height=\"557\" \/><br \/>\n<span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a class=\"h-c-header__product-logo-link\" href=\"https:\/\/marketingplatform.google.com\/about\/partners\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-g-event=\"home\" data-g-action=\"logo\" data-g-label=\"global nav\"><span class=\"h-c-header__product-logo-text gmp-logo-text\">Marketing Platform Partners<\/span><\/a><a href=\"https:\/\/cloud.google.com\/bigquery?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u4e3b\u306a\u7279\u5fb4\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/h2>\n<p>\u7cbe\u529b\u7684\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u6b21\u4e16\u4ee3\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30fbGA4\u306e\u7279\u5fb4\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u7279\u5fb41.\u30a4\u30d9\u30f3\u30c8\u5358\u4f4d\u3067\u8a08\u6e2c\u3055\u308c\u308b<\/h3>\n<p><strong><span class=\"marker-thickYellow\">GA4\u306f\u8a08\u6e2c\u306e\u307b\u3068\u3093\u3069\u304c\u30a4\u30d9\u30f3\u30c8\u3067\u8a08\u6e2c\u3055\u308c\u307e\u3059<\/span><\/strong>\u3002\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3092\u57fa\u672c\u3068\u3057\u305f\u8a08\u6e2c\u65b9\u6cd5\u304c\u30e1\u30a4\u30f3\u306e\u305f\u3081\u3001GA4\u3068\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u8a08\u6e2c\u304b\u3089\u30a4\u30d9\u30f3\u30c8\u8a08\u6e2c\u306b\u306a\u3063\u305f\u7406\u7531\u306f\u3001\u30b9\u30de\u30db\u3092\u5229\u7528\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u5897\u52a0\u3057\u30a2\u30d7\u30ea\u304b\u3089\u306e\u6d41\u5165\u304c\u4e3b\u6d41\u3068\u306a\u3063\u305f\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u30a4\u30d9\u30f3\u30c8\u306e\u8a08\u6e2c\u306fGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306a\u3069\u3092\u4f7f\u7528\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u96e3\u6613\u5ea6\u3082\u9ad8\u3081\u3067\u3057\u305f\u3002GA4\u3067\u306f\u3001<strong><span class=\"marker-thickYellow\">\u30bf\u30b0\u306e\u8a2d\u7f6e\u306e\u307f\u3067\u81ea\u52d5\u7684\u306b\u30a4\u30d9\u30f3\u30c8\u304c\u8a08\u6e2c\u3055\u308c\u308b<\/span><\/strong>\u306e\u3067\u3001\u7c21\u5358\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7380\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/4cdb193c62c3624a8b4ab622a9c9d768-1024x506.jpg\" alt=\"\u30a4\u30d9\u30f3\u30c8\" width=\"1024\" height=\"506\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a>\uff08\u30c7\u30e2\u30c7\u30fc\u30bf\uff09<\/span><\/p>\n<h3>\u7279\u5fb42.\u30a6\u30a7\u30d6\u3068\u30a2\u30d7\u30ea\u3092\u4e00\u5143\u5316\u3057\u3066\u5206\u6790\u3067\u304d\u308b<\/h3>\n<p><strong><span class=\"marker-thickYellow\">GA4\u3067\u306f\u30a6\u30a7\u30d6\u3068\u30a2\u30d7\u30ea\u3092\u5408\u308f\u305b\u3066\u8a08\u6e2c\u30fb\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059<\/span><\/strong>\u3002\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u3001\u30a6\u30a7\u30d6\u306fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3001\u30a2\u30d7\u30ea\u306fFirebase\u3067\u5225\u3005\u306b\u8a08\u6e2c\u3057\u3066\u3044\u307e\u3057\u305f\u3002GA4\u3067\u4e00\u5143\u5316\u3057\u305f\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30af\u30ed\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5206\u6790\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u7279\u306b\u3001\u81ea\u793e\u3067\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3068\u30a2\u30d7\u30ea\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u3066\u3044\u308b\u4f01\u696d\u306a\u3069\u306f\u3001\u5206\u6790\u306e\u7cbe\u5ea6\u3082\u696d\u52b9\u7387\u304c\u4e00\u6bb5\u3068\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7381\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/8bc18fea616b1fd88483b2613ce94f05.jpg\" alt=\"\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\" width=\"867\" height=\"331\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a>\uff08\u30c7\u30e2\u30c7\u30fc\u30bf\uff09<\/span><\/p>\n<h3>\u7279\u5fb43.Google Signal\u3068\u306e\u9023\u643a\u3092\u5f37\u5316<\/h3>\n<p>Google Signal\u3068\u306f\u3001Google\u30b5\u30fc\u30d3\u30b9\u5185\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u304b\u3089\u5c5e\u6027\u60c5\u5831\u3092\u7d50\u3073\u4ed8\u3051\u3066GA\u306b\u9001\u4fe1\u3059\u308b\u6a5f\u80fd\u3067\u3059\u3002<strong><span class=\"marker-thickYellow\">\u4eca\u307e\u3067\u306f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u5e74\u9f62\u3084\u6027\u5225\u306a\u3069\u306b\u5229\u7528\u304c\u9650\u5b9a\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001GA4\u3067\u306f\u5168\u30ec\u30dd\u30fc\u30c8\u3067\u5229\u7528\u53ef\u80fd\u3068\u306a\u308a\u307e\u3057\u305f<\/span><\/strong>\u3002<\/p>\n<p>Google Signal\u304c\u53d6\u308c\u308b\u306e\u306f\u3001\u300cGoogle\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3066\u3044\u308b\u300d\u304b\u3064\u300c\u5e83\u544a\u6700\u9069\u5316\u3092ON\u306b\u3057\u3066\u3044\u308b\u300d\u6761\u4ef6\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u5834\u5408\u3067\u3059\u3002Google Signal\u3092\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3059\u308bID\u3068\u3057\u3066\u4f7f\u7528\u3067\u304d\u308b\u306e\u3067\u3001\u4ee5\u4e0b\u306e\u30ec\u30dd\u30fc\u30c8\u306e\u3088\u3046\u306a\u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9\u306e\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7376\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/026b423c334cbf6f3e8b3ed928dd36a7-1024x650.jpg\" alt=\"\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u91cd\u8907\" width=\"1024\" height=\"650\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a>\uff08\u30c7\u30e2\u30c7\u30fc\u30bf\uff09<\/span><\/p>\n<h3>\u7279\u5fb44.\u30ec\u30dd\u30fc\u30c8\u306e\u898b\u305f\u76ee\u304c\u5927\u304d\u304f\u5909\u5316<\/h3>\n<p>GA4\u3067\u306f\u3001\u30ec\u30dd\u30fc\u30c8\u306e\u898b\u305f\u76ee\u3082\u5927\u304d\u304f\u5909\u66f4\u3055\u308c\u307e\u3057\u305f\u3002<strong><span class=\"marker-thickYellow\">\u300c\u5206\u6790\u300d\u300c\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u300d\u3068\u76ee\u7684\u30922\u3064\u306b\u5206\u3051\u305f\u30ec\u30dd\u30fc\u30c8\u304c\u7279\u5fb4\u3067\u3059<\/span><\/strong>\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f100\u500b\u4ee5\u4e0a\u3042\u3063\u305f\u30ec\u30dd\u30fc\u30c8\u306e\u6570\u3092\u6e1b\u3089\u3057\u3001\u7d20\u65e9\u304f\u76ee\u7684\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u305f\u3069\u308a\u7740\u304f\u3088\u3046\u306a\u5de5\u592b\u304c\u306a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>GA360\u306b\u3042\u3063\u305f\u300c\u5206\u6790\u300d\u30e1\u30cb\u30e5\u30fc\u3092\u3055\u3089\u306b\u62e1\u5927\u3057\u3001\u9078\u629e\u3067\u304d\u308b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u6570\u3082\u591a\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30ab\u30b9\u30bf\u30e0\u30ec\u30dd\u30fc\u30c8\u3092\u5ec3\u6b62\u3057\u3066\u3001\u30b0\u30e9\u30d5\u304c\u5165\u308a\u3088\u308a\u8996\u899a\u7684\u306b\u3082\u308f\u304b\u308a\u3084\u3059\u3044\u5206\u6790\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7374\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/4b694c51a12d67af10877be09b9dd142-1024x511.jpg\" alt=\"GA4\u30c7\u30e2\" width=\"1024\" height=\"511\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a>\uff08\u30c7\u30e2\u30c7\u30fc\u30bf\uff09<\/span><\/p>\n<h3>\u7279\u5fb45.\u6a5f\u68b0\u5b66\u7fd2\u6a5f\u80fd\u306e\u5c0e\u5165\u3067\u672a\u6765\u4e88\u6e2c\u304c\u53ef\u80fd\u306b<\/h3>\n<p><strong><span class=\"marker-thickYellow\">GA4\u304b\u3089\u6a5f\u68b0\u5b66\u7fd2\u306e\u6a5f\u80fd\u3092\u672c\u683c\u7684\u306b\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059<\/span><\/strong>\u3002\u307e\u3060\u3053\u308c\u304b\u3089\u306e\u6a5f\u80fd\u3067\u3059\u304c\u3001AI\u304c\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u672a\u6765\u4e88\u6e2c\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u4eca\u5f8c\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u91cd\u306d\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u7cbe\u5ea6\u3084\u5229\u7528\u7bc4\u56f2\u3082\u5e83\u304c\u3063\u3066\u3044\u304f\u3053\u3068\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30ab\u30b9\u30bf\u30e0\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u4f5c\u6210\u3067\u7570\u5e38\u5024\u3092\u691c\u51fa\u306b\u3082\u3001AI\u304c\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7379\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/eb59ad64b78ee8c5080a1742940da430.jpg\" alt=\"\u30ab\u30b9\u30bf\u30e0\u30a4\u30f3\u30b5\u30a4\u30c8\" width=\"730\" height=\"725\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a>\uff08\u30c7\u30e2\u30c7\u30fc\u30bf\uff09<\/span><\/p>\n<h2>GA360\u3068GA4\u306e\u9055\u3044\u307e\u3068\u3081<\/h2>\n<p>GA360\u3068GA4\u3067\u5927\u304d\u304f\u9055\u3046\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>\u25bcGA360\u3068GA4\u306e\u9055\u3044<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 258px;\" border=\"1\">\n<tbody>\n<tr style=\"height: 43px;\">\n<td style=\"width: 25%; text-align: center; height: 43px;\">\u6bd4\u8f03\u30dd\u30a4\u30f3\u30c8<\/td>\n<td style=\"width: 37.2313%; text-align: center; height: 43px;\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9360\uff08GA360\uff09<\/td>\n<td style=\"width: 37.7687%; text-align: center; height: 43px;\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 25%; height: 43px;\">\u89b3\u70b91\uff1a\u30c7\u30fc\u30bf\u306e\u8a08\u6e2c\u65b9\u6cd5<\/td>\n<td style=\"width: 37.2313%; height: 43px;\">\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u30fb\u30a4\u30d9\u30f3\u30c8\u30fbE\u30b3\u30de\u30fc\u30b9\u306a\u3069\u305d\u308c\u305e\u308c\u8a08\u6e2c<\/td>\n<td style=\"width: 37.7687%; height: 43px;\">\u3059\u3079\u3066\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a08\u6e2c<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 25%; height: 43px;\">\u89b3\u70b92\uff1a\u30a4\u30d9\u30f3\u30c8\u306e\u4ed5\u69d8<\/td>\n<td style=\"width: 37.2313%; height: 43px;\">\u30ab\u30c6\u30b4\u30ea\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\u30fb\u30e9\u30d9\u30eb\u30fb\u5024\u30921\u3064\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u7d10\u3065\u3051\u53ef\u80fd<\/td>\n<td style=\"width: 37.7687%; height: 43px;\">\u540d\u79f0+\u8907\u6570\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u53ef\u80fd<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 25%; height: 43px;\">\u89b3\u70b93\uff1a\u76f4\u5e30\u7387\u306e\u8a08\u6e2c<\/td>\n<td style=\"width: 37.2313%; height: 43px;\">\u8a08\u6e2c\u53ef\u80fd<\/td>\n<td style=\"width: 37.7687%; height: 43px;\">\u8a08\u6e2c\u5ec3\u6b62<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 25%; height: 43px;\">\u89b3\u70b94\uff1aBigQuery\u3078\u306e\u51fa\u529b<\/td>\n<td style=\"width: 37.2313%; height: 43px;\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c7\u30fc\u30bf\u51fa\u529b\u306f\u4e0d\u53ef<\/td>\n<td style=\"width: 37.7687%; height: 43px;\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c7\u30fc\u30bf\u306e\u51fa\u529b\u304c\u53ef\u80fd<\/td>\n<\/tr>\n<tr style=\"height: 43px;\">\n<td style=\"width: 25%; height: 43px;\">\u89b3\u70b95\uff1aGoogle Signal\u3068\u306e\u9023\u643a<\/td>\n<td style=\"width: 37.2313%; height: 43px;\">\u300c\u5e74\u4ee3\u300d\u300c\u6027\u5225\u300d\u306a\u3069\u9650\u5b9a\u7684<\/td>\n<td style=\"width: 37.7687%; height: 43px;\">\u3059\u3079\u3066\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u5229\u7528\u53ef\u80fd\uff08\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3059\u308bID\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong><span class=\"marker-thickYellow\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3001\u4e00\u756a\u5927\u304d\u304f\u9055\u3044\u3092\u611f\u3058\u308b\u306e\u306f\u3001\u30c7\u30fc\u30bf\u306e\u8a08\u6e2c\u65b9\u6cd5\u3067\u3057\u3087\u3046<\/span><\/strong>\u3002\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3067\u6163\u308c\u3066\u3044\u308b\u3068\u3059\u3079\u3066\u304c\u30a4\u30d9\u30f3\u30c8\u3067\u8a08\u6e2c\u3059\u308b\u306e\u306f\u9055\u548c\u611f\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>GA4\u3067\u306f\u76f4\u5e30\u7387\u3082\u5ec3\u6b62\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30bb\u30c3\u30b7\u30e7\u30f3\u306a\u3069\u3082\u7d30\u304b\u3044\u8a08\u6e2c\u65b9\u6cd5\u304c\u7570\u306a\u308b\u306e\u3067\u3001\u5e73\u884c\u3057\u3066\u8a08\u6e2c\u3057\u3066\u3044\u305f\u5834\u5408\u306f\u6570\u5024\u306e\u5dee\u304c\u51fa\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u8a08\u6e2c\u65b9\u6cd5\u306e\u9055\u3044\u306b\u4f34\u3063\u3066\u3001\u30ec\u30dd\u30fc\u30c8\u306e\u753b\u9762\u3082\u5909\u308f\u308a\u307e\u3057\u305f\u3002\u30ec\u30dd\u30fc\u30c8\u306f\u898b\u3084\u3059\u304f\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3082\u7528\u610f\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001GA360\u3088\u308a\u7d20\u65e9\u304f\u898b\u6804\u3048\u306e\u3088\u3044\u30ec\u30dd\u30fc\u30c8\u306e\u4f5c\u6210\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>GA360\u3068GA4\u306e\u5171\u901a\u70b9<\/h2>\n<p>GA360\u3068GA4\u306f\u6839\u672c\u7684\u306b\u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5\u304b\u3089\u7570\u306a\u308b\u305f\u3081\u3001\u5171\u901a\u70b9\u304c\u3042\u307e\u308a\u3042\u308a\u307e\u305b\u3093\u3002\u4eca\u307e\u3067\u3082\u4f55\u5ea6\u304bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u5927\u578b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u884c\u308f\u308c\u3066\u304d\u307e\u3057\u305f\u304c\u3001GA4\u306f\u304b\u306a\u308a\u5927\u5e45\u306b\u5909\u66f4\u304c\u52a0\u3048\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u540c\u3058Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c4\u30fc\u30eb\u5185\u3067\u5207\u308a\u66ff\u3048\u3066\u5229\u7528\u3067\u304d\u307e\u3059\u304c\u3001<strong><span class=\"marker-thickYellow\">\u307e\u3063\u305f\u304f\u5225\u306e\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6271\u3063\u305f\u65b9\u304c\u53d6\u308a\u7d44\u307f\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046<\/span><\/strong>\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>GA360\u3068GA4\u3001\u3069\u3061\u3089\u3092\u4f7f\u3046\u3079\u304d\uff1fGA\u306e\u7a2e\u985e\u306e\u9078\u3073\u65b9<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7458\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/how_to_choose_ga-1024x576.png\" alt=\"GA360\u3068GA4\u3001\u3069\u3061\u3089\u3092\u4f7f\u3046\u3079\u304d\uff1fGA\u306e\u7a2e\u985e\u306e\u9078\u3073\u65b9\" width=\"1024\" height=\"576\" \/><\/p>\n<p>GA360\u3068GA4\u306e\u3069\u3061\u3089\u3092\u4f7f\u3046\u3079\u304d\u304b\u8ff7\u3063\u3066\u3044\u308b\u4f01\u696d\u62c5\u5f53\u8005\u306e\u65b9\u306b\u3001\u3069\u3061\u3089\u306eGA\u3092\u4f7f\u3063\u305f\u3089\u3088\u3044\u304b\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002GA4\u306f\u73fe\u5728\u3059\u3079\u3066\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u307e\u3059\u304c\u3001\u3044\u305a\u308c\u306fGA360\u306e\u3088\u3046\u306a\u6709\u6599\u7248\u306eGA4\u3082\u767a\u8868\u3055\u308c\u308b\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u73fe\u5728GA360\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u65b9\u304c\u3001\u73fe\u72b6\u3069\u306e\u3088\u3046\u306bGA4\u306b\u5bfe\u5fdc\u3057\u305f\u3089\u3088\u3044\u304b\u306a\u3069\u3082\u542b\u3081\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div class=\"ep-box es-BmarkExcl es-borderSolidS brc-DPred bgc-white es-radius\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u4e3b\u306a\u7a2e\u985e\u3067\u3082\u89e3\u8aac\u3057\u305f\u3068\u304a\u308a\u3001UA\u306f2023\u5e747\u6708\u3001GA360\u306f2024\u5e747\u6708\u307e\u3067\u3067Google\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u7d42\u4e86\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u65e9\u3081\u306bGA4\u3078\u79fb\u884c\u3057\u3066\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057\u3064\u3064\u4f7f\u3044\u65b9\u306b\u6163\u308c\u3066\u304a\u304f\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/div>\n<h3>\u3053\u3093\u306a\u65b9\u306b\u306fGA360\u306e\u5229\u7528\u304c\u304a\u3059\u3059\u3081\uff01<\/h3>\n<p>GA4\u304c\u5c06\u6765\u7684\u306b\u30e1\u30a4\u30f3\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u306a\u308b\u3068\u306f\u3044\u3048\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u6a5f\u80fd\u306b\u8ffd\u3044\u3064\u304f\u306b\u306f\u307e\u3060\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002<strong><span class=\"marker-thickYellow\">\u300c\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u300d\u300c\u7cbe\u5ea6\u306e\u9ad8\u3044\u5206\u6790\u3092\u3057\u305f\u3044\u300d\u300c\u3057\u3063\u304b\u308a\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u6b32\u3057\u3044\u300d\u306a\u3069\u304c\u3042\u308c\u3070\u3001GA360\u306e\u5229\u7528\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059<\/span><\/strong>\u3002<\/p>\n<p>\u73fe\u5728UA\u3092\u30e1\u30a4\u30f3\u3067\u4f7f\u3063\u3066\u3044\u308b\u5834\u5408\u3082\u3001\u4e0a\u8a18\u306e\u3088\u3046\u306a\u8981\u671b\u304c\u3042\u308c\u3070GA360\u3078\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3092\u8003\u3048\u3066\u3082\u3088\u3044\u3067\u3057\u3087\u3046\u3002\u7279\u306b\u30d2\u30c3\u30c8\u6570\u306e\u4e0a\u9650\u3092\u8d85\u3048\u3066\u3057\u307e\u3063\u305f\u5834\u5408\u306f\u3001\u4e88\u7b97\u304c\u8a31\u305b\u3070\u6700\u512a\u5148\u3067\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u305f\u65b9\u304c\u3088\u3055\u305d\u3046\u3067\u3059\u3002<\/p>\n<h3>\u3053\u3093\u306a\u65b9\u306b\u306fGA4\u306e\u5229\u7528\u304c\u304a\u3059\u3059\u3081\uff01<\/h3>\n<p>GA4\u306e\u30a6\u30a7\u30d6\u3068\u30a2\u30d7\u30ea\u3092\u5408\u308f\u305b\u3066\u8a08\u6e2c\u3067\u304d\u308b\u3068\u3053\u308d\u306f\u3001\u5927\u304d\u306a\u30a2\u30c9\u30d0\u30f3\u30c6\u30fc\u30b8\u3068\u306a\u308a\u307e\u3059\u3002<strong><span class=\"marker-thickYellow\">\u81ea\u793e\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3068\u30a2\u30d7\u30ea\u3092\u6240\u6709\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001GA4\u304c\u304a\u3059\u3059\u3081\u3067\u3059<\/span><\/strong>\u3002\u3068\u306f\u3044\u3048\u3001\u3053\u308c\u304b\u3089\u6a5f\u80fd\u304c\u5145\u5b9f\u3057\u3066\u304f\u308b\u30c4\u30fc\u30eb\u306a\u306e\u3067\u3001\u5229\u7528\u3092\u6025\u3050\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u73fe\u884c\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001<strong><span class=\"marker-thickYellow\">GA4\u306e\u30bf\u30b0\u3082\u8a2d\u5b9a\u3057\u3066\u5e73\u884c\u3057\u3066\u4f7f\u7528\u3057\u3066\u3044\u304f\u65b9\u6cd5\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059<\/span><\/strong>\u3002GA4\u304c\u30e1\u30a4\u30f3\u3068\u306a\u308b\u3068\u304d\u306e\u305f\u3081\u306b\u3001\u4eca\u306e\u3046\u3061\u306b\u30c7\u30fc\u30bf\u306e\u84c4\u7a4d\u3060\u3051\u306f\u884c\u3063\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u308b\u306e\u3067\u3001\u4eca\u306e\u3046\u3061\u306b\u4f7f\u3044\u65b9\u3092\u30de\u30b9\u30bf\u30fc\u3057\u3066\u304a\u304f\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9360\uff08GA360\uff09\u306e\u5229\u7528\u958b\u59cb\u65b9\u6cd5<\/h2>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9360\u306e\u5229\u7528\u304c\u6c7a\u307e\u3063\u305f\u3068\u304d\u306f\u3001<strong><span class=\"marker-thickYellow\">\u307e\u305a\u306fGoogle\u306e\u55b6\u696d\u62c5\u5f53\u8005\u306b\u554f\u3044\u5408\u308f\u305b\u308b\u304b\u3001\u30bb\u30fc\u30eb\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u63a2\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059<\/span><\/strong>\u3002GA360\u306f\u6708\u984d\u7d04150\u4e07\u5186\uff5e\u3068\u9ad8\u984d\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u5c0e\u5165\u3082\u793e\u5185\u62c5\u5f53\u8005\u3060\u3051\u3067\u884c\u3046\u3053\u3068\u306f\u96e3\u3057\u304f\u3001Google\u3084\u30bb\u30fc\u30eb\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u5354\u529b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u30bb\u30fc\u30eb\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u306f<strong><span class=\"marker-thickYellow\">Google\u5c0e\u5165\u306e\u30b5\u30dd\u30fc\u30c8\u306e\u4ed6\u306b\u30bb\u30df\u30ca\u30fc\u306e\u958b\u50ac\u3084\u30c6\u30af\u30cb\u30ab\u30eb\u30b5\u30dd\u30fc\u30c8\u306a\u3069\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u884c\u3063\u3066\u3044\u307e\u3059<\/span><\/strong>\u3002\u81ea\u793e\u30b5\u30a4\u30c8\u3067GA360\u5c0e\u5165\u306e\u969b\u306e\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3092\u89e3\u8aac\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<p>\u6c17\u306b\u306a\u308b\u30bb\u30fc\u30eb\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u898b\u3064\u3051\u305f\u3089\u3001\u4f55\u793e\u304b\u898b\u7a4d\u3082\u308a\u3092\u4f9d\u983c\u3057\u3066\u307f\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002\u3059\u3050\u306b1\u793e\u306b\u7d5e\u3089\u305a\u306b\u6570\u793e\u304b\u3089\u8a71\u3092\u805e\u3044\u3066\u307f\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>Google\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u306f\u3001GA360\u306e\u4ed6\u306b\u3082\u6709\u6599\u30b5\u30fc\u30d3\u30b9\u304c\u3042\u308a\u307e\u3059\u3002\u4ed6\u306b\u3082\u5e0c\u671b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u304c\u3042\u308c\u3070\u3001\u4e00\u7dd2\u306b\u30bb\u30fc\u30eb\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u76f8\u8ac7\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u5229\u7528\u958b\u59cb\u65b9\u6cd5<\/h2>\n<p>GA4\u306e\u5229\u7528\u3092\u958b\u59cb\u3059\u308b\u306b\u306f\u30012\u3064\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong><span class=\"marker-thickYellow\">\u3059\u3067\u306bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u65e2\u5b58\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092GA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u306b\u79fb\u884c<\/span><span class=\"marker-thickYellow\">\u3067\u304d\u307e\u3059<\/span><\/strong>\u3002\u3082\u30461\u3064\u306f<strong><span class=\"marker-thickYellow\">\u65b0\u898f\u306bGA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3057\u307e\u3059<\/span><\/strong>\u3002\u3044\u305a\u308c\u3082Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u8a2d\u5b9a\u3067\u304d\u308b\u306e\u3067\u3001\u96e3\u3057\u3044\u64cd\u4f5c\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u751f\u6210\u3055\u308c\u305fGA4\u306e\u30bf\u30b0\u306f\u3001\u624b\u52d5\u304bGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u4f7f\u7528\u3057\u3066\u8a08\u6e2c\u5bfe\u8c61\u306b\u8cbc\u308a\u4ed8\u3051\u307e\u3059\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306e\u30bf\u30b0\u8a2d\u7f6e\u4f5c\u696d\u3068\u5909\u308f\u3089\u306a\u3044\u306e\u3067\u3001\u8a2d\u7f6e\u7d4c\u9a13\u304c\u3042\u308b\u5834\u5408\u306f\u554f\u984c\u306a\u304f\u884c\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001<strong><span class=\"marker-thickYellow\">\u65e2\u5b58\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u304b\u3089\u79fb\u884c\u3057\u305f\u5834\u5408\u3082\u3001\u5143\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u306f\u6b8b\u308a\u307e\u3059<\/span><\/strong>\u3002\u307e\u305a\u306f\u6271\u3044\u6163\u308c\u305f\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u79fb\u884c\u3057\u3066\u3001GA4\u3092\u8a66\u3057\u3066\u307f\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<div class=\"ep-box\">\n<p>\u203b\u53c2\u8003\uff1aGA4\u3078\u306e\u79fb\u884c\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u305f\u8a18\u4e8b\u306f\u3053\u3061\u3089<\/p>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/ga4-transition\/\" target=\"_self\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u79fb\u884c\u30ac\u30a4\u30c9\uff01\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3084\u79fb\u884c\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u3057\u3066\u771f\u3063\u5148\u306b\u601d\u3044\u3064\u304f\u4eba\u6c17\u30c4\u30fc\u30eb\u3067\u3082\u3042\u308b\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u300d\u3002\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u6b21\u4e16\u4ee3\u7248\u3068\u3057\u3066\u767a\u8868\u3055\u308c\u305fGA4\u306f\u3001\u5229\u7528\u8005\u306e\u9593\u3067\u306f\u30cb\u30e5\u30fc\u30b9\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u73fe\u884c\u306eGA\u3068\u304b\u306a\u308a\u4ed5\u69d8\u304c\u9055\u3046\u306e\u3067\u3001\u304a\u56f0\u308a\u306e\u62c5[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/ga4-transition\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"250\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/AdobeStock_286274722_Editorial_Use_Only-375x250.jpeg\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u79fb\u884c\u30ac\u30a4\u30c9\uff01\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3084\u79fb\u884c\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/a><\/div>\r\n\t\t\t<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>GA4\u3068\u4f75\u305b\u3066\u5229\u7528\u3057\u305f\u3044\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u300cDatabeat\u300d<\/h2>\n<p>GA4\u3068\u4f75\u305b\u3066\u4f7f\u3046\u3053\u3068\u3067\u3001\u3055\u3089\u306b\u52b9\u7387\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308b\u30c4\u30fc\u30eb\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u3092\u81ea\u52d5\u5316\u3057\u3066\u304f\u308c\u308b\u306e\u3067\u3001\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u306e\u5de5\u7a0b\u3092\u524a\u6e1b\u3067\u304d\u3001\u6642\u9593\u3092\u6709\u52b9\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u300cDatabeat\u300d\u3068\u306f\uff1f<\/h3>\n<p><a href=\"https:\/\/www.data-be.at\/?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=screenshot&amp;utm_content=top\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-19651\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2024\/11\/4b1f6b066f72daec0a0a60240f584b16-768x434.png\" alt=\"Databeat\" width=\"1024\" height=\"661\" \/><\/a><\/p>\n<p>Databeat\u306f\u3001\u30a2\u30b8\u30c8\u682a\u5f0f\u4f1a\u793e\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u3092\u81ea\u52d5\u5316\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u521d\u671f\u8cbb\u7528\u306f0\u5186\u3067\u5c0e\u5165\u53ef\u80fd\u3002\u7c21\u5358\u306a\u64cd\u4f5c\u3067\u30ec\u30dd\u30fc\u30c8\u304c\u4f5c\u6210\u3067\u304d\u308b\u306e\u3067\u3001\u9ad8\u5ea6\u306aPC\u30b9\u30ad\u30eb\u306f\u4e0d\u8981\u3067\u3059\u3002<\/p>\n<h3 id=\"outline_1__8_2\">\u300cDatabeat\u300d\u3092\u5229\u7528\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n<p>Databeat\u3092\u5229\u7528\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u306e\u30e1\u30ea\u30c3\u30c8\u30923\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4 id=\"outline_3__11_2_1\" class=\"icon-magic-wand\">\u3000\u5e38\u306b\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u3092\u3044\u3064\u3067\u3082\u95b2\u89a7\u3067\u304d\u308b<\/h4>\n<p>Databeat\u306f<strong><span class=\"marker-thickYellow\">\u3001\u5e83\u544a\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u66f4\u65b0\u3092\u81ea\u52d5\u3067\u884c\u3044\u307e\u3059<\/span><\/strong>\u3002\u624b\u52d5\u3067\u30c7\u30fc\u30bf\u66f4\u65b0\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u3044\u3064\u3067\u3082\u6700\u65b0\u306e\u72b6\u614b\u306e\u30c7\u30fc\u30bf\u3092\u30ec\u30dd\u30fc\u30c8\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4 id=\"outline_3__11_2_2\" class=\"icon-magic-wand\">\u3000\u8907\u6570\u306e\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b<\/h4>\n<p>Databeat\u306f\u3001<strong><span class=\"marker-thickYellow\">\u8907\u6570\u306e\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u307e\u3059<\/span><\/strong>\u3002\u3055\u3089\u306b\u30c7\u30fc\u30bf\u306f\u591a\u304f\u306e\u5916\u90e8\u30c4\u30fc\u30eb\u3068\u9023\u643a\u53ef\u80fd\u3002BI\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u5e83\u544a\u306e\u5206\u6790\u3092\u884c\u3063\u305f\u308a\u3001Looker Studio\u3067\u81ea\u52d5\u66f4\u65b0\u53ef\u80fd\u306a\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u3066\u5171\u6709\u3059\u308b\u3059\u308b\u306a\u3069\u3001\u5e83\u544a\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u5e45\u304c\u5e83\u304c\u308a\u307e\u3059\u3002<\/p>\n<h4 id=\"outline_3__11_2_3\" class=\"icon-magic-wand\">\u3000\u8c4a\u5bcc\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u8ab0\u3067\u3082\u30ad\u30ec\u30a4\u306a\u30ec\u30dd\u30fc\u30c8\u304c\u4f5c\u6210\u3067\u304d\u308b<\/h4>\n<p>Databeat\u306f\u3001Excel\u3084Looker Studio\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u8c4a\u5bcc\u306b\u7528\u610f\u3002<strong><span class=\"marker-thickYellow\">GA4\u3088\u308a\u3082\u7f8e\u3057\u3044\u30b0\u30e9\u30d5\u30a3\u30ab\u30eb\u306a\u30ec\u30dd\u30fc\u30c8\u3092\u7c21\u5358\u306a\u64cd\u4f5c\u3067\u4f5c\u6210\u3067\u304d\u307e\u3059<\/span><\/strong>\u3002\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3082\u53ef\u80fd\u306a\u306e\u3067\u3001\u793e\u5185\u7528\u30fb\u793e\u5916\u5411\u3051\u3069\u3061\u3089\u306e\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u306b\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"btn btn-center\"><a class=\"btn__link btn__link-primary\" href=\"https:\/\/www.data-be.at\/?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=button&amp;utm_content=cta\" target=\"_blank\" rel=\"noopener noreferrer\">Databeat\u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8<\/a><\/div>\n<h2 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