{"id":7702,"date":"2023-05-19T12:47:40","date_gmt":"2023-05-19T03:47:40","guid":{"rendered":"https:\/\/www.data-be.at\/magazine\/?p=7702"},"modified":"2025-02-28T14:30:11","modified_gmt":"2025-02-28T05:30:11","slug":"ga4-google-optimize","status":"publish","type":"post","link":"https:\/\/www.data-be.at\/magazine\/ga4-google-optimize\/","title":{"rendered":"GA4\u3068Google Optimize\u306e\u9023\u643a\u307e\u3068\u3081\uff01\u9023\u643a\u53ef\u5426\u3084\u30aa\u30b9\u30b9\u30e1\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"<p>Google Optimize\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u5909\u66f4\u3092\u52a0\u3048\u308b\u306e\u306b\u5f79\u7acb\u3064\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002A\/B\u30c6\u30b9\u30c8\u3092\u7c21\u5358\u306b\u5b9f\u884c\u3057\u3066\u3001Web\u30b5\u30a4\u30c8\u3067\u4f55\u304c\u6a5f\u80fd\u3057\u3066\u3044\u3066\u3001\u4f55\u304c\u6539\u5584\u3067\u304d\u308b\u304b\u3092\u8abf\u3079\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001Google Optimize\u306fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u76f8\u6027\u306e\u826f\u3044\u30c4\u30fc\u30eb\u3068\u306a\u308a\u307e\u3059\u304c\u3001Google Optimize\u3092\u5c0e\u5165\u3059\u308b\u4e0a\u3067\u3001<\/p>\n<div class=\"ep-box es-BmarkHatena es-borderSolidS bgc-white brc-DPblue es-radius\">\n<p><span class=\"marker-thickYellow\"><strong>\u300cGoogle Optimize\u3067\u306f\u4f55\u304c\u3067\u304d\u308b\uff1f\u300d<\/strong><\/span><\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u306e\u9023\u643a\u65b9\u6cd5\u304c\u77e5\u308a\u305f\u3044\u300d<\/strong><\/span><\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u300cGoogle Optimize\u3092\u6700\u5927\u9650\u6d3b\u7528\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u304c\u77e5\u308a\u305f\u3044\u300d<\/strong><\/span><\/p>\n<\/div>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306a\u8ab2\u984c\u304c\u751f\u3058\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306f\u3001Google Optimize\u306e\u300c\u7279\u5fb4\u300d\u300cGA4\u3068\u306e\u9023\u643a\u306e\u6709\u7121\u300d\u300cUA\u3068\u306e\u9023\u643a\u65b9\u6cd5\u300d\u300c\u6d3b\u7528\u30dd\u30a4\u30f3\u30c8\u300d\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li class=\"ep-box es-BmarkExcl es-borderSolidS brc-DPred bgc-white es-radius\"><strong>Google Optimize\u306f\u30012023\u5e749\u670830\u65e5\u3067Google\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u7d42\u4e86<\/strong>\u3059\u308b\u3068\u30a2\u30ca\u30a6\u30f3\u30b9\u304c\u3042\u308a\u307e\u3057\u305f\u3002<a href=\"https:\/\/support.google.com\/optimize\/answer\/12979939?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">&gt;&gt;Google \u30aa\u30d7\u30c6\u30a3\u30de\u30a4\u30ba\u306e\u30b5\u30dd\u30fc\u30c8\u7d42\u4e86<\/a>2023\u5e749\u670830\u65e5\u3092\u904e\u304e\u308b\u3068Google Optimize\u306f\u5229\u7528\u3067\u304d\u306a\u304f\u306a\u308b\u305f\u3081\u3001<span class=\"marker-thickYellow\"><strong>2023\u5e749\u670830\u65e5\u307e\u3067\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u3053\u3068\u3092Google\u304c\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><\/span><br \/>\n\u307e\u305f\u3001Google Optimize\u306e\u30b5\u30dd\u30fc\u30c8\u7d42\u4e86\u5f8c\u306fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u4ee5\u4e0b\u306e\u30c4\u30fc\u30eb\u304c\u9023\u643a\u3067\u304d\u308b\u305f\u3081\u3001A\/B\u30c6\u30b9\u30c8\u306f\u3044\u305a\u308c\u304b\u306e\u30c4\u30fc\u30eb\u306e\u5229\u7528\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002\u30fb<a href=\"https:\/\/www.abtasty.com\/\" target=\"_blank\" rel=\"noopener\">AB Tasty<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.optimizely.com\/\" target=\"_blank\" rel=\"noopener\">Optimizely<\/a><br \/>\n\u30fb<a href=\"https:\/\/vwo.com\/\" target=\"_blank\" rel=\"noopener\">VWO<\/a><\/li>\n<\/ul>\n<h2>\u3010\u304a\u3055\u3089\u3044\u3011Google Optimize\u306e\u6982\u8981\u3092\u30b5\u30af\u30c3\u3068\u89e3\u8aac<\/h2>\n<p>2016\u5e74\u306b\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u3001\u4e16\u754c\u4e2d\u3067\u5229\u7528\u3055\u308c\u3066\u3044\u308bGoogle Optimize\u306e\u6982\u8981\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>Google Optimize\u3068\u306f\uff1f<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7703\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/Google-Optimize.png\" alt=\"Google Optimize\u3068\u306f\uff1f\" width=\"1344\" height=\"575\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/optimize\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Optimize<\/a><\/span><\/p>\n<p>Google Optimize\u306f\u3001\u7121\u6599\u306e A\/B\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3067\u3059\u3002<span class=\"marker-thickYellow\"><strong>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u7d71\u5408\u3057\u3066\u3001\u30b5\u30a4\u30c8\u306e\u3069\u306e\u9818\u57df\u3092\u6700\u9069\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/strong><\/span>\u307e\u305f\u3001Google Optimize\u306b\u306f\u3001Optimize360\u3068\u3044\u3046\u6709\u6599\u30c4\u30fc\u30eb\u3082\u8a2d\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Optimize360\u306f\u3001Google Optimize\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u3001\u3044\u304f\u3064\u304b\u306e\u8ffd\u52a0\u7279\u5178\u304c\u4ed8\u3044\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u9ad8\u5ea6\u306a A\/B\u30c6\u30b9\u30c8\u5b9f\u9a13\u306e\u69cb\u7bc9\u304c\u5fc5\u8981\u306a\u7121\u6599\u7248\u306e Google Optimize\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 360 (Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9 \u30d0\u30fc\u30b8\u30e7\u30f3) \u3068\u3082\u7d71\u5408\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u8a73\u7d30\u306a\u9867\u5ba2\u884c\u52d5\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h3>Google Optimize\u3067\u3067\u304d\u308b\u3053\u3068<\/h3>\n<p>Google Optimize\u3067\u3067\u304d\u308b\u3053\u3068\u306f\u4ee5\u4e0b\uff13\u3064\u3067\u3059\u3002<\/p>\n<h4 class=\"icon-checkbox-checked\">\u3000A\/B\u30c6\u30b9\u30c8<\/h4>\n<p><span class=\"marker-thickYellow\"><strong>A\/B\u30c6\u30b9\u30c8\u306f\u3001\u540c\u3058\u30da\u30fc\u30b8\u306e2\u3064\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u30c6\u30b9\u30c8\u3057\u3066\u3001\u3069\u3061\u3089\u304c\u512a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u304b\u3092\u8abf\u3079\u308b\u3053\u3068\u306e\u3067\u304d\u308b\u6a5f\u80fd\u3067\u3059\u3002<\/strong><\/span><\/p>\n<p>\u3053\u3053\u3067\u3001\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3 A \u306f\u5143\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u3042\u308a\u3001\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3 B \u306f\u5143\u306e\u30da\u30fc\u30b8\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3067\u30011\u3064\u4ee5\u4e0a\u306e\u8981\u7d20\u304c\u5909\u66f4\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u300cGoogle Optimize\u300d\u300cOptimize360\u300d\u3069\u3061\u3089\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u3082\u3001A\/B\u30c6\u30b9\u30c8\u5b9f\u9a13\u3092\u4f5c\u6210\u3057\u3066\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n<div class=\"ep-box bgc-VPsky\">\n<p>\u203b\u53c2\u8003\uff1aA\/B\u30c6\u30b9\u30c8\u306b\u95a2\u3059\u308b\u4ee5\u4e0b\u306e\u95a2\u9023\u8a18\u4e8b\u3082\u3042\u308f\u305b\u3066\u3054\u89a7\u4e0b\u3055\u3044<\/p>\n<ul>\n<li><a href=\"https:\/\/www.data-be.at\/magazine\/web-ads-abtest\/\">\u5e83\u544a\u306eA\/B\u30c6\u30b9\u30c8\u5b8c\u5168\u30ac\u30a4\u30c9\uff01\u4ed5\u7d44\u307f\u3084\u5b9f\u65bd\u624b\u9806\u304b\u3089\u52b9\u679c\u7684\u306a\u5206\u6790\u30fb\u6d3b\u7528\u65b9\u6cd5\u3001\u30aa\u30b9\u30b9\u30e1\u30c4\u30fc\u30eb\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/li>\n<li><a href=\"https:\/\/www.data-be.at\/magazine\/listing-ads-ab-test\/\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306eA\/B\u30c6\u30b9\u30c8\u5b8c\u5168\u30ac\u30a4\u30c9\uff01\u8a2d\u5b9a\u30fb\u5b9f\u65bd\u65b9\u6cd5\u304b\u3089\u52b9\u679c\u7684\u306a\u5206\u6790\u30fb\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/li>\n<li><a href=\"https:\/\/www.data-be.at\/magazine\/display-ads-abtest\/\">\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306eA\/B\u30c6\u30b9\u30c8\u5b8c\u5168\u30ac\u30a4\u30c9\uff01\u8a2d\u5b9a\u30fb\u5b9f\u65bd\u65b9\u6cd5\u304b\u3089\u52b9\u679c\u7684\u306a\u5206\u6790\u30fb\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/li>\n<li><a href=\"https:\/\/www.data-be.at\/magazine\/google-ads-ab-test\/\">Google\u5e83\u544a\u306eA\/B\u30c6\u30b9\u30c8\u5b8c\u5168\u30ac\u30a4\u30c9\uff01\u8a2d\u5b9a\u30fb\u5b9f\u65bd\u65b9\u6cd5\u304b\u3089\u52b9\u679c\u7684\u306a\u5206\u6790\u30fb\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/li>\n<li><a href=\"https:\/\/www.data-be.at\/magazine\/facebook-ads-abtest\/\">Facebook\u5e83\u544a\u306eA\/B\u30c6\u30b9\u30c8\u5b8c\u5168\u30ac\u30a4\u30c9\uff01\u8a2d\u5b9a\u30fb\u5b9f\u65bd\u65b9\u6cd5\u304b\u3089\u52b9\u679c\u7684\u306a\u5206\u6790\u30fb\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/li>\n<li><a href=\"https:\/\/www.data-be.at\/magazine\/instagram-ads-abtest\/\">Instagram\u5e83\u544a\u306eA\/B\u30c6\u30b9\u30c8\u5165\u9580\u30ac\u30a4\u30c9\uff01\u8a2d\u5b9a\u65b9\u6cd5\u304b\u3089\u52b9\u679c\u7684\u306a\u5206\u6790\u30fb\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/li>\n<li><a href=\"https:\/\/www.data-be.at\/magazine\/twitter-ads-abtest\/\">Twitter\u5e83\u544a\u306eA\/B\u30c6\u30b9\u30c8\u5165\u9580\u30ac\u30a4\u30c9\uff01\u8a2d\u5b9a\u65b9\u6cd5\u304b\u3089\u52b9\u679c\u7684\u306a\u5206\u6790\u30fb\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/li>\n<li><a href=\"https:\/\/www.data-be.at\/magazine\/line-ads-abtest\/\">LINE\u5e83\u544a\u306eA\/B\u30c6\u30b9\u30c8\u5b8c\u5168\u30ac\u30a4\u30c9\uff01\u8a2d\u5b9a\u30fb\u5b9f\u65bd\u65b9\u6cd5\u304b\u3089\u52b9\u679c\u7684\u306a\u5206\u6790\u30fb\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/li>\n<\/ul>\n<\/div>\n<h4 class=\"icon-checkbox-checked\">\u3000\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u30c6\u30b9\u30c8<\/h4>\n<p>\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u30c6\u30b9\u30c8\u3082\u3001\u300cGoogle Optimize\u300d\u300cOptimize360\u300d\u306e\u4e21\u65b9\u3067\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u3053\u306e\u30c6\u30b9\u30c8\u3067\u306f\u30012\u3064\u306e\u7570\u306a\u308bWeb\u30da\u30fc\u30b8\u305d\u308c\u305e\u308c\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001A\/B\u30c6\u30b9\u30c8\u306e\u3088\u3046\u306b\u300c\u30da\u30fc\u30b8\u8981\u7d20\u5358\u4f4d\u300d\u3067\u306f\u306a\u304f\u3001\u300cURL\u300d\u306b\u3088\u3063\u3066\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u5b9a\u7fa9\u3055\u308c\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u30c6\u30b9\u30c8\u306f\u3001\u30c6\u30b9\u30c8\u5bfe\u8c61\u304c\u30da\u30fc\u30b8\u5168\u4f53\u304c\u518d\u8a2d\u8a08\u3055\u308c\u305f2\u3064\u306e\u7570\u306a\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3067\u3042\u308b\u5834\u5408\u306b\u3088\u304f\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<h4 class=\"icon-checkbox-checked\">\u3000\u591a\u5909\u91cf\u30c6\u30b9\u30c8\uff08MVT\uff09<\/h4>\n<p>\u591a\u5909\u91cf\u30c6\u30b9\u30c8\u306b\u306f\u3001\u300c\u8907\u6570\u306e\u8981\u7d20\u306e\u7d44\u307f\u5408\u308f\u305b\u300d\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u3069\u306e\u300c\u8981\u7d20\u306e\u7d44\u307f\u5408\u308f\u305b\u300d\u304c\u3088\u308a\u591a\u304f\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u751f\u307f\u51fa\u3059\u304b\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u591a\u5909\u91cf\u30c6\u30b9\u30c8\u3067\u306f\u4e0b\u8a18\u30c6\u30b9\u30c8\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<div class=\"ep-box es-BpaperRight es-grid bgc-VPsky\">\n<ul>\n<li><span class=\"marker-thickYellow\"><strong>\u30d5\u30a9\u30fc\u30e0\u306e\u9577\u3055<\/strong><\/span><\/li>\n<li><span class=\"marker-thickYellow\"><strong>\u753b\u50cf<\/strong><\/span><\/li>\n<li><span class=\"marker-thickYellow\"><strong>\u898b\u51fa\u3057<\/strong><\/span><\/li>\n<li><span class=\"marker-thickYellow\"><strong>\u884c\u52d5\u3092\u4fc3\u3059\u30dc\u30bf\u30f3\u306e\u30b3\u30d4\u30fc\u3001\u8272\u3001\u307e\u305f\u306f\u914d\u7f6e<\/strong><\/span><\/li>\n<\/ul>\n<\/div>\n<p>\u591a\u5909\u91cf\u30c6\u30b9\u30c8\u306b\u4f7f\u7528\u3059\u308b\u8981\u7d20\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u306e\u30c7\u30fc\u30bf\u3092\u53c2\u8003\u306b\u3057\u3066\u9078\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u591a\u5909\u91cf\u30c6\u30b9\u30c8\u3067\u306f\u3001\u300cGoogle Optimize\u300d\u3092\u4f7f\u7528\u3057\u305f\u5834\u5408\u306f\u6700\u592716\u306e\u7d44\u307f\u5408\u308f\u305b\u3001\u300cOptimize360\u300d\u3092\u4f7f\u7528\u3057\u305f\u5834<\/strong><\/span><span class=\"marker-thickYellow\"><strong>\u5408\u306f\u6700\u5927 36 \u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068Google Optimize\u306f\u9023\u643a\u3067\u304d\u308b\u306e\u304b\uff1f<\/h2>\n<p><del><span class=\"marker-thickYellow\"><strong>2021\u5e745\u6708\u73fe\u5728\u3067\u306f\u3001GA4\u3068Google Optimize\u306e\u9023\u643a\u306f\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/strong><\/span>\u3057\u304b\u3057\u3001\u73fe\u884c\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u306f\u9023\u643a\u304c\u53ef\u80fd\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/del><\/p>\n<p>2022\u5e74\u306b\u3001GA4\u3068Google Optimize\u306f\u9023\u643a\u53ef\u80fd\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u5192\u982d\u3067\u3082\u304a\u4f1d\u3048\u3057\u305f\u3088\u3046\u306b<span class=\"marker-thickYellow\"><strong>Google Optimize\u81ea\u4f53\u306e\u30b5\u30dd\u30fc\u30c8\u304c2023\u5e749\u670830\u65e5\u3067\u7d42\u4e86<\/strong><\/span>\u3057\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u4eca\u5f8c\u306f\u307b\u304b\u306eA\/B\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u306e\u9078\u629e\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001UA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u3068Google Optimize\u3092\u9023\u643a\u3057\u3066\u5229\u7528\u3057\u3066\u3044\u308b\u65b9\u3082\u3044\u3089\u3063\u3057\u3083\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p><span class=\"marker-thickYellow\"><strong>2023\u5e747\u67081\u65e5\u306b\u306fUA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u306e\u30b5\u30dd\u30fc\u30c8\u3082\u7d42\u4e86<\/strong><\/span>\u3068\u306a\u308b\u305f\u3081\u3001GA4\u3078\u306e\u79fb\u884c\u3092\u65e9\u3081\u306b\u9032\u3081\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"ep-box bgc-VPsky\">\u203b\u53c2\u8003\uff1aUA\u304b\u3089GA4\u3078\u306e\u79fb\u884c\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u305f\u8a18\u4e8b\u306f\u3053\u3061\u3089<br \/>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/ga4-transition\/\" target=\"_self\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u79fb\u884c\u30ac\u30a4\u30c9\uff01\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3084\u79fb\u884c\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u3057\u3066\u771f\u3063\u5148\u306b\u601d\u3044\u3064\u304f\u4eba\u6c17\u30c4\u30fc\u30eb\u3067\u3082\u3042\u308b\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u300d\u3002\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u6b21\u4e16\u4ee3\u7248\u3068\u3057\u3066\u767a\u8868\u3055\u308c\u305fGA4\u306f\u3001\u5229\u7528\u8005\u306e\u9593\u3067\u306f\u30cb\u30e5\u30fc\u30b9\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u73fe\u884c\u306eGA\u3068\u304b\u306a\u308a\u4ed5\u69d8\u304c\u9055\u3046\u306e\u3067\u3001\u304a\u56f0\u308a\u306e\u62c5[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/ga4-transition\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"250\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/AdobeStock_286274722_Editorial_Use_Only-375x250.jpeg\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u79fb\u884c\u30ac\u30a4\u30c9\uff01\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3084\u79fb\u884c\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/a><\/div>\r\n\t\t\t<\/div><\/div>\n<h2>\u30aa\u30b9\u30b9\u30e1\u306e\u904b\u7528\uff1aGA4\u3068UA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u306e\u4f75\u7528<\/h2>\n<div class=\"ep-box es-BmarkExcl es-borderSolidS brc-DPred bgc-white es-radius\">\u4ee5\u4e0b\u306e\u5185\u5bb9\u306f\u3001\u672c\u8a18\u4e8b\u57f7\u7b46\u6642\u70b9\uff082021\u5e745\u6708\uff09\u3067\u306e\u5185\u5bb9\u3067\u3059\u3002UA\u306e\u30b5\u30dd\u30fc\u30c8\u7d42\u4e86\u304c\u6c7a\u5b9a\u3057\u3066\u3044\u308b\u73fe\u5728\u306f\u3001GA4\u306e\u307f\u306e\u5229\u7528\u3092\u63a8\u5968\u3057\u3066\u304a\u308a\u307e\u3059\u3002<\/div>\n<p>\u73fe\u72b6\u304a\u3059\u3059\u3081\u306e\u904b\u7528\u65b9\u6cd5\u306f\u3001GA4\u3068UA\u306e\u4f75\u7528\u3067\u3059\u3002<span class=\"marker-thickYellow\"><strong>GA4\u4e0a\u3067\u5225\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3092\u3057\u305f\u4e0a\u3067\u3001A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u3088\u308a\u3082\u3001UA\u4e0a\u3067A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u305f\u65b9\u304c\u30e1\u30ea\u30c3\u30c8\u304c\u5927\u304d\u3044\u305f\u3081\u3067\u3059\u3002<\/strong><\/span><\/p>\n<h3>GA4\u3068UA\u306e\u4f75\u7528\u3068\u306f\uff1f<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7708\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/23.png\" alt=\"\" width=\"1341\" height=\"479\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>GA4\u3068UA\u306e\u4f75\u7528\u306f\u975e\u5e38\u306b\u7c21\u5358\u3067\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u7ba1\u7406\u753b\u9762\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3067\u300cGA4\u300d\u300cUA\u300d\u306e\u5207\u308a\u66ff\u3048\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u3053\u3061\u3089\u3067\u5207\u308a\u66ff\u3048\u3092\u5b9f\u65bd\u3057\u306a\u304c\u3089\u904b\u7528\u3092\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/strong><\/span><\/p>\n<p>\u307e\u305f\u3001\u300cGA4\u300d\u300cUA\u300d\u3067\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0ID\u304c\u5909\u66f4\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"ep-inbox es-BpaperRight es-grid bgc-VPsky\">\n<ul>\n<li><span class=\"marker-thickYellow\"><strong>GA4\uff1dG\u304b\u3089\u59cb\u307e\u308b\u30b3\u30fc\u30c9<\/strong><\/span><\/li>\n<li><span class=\"marker-thickYellow\"><strong>UA\uff1dUA\u304b\u3089\u59cb\u307e\u308b\u30b3\u30fc\u30c9<\/strong><\/span><\/li>\n<\/ul>\n<\/div>\n<p><span class=\"marker-thickYellow\"><strong>GA4\u306eG\u304b\u3089\u59cb\u307e\u308b\u30b3\u30fc\u30c9\u3092Web\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3057\u305f\u5834\u5408\u306f\u3001UA\u306e\u30c7\u30fc\u30bf\u3082\u540c\u6642\u53ce\u96c6\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u5225\u9014UA\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u3092\u767a\u884c\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/strong><\/span><\/p>\n<p>\u3057\u304b\u3057\u3001Web\u30b5\u30a4\u30c8\u306b\u3088\u3063\u3066\u306f\u3001G\u304b\u3089\u59cb\u307e\u308b\u30b3\u30fc\u30c9\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u5834\u5408\u306f\u3001GA\uff14\u4e0a\u3067\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u8a2d\u5b9a\u300d\u2192\u300c\u8a73\u7d30\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u8868\u793a\u300d\u304b\u3089\u300cUA-\u30bf\u30b0\u300d\u306e\u767a\u884c\u304c\u53ef\u80fd\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u3053\u3061\u3089\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>GA4\u3068UA\u306e\u4f75\u7528\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n<p>GA4\u3068UA\u306e\u4f75\u7528\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<h4 class=\"icon-magic-wand\">\u30001.Google Optimize\u3068\u9023\u643a<\/h4>\n<p>GA4\u3067\u306f\u3001Google Optimize\u3068\u306e\u9023\u643a\u304c\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u304c\u3001UA\u3067\u3042\u308c\u3070Google Optimize\u3068\u9023\u643a\u304c\u53ef\u80fd\u3067\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u305d\u306e\u305f\u3081\u3001GA4\u3068UA\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u8a73\u7d30\u306aA\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd\u3001\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n<h4 class=\"icon-magic-wand\">\u30002.Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3068\u9023\u643a<\/h4>\n<p><span class=\"marker-thickYellow\"><strong>GA4\u3067\u306f\u3001Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3068\u306e\u9023\u643a\u3082\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/strong><\/span>\u73fe\u72b6GA4\u3067\u306f\u3001\u9023\u643a\u3060\u3051\u3067\u306f\u306a\u304f\u691c\u7d22\u30af\u30a8\u30ea\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u6a5f\u80fd\u3082\u306a\u3044\u305f\u3081\u3001SEO\u5bfe\u7b56\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u3001UA\u3068\u306e\u4f75\u7528\u306f\u5fc5\u9808\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<h4 class=\"icon-magic-wand\">\u30003.\u6307\u6a19\u306e\u9055\u3044<\/h4>\n<p>GA4\u3068UA\u3067\u306f\u3001\u6307\u6a19\u306b\u5927\u304d\u306a\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002UA\u3067\u63a1\u7528\u3055\u308c\u3066\u3044\u305f\u300c\u76f4\u5e30\u7387\u300d\u306fGA4\u3067\u306f\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u300d\u3068\u3057\u3066\u8a55\u4fa1\u3092\u3057\u306a\u304f\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u305d\u306e\u305f\u3081\u300c\u76f4\u5e30\u7387\u300d\u3092\u91cd\u8981\u306a\u6307\u6a19\u3068\u3057\u3066\u5206\u6790\u3092\u5b9f\u65bd\u3057\u3066\u3044\u305f\u4f01\u696d\u306f\u3001UA\u306e\u6307\u6a19\u3067\u5206\u6790\u3092\u3057\u3064\u3064\u3001\u5f90\u3005\u306bGA4\u306e\u65b0\u3057\u3044\u6307\u6a19\u306b\u306a\u308c\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<\/strong><\/span><\/p>\n<div class=\"ep-box bgc-VPsky\">\u203b\u53c2\u8003\uff1aGA4\u306e\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u305f\u8a18\u4e8b\u306f\u3053\u3061\u3089<br \/>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/ga4-engagement\/\" target=\"_self\">GA4\u306e\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3068\u306f\uff1f\u5b9a\u7fa9\u3084\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">2020\u5e74\u306bGoogle Analytics 4\uff08GA4\uff09\u304c\u6b63\u5f0f\u306b\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u3001\u69d8\u3005\u306a\u6a5f\u80fd\u304c\u5b9f\u88c5\u3055\u308c\u307e\u3057\u305f\u3002\u73fe\u884c\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u306f\u73fe\u5728\u3082\u5229\u7528\u53ef\u80fd\u3067\u3042\u308a\u5f15\u304d\u7d9a\u304d\u6a5f\u80fd\u3057\u307e\u3059\u304c\u30012023\u5e747\u67081\u65e5\u306b\u306fGoogle\u306b\u3088\u308b\u30b5\u30dd\u30fc\u30c8[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/ga4-engagement\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"211\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/Clean-Work-Place-Blog-Banner-15-375x211.png\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"GA4\u306e\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3068\u306f\uff1f\u5b9a\u7fa9\u3084\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/a><\/div>\r\n\t\t\t<\/div><\/div>\n<div><\/div>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068Google Optimize\u3092\u9023\u643a\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068Google Optimize\u3092\u9023\u643a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<div class=\"ep-box es-BsubTradi bgc-white es-borderSolidM es-radius brc-DPred\" title=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068Google Optimize\u3092\u9023\u643a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\">\n<ol>\n<li>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c7\u30fc\u30bf\u3068\u9023\u643a<\/li>\n<li>\u30ec\u30dd\u30fc\u30c8\u306e\u6d3b\u7528<\/li>\n<li>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u4f7f\u7528\u304c\u53ef\u80fd<\/li>\n<\/ol>\n<\/div>\n<h3>1.Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c7\u30fc\u30bf\u3068\u9023\u643a<\/h3>\n<p><span class=\"marker-thickYellow\"><strong>Google Optimize\u3067\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u4e3b\u8981\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306b<\/strong><\/span><span class=\"marker-thickYellow\"><strong>\u7279\u5b9a\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3067\u304d\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\uff08CV\u6e08\u307f\u3001\u8907\u6570\u56de\u306e\u8a2a\u554f\u7b49\uff09\u3068\u3057\u3066\u8b58\u5225\u3055\u308c\u305f\u4e3b\u8981\u306a\u30e6\u30fc\u30b6\u30fc\u30b0\u30eb\u30fc\u30d7\u3092Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4ecb\u3057\u3066\u7279\u5b9a\u3057\u3001Google Optimize\u3092\u4f7f\u7528\u3057\u3066\u3053\u308c\u3089\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u4f5c\u6210\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u7d5e\u308a\u3053\u3080\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u30c6\u30b9\u30c8\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>2.\u30ec\u30dd\u30fc\u30c8\u306e\u6d3b\u7528<\/h3>\n<p>Google Optimize\u4e0a\u3067\u3082\u30ec\u30dd\u30fc\u30c8\u306e\u6d3b\u7528\u304c\u3067\u304d\u307e\u3059\u304c\u3001Google Optimize\u304b\u3089\u306e\u30c7\u30fc\u30bf\u306f\u3001\u30c6\u30b9\u30c8\u540d\u3001\u30c6\u30b9\u30c8 ID\u3001\u30d0\u30ea\u30a2\u30f3\u30c8\u756a\u53f7\u304c\u81ea\u52d5\u7684\u306b\u4ed8\u4e0e\u3055\u308c\u305f\u5f62\u3067Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u9001\u4fe1\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u3064\u307e\u308a\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u8a73\u7d30\u306b\u30c6\u30b9\u30c8\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/strong><\/span><\/p>\n<h3>3.\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u4f7f\u7528\u304c\u53ef\u80fd<\/h3>\n<p>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u306b\u4f5c\u6210\u3057\u305f\u3082\u306e\u3068\u540c\u3058\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u4f5c\u6210\u3057\u3066\u3001Google Optimize\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5229\u7528\u3067\u304d\u307e\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u306b\u4f5c\u6210\u3057\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092A\/B\u30c6\u30b9\u30c8\u306b\u6d3b\u7528\u3059\u308c\u3070\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5f37\u5316\u3057\u305f\u3044\u6642\u306b\u5927\u304d\u306a\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u30d1\u30bf\u30fc\u30f3\u306e\u767a\u898b\u306b\u6295\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/strong><\/span><\/p>\n<div class=\"ep-box bgc-VPsky\">\n<p>\u203b\u53c2\u8003\uff1aGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3055\u308c\u305f\u8a18\u4e8b\u306f\u3053\u3061\u3089<\/p>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/google-analytics-remarketing\/\" target=\"_self\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5165\u9580\u30ac\u30a4\u30c9\uff01\u5b9f\u65bd\u624b\u9806\u3068\u52b9\u679c\u7684\u306a\u30ea\u30b9\u30c8\u4f5c\u6210\u30ce\u30a6\u30cf\u30a6\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u3063\u305f\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3059\u3067\u306b\u81ea\u793e\u3068\u95a2\u308f\u308a\u306e\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u30ea\u30fc\u30c1\u3092\u884c\u3046\u305f\u3081\u3001\u3088\u308a\u898b\u8fbc\u307f\u5ba2\u306b\u8fd1\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\r\n\r\n\u3057\u304b\u3057\u3001Google\u30a2\u30ca[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/google-analytics-remarketing\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"211\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/03\/re-marketing-375x211.png\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5165\u9580\u30ac\u30a4\u30c9\uff01\u5b9f\u65bd\u624b\u9806\u3068\u52b9\u679c\u7684\u306a\u30ea\u30b9\u30c8\u4f5c\u6210\u30ce\u30a6\u30cf\u30a6\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/a><\/div>\r\n\t\t\t<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068Google Optimize\u3092\u9023\u643a\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068Google Optimize\u306e\u9023\u643a\u624b\u9806\u306b\u3064\u3044\u3066\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u4e0b\u6e96\u5099\uff1aGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u300cUA\u300d\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4f5c\u6210\u65b9\u6cd5<\/h3>\n<p>Google Optimize\u3067\u4f7f\u7528\u3059\u308bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u300cUA\u300d\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u624b\u9806\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<h4>\u624b\u98061.\u7ba1\u7406\u753b\u9762<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7720\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/1-4.png\" alt=\"\u624b\u98061.\u7ba1\u7406\u753b\u9762\" width=\"1341\" height=\"558\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u7ba1\u7406\u753b\u9762\u3092\u7acb\u3061\u4e0a\u3052\u3066\u300c\u7ba1\u7406\u300d\u2192\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<h4>\u624b\u98062.\u30d7\u30ed\u30d1\u30c6\u30a3\u8a2d\u5b9a<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7721\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/2-4.png\" alt=\"\u624b\u98062.\u30d7\u30ed\u30d1\u30c6\u30a3\u8a2d\u5b9a\" width=\"1326\" height=\"530\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>\u4efb\u610f\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u540d\u3001\u30bf\u30a4\u30e0\u30be\u30fc\u30f3\u3001\u901a\u8ca8\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u4e0b\u8a18\u306e\u8a73\u7d30\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/p>\n<h4>\u624b\u98063.UA\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4f5c\u6210<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7722\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/3-3.png\" alt=\"\u624b\u98063.UA\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4f5c\u6210\" width=\"1354\" height=\"522\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>UA\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4f5c\u6210\u3092\u30aa\u30f3\u306b\u3057\u3066\u4e0b\u8a18\u306eUA\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u307f\u3092\u4f5c\u6210\u3059\u308b\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u81ea\u793eWeb\u30b5\u30a4\u30c8\u306eURL\u3082\u5165\u529b\u3057\u307e\u3059\u3002<\/p>\n<h4>\u624b\u98064.\u30d3\u30b8\u30cd\u30b9\u60c5\u5831<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7723\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/4-1.png\" alt=\"\u624b\u98064.\u30d3\u30b8\u30cd\u30b9\u60c5\u5831\" width=\"1208\" height=\"492\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>\u30d3\u30b8\u30cd\u30b9\u60c5\u5831\u3092\u5165\u529b\u3057\u3066\u3001\u4f5c\u6210\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<h4>\u624b\u98065.\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0ID\u767a\u884c<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7724\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/9a1874b149377b8bfda90a866e7c83d2.png\" alt=\"\u624b\u98065.\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0ID\u767a\u884c\" width=\"1331\" height=\"471\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u304c\u767a\u884c\u3055\u308c\u307e\u3057\u305f\u3002<span class=\"marker-thickYellow\"><strong>\u3053\u3061\u3089\u306f\u300c\u8a2d\u5b9a\u300d\u2192\u300c\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u60c5\u5831\u300d\u2192\u300c\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u300d\u304b\u3089\u3044\u3064\u3067\u3082\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/strong><\/span><\/p>\n<h3>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068Google Optimize\u306e\u9023\u643a\u624b\u9806<\/h3>\n<p>\u7d9a\u3044\u3066\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068Google Optimize\u306e\u9023\u643a\u624b\u9806\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4>\u624b\u98061.Google Optimize\u7acb\u3061\u4e0a\u3052<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7726\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/1-5.png\" alt=\"\u624b\u98061.Google Optimize\u7acb\u3061\u4e0a\u3052\" width=\"1358\" height=\"508\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/optimize\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Optimize<\/a><\/span><\/p>\n<p>Google Optimize\u3092\u7acb\u3061\u4e0a\u3052\u3066\u300c\u5229\u7528\u958b\u59cb\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<h4>\u624b\u98062.\u30a2\u30ab\u30a6\u30f3\u30c8\u8a2d\u5b9a\u306e\u9078\u629e<\/h4>\n<p><img decoding=\"async\" class=\"size-full wp-image-7727 aligncenter\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/2-5.png\" alt=\"\u624b\u98061.Google Optimize\u7acb\u3061\u4e0a\u3052\" width=\"773\" height=\"524\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/optimize\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Optimize<\/a><\/span><\/p>\n<p>\u5229\u7528\u898f\u7d04\u7b49\u306b\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u3001\u5b8c\u4e86\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<h4>\u624b\u98063.\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210\u5b8c\u4e86<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7728\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/3-4.png\" alt=\"\u624b\u98061.Google Optimize\u7acb\u3061\u4e0a\u3052\" width=\"1358\" height=\"593\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/optimize\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Optimize<\/a><\/span><\/p>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u4f5c\u6210\u5b8c\u4e86\u3057\u305f\u3089\u53f3\u4e0a\u306b\u300c\u8a2d\u5b9a\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<h4>\u624b\u98064.\u30b3\u30f3\u30c6\u30ca\u8a2d\u5b9a<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7729\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/4-2.png\" alt=\"\u624b\u98064.\u30b3\u30f3\u30c6\u30ca\u8a2d\u5b9a\" width=\"1129\" height=\"612\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/optimize\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Optimize<\/a><\/span><\/p>\n<p>\u30b3\u30f3\u30c6\u30ca\u8a2d\u5b9a\u304c\u7acb\u3061\u4e0a\u304c\u308b\u306e\u3067\u300c\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3078\u30ea\u30f3\u30af\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<h4>\u624b\u98065.\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u9078\u629e<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7730\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/5-1.png\" alt=\"\" width=\"1349\" height=\"594\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/optimize\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Optimize<\/a><\/span><\/p>\n<p>\u3053\u3061\u3089\u306e\u753b\u9762\u306b\u4e0b\u6e96\u5099\u3067\u4f5c\u6210\u3057\u305f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u9078\u629e\u3057\u307e\u3059\u3002\u9078\u629e\u5f8c\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<h4>\u624b\u98066.\u30b3\u30f3\u30c6\u30caID\u767a\u884c<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7731\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/6.png\" alt=\"\u624b\u98066.\u30b3\u30f3\u30c6\u30caID\u767a\u884c\" width=\"1131\" height=\"610\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/optimize\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Optimize<\/a><\/span><\/p>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u30ea\u30f3\u30af\u304c\u5b8c\u4e86\u3057\u305f\u3089\u30b3\u30f3\u30c6\u30caID\u304c\u767a\u884c\u3055\u308c\u307e\u3059\u3002\u3053\u306eID\u3092\u30b3\u30d4\u30fc\u3057\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n<h4>\u624b\u98067.GTM<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7732\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/7.png\" alt=\"\u624b\u98067.GTM\" width=\"1344\" height=\"615\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/tag-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">GTM<\/a><\/span><\/p>\n<p><span style=\"font-family: Lato, \u6e38\u30b4\u30b7\u30c3\u30af\u4f53, 'Yu Gothic', YuGothic, '\u30d2\u30e9\u30ae\u30ce\u89d2\u30b4\u30b7\u30c3\u30af Pro', 'Hiragino Kaku Gothic Pro', \u30e1\u30a4\u30ea\u30aa, Meiryo, '\uff2d\uff33 \uff30\u30b4\u30b7\u30c3\u30af', 'MS PGothic', sans-serif; font-size: 1.4rem;\">GTM\u3092\u7acb\u3061\u4e0a\u3052\u3066\u3001\u65b0\u3057\u3044\u30bf\u30b0\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u30bf\u30b0\u30bf\u30a4\u30d7\u300cGoogle Optimize\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/strong><\/span><\/span><\/p>\n<h4>\u624b\u98068.\u30b3\u30f3\u30c6\u30caID\/UA\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u8cbc\u308a\u4ed8\u3051<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7733\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/8.png\" alt=\"\u624b\u98068.\u30b3\u30f3\u30c6\u30caID\/UA\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u8cbc\u308a\u4ed8\u3051\" width=\"1042\" height=\"542\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/tag-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">GTM<\/a><\/span><\/p>\n<p>\u8a2d\u5b9a\u753b\u9762\u3067\u5148\u307b\u3069\u767a\u884c\u3057\u305f\u3001\u30b3\u30f3\u30c6\u30caID\u3068UA\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u3092\u8cbc\u308a\u4ed8\u3051\u307e\u3059\u3002<\/p>\n<h4>\u624b\u98069.\u4fdd\u5b58<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7734\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/9.png\" alt=\"\u624b\u98069.\u4fdd\u5b58\" width=\"1063\" height=\"504\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/tag-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">GTM<\/a><\/span><\/p>\n<p>\u6700\u5f8c\u306b\u30c8\u30ea\u30ac\u30fc\u3092\u300c\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u300d\u3067\u8a2d\u5b9a\u3057\u3001\u53f3\u4e0a\u306e\u4fdd\u5b58\u3092\u9078\u629e\u3057\u3066\u5b8c\u4e86\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7735\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/fafaffsfss.png\" alt=\"\" width=\"1124\" height=\"609\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/optimize\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Optimize<\/a><\/span><\/p>\n<p>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u4f7f\u7528\u3057\u306a\u3044\u5834\u5408\u306f\u3001<span class=\"marker-thickYellow\"><strong>\u30c6\u30b9\u30c8\u3092\u3059\u308b\u5168\u3066\u306e\u30da\u30fc\u30b8\u306e &lt;head&gt; \u30bf\u30b0\u306e\u4e0a\u90e8\u306b\u30b3\u30fc\u30c9\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068Google Optimize\u3092\u9023\u643a\u3059\u308b\u4e0a\u3067\u306e\u6ce8\u610f\u70b9<\/h2>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068Google Optimize\u3092\u9023\u643a\u3059\u308b\u4e0a\u3067\u306e\u6ce8\u610f\u70b9\u30922\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div class=\"ep-box es-BsubTradi bgc-white es-borderSolidM es-radius brc-DPred\" title=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068Google Optimize\u3092\u9023\u643a\u3059\u308b\u4e0a\u3067\u306e\u6ce8\u610f\u70b9\">\n<ol>\n<li>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u63a8\u5968<\/li>\n<li>Chrome\u62e1\u5f35\u6a5f\u80fd\u304c\u5fc5\u8981<\/li>\n<\/ol>\n<\/div>\n<h3>\u6ce8\u610f\u70b9\u2460Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u63a8\u5968<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7739\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/5455445.png\" alt=\"\u6ce8\u610f\u70b9\u2460Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u63a8\u5968\" width=\"1333\" height=\"573\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/tag-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">GTM<\/a><\/span><\/p>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068Google Optimize\u3092\u9023\u643a\u3059\u308b\u306b\u306f\u3001Google Optimize\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u4f7f\u7528\u3057\u3066\u5404\u30da\u30fc\u30b8\u3092\u624b\u52d5\u3067\u66f4\u65b0\u3059\u308b\u65b9\u6cd5\u3068\u3001Google \u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u4f7f\u7528\u3059\u308b\u65b9\u6cd5\u306e2 \u3064\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u9023\u643a\u65b9\u6cd5\u3068\u3057\u3066\u306f\u4eca\u56de\u7d39\u4ecb\u3057\u305fGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u4f7f\u7528\u3092\u5f37\u304f\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001Web\u30b5\u30a4\u30c8\u306e\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u306b\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u7c21\u5358\u306b\u8ffd\u52a0\u3067\u304d\u308b\u305f\u3081\u3067\u3059\u3002\u307e\u305f\u3001\u30a4\u30d9\u30f3\u30c8 (\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u3001\u30d5\u30a9\u30fc\u30e0\u306e\u9001\u4fe1\u306a\u3069) \u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u6ce8\u610f\u70b9\u2461Chrome\u62e1\u5f35\u6a5f\u80fd\u304c\u5fc5\u8981<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7738\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/0999ce2a29efe3cd68d32448ad817e0b.png\" alt=\"\" width=\"1117\" height=\"622\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/optimize\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Optimize<\/a><\/span><\/p>\n<p>Google Optimize\u3067\u306f\u3001\u30c6\u30b9\u30c8\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u5909\u66f4\u3059\u308b\u305f\u3081\u306e Chrome \u62e1\u5f35\u6a5f\u80fd\u304c\u5fc5\u8981\u3067\u3059\u3002<span class=\"marker-thickYellow\"><strong>Google Optimize Chrome \u62e1\u5f35\u6a5f\u80fd\u306f\u3001\u30aa\u30d7\u30c6\u30a3\u30de\u30a4\u30ba \u30d3\u30b8\u30e5\u30a2\u30eb \u30a8\u30c7\u30a3\u30bf\u3092\u5f37\u5316\u3059\u308b\u3082\u306e\u3067\u3059<\/strong><\/span>\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u9023\u643a\u524d\u306b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068\u9023\u643a\u3057\u305fGoogle Optimize\u3092\u6700\u5927\u9650\u6d3b\u7528\u3059\u308b\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u7d9a\u3044\u3066\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068\u9023\u643a\u3057\u305fGoogle Optimize\u3092\u6700\u5927\u9650\u6d3b\u7528\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u30925\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002\u4e0b\u8a18\u30dd\u30a4\u30f3\u30c8\u3092\u53c2\u8003\u306bA\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"ep-box es-BsubTradi bgc-white es-borderSolidM es-radius brc-DPred\" title=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068\u9023\u643a\u3057\u305fGoogle Optimize\u3092\u6700\u5927\u9650\u6d3b\u7528\u3059\u308b\u30dd\u30a4\u30f3\u30c8\">\n<ol>\n<li>\u5fc5\u8981\u6700\u4f4e\u9650\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3092\u628a\u63e1\u3059\u308b<\/li>\n<li>\u30c6\u30b9\u30c8\u306e\u9014\u4e2d\u3067\u5909\u66f4\u3057\u306a\u3044<\/li>\n<li>A\/B\u30c6\u30b9\u30c8\u3092\u3084\u3081\u306a\u3044<\/li>\n<\/ol>\n<\/div>\n<h3>POINT\uff11\uff1a\u5fc5\u8981\u6700\u4f4e\u9650\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3092\u62c5\u4fdd\u3059\u308b<\/h3>\n<p>Google Optimize\u3092\u6d3b\u7528\u3059\u308b\u5834\u5408\u3001A\/B\u30c6\u30b9\u30c8\u306b\u5fc5\u8981\u306a\u6700\u4f4e\u9650\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3092\u62c5\u4fdd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002Web\u30b5\u30a4\u30c8\u3067\u6709\u52b9\u306aA\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30c6\u30b9\u30c8\u3059\u308b\u30da\u30fc\u30b8\u306b\u5341\u5206\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5c4a\u304f\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u4e00\u822c\u7684\u306b\u3001\u6709\u52b9\u306aA\/B\u30c6\u30b9\u30c8\u3092\u884c\u3046\u306b\u306f\u30011 \u304b\u6708\u3042\u305f\u308a1,000\u4ee5\u4e0a\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u304c\u5fc5\u8981\u3067\u3059\u3002<\/strong><\/span>1 \u304b\u6708\u3042\u305f\u308a\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u304c\u5c11\u306a\u3044\u5834\u5408\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u6d3b\u7528\u3057\u306a\u304c\u3089\u3001\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u30da\u30fc\u30b8\u306f\u300c\u6700\u3082\u95b2\u89a7\u3055\u308c\u305fWeb\u30da\u30fc\u30b8\u300d\u3092\u5bfe\u8c61\u306b\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>POINT2\uff1a \u30c6\u30b9\u30c8\u306e\u9014\u4e2d\u3067\u6761\u4ef6\u3092\u5909\u66f4\u3057\u306a\u3044<\/h3>\n<p>A\/B\u30c6\u30b9\u30c8\u3067\u72af\u3057\u3084\u3059\u3044\u9593\u9055\u3044\u306e1\u3064\u306f\u3001A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd\u9014\u4e2d\u3067\u6761\u4ef6\u3092\u5909\u66f4\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30c6\u30b9\u30c8\u671f\u9593\u304c\u9069\u5207\u3067\u306a\u304f\u3001\u5909\u66f4\u3092\u958b\u59cb\u3059\u308b\u6642\u671f\u304c\u65e9\u3059\u304e\u308b\u3068\u3001\u3069\u306e\u8981\u7d20\u304c\u8a2a\u554f\u8005\u306b\u826f\u3044\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3001\u3069\u306e\u8981\u7d20\u304c\u8a2a\u554f\u8005\u3092\u9060\u3056\u3051\u3001\u3069\u306e\u8981\u7d20\u306b\u95a2\u9023\u6027\u304c\u306a\u3044\u304b\u3092\u77e5\u308b\u8853\u304c\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-thickYellow\"><strong>A\/B\u30c6\u30b9\u30c8\u306f\u5c11\u306a\u304f\u3068\u3082 1 \uff5e 2 \u9031\u9593\u5b9f\u884c\u3057\u3001\u30c6\u30b9\u30c8\u671f\u9593\u4e2d\u306b\u6761\u4ef6\u5909\u66f4\u3092\u52a0\u3048\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/strong><\/span><\/p>\n<h3>POINT3\uff1aA\/B\u30c6\u30b9\u30c8\u3092\u3084\u3081\u306a\u3044<\/h3>\n<p>Web\u30b5\u30a4\u30c8\u3067\u4f55\u304c\u6a5f\u80fd\u3057\u3001\u4eba\u3005\u304c\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u5f8c\u306b\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u304c\u308f\u304b\u3063\u305f\u3089\u3001\u65b0\u3057\u3044A\/B\u30c6\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u3066\u3001\u3055\u3089\u306b\u6539\u5584\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><span class=\"marker-thickYellow\"><strong>A\/B\u30c6\u30b9\u30c8\u5f8c\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u95a2\u3057\u3066\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u3067\u78ba\u8a8d\u3092\u3057\u3001\u5e38\u306b\u30a2\u30f3\u30c6\u30ca\u3092\u5f35\u3063\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>GA4\u3068\u4f75\u305b\u3066\u5229\u7528\u3057\u305f\u3044\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u300cDatabeat\u300d<\/h2>\n<p>\u6700\u5f8c\u306bGA4\u3068\u4f75\u305b\u3066\u5229\u7528\u3057\u305f\u3044\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u300cDatabeat\u300d\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u300cDatabeat\u300d\u3068\u306f\uff1f<\/h3>\n<p><a href=\"https:\/\/www.data-be.at\/?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=screenshot&amp;utm_content=top\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-19651\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2024\/11\/4b1f6b066f72daec0a0a60240f584b16-768x434.png\" alt=\"Databeat\" width=\"1024\" height=\"661\" \/><\/a><\/p>\n<p>Databeat\u306f\u3001\u30a2\u30b8\u30c8\u682a\u5f0f\u4f1a\u793e\u63d0\u4f9b\u306e\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u3067\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u30c7\u30fc\u30bf\u306e\u300c\u62bd\u51fa\u300d\u300c\u96c6\u8a08\u300d\u300c\u66f4\u65b0\u300d\u300c\u53ef\u8996\u5316\u300d\u3092\u81ea\u52d5\u3067\u884c\u3044\u5e83\u544a\u904b\u7528\u306e\u696d\u52d9\u6539\u5584\u304c\u53ef\u80fd\u3067\u3059\u3002<\/strong><\/span><\/p>\n<h3>\u300cDatabeat\u300d\u3092\u5229\u7528\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n<p>\u300cDatabeat\u300d\u3092\u5229\u7528\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<h4 class=\"icon-checkbox-checked\">\u30001.\u5e83\u544a\u5a92\u4f53\u306e\u6307\u6a19\u3092\u7d71\u4e00\u3059\u308b<\/h4>\n<p>Databeat\u3067\u306f\u3001\u5404\u5e83\u544a\u5a92\u4f53\u306e\u6307\u6a19\u306e\u7d71\u4e00\u304c\u53ef\u80fd\u3067\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u5404\u5e83\u544a\u5a92\u4f53\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u6307\u6a19\u3092\u7d71\u4e00\u3059\u308b\u3053\u3068\u3067\u3001\u4eca\u307e\u3067\u56f0\u96e3\u3067\u3042\u3063\u305f\u5e83\u544a\u5a92\u4f53\u306e\u6bd4\u8f03\u304c\u5bb9\u6613\u306b\u306a\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n<h4 class=\"icon-checkbox-checked\">\u30002.\u6700\u65b0\u5e83\u544a\u30c7\u30fc\u30bf\u306e\u5171\u6709<\/h4>\n<p>Databeat\u3067\u306f\u3001\u6700\u65b0\u306e\u5e83\u544a\u30c7\u30fc\u30bf\u306e\u5171\u6709\u304c\u53ef\u80fd\u3067\u3059\u3002<span class=\"marker-thickYellow\"><strong>Databeat\u3067\u306f\u300cGoogle\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u300d\u7b49\u3078\u306e\u30c7\u30fc\u30bf\u51fa\u529b\u3082\u53ef\u80fd\u306a\u306e\u3067\u3001\u793e\u5185\u3067\u3044\u3064\u3067\u3082\u6700\u65b0\u306e\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n<h4 class=\"icon-checkbox-checked\">\u30003.\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3059\u308b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/h4>\n<p>Databeat\u306b\u306f\u3001\u5e83\u544a\u904b\u7528\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3059\u308b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u521d\u5fc3\u8005\u3067\u3082\u628a\u63e1\u3057\u3084\u3059\u3044\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u8907\u6570\u306e\u5e83\u544a\u3092\u904b\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u6bd4\u8f03\u304c\u66f4\u306b\u5bb9\u6613\u3068\u306a\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"btn btn-center\"><a class=\"btn__link btn__link-primary\" href=\"https:\/\/www.data-be.at\/?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=button&amp;utm_content=cta\" target=\"_blank\" rel=\"noopener noreferrer\">Databeat\u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8<\/a><\/div>\n<div><\/div>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068Google Optimize\u306e\u9023\u643a\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068Google Optimize\u306e\u9023\u643a\u306f\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u304c\u3001Google Optimize\u306f2023\u5e749\u670830\u65e5\u3067Google\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u7d42\u4e86\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u4eca\u5f8cA\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306f\u305d\u306e\u307b\u304b\u306e\u30c4\u30fc\u30eb\u306e\u5229\u7528\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001UA\u3068Google Optimize\u3092\u9023\u643a\u3057\u3066A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u65b9\u306f\u3001UA\u306e\u30b5\u30dd\u30fc\u30c8\u3082\u7d42\u4e86\u3059\u308b\u306e\u3067\u3001GA4\u3078\u306e\u79fb\u884c\u3082\u65e9\u3081\u306b\u6e08\u307e\u305b\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"ep-box\">\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 18pt;\">\u3010\u7121\u6599\u3011Databeat\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599<\/span><br \/>\n<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-19403\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2024\/10\/51e6b566eeb421e2ae07a13dff2da975.png\" alt=\"\u3010\u7121\u6599\u3011Databeat\u30b5\u30fc\u30d2\u3099\u30b9\u7d39\u4ecb\u8cc7\u6599\u8acb\u6c42\" width=\"960\" height=\"540\" \/><br \/>\n\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u300cDatabeat\u300d\u306e\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599\u3067\u3059\u3002<\/p>\n<p>\u30fbWeb\u5e83\u544a\u306e\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u5de5\u6570\u3092\u524a\u6e1b\u3057\u305f\u3044<br \/>\n\u30fbLooker Studio\u3068\u9023\u643a\u3067\u304d\u308b\u30ec\u30dd\u30fc\u30c8\u30c4\u30fc\u30eb\u3092\u63a2\u3057\u3066\u3044\u308b<br \/>\n\u30fb\u4f4e\u4fa1\u683c\u3067\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u3092\u81ea\u52d5\u5316\u3057\u305f\u3044<\/p>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u304a\u6301\u3061\u306e\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u30d5\u30a9\u30fc\u30e0\u306b\u5fc5\u8981\u306a\u9805\u76ee\u3092\u5165\u529b\u306e\u3046\u3048\u3001\u9001\u4fe1\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\nDatabeat\u306e\u8a73\u7d30\u306a\u8cc7\u6599\u3092\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002<br \/>\n<script src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    portalId: \"7766344\",\n    formId: \"da1859f6-4b4b-4501-95d6-29d38508f625\"\n  });\n<\/script><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Optimize\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u5909\u66f4\u3092\u52a0\u3048\u308b\u306e\u306b\u5f79\u7acb\u3064\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-7702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ga4"],"_links":{"self":[{"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/posts\/7702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/comments?post=7702"}],"version-history":[{"count":30,"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/posts\/7702\/revisions"}],"predecessor-version":[{"id":20105,"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/posts\/7702\/revisions\/20105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/media\/7879"}],"wp:attachment":[{"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/media?parent=7702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/categories?post=7702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/tags?post=7702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}