{"id":7772,"date":"2024-11-08T12:49:01","date_gmt":"2024-11-08T03:49:01","guid":{"rendered":"https:\/\/www.data-be.at\/magazine\/?p=7772"},"modified":"2024-12-16T17:33:48","modified_gmt":"2024-12-16T08:33:48","slug":"ga4-gtm","status":"publish","type":"post","link":"https:\/\/www.data-be.at\/magazine\/ga4-gtm\/","title":{"rendered":"GTM\u3092\u4f7f\u7528\u3057\u305fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u8a2d\u5b9a\u30ac\u30a4\u30c9\uff01GA4\u306e\u5c0e\u5165\u65b9\u6cd5\u3068\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac"},"content":{"rendered":"<p>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u3057\u3066\u5727\u5012\u7684\u306a\u4eba\u6c17\u3092\u8a87\u308bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30022020\u5e74\u306b\u5927\u578b\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30c3\u30d7\u3057\u305f\u6b21\u4e16\u4ee3\u7248\u3067\u3042\u308b\u300cGA4\u300d\u306e\u30ea\u30ea\u30fc\u30b9\u304c\u767a\u8868\u3055\u308c\u3066\u4ee5\u6765\u3001\u5c0e\u5165\u3084\u8a2d\u5b9a\u3067\u60a9\u3093\u3067\u3044\u308b\u62c5\u5f53\u8005\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u30b7\u30b9\u30c6\u30e0\u95a2\u4fc2\u306b\u5f37\u3044\u30b9\u30bf\u30c3\u30d5\u304c\u3044\u306a\u3044\u5834\u5408\u3082\u3001GA4\u306e\u5c0e\u5165\u306f\u30cf\u30fc\u30c9\u30eb\u304c\u9ad8\u3044\u3068\u8003\u3048\u304c\u3061\u3067\u3059\u3002<\/p>\n<p><span style=\"color: #ff0000;\"><strong>\u3057\u304b\u3057\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u306f2023\u5e747\u67081\u65e5\u3067Google\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u7d42\u4e86\u3068\u306a\u308b\u305f\u3081\u3001\u5f15\u304d\u7d9a\u304d\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u3057\u3066\u4f7f\u3044\u7d9a\u3051\u308b\u306b\u306f\u3001GA4\u3078\u306e\u4ee5\u964d\u304c\u5fc5\u9808\u3068\u306a\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>GTM\uff08Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff09\u3092\u5229\u7528\u3059\u308c\u3070\u3001GA4\u306e\u8a2d\u5b9a\u3082\u884c\u3044\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u304c\u3001GTM\u81ea\u4f53\u3069\u3093\u306a\u30c4\u30fc\u30eb\u304b\u5206\u304b\u3089\u306a\u3044\u3068\u3044\u3046\u65b9\u3082\u5c11\u306a\u304f\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001GTM\u3092\u77e5\u3063\u3066\u3044\u3066\u3082\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068GA4\u306e\u4f7f\u3044\u52dd\u624b\u304c\u9055\u3046\u306e\u3067\u3001GTM\u306e\u8a2d\u5b9a\u3082\u304b\u306a\u308a\u5909\u66f4\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u306f\u3001\u3068\u4e0d\u5b89\u306b\u601d\u3046\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306f<\/p>\n<div class=\"ep-inbox es-BmarkHatena es-borderSolidS bgc-white brc-DPblue es-radius\">\n<p><span class=\"marker-thickYellow\"><strong>\u300cGA4\u3092\u4f7f\u304a\u3046\u3068\u601d\u3063\u3066\u3044\u308b\u304c\u3001\u8a2d\u5b9a\u306e\u4ed5\u65b9\u304c\u5206\u304b\u3089\u306a\u3044\u300d<\/strong><\/span><\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u300c\u8a2d\u5b9a\u306fGTM\u3092\u4f7f\u3046\u3068\u4fbf\u5229\u3060\u3068\u805e\u3044\u305f\u306e\u3067\u3001\u4f7f\u3044\u65b9\u3092\u77e5\u308a\u305f\u3044\u300d<\/strong><\/span><\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u300c\u5b9f\u969b\u306b\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u9593\u9055\u3048\u305f\u3089\u56f0\u308b\u306e\u3067\u3001GA4\u306e\u5229\u7528\u3092\u8ff7\u3063\u3066\u3044\u308b\u300d<\/strong><\/span><\/p>\n<\/div>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306a\u304a\u60a9\u307f\u3092\u304a\u6301\u3061\u306e\u65b9\u3078\u5411\u3051\u3066\u3001GA4\u3084GTM\u306e\u6982\u8981\u3001GTM\u3092\u5229\u7528\u3057\u305fGA4\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u521d\u5fc3\u8005\u306b\u3082\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u30bf\u30b0\u306e\u4f7f\u3044\u65b9\u304c\u3088\u304f\u5206\u304b\u3089\u306a\u3044\u65b9\u3082\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div><a href=\"https:\/\/lp.data-be.at\/free-looker-studio-template?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=text&amp;utm_content=template\" target=\"_blank\" rel=\"noopener\">\u3010\u7121\u6599\u3011GA4\u5bfe\u5fdc\u7248Looker Studio\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\uff1e\uff1e<\/a><\/div>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068\u306f<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7900 size-large\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/Clean-Work-Place-Blog-Banner-85-1024x576.png\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068\u306f\" width=\"1024\" height=\"576\" \/><\/p>\n<p><strong><span class=\"marker-thickYellow\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\u3068\u306f\u7565\u79f0\u3067GA4\u3068\u3082\u547c\u3070\u308c\u308b\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u6b21\u4e16\u4ee3\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u3059<\/span><\/strong>\u3002\u6700\u521d\u306fApp+Web\u30d7\u30ed\u30d1\u30c6\u30a3\uff08\u30a2\u30d7\u30ea\u30d7\u30e9\u30b9\u30a6\u30a7\u30d6\u30d7\u30ed\u30d1\u30c6\u30a3\uff09\u3068\u3044\u3046\u547c\u3073\u540d\u3067\u3057\u305f\u304c\u30012020\u5e7410\u6708\u306b\u6b63\u5f0f\u306b\u7b2c4\u4e16\u4ee3\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u3057\u3066\u767a\u8868\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u65e7\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u304b\u3089GA4\u3078\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30c3\u30d7\u306f\u3001\u304b\u306a\u308a\u306e\u5909\u5316\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u4e2d\u306e\u4e00\u756a\u5927\u304d\u306a\u9055\u3044\u306f\u3001<strong><span class=\"marker-thickYellow\">\u30a6\u30a7\u30d6\u3068\u30a2\u30d7\u30ea\u306e\u30c7\u30fc\u30bf\u3092\u4e00\u7dd2\u306b\u5206\u6790\u3067\u304d\u308b\u3053\u3068<\/span><\/strong>\u3067\u3059\u3002<\/p>\n<p>\u4eca\u307e\u3067\u306f\u30a6\u30a7\u30d6\u306fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3001\u30a2\u30d7\u30ea\u306fFirebase\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u5225\u3005\u306b\u8a08\u6e2c\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u305d\u306e\u5fc5\u8981\u304c\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001\u3082\u3046\u3072\u3068\u3064\u306e\u5927\u304d\u306a\u5909\u5316\u306f\u3001<strong><span class=\"marker-thickYellow\">\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u30e1\u30a4\u30f3\u306e\u8a08\u6e2c\u304c\u30a4\u30d9\u30f3\u30c8\u5358\u4f4d\u3068\u306a\u3063\u305f\u3053\u3068<\/span><\/strong>\u3067\u3059\u3002\u305d\u306e\u80cc\u666f\u306b\u306f\u30b9\u30de\u30db\u306e\u5229\u7528\u304c\u7206\u767a\u3057\u3001\u30a2\u30d7\u30ea\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u304c\u4e3b\u6d41\u306e\u6d41\u5165\u5143\u3068\u306a\u3063\u305f\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u30a6\u30a7\u30d6\u3068\u9055\u3044\u3001\u30da\u30fc\u30b8\u306e\u6982\u5ff5\u304c\u306a\u3044\u30a2\u30d7\u30ea\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u306f\u30a4\u30d9\u30f3\u30c8\u5358\u4f4d\u306e\u8a08\u6e2c\u304c\u4e0d\u53ef\u6b20\u306b\u306a\u3063\u305f\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001GA4\u306f\u30a2\u30d7\u30ea\u3092\u8a08\u6e2c\u3057\u3066\u3044\u305fFirebase\u306e\u8003\u3048\u65b9\u3092\u5143\u306b\u3057\u3066\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u6163\u308c\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u6700\u521d\u306f\u4f7f\u3044\u65b9\u306b\u3068\u307e\u3069\u3046\u5834\u9762\u3082\u591a\u304f\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068GA4\u306f\u4e26\u884c\u3057\u3066\u8a08\u6e2c\u3067\u304d\u308b\u306e\u3067\u3001GA4\u3082\u3067\u304d\u308b\u9650\u308a\u306f\u3084\u304f\u5c0e\u5165\u3057\u3066\u6163\u308c\u3066\u304a\u304f\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>\u73fe\u72b6\u306eGA4\u306f\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u3059\u3079\u3066\u306e\u6a5f\u80fd\u3092\u642d\u8f09\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u3068\u306f\u3044\u3048\u3001\u65e5\u3005\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u7e70\u308a\u8fd4\u3057\u3001\u7740\u3005\u3068\u9032\u5316\u3057\u3066\u304a\u308a\u3001\u6700\u65b0\u60c5\u5831\u306f<a href=\"https:\/\/support.google.com\/analytics\/answer\/9164320?hl=en#zippy=%2Creleases\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30d8\u30eb\u30d7\u30da\u30fc\u30b8<\/a>\u3067\u304a\u77e5\u3089\u305b\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u6b8b\u5ff5\u306a\u304c\u3089\u6700\u65b0\u7248\u306b\u66f4\u65b0\u3055\u308c\u308b\u306e\u306f\u82f1\u8a9e\u7248\u306e\u307f\u3067\u3059\u304c\u3001\u3044\u3061\u65e9\u304f\u60c5\u5831\u3092\u30ad\u30e3\u30c3\u30c1\u3057\u305f\u3044\u65b9\u306f\u6d3b\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u306a\u304a\u3001\u307e\u3060UA\u304b\u3089GA4\u3078\u79fb\u884c\u3057\u3066\u3044\u306a\u3044\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u79fb\u884c\u624b\u9806\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u3053\u3061\u3089\u3082\u3042\u308f\u305b\u3066\u3054\u89a7\u4e0b\u3055\u3044\u3002<\/p>\n<div class=\"ep-box bgc-VPsky\">\u203b\u53c2\u8003\uff1aGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3078\u306e\u79fb\u884c\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u305f\u8a18\u4e8b\u306f\u3053\u3061\u3089<br \/>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/ga4-transition\/\" target=\"_self\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u79fb\u884c\u30ac\u30a4\u30c9\uff01\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3084\u79fb\u884c\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u3057\u3066\u771f\u3063\u5148\u306b\u601d\u3044\u3064\u304f\u4eba\u6c17\u30c4\u30fc\u30eb\u3067\u3082\u3042\u308b\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u300d\u3002\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u6b21\u4e16\u4ee3\u7248\u3068\u3057\u3066\u767a\u8868\u3055\u308c\u305fGA4\u306f\u3001\u5229\u7528\u8005\u306e\u9593\u3067\u306f\u30cb\u30e5\u30fc\u30b9\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u73fe\u884c\u306eGA\u3068\u304b\u306a\u308a\u4ed5\u69d8\u304c\u9055\u3046\u306e\u3067\u3001\u304a\u56f0\u308a\u306e\u62c5[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/ga4-transition\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"250\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/AdobeStock_286274722_Editorial_Use_Only-375x250.jpeg\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u79fb\u884c\u30ac\u30a4\u30c9\uff01\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3084\u79fb\u884c\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/a><\/div>\r\n\t\t\t<\/div><\/div>\n<div><a href=\"https:\/\/lp.data-be.at\/free-looker-studio-template?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=text&amp;utm_content=template\" target=\"_blank\" rel=\"noopener\">\u3010\u7121\u6599\u3011GA4\u5bfe\u5fdc\u7248Looker Studio\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\uff1e\uff1e<\/a><\/div>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3092GTM\u3092\u4f7f\u7528\u3057\u3066\u8a2d\u5b9a\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>GA4\u306e\u8a2d\u5b9a\u3092\u884c\u3046\u306b\u306f\u3001GTM\uff08Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff09\u3092\u5229\u7528\u3059\u308b\u3068\u4fbf\u5229\u3067\u3059\u3002\u307e\u305a\u306f\u3001Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u306f\u3069\u3046\u3044\u3046\u3082\u306e\u304b\u3001\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>GTM\u3092\u4f7f\u3063\u3066GA4\u306e\u8a08\u6e2c\u304c\u6574\u3063\u305f\u3089\u3001\u6b21\u306fGA4\u3092\u4f7f\u3046\u4e0a\u3067\u304a\u3059\u3059\u3081\u306e\u521d\u671f\u8a2d\u5b9a\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div class=\"ep-box es-BsubTradi bgc-white es-borderSolidM es-radius brc-DPred\" title=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3092GTM\u3092\u4f7f\u7528\u3057\u3066\u8a2d\u5b9a\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\">\n<ol>\n<li>GA4\u3068\u76f8\u6027\u304c\u826f\u3044<\/li>\n<li>\u30bf\u30b0\u3092\u4e00\u5143\u3067\u7ba1\u7406\u3067\u304d\u308b<\/li>\n<li>\u30df\u30b9\u304c\u3042\u3063\u3066\u3082\u5fa9\u5143\u3067\u304d\u308b<\/li>\n<\/ol>\n<\/div>\n<h3>\u3010\u304a\u3055\u3089\u3044\u3011GTM\uff08Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff09\u3068\u306f\uff1f<\/h3>\n<p><strong><span class=\"marker-thickYellow\">GTM\u3068\u306fGoogle\u306e\u5404\u7a2e\u30c4\u30fc\u30eb\u3092\u306f\u3058\u3081\u3001\u591a\u304f\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30bf\u30b0\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u30bf\u30b0\u7ba1\u7406\u30c4\u30fc\u30eb\u3067\u3059<\/span><\/strong>\u3002HTML\u306b\u89e6\u308b\u3053\u3068\u306a\u304f\u30bf\u30b0\u3092\u8a2d\u5b9a\u3067\u304d\u308b\u306e\u3067\u3001\u30b5\u30a4\u30c8\u306e\u69cb\u9020\u3092\u5909\u3048\u308b\u3053\u3068\u306a\u304f\u30bf\u30b0\u306e\u8ffd\u52a0\u30fb\u5909\u66f4\u304c\u53ef\u80fd\u3067\u3059\u3002\u7121\u6599\u3067\u642d\u8f09\u6a5f\u80fd\u306e\u307b\u3068\u3093\u3069\u3092\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7775 size-large\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/tag-1024x528.jpg\" alt=\"\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\" width=\"1024\" height=\"528\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/tag-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/a><\/span><\/p>\n<h3>1.GA4\u3068\u306e\u76f8\u6027\u304c\u826f\u3044<\/h3>\n<p>GA4\u3082GTM\u3082Google\u88fd\u54c1\u306a\u306e\u3067\u3001\u76f8\u6027\u304c\u3088\u304f\u5229\u7528\u3057\u3084\u3059\u3044\u3067\u3059\u3002<strong><span class=\"marker-thickYellow\">GTM\u306e\u30bf\u30b0\u30bf\u30a4\u30d7\u306e\u9078\u629e\u3067\u306f\u300cGA4\u8a2d\u5b9a\u300d\u300cGA4\u30a4\u30d9\u30f3\u30c8\u300d\u304c\u3042\u3089\u304b\u3058\u3081\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059<\/span><\/strong>\u3002<\/p>\n<p>GA4\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306f\u3001\u65e7GA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u3068\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u305b\u3093\u3002\u65e7GA\u3067\u65e2\u306bGTM\u3092\u4f7f\u3063\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306a\u3089\u3001\u5f15\u304d\u7d9a\u304dGA4\u3067\u3082\u4f7f\u7528\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>\u8a08\u6e2c\u306e\u8a2d\u5b9a\u3060\u3051\u3067\u306a\u304f\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u3082GTM\u304b\u3089\u884c\u3048\u307e\u3059\u3002GA4\u306f\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u308b\u6a5f\u4f1a\u3082\u591a\u304f\u306a\u308b\u306e\u3067\u3001\u30a4\u30d9\u30f3\u30c8\u7ba1\u7406\u3082GTM\u3067\u884c\u3048\u308b\u3068\u3053\u308d\u3082\u4fbf\u5229\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7835 size-full\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/7bd46165ba25d28a9092b674e8de34cf.jpg\" alt=\"\u30e1\u30ea\u30c3\u30c81\" width=\"548\" height=\"737\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/tag-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/a><\/span><\/p>\n<h3>2.\u30bf\u30b0\u3092\u4e00\u5143\u3067\u7ba1\u7406\u3067\u304d\u308b<\/h3>\n<p>GTM\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306f\u3001GTM\u3067\u767a\u884c\u3057\u305f\u30b3\u30fc\u30c9\u3092\u8a08\u6e2c\u3057\u305f\u3044\u30b5\u30a4\u30c8\u306e\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u306b\u8cbc\u308a\u4ed8\u3051\u307e\u3059\u3002\u4e00\u5ea6\u8cbc\u308a\u4ed8\u3051\u3066\u3057\u307e\u3048\u3070\u3001\u3053\u308c\u4ee5\u964d\u306e\u30bf\u30b0\u8a2d\u5b9a\u306f\u3059\u3079\u3066GTM\u5185\u3067\u8a2d\u5b9a\u3059\u308b\u3060\u3051\u3067\u53cd\u6620\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><strong><span class=\"marker-thickYellow\">Google\u88fd\u54c1\u3060\u3051\u3067\u306a\u304f\u3001\u5e45\u5e83\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u306e\u3067\u30bf\u30b0\u306b\u95a2\u3057\u3066\u306fGTM\u3067\u306e\u4e00\u5143\u7ba1\u7406\u304c\u53ef\u80fd\u3067\u3059<\/span><\/strong>\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001GTM\u3092\u4f7f\u308f\u306a\u3044\u5834\u5408\u3001\u4ed6\u306e\u30bf\u30b0\u306b\u95a2\u3057\u3066\u3082\u540c\u3058\u3088\u3046\u306b\u8a08\u6e2c\u3057\u305f\u3044\u30da\u30fc\u30b8\u306b\u8cbc\u308a\u4ed8\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30bf\u30b0\u306e\u6570\u304c\u5897\u3048\u308b\u307b\u3069\u4f5c\u696d\u304c\u5927\u5909\u306b\u306a\u308a\u3001HTML\u306e\u5909\u66f4\u306b\u3088\u308b\u30df\u30b9\u3092\u8d77\u3053\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30bf\u30b0\u304c\u66f4\u65b0\u3057\u305f\u969b\u3082\u624b\u4f5c\u696d\u3067\u5909\u66f4\u3059\u308b\u306e\u306f\u5927\u5909\u3067\u3059\u3002GTM\u306a\u3089\u624b\u52d5\u306e\u8cbc\u308a\u4ed8\u3051\u306f1\u56de\u306e\u307f\u3067\u5b8c\u4e86\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7836 size-full\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/fd443a4077fb492de63222e4216c8d82.jpg\" alt=\"\" width=\"666\" height=\"489\" \/><\/p>\n<h3>3.\u30df\u30b9\u304c\u3042\u3063\u3066\u3082\u5fa9\u5143\u3067\u304d\u308b<\/h3>\n<p>GA4\u306f\u30ea\u30ea\u30fc\u30b9\u3057\u3066\u307e\u3060\u65e5\u304c\u6d45\u304f\u3001\u73fe\u5728\u3082\u65e5\u3005\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30c3\u30d7\u304c\u884c\u308f\u308c\u3066\u3044\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002GTM\u3067\u8a2d\u5b9a\u3057\u305f\u30bf\u30b0\u304c\u3046\u307e\u304f\u52d5\u4f5c\u3057\u306a\u3044\u3001\u4ee5\u524d\u306f\u52d5\u3044\u3066\u3044\u305f\u30bf\u30b0\u304c\u6025\u306b\u52d5\u304b\u306a\u304f\u306a\u3063\u305f\u3001\u306a\u3069\u306e\u30c8\u30e9\u30d6\u30eb\u3082\u8d77\u3053\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong><span class=\"marker-thickYellow\">GTM\u306f\u3001\u30d0\u30fc\u30b8\u30e7\u30f3\u3054\u3068\u306b\u8a2d\u5b9a\u3092\u7ba1\u7406\u3057\u307e\u3059<\/span><\/strong>\u3002\u305d\u306e\u305f\u3081\u3001\u554f\u984c\u304c\u51fa\u305f\u5834\u5408\u306f\u554f\u984c\u306a\u304f\u52d5\u3044\u3066\u3044\u305f\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u623b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3057\u3070\u3089\u304fGA4\u306e\u8a2d\u5b9a\u3082\u8a66\u884c\u932f\u8aa4\u304c\u591a\u304f\u306a\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3082\u3057\u8a2d\u5b9a\u3057\u305f\u30bf\u30b0\u304c\u52d5\u304b\u306a\u304f\u3066\u3082\u3001\u3044\u3064\u3067\u3082\u5143\u306b\u623b\u305b\u308bGTM\u3092\u4f7f\u3046\u3053\u3068\u304c\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7837\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/33a27188a976f5416d75e41ec58dfaef-1024x388.jpg\" alt=\"\u30d0\u30fc\u30b8\u30e7\u30f3\" width=\"1024\" height=\"388\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>GTM\u3092\u4f7f\u7528\u3057\u3066\u8a2d\u5b9a\u3067\u304d\u308bGA4\u306e\u30bf\u30b0\u306e\u7a2e\u985e<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7910\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/ga4_gtm_tag-1024x576.png\" alt=\"GTM\u3092\u4f7f\u7528\u3057\u3066\u8a2d\u5b9a\u3067\u304d\u308bGA4\u306e\u30bf\u30b0\u306e\u7a2e\u985e\" width=\"1024\" height=\"576\" \/><\/p>\n<p>GA4\u3067\u6e2c\u5b9a\u3092\u884c\u3046\u305f\u3081\u306e\u30bf\u30b0\u306e\u7a2e\u985e\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002GA4\u3067\u4f7f\u7528\u3067\u304d\u308b\u30bf\u30b0\u306f2\u7a2e\u985e\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\u8a2d\u5b9a\u30bf\u30b0<\/h3>\n<p><strong><span class=\"marker-thickYellow\">GA4\u3067\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306b\u306f\u300cgtag.js\u300d\uff08\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8\u30bf\u30b0\uff09\u307e\u305f\u306f\u3001\u300c\u6e2c\u5b9aID\u300d\u3092\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059<\/span><\/strong>\u3002\u300cgtag.js\u300d\u3068\u306f\u3001GA\u3092\u306f\u3058\u3081\u3001Google\u5e83\u544a\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306a\u3069\u306b\u30a4\u30d9\u30f3\u30c8\u3092\u9001\u308b\u3053\u3068\u304c\u3067\u304d\u308bAPI\u3067\u3059\u3002\u300cgtag.js\u300d\u3092\u5b9f\u88c5\u3059\u308b\u306b\u306f\u3001\u30bf\u30b0\u3092\u30b3\u30d4\u30fc\u3057\u3066\u6e2c\u5b9a\u3059\u308b\u30b5\u30a4\u30c8\u5185\u306b\u8cbc\u308a\u4ed8\u3051\u307e\u3059\u3002<\/p>\n<p>\u300cgtag.js\u300d\u3092\u5229\u7528\u3059\u308b\u3088\u308a\u3082\u7c21\u5358\u3067\u3001\u304a\u3059\u3059\u3081\u306a\u306e\u304cGTM\u3092\u5229\u7528\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u3053\u306e\u5834\u5408\u306f\u300c\u6e2c\u5b9aID\u300d\u3092GTM\u306e\u6240\u5b9a\u306e\u5834\u6240\u306b\u8cbc\u308a\u4ed8\u3051\u308c\u3070OK\u3067\u3059\u3002\u5148\u8ff0\u3057\u305f\u30e1\u30ea\u30c3\u30c8\u306e\u3068\u304a\u308a\u3001\u5404\u6e2c\u5b9a\u30da\u30fc\u30b8\u306eHTML\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u306a\u304f\u3001GTM\u306e\u64cd\u4f5c\u306e\u307f\u3067\u8a2d\u5b9a\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<div class=\"ep-box bgc-VPsky\">\u203b\u53c2\u8003\uff1aGA4\u3068Google\u5e83\u544a\u306e\u9023\u643a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u305f\u8a18\u4e8b\u306f\u3053\u3061\u3089<br \/>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/ga4-google-ads\/\" target=\"_self\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068Google\u5e83\u544a\u9023\u643a\u30ac\u30a4\u30c9\uff01\u30ea\u30f3\u30af\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u624b\u9806\u3001\u5206\u6790\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068Google\u5e83\u544a\u306e\u9023\u643a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u30022\u3064\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u30ea\u30f3\u30af\u3059\u308b\u3068\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u9593\u3067\u60c5\u5831\u3092\u5171\u6709\u3057\u3066\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u3088\u308a\u9069\u5207\u306b\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\r\n\r\n\u3057\u304b\u3057\u3001GA4\u3068Google[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/ga4-google-ads\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"235\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/AdobeStock_291513748_Editorial_Use_Only-375x235.jpeg\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068Google\u5e83\u544a\u9023\u643a\u30ac\u30a4\u30c9\uff01\u30ea\u30f3\u30af\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u624b\u9806\u3001\u5206\u6790\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/a><\/div>\r\n\t\t\t<\/div><\/div>\n<h3>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\u30a4\u30d9\u30f3\u30c8\u30bf\u30b0<\/h3>\n<p>GA4\u306b\u304a\u3051\u308b\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u81ea\u52d5\u7684\u306b\u53d6\u5f97\u30fbGA\u306e\u7ba1\u7406\u753b\u9762\u5185\u3067\u4efb\u610f\u3067\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u81ea\u52d5\u3067\u53d6\u5f97\u30fb\u81ea\u5206\u3067\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066\u8a2d\u5b9a\u306e3\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308a\u307e\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u7528\u306b\u7279\u5316\u3057\u305f\u30bf\u30b0\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30a4\u30d9\u30f3\u30c8\u540d\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u540d\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<div class=\"ep-box bgc-VPsky\">\u203b\u53c2\u8003\uff1aGA4\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u305f\u8a18\u4e8b\u306f\u3053\u3061\u3089<br \/>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/ga4-events\/\" target=\"_self\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u5b8c\u5168\u30ac\u30a4\u30c9<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u304c\u6b63\u5f0f\u306b\u6b21\u4e16\u4ee3\u306e\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u767a\u8868\u3055\u308c\u30012023\u5e747\u67081\u65e5\u306b\u306fUA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u7d42\u4e86\u3057\u305f\u3053\u3068\u304b\u3089\u3001\u3059\u3067\u306bGA4\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002\r\n\r\n\u3068\u306f\u3044\u3048\u3001UA\u3068GA\u3067[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/ga4-events\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"211\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/ga4_events_types-375x211.png\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u30a4\u30d9\u30f3\u30c8\u5b8c\u5168\u30ac\u30a4\u30c9\uff01UA\u3068\u306e\u9055\u3044\u3084\u3001\u7a2e\u985e\u3001\u8a08\u6e2c\u8a2d\u5b9a\u624b\u9806\u3001\u5206\u6790\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/a><\/div>\r\n\t\t\t<\/div><\/div>\n<p>&nbsp;<\/p>\n<h2>GTM\u3092\u4f7f\u7528\u3057\u305fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u5c0e\u5165\u30fb\u8a2d\u5b9a\u65b9\u6cd5\u624b\u9806<\/h2>\n<p>GTM\u3092\u4f7f\u7528\u3057\u3066Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3092\u5b9f\u88c5\u3059\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u306f\u65e2\u306b\u8a2d\u5b9a\u3057\u3066\u3042\u308b\u72b6\u614b\u3067\u3001GTM\u3067\u8a2d\u5b9a\u3092\u884c\u3046\u3053\u3068\u3067\u8a08\u6e2c\u3092\u958b\u59cb\u3059\u308b\u65b9\u6cd5\u3092\u30b9\u30c6\u30c3\u30d7\u5f62\u5f0f\u3067\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h3>\u624b\u98061.\u6e2c\u5b9aID\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7818\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/63cc3fa88ab05ee18c325a92409a500e-1024x248.jpg\" alt=\"\u6e2c\u5b9aID\u78ba\u8a8d1\" width=\"1024\" height=\"248\" \/><\/p>\n<p>GTM\u306b\u5165\u529b\u3059\u308b\u300c\u6e2c\u5b9aID\u300d\u3092\u6700\u521d\u306b\u78ba\u8a8d\u3057\u307e\u3059\u3002GA4\u306e\u7ba1\u7406\u753b\u9762\u306e\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u300d\u304b\u3089\u300c\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\u3092\u9078\u629e\u3057\u3001\u8a08\u6e2c\u3057\u305f\u3044\u300c\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\u3092\u9078\u3073\u307e\u3059\u3002<\/p>\n<p>\u8907\u6570\u306a\u3044\u5834\u5408\u306f\u3001\u51fa\u3066\u304d\u305f\u300c\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\u3092\u9078\u629e\u3059\u308b\u3060\u3051\u3067OK\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7816 size-large\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/29e557fe372ecfc9d7110d71aac43704-1024x321.jpg\" alt=\"\u6e2c\u5b9aID\" width=\"1024\" height=\"321\" \/><\/p>\n<p>\u300c\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a73\u7d30\u300d\u753b\u9762\u304c\u958b\u304d\u307e\u3059\u3002\u305d\u306e\u4e2d\u306e\u300c\u6e2c\u5b9aID\u300d\uff08\u8d64\u67a0\uff09\u3092\u30b3\u30d4\u30fc\u3059\u308b\u306a\u3069\u3057\u3066\u3001\u5225\u306e\u5834\u6240\u306b\u63a7\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u5f8c\u307b\u3069\u4f7f\u3044\u307e\u3059\u3002<\/p>\n<h3>\u624b\u98062.GTM\u306e\u30bf\u30b0\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7819\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/GTM1-1024x340.jpg\" alt=\"GTM1\" width=\"1024\" height=\"340\" \/><\/p>\n<p>GTM\u306e\u7ba1\u7406\u753b\u9762\u3092\u958b\u304d\u3001\u5de6\u306e\u30bf\u30b0\u30e1\u30cb\u30e5\u30fc\u3092\u9078\u3073\u300c\u65b0\u898f\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002\u4eca\u56de\u306fGA4\u3067PV\u3092\u30ab\u30a6\u30f3\u30c8\u3057\u305f\u3044\u5834\u5408\u306e\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7820\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/GTM2-1024x411.jpg\" alt=\"GTM2\" width=\"1024\" height=\"411\" \/><br \/>\n\u753b\u9762\u53f3\u5074\u306e\u300c\u30bf\u30b0\u30bf\u30a4\u30d7\u3092\u9078\u629e\u300d\u304b\u3089\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff1aG4\u8a2d\u5b9a\u300d\u3092\u9078\u3073\u307e\u3059\u3002<\/p>\n<h3>\u624b\u98063.\u30bf\u30b0\u306e\u8a2d\u5b9a\u3092\u884c\u3046<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7821\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/GTM3-1024x656.jpg\" alt=\"GTM3\" width=\"1024\" height=\"656\" \/><\/p>\n<p>\u30bf\u30b0\u306e\u8a2d\u5b9a\u3092\u884c\u3044\u307e\u3059\u3002\u5de6\u4e0a\u306f\u4efb\u610f\u306e\u30bf\u30b0\u306e\u540d\u524d\u3092\u4ed8\u3051\u307e\u3059\u3002\u300c\u6e2c\u5b9aID\u300d\u306b\u624b\u98061\u3067\u63a7\u3048\u3066\u304a\u3044\u305f\u300c\u6e2c\u5b9aID\u300d\u3092\u5165\u529b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4eca\u56de\u306fPV\u3092\u8a08\u6e2c\u3059\u308b\u8a2d\u5b9a\u3092\u884c\u3046\u306e\u3067\u3001\u914d\u4fe1\u30c8\u30ea\u30ac\u30fc\u306f\u300cAll Pages\u300d\u3092\u9078\u3073\u307e\u3059\u3002\u3053\u3053\u306f\u76ee\u7684\u306b\u3042\u3063\u305f\u914d\u4fe1\u30c8\u30ea\u30ac\u30fc\u3092\u968f\u6642\u9078\u629e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u8a2d\u5b9a\u304c\u7d42\u308f\u3063\u305f\u3089\u3001\u5b9f\u969b\u306b\u30bf\u30b0\u304c\u767a\u706b\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u767a\u706b\u306e\u78ba\u8a8d\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u5f8c\u307b\u3069\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>GTM\u3092\u4f7f\u7528\u3057\u305fGA4\u306e\u300c\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u300d\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/h2>\n<p>GA4\u306b\u8a2d\u5b9a\u6e08\u307f\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u306f\u5bfe\u5fdc\u3067\u304d\u306a\u3044\u5834\u9762\u306f\u591a\u3005\u3042\u308a\u307e\u3059\u3002\u72ec\u81ea\u306b\u8a2d\u5b9a\u3057\u305f\u8a08\u6e2c\u3092\u3057\u305f\u3044\u5834\u5408\u306f\u3069\u3046\u3057\u305f\u3089\u3088\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u306e\u3068\u304d\u306b\u5229\u7528\u3059\u308b\u306e\u304c\u300c\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u300d\u3067\u3059\u3002\u3053\u3061\u3089\u3067\u306f\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306e\u4f5c\u6210\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306b\u304a\u3051\u308b\u300c\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u306f\uff1f<\/h3>\n<p><strong><span class=\"marker-thickYellow\">GA4\u306e\u300c\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u306f\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u8a2d\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u540d\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u540d\u3092\u4f7f\u3063\u3066\u8a08\u6e2c\u3057\u305f\u3044\u5834\u5408\u306b\u8a2d\u5b9a\u3057\u307e\u3059<\/span><\/strong>\u3002\u81ea\u5206\u306e\u597d\u304d\u306a\u540d\u524d\u3067\u8a2d\u5b9a\u304c\u53ef\u80fd\u3067\u3059\u3002\u81ea\u52d5\u53d6\u5f97\u30fb\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u306e\u3044\u305a\u308c\u306b\u3082\u76ee\u7684\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u306a\u3044\u3068\u304d\u306b\u3001\u81ea\u4f5c\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>GA4\u3067\u72ec\u81ea\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3057\u305f\u3044\u3068\u304d\u306f\u3001\u4ee5\u524d\u306fgtag.js\u3092\u5909\u66f4\u3057\u305f\u308a\u3001GTM\u3092\u4f7f\u3063\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3092\u8a2d\u5b9a\u3057\u305f\u308a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3002<span class=\"marker-thickYellow\"><strong>\u3057\u304b\u3057\u3001\u73fe\u884c\u306eGA4\u3067\u306f\u3001\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u306e\u8a2d\u5b9a\u304c\u53ef\u80fd\u3067\u3059\u3002<\/strong><\/span><\/p>\n<p>\u8a2d\u5b9a\u306e\u30b9\u30c6\u30c3\u30d7\u6570\u304c\u6e1b\u3063\u305f\u3053\u3068\u3067\u4f7f\u3044\u3084\u3059\u3055\u304c\u5897\u3057\u305f\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<strong>\u3082\u3061\u308d\u3093\u65e7\u6765\u306e\u65b9\u6cd5\u3067\u3082\u53ef\u80fd\u3067\u3059\u304c\u3001\u7ba1\u7406\u753b\u9762\u3067\u306e\u8a2d\u5b9a\u306e\u65b9\u304c\u8ab0\u3067\u3082\u7406\u89e3\u3057\u3084\u3059\u304f\u5229\u4fbf\u6027\u304c\u9ad8\u3044\u306e\u3067\u3001\u521d\u5fc3\u8005\u306f\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u306e\u8a2d\u5b9a\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/strong><\/p>\n<p>\u4eca\u56de\u306f\u3001\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092GA4\u306e\u7ba1\u7406\u753b\u9762\u5185\u3067\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u540d\u306a\u3069\u306f\u57fa\u672c\u7684\u306b\u597d\u304d\u306a\u540d\u79f0\u306b\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u304c\u3001\u4f7f\u7528\u3067\u304d\u306a\u3044\u8a9e\u53e5\uff08\u65e2\u306b\u30b7\u30b9\u30c6\u30e0\u3067\u4f7f\u7528\u3057\u3066\u3044\u308b\u3082\u306e\uff09\u304c\u3042\u308a\u307e\u3059\u3002\u8a73\u7d30\u306b\u3064\u3044\u3066\u306fGA4\u306e<a href=\"https:\/\/support.google.com\/analytics\/answer\/10085872#zippy=%2C%E3%81%93%E3%81%AE%E8%A8%98%E4%BA%8B%E3%81%AE%E5%86%85%E5%AE%B9\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d8\u30eb\u30d7\u30da\u30fc\u30b8<\/a>\u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>\u624b\u98061.\u30a4\u30d9\u30f3\u30c8\u4f5c\u6210\u30e1\u30cb\u30e5\u30fc\u3092\u958b\u304f<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7801\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/a6e05e90f056b494ab6a2267e5665da1-1024x332.jpg\" alt=\"\u30a4\u30d9\u30f3\u30c8\u30e1\u30cb\u30e5\u30fc\" width=\"1024\" height=\"332\" \/><\/p>\n<p>GA4\u306e\u30db\u30fc\u30e0\u753b\u9762\u3092\u958b\u304d\u3001\u5de6\u306e\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u9078\u629e\u30fc\u300c\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<h3>\u624b\u98062.\u30a4\u30d9\u30f3\u30c8\u306e\u4f5c\u6210\u3092\u958b\u304f<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7802\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/8bc18fea616b1fd88483b2613ce94f05.jpg\" alt=\"\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\" width=\"683\" height=\"216\" \/><\/p>\n<p>\u3082\u3057\u3001\u30b9\u30c8\u30ea\u30fc\u30e0\u304c\u8907\u6570\u3042\u308b\u5834\u5408\u306f\u3001\u4e0a\u8a18\u306e\u3088\u3046\u306a\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u9078\u629e\u753b\u9762\u304c\u3067\u307e\u3059\u30021\u3064\u3067\u3042\u308c\u3070\u3001\u6b21\u306e\u753b\u9762\u306b\u9032\u307f\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7803\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/c44ca77859eae7bd22fa2c19d033f419.jpg\" alt=\"\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u4f5c\u6210\" width=\"983\" height=\"163\" \/><\/p>\n<p>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306e\u753b\u9762\u3067\u300c\u4f5c\u6210\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u30b9\u30c8\u30ea\u30fc\u30e0\u304c1\u3064\u306e\u3068\u304d\u306f\u3001\u3059\u3050\u306b\u3053\u3061\u3089\u306e\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3>\u624b\u98063.\u4efb\u610f\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7804\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/029c0df654365705694155ea3dedf696.jpg\" alt=\"\u8a2d\u5b9a\u753b\u9762\" width=\"969\" height=\"628\" \/><\/p>\n<p>\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u753b\u9762\u306f\u4e0a\u8a18\u3068\u306a\u308a\u307e\u3059\u3002\u4e0a\u304b\u3089\u8a18\u5165\u5185\u5bb9\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p>\u30fb\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u540d\uff1a\u81ea\u7531\u306b\u597d\u304d\u306a\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<strong>\u30a4\u30d9\u30f3\u30c8\u540d\u306f\u5927\u6587\u5b57\u3068\u5c0f\u6587\u5b57\u306f\u533a\u5225\u3055\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u300cevent1\u300d\u3068\u300cEvent1\u300d\u306f\u5225\u540d\u3067\u8a8d\u8b58\u3055\u308c\u307e\u3059\u3002<\/strong><\/p>\n<p>\u30fb\u30d1\u30e9\u30e1\u30fc\u30bf\uff1a\u6b04\u5185\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u5019\u88dc\u306e\u30a4\u30d9\u30f3\u30c8\u540d\u304c\u51fa\u3066\u304d\u307e\u3059\u304c\u3001<strong>\u57fa\u672c\u306f\u624b\u5165\u529b\u3067\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/strong><\/p>\n<p>\u30fb\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\uff1a\u8a08\u6e2c\u4e2d\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u306a\u3089\u3046\u5834\u5408\u306f\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u307e\u3059\u3002<\/p>\n<p>\u30fb\u65b0\u3057\u3044\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8ffd\u52a0\u3057\u305f\u3044\u5834\u5408\u30fb\u65e2\u5b58\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4fee\u6b63\u3057\u305f\u3044\u5834\u5408\u306f\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u65e2\u5b58\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5165\u529b\u3057\u3066\u3001\u65b0\u3057\u3044\u5024\u3092\u7a7a\u6b04\u306b\u3057\u305f\u5834\u5408\u306f\u5165\u529b\u3057\u305f\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5024\u304c\u5916\u308c\u307e\u3059\u3002<\/p>\n<h3>\u53c2\u8003.GTM\u3067\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u5834\u5408<\/h3>\n<p>GTM\u3067\u3082\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u304c\u30012\u30b9\u30c6\u30c3\u30d7\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<strong><span class=\"marker-thickYellow\">\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u7528\u306e\u300c\u30c8\u30ea\u30ac\u30fc\u300d\u3092\u4f5c\u6210\u3057\u3001\u30bf\u30b0\u3092\u65b0\u898f\u3067\u4f5c\u6210\u3057\u3066\u4f5c\u6210\u3057\u305f\u30c8\u30ea\u30ac\u30fc\u3092\u8a2d\u5b9a\u3057\u307e\u3059<\/span><\/strong>\u3002<\/p>\n<p>\u53c2\u8003\u4f8b\u3068\u3057\u3066\u8a2d\u5b9a\u753b\u9762\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7824\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/37d8469249e73cc64858cb858a6b54ad-1024x494.jpg\" alt=\"GTM\u30ab\u30b9\u30bf\u30e0\" width=\"1024\" height=\"494\" \/><\/p>\n<p>\u6700\u521d\u306b\u30c8\u30ea\u30ac\u30fc\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7825\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/4d9a5ff08765ef47a6f978cc6977a34b-1024x610.jpg\" alt=\"GTM\u30ab\u30b9\u30bf\u30e02\" width=\"1024\" height=\"610\" \/><\/p>\n<p>\u30bf\u30b0\u306e\u7a2e\u985e\u3092\u300c<strong><span class=\"marker-thickYellow\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff1aG4\u30a4\u30d9\u30f3\u30c8<\/span><\/strong>\u300d\u306b\u3057\u3066\u4f5c\u6210\u3057\u3001\u5148\u306b\u8a2d\u5b9a\u3057\u3066\u304a\u3044\u305f\u30c8\u30ea\u30ac\u30fc\u3092\u9078\u3073\u307e\u3059\u3002<\/p>\n<h3>\u304a\u3059\u3059\u3081\u306eGA4\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a<\/h3>\n<p>\u5229\u7528\u3059\u308b\u6a5f\u4f1a\u304c\u591a\u3044\u3001GA4\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4>1.\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u3092\u8868\u793a\u3057\u305f\u56de\u6570\u3092\u6570\u3048\u308b<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7808\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/0b6788f12be2c48da86b4b9b2f54dd97.jpg\" alt=\"\u7279\u5b9a\u30da\u30fc\u30b8\" width=\"986\" height=\"615\" \/><\/p>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8a2d\u5b9a\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3001\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u306e\u3088\u3046\u306a\u7279\u5b9a\u30da\u30fc\u30b8\u3092\u8a08\u6e2c\u3057\u305f\u3044\u3068\u304d\u306b\u4f7f\u3048\u308b\u8a2d\u5b9a\u3067\u3059\u3002<\/p>\n<p>\u30a4\u30d9\u30f3\u30c8\u3092\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306b\u8a2d\u5b9a\u3057\u3066\u3001\u8a72\u5f53\u30da\u30fc\u30b8\u306eURL\u3092\u5165\u529b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"ep-box bgc-VPsky\">\u203b\u53c2\u8003\uff1aGA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u305f\u8a18\u4e8b\u306f\u3053\u3061\u3089<br \/>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/ga4-conversion\/\" target=\"_self\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u30ac\u30a4\u30c9\uff01UA\u3068\u306e\u9055\u3044\u3084\u3001\u8a2d\u5b9a\u624b\u9806\u3001\u5206\u6790\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u304c\u6b21\u4e16\u4ee3Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u767a\u8868\u3055\u308c\u3001\u5229\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u5897\u52a0\u3057\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3068\u3082\u306a\u3063\u3066UA\u306e\u3088\u3046\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u3001GA4\u3067\u3082\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u6027\u304c\u51fa\u3066\u304f\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002\r\n\r\n\u3057\u304b\u3057\u3001GA4\u3067[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/ga4-conversion\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"250\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/AdobeStock_428685044_Editorial_Use_Only-375x250.jpeg\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u30ac\u30a4\u30c9\uff01UA\u3068\u306e\u9055\u3044\u3084\u3001\u8a2d\u5b9a\u624b\u9806\u3001\u5206\u6790\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/a><\/div>\r\n\t\t\t<\/div><\/div>\n<h4>2.\u30da\u30fc\u30b8\u306e\u5230\u9054\u7387\u3092\u8a08\u6e2c\u3059\u308b<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7809\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/fc8d1f41f498745a38d71ec67e655dd4.jpg\" alt=\"\u30da\u30fc\u30b8\u5230\u9054\u7387\" width=\"972\" height=\"728\" \/><\/p>\n<p>\u30b3\u30e9\u30e0\u3084\u5c0f\u8aac\u306a\u3069\u3067\u6e2c\u5b9a\u3059\u308b\u6a5f\u4f1a\u304c\u591a\u3044\u8aad\u4e86\u7387\u306b\u95a2\u3059\u308b\u6e2c\u5b9a\u65b9\u6cd5\u3067\u3059\u3002\u3069\u306e\u3042\u305f\u308a\u307e\u3067\u30da\u30fc\u30b8\u3092\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u305f\u304b\u3092\u77e5\u308a\u305f\u3044\u3068\u304d\u306b\u4fbf\u5229\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3067\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u306f\u30b9\u30af\u30ed\u30fc\u30eb\u300170\uff05\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3055\u308c\u305f\u5834\u5408\u3092\u8a08\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002\u30da\u30fc\u30b8\u306e\u5834\u6240\u306f\u3001\u5bfe\u8c61\u306e\u8a18\u4e8b\u306eURL\u3092\u5165\u308c\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>3.\u4e00\u5b9a\u91d1\u984d\u3092\u8cfc\u5165\u3057\u305f\u5834\u5408\u3092\u6570\u3048\u308b<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7810 size-full\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/da5d99e13b3ba61d6afac36fabf0e90a.jpg\" alt=\"\u8cfc\u5165\u91d1\u984d\" width=\"979\" height=\"612\" \/><\/p>\n<p>\u8ca9\u58f2\u30b5\u30a4\u30c8\u3067\u4f7f\u308f\u308c\u3084\u3059\u3044\u8a2d\u5b9a\u3067\u3059\u3002\u4e00\u5b9a\u91d1\u984d\u4ee5\u4e0a\u8cfc\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u628a\u63e1\u3057\u305f\u5834\u5408\u306a\u3069\u306b\u4f7f\u3048\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306e\u8a2d\u5b9a\u3067\u306f\u300110,000\u5186\u4ee5\u4e0a\u8cfc\u5165\u3057\u305f\u5834\u5408\u306e\u8a2d\u5b9a\u3068\u306a\u308a\u307e\u3059\u3002\u81ea\u793e\u306e\u7528\u9014\u306b\u5fdc\u3058\u3066\u9069\u5b9c\u6570\u5024\u3092\u5909\u66f4\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>GTM\u306e\u30bf\u30b0\u306e\u767a\u706b\u78ba\u8a8d\u3001GA4\u306e\u8a08\u6e2c\u52d5\u4f5c\u78ba\u8a8d\u65b9\u6cd5<\/h2>\n<p>GTM\u3092\u8a2d\u5b9a\u5f8c\u3001\u30bf\u30b0\u304c\u9593\u9055\u3044\u306a\u304f\u767a\u706b\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306e\u78ba\u8a8d\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u3082\u3057\u767a\u706b\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u3069\u3053\u304b\u306e\u8a2d\u5b9a\u304c\u9055\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u898b\u76f4\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>\u624b\u98061.\u30d7\u30ec\u30d3\u30e5\u30fc\u3092\u9078\u629e\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7812\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/GTM4-1024x303.jpg\" alt=\"\u30d7\u30ec\u30d3\u30e5\u30fc\u753b\u9762\" width=\"1024\" height=\"303\" \/><\/p>\n<p>GTM\u306e\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u306e\u300c\u30b5\u30de\u30ea\u30fc\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u753b\u9762\u306e\u53f3\u4e0a\u306b\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u300d\u306e\u30dc\u30bf\u30f3\u304c\u3042\u308b\u306e\u3067\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<h3>\u624b\u98062.\u30b5\u30a4\u30c8\u306b\u63a5\u7d9a\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7813\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/GTM5.jpg\" alt=\"GTM\u63a5\u7d9a\" width=\"654\" height=\"535\" \/><\/p>\n<p>\u300cYour Site&#8217;s URL\u300d\u306e\u6b04\uff08\u8d64\u67a0\uff09\u306b\u30b5\u30a4\u30c8\u306eURL\u3092\u5165\u529b\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u300cConnect\u300d\u3092\u62bc\u3057\u3066\u63a5\u7d9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u8a18\u5165\u3057\u305f\u30b5\u30a4\u30c8\u304cGTM\u3068\u306f\u5225\u306e\u30bf\u30d6\u3067\u958b\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7814\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/GTM6.jpg\" alt=\"\u63a5\u7d9aOK\" width=\"690\" height=\"337\" \/><br \/>\n\u63a5\u7d9a\u304c\u6210\u529f\u3059\u308b\u3068\u3001GTM\u306e\u753b\u9762\u306b\u306f\u300cConnected!\u300d\u3068\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u300cContinue\u300d\u3092\u62bc\u3057\u3066\u78ba\u8a8d\u4f5c\u696d\u3078\u3068\u79fb\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u624b\u98063.\u30bf\u30b0\u306e\u767a\u706b\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7815\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/GTM7-1024x494.jpg\" alt=\"\u30bf\u30b0\u306e\u767a\u706b\" width=\"1024\" height=\"494\" \/><\/p>\n<p>\u30bf\u30b0\u304c\u767a\u706b\u3057\u3066\u3044\u308c\u3070\u3001\u300cTag Fired\u300d\u306e\u9805\u76ee\u306e\u4e0b\u306bGA4\u306e\u30bf\u30b0\u304c\u51fa\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u300cFired\u300d\u3068\u300c\u3007time(s)\u300d\u306e\u8868\u793a\u306f\u3001\u767a\u706b\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u3053\u3068\u3068\u3001\u4f55\u56de\u767a\u706b\u3057\u305f\u304b\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u5de6\u306e\u30e1\u30cb\u30e5\u30fc\u306f\u9078\u629e\u3059\u308b\u3068\u9078\u629e\u3057\u305f\u9805\u76ee\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u767a\u706b\u3055\u308c\u305f\u30bf\u30b0\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u4eca\u56de\u306e\u30bf\u30b0\u306e\u5834\u5408\u306f\u3001\u300cContainer Loaded\u300d\uff08\u30da\u30fc\u30b8\u306e\u30ed\u30fc\u30c9\uff09\u3067\u767a\u706b\u3059\u308b\u8a2d\u5b9a\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u5c0e\u5165\u3057\u305fGA4\u3092\u5373\u4f7f\u3044\u5012\u3059\uff01\u304a\u3059\u3059\u3081\u306e5\u3064\u306e\u521d\u671f\u8a2d\u5b9a<\/h2>\n<p>GTM\u3092\u4f7f\u3063\u3066GA4\u306e\u8a08\u6e2c\u304c\u6574\u3063\u305f\u3089\u3001\u6b21\u306fGA4\u3092\u4f7f\u3046\u4e0a\u3067\u304a\u3059\u3059\u3081\u306e\u521d\u671f\u8a2d\u5b9a\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div class=\"ep-box es-BsubTradi bgc-white es-borderSolidM es-radius brc-DPred\" title=\"GA4\u304a\u3059\u3059\u3081\u306e5\u3064\u306e\u521d\u671f\u8a2d\u5b9a\">\n<ol>\n<li>Google\u30b7\u30b0\u30ca\u30eb<\/li>\n<li>\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593<\/li>\n<li>IP\u30a2\u30c9\u30ec\u30b9\u306e\u9664\u5916<\/li>\n<li>\u53c2\u7167\u5143\u306e\u9664\u5916<\/li>\n<li>\u30af\u30ed\u30b9\u30c9\u30e1\u30a4\u30f3\u306e\u8a08\u6e2c<\/li>\n<\/ol>\n<\/div>\n<h3>1.Google\u30b7\u30b0\u30ca\u30eb<\/h3>\n<p>GA4\u304b\u3089\u5927\u304d\u304f\u5909\u308f\u3063\u305f\u7279\u5fb4\u306e1\u3064\u3068\u3057\u3066\u3082\u6319\u3052\u3089\u308c\u308b\u3001Google\u30b7\u30b0\u30ca\u30eb\u3002Google\u30b7\u30b0\u30ca\u30eb\u3092\u5229\u7528\u3059\u308c\u3070\u3001<strong><span class=\"marker-thickYellow\">\u4eca\u307e\u3067\u306eGA\u3067\u306f\u5225\u4eba\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u3066\u3044\u305f\u30c7\u30d0\u30a4\u30b9\u9055\u3044\u306e\u30a2\u30af\u30bb\u30b9\u3082\u540c\u4e00\u4eba\u7269\u3068\u30ab\u30a6\u30f3\u30c8\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059<\/span><\/strong>\u3002\u305c\u3072\u3001\u8a2d\u5b9a\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7827\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/39935579db8d51a95ef182862f363310.jpg\" alt=\"Google\u30b7\u30b0\u30ca\u30eb\" width=\"832\" height=\"457\" \/><\/p>\n<p>GA4\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u7c21\u5358\u306b\u8a2d\u5b9a\u53ef\u80fd\u3067\u3059\u3002\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u300c\u30c7\u30fc\u30bf\u53ce\u96c6\u300d\u304b\u3089Google\u30b7\u30b0\u30ca\u30eb\u306e\u300c\u5229\u7528\u3092\u958b\u59cb\u3059\u308b\u300d\u3092\u62bc\u305b\u3070\u3001\u4e0a\u8a18\u306e\u300cGoogle\u30b7\u30b0\u30ca\u30eb\u3092\u6709\u52b9\u306b\u3059\u308b\u300d\u306e\u753b\u9762\u304c\u51fa\u308b\u306e\u3067\u300c\u7d9a\u884c\u300d\u3092\u62bc\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>2.\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593<\/h3>\n<p>\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593\u306f\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u306f2\u30f6\u6708\u3067\u3059\u3002\u3053\u3061\u3089\u306f<strong><span class=\"marker-thickYellow\">\u7ba1\u7406\u753b\u9762\u304b\u3089\u300c14\u30f6\u6708\u300d\u306b\u5909\u66f4\u3067\u304d\u307e\u3059<\/span><\/strong>\u300214\u30f6\u6708\u306b\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7828\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/3c5fc46118c20158458d7bcd38408627-1024x351.jpg\" alt=\"\u30c7\u30fc\u30bf\u4fdd\u6301\" width=\"1024\" height=\"351\" \/><\/p>\n<p>\u7ba1\u7406\u753b\u9762\u306e\u300c\u30c7\u30fc\u30bf\u8a2d\u5b9a\u300d\uff0d\u300c\u30c7\u30fc\u30bf\u4fdd\u6301\u300d\u304b\u3089\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>3.\u7279\u5b9a\u306eIP\u30a2\u30c9\u30ec\u30b9\u306e\u9664\u5916<\/h3>\n<p><strong><span class=\"marker-thickYellow\">\u81ea\u793e\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u3092\u30ab\u30a6\u30f3\u30c8\u3057\u306a\u3044\u3088\u3046\u306b\u3001IP\u30a2\u30c9\u30ec\u30b9\u3092\u6307\u5b9a\u3057\u3066\u8a08\u6e2c\u3092\u56de\u907f\u3057\u307e\u3059<\/span><\/strong>\u3002\u3053\u3061\u3089\u306f\u65e7Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u3082\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u4f01\u696d\u304c\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002GA4\u3067\u3082\u5f15\u304d\u7d9a\u304d\u8a2d\u5b9a\u3092\u884c\u3063\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7834\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/d7e665f49b9ec2f599b22435a3f0496a-1024x508.jpg\" alt=\"\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u4f5c\u6210\" width=\"1024\" height=\"508\" \/><\/p>\n<p>\u7ba1\u7406\u753b\u9762\u304b\u3089\u8a2d\u5b9a\u3057\u307e\u3059\u304c\u3001\u65e7GA\u3088\u308a\u76ee\u7684\u306e\u753b\u9762\u307e\u3067\u306e\u968e\u5c64\u304c\u6df1\u304f\u306a\u308a\u307e\u3059\u3002\u8a2d\u5b9a\u3057\u305f\u3044\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u9078\u629e\u3057\u305f\u3089\u753b\u9762\u4e0b\u306e\u300c\u30bf\u30b0\u4ed8\u3051\u306e\u8a2d\u5b9a\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<p>\u300c\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5b9a\u7fa9\u300d\u3092\u9078\u629e\u3059\u308b\u3068\u3001IP\u30a2\u30c9\u30ec\u30b9\u306e\u8a2d\u5b9a\u753b\u9762\u3068\u306a\u308a\u307e\u3059\u3002\u9664\u5916\u3059\u308bIP\u30a2\u30c9\u30ec\u30b9\u306e\u8a2d\u5b9a\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>4.\u53c2\u7167\u5143\u306e\u9664\u5916<\/h3>\n<p>\u3053\u3061\u3089\u3082\u65e7Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u3082\u884c\u3046\u3053\u3068\u304c\u591a\u3044\u8a2d\u5b9a\u3067\u3059\u3002<strong><span class=\"marker-thickYellow\">\u7279\u5b9a\u306e\u53c2\u7167\u5143\u3092\u9664\u5916\u3057\u307e\u3059<\/span><\/strong>\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7830\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/d5fae4700e76a27a18a97f5d244fe50e-1024x361.jpg\" alt=\"\u9664\u5916\u30ea\u30b9\u30c8\" width=\"1024\" height=\"361\" \/><\/p>\n<p>\u9014\u4e2d\u307e\u3067\u306fIP\u30a2\u30c9\u30ec\u30b9\u306e\u8a2d\u5b9a\u3068\u540c\u3058\u3067\u3059\u3002\u300c\u30bf\u30b0\u4ed8\u3051\u306e\u8a2d\u5b9a\u300d\u306e\u6b21\u3067\u300c\u9664\u5916\u3059\u308b\u53c2\u7167\u306e\u30ea\u30b9\u30c8\u300d\u3092\u9078\u3073\u3001\u9664\u5916\u3059\u308b\u53c2\u7167\u5143\u306e\u5b9a\u7fa9\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<h3>5.\u30af\u30ed\u30b9\u30c9\u30e1\u30a4\u30f3\u306e\u8a08\u6e2c<\/h3>\n<p>\u65e7Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u30af\u30ed\u30b9\u30c9\u30e1\u30a4\u30f3\u306e\u8a08\u6e2c\u3092\u3057\u3066\u3044\u305f\u5834\u5408\u3001GA4\u3067\u3082\u8a2d\u5b9a\u3059\u308b\u6a5f\u4f1a\u304c\u591a\u3044\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001GA4\u3068\u65e7GA\u3092\u4e26\u884c\u3057\u3066\u8a08\u6e2c\u3057\u3066\u3044\u308b\u306a\u3089\u3070\u3001\u304a\u4e92\u3044\u306e\u30c9\u30e1\u30a4\u30f3\u3092\u540c\u3058\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong><span class=\"marker-thickYellow\">\u4e26\u884c\u5229\u7528\u3067\u65e7GA\u306e\u30af\u30ed\u30b9\u30c9\u30e1\u30a4\u30f3\u306e\u8a08\u6e2c\u3092\u884c\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001GA4\u3067\u5fc5\u9808\u306e\u8a2d\u5b9a<\/span><\/strong>\u3060\u3068\u899a\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7831\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/cbe89aa9ae181e079abf758b141dafe1-1024x463.jpg\" alt=\"\u30c9\u30e1\u30a4\u30f3\u306e\u8a2d\u5b9a\" width=\"1024\" height=\"463\" \/><\/p>\n<p>\u3053\u3061\u3089\u3082\u9014\u4e2d\u307e\u3067\u306f\u540c\u3058\u8a2d\u5b9a\u3067\u3059\u3002\u300c\u30bf\u30b0\u4ed8\u3051\u306e\u8a2d\u5b9a\u300d\u306e\u6b21\u3067\u300c\u30c9\u30e1\u30a4\u30f3\u306e\u8a2d\u5b9a\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u8a2d\u5b9a\u753b\u9762\u3067\u30c9\u30e1\u30a4\u30f3\u306e\u6761\u4ef6\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>GA4\u3068\u4f75\u305b\u3066\u5229\u7528\u3057\u305f\u3044\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u300cDatabeat\u300d<\/h2>\n<p>GA4\u3068\u76f8\u6027\u306e\u826f\u3044\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002GA4\u3092\u3055\u3089\u306b\u52b9\u679c\u7684\u306b\u4f7f\u3044\u305f\u3044\u65b9\u306b\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<h3>\u300cDatabeat\u300d\u3068\u306f\uff1f<\/h3>\n<p><a href=\"https:\/\/www.data-be.at\/?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=screenshot&amp;utm_content=top\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-19651\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2024\/11\/4b1f6b066f72daec0a0a60240f584b16-768x434.png\" alt=\"Databeat\" width=\"1024\" height=\"661\" \/><\/a><\/p>\n<p>Databeat\u3068\u306f\u3001\u30a2\u30b8\u30c8\u682a\u5f0f\u4f1a\u793e\u304c\u958b\u767a\u30fb\u63d0\u4f9b\u3059\u308b\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u3067\u3059\u3002\u5e83\u544a\u62c5\u5f53\u8005\u304c\u898b\u305f\u3044\u3068\u304d\u306b\u898b\u305f\u3044\u30c7\u30fc\u30bf\u3092\u3044\u3064\u3067\u3082\u78ba\u8a8d\u30fb\u5206\u6790\u3067\u304d\u308b\u74b0\u5883\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u6570\u793e\u306e\u5e83\u544a\u5a92\u4f53\u3092\u6271\u3063\u3066\u3044\u308b\u4f01\u696d\u306b\u4fbf\u5229\u306a\u6a5f\u80fd\u3092\u53d6\u308a\u63c3\u3048\u3066\u3044\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<h3>\u300cDatabeat\u300d\u3092\u5229\u7528\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n<p>Databeat\u3092\u5229\u7528\u3059\u308b\u3068\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u30923\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4 id=\"outline_3__11_2_1\" class=\"icon-magic-wand\">\u3000\u81ea\u52d5\u3067\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u66f4\u65b0\u3067\u304d\u308b<\/h4>\n<p>Databeat\u306f\u3001\u84c4\u7a4d\u3057\u3066\u3044\u308b\u30c7\u30fc\u30bf\u3092\u624b\u52d5\u3067\u66f4\u65b0\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<strong><span class=\"marker-thickYellow\">API\u3067\u30c7\u30fc\u30bf\u3092\u81ea\u52d5\u3067\u53ce\u96c6\u3057\u84c4\u7a4d\u3059\u308b\u306e\u3067\u3001\u5e38\u306b\u6700\u65b0\u306e\u72b6\u614b\u3067\u30ad\u30fc\u30d7\u3057\u3066\u304f\u308c\u307e\u3059<\/span><\/strong>\u3002\u96c6\u3081\u305f\u30c7\u30fc\u30bf\u306f\u3059\u3079\u3066Databeat\u304c\u4e00\u5143\u7ba1\u7406\u3059\u308b\u306e\u3067\u3001\u8907\u6570\u306e\u5e83\u544a\u306e\u7ba1\u7406\u753b\u9762\u3092\u958b\u304f\u624b\u9593\u3082\u7701\u3051\u3066\u4f5c\u696d\u6642\u9593\u306e\u77ed\u7e2e\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h4 id=\"outline_3__11_2_2\" class=\"icon-magic-wand\">\u3000\u591a\u6570\u306e\u5916\u90e8\u30c4\u30fc\u30eb\u3068\u9023\u643a\u304c\u3067\u304d\u308b<\/h4>\n<p>Databeat\u306f\u3001<strong><span class=\"marker-thickYellow\">Looker Studio\uff08\u65e7Google\u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30eb\uff09\u30fb\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u30fbExcel\u306a\u3069\u3068\u306e\u9023\u643a\u304c\u53ef\u80fd<\/span><\/strong>\u3067\u3059\u3002\u5e83\u544a\u306e\u9032\u6357\u3092Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3067\u78ba\u8a8d\u3057\u3001\u5206\u6790\u3084\u30ec\u30dd\u30fc\u30c8\u3092Looker Studio\u3067\u884c\u3046\u3068\u3044\u3063\u305f\u4f7f\u3044\u65b9\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4 id=\"outline_3__11_2_3\" class=\"icon-magic-wand\">\u3000\u5c02\u9580\u77e5\u8b58\u4e0d\u8981\u3067\u8ab0\u3067\u3082\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3067\u304d\u308b<\/h4>\n<p>Databeat\u306f\u3001<strong><span class=\"marker-thickYellow\">BigQuery\u306e\u30c7\u30fc\u30bf\u3082GUI\u3067\u30ab\u30b9\u30bf\u30e0\u30af\u30a8\u30ea\u3092\u4f5c\u6210\u3067\u304d\u308b\u306e\u3067\u3001\u5c02\u9580\u77e5\u8b58\u4e0d\u8981\u3067\u5229\u7528\u3067\u304d\u307e\u3059<\/span><\/strong>\u3002\u307e\u305f\u3001Looker Studio\uff08\u65e7Google\u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30eb\uff09\u306f\u3001\u7f8e\u3057\u3044\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3082\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306b\u8a2d\u5b9a\u3059\u308b\u3060\u3051\u3067\u3001\u8ab0\u3067\u3082\u30b0\u30e9\u30d5\u30a3\u30ab\u30eb\u306a\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u77e5\u8b58\u306e\u3042\u308b\u65b9\u306a\u3089\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3082\u53ef\u80fd\u3002\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066\u3001\u3055\u3089\u306b\u81ea\u793e\u306b\u5408\u3063\u305f\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u308c\u307e\u3059\u3002\u30ec\u30dd\u30fc\u30c8\u306f\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u5316\u3057\u3066\u793e\u5185\u3084\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u5171\u6709\u3067\u304d\u308b\u306e\u3067\u3001\u30c7\u30fc\u30bf\u306e\u78ba\u8a8d\u3084\u5831\u544a\u4f5c\u696d\u6642\u9593\u306e\u77ed\u7e2e\u306b\u3082\u8ca2\u732e\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"btn__link btn__link-primary\" href=\"https:\/\/www.data-be.at\/?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=button&amp;utm_content=top\" target=\"_blank\" rel=\"noopener noreferrer\">Databeat\u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8<\/a><\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u4eca\u56de\u306f\u3001GTM\u3092\u5229\u7528\u3057\u305fGA4\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u3044\u308d\u3044\u308d\u3068\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u601d\u3063\u305f\u3088\u308a\u3082\u7c21\u5358\u3060\u3063\u305f\u3068\u601d\u308f\u308c\u305f\u65b9\u304c\u591a\u304b\u3063\u305f\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u65e2\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u65b9\u306f\u3082\u3061\u308d\u3093\u3001GA4\u3092\u304d\u3063\u304b\u3051\u306b\u5229\u7528\u3057\u3088\u3046\u3068\u8003\u3048\u3066\u3044\u308b\u65b9\u3082\u305c\u3072GTM\u3092\u5229\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u6163\u308c\u3066\u3044\u308b\u65b9\u306f\u3001GA4\u306e\u4ed5\u69d8\u5909\u66f4\u306f\u6238\u60d1\u3046\u3053\u3068\u304c\u591a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3067\u3059\u304c\u3001GTM\u306e\u4f7f\u3044\u65b9\u306b\u5927\u304d\u306a\u5909\u66f4\u306f\u306a\u3044\u306e\u3067\u3001\u672c\u8a18\u4e8b\u3092\u8aad\u307f\u306a\u304c\u3089\u3001GTM\u3067\u306e\u8a2d\u5b9a\u306b\u30c1\u30e3\u30ec\u30f3\u30b8\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3054\u7d39\u4ecb\u3057\u305f\u3088\u3046\u306b\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068GA4\u306f\u4e26\u884c\u3057\u305f\u8a08\u6e2c\u304c\u53ef\u80fd\u3067\u3059\u3002\u3057\u304b\u3057\u3001UA\u306f2023\u5e747\u67081\u65e5\u3067Google\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u7d42\u4e86\u3059\u308b\u305f\u3081\u3001\u65e9\u3081\u306bUA\u304b\u3089GA4\u3078\u79fb\u884c\u3057\u3066<span style=\"font-size: 1.4rem;\">\u6163\u308c\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<div class=\"ep-box\">\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 18pt;\">\u3010\u7121\u6599\u3011Databeat\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599<\/span><br \/>\n<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-19403\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2024\/10\/51e6b566eeb421e2ae07a13dff2da975.png\" alt=\"\u3010\u7121\u6599\u3011Databeat\u30b5\u30fc\u30d2\u3099\u30b9\u7d39\u4ecb\u8cc7\u6599\u8acb\u6c42\" width=\"960\" height=\"540\" \/><br \/>\n\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u300cDatabeat\u300d\u306e\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599\u3067\u3059\u3002<\/p>\n<p>\u30fbWeb\u5e83\u544a\u306e\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u5de5\u6570\u3092\u524a\u6e1b\u3057\u305f\u3044<br \/>\n\u30fbLooker Studio\u3068\u9023\u643a\u3067\u304d\u308b\u30ec\u30dd\u30fc\u30c8\u30c4\u30fc\u30eb\u3092\u63a2\u3057\u3066\u3044\u308b<br \/>\n\u30fb\u4f4e\u4fa1\u683c\u3067\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u3092\u81ea\u52d5\u5316\u3057\u305f\u3044<\/p>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u304a\u6301\u3061\u306e\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u30d5\u30a9\u30fc\u30e0\u306b\u5fc5\u8981\u306a\u9805\u76ee\u3092\u5165\u529b\u306e\u3046\u3048\u3001\u9001\u4fe1\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\nDatabeat\u306e\u8a73\u7d30\u306a\u8cc7\u6599\u3092\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002<br \/>\n<script src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    portalId: \"7766344\",\n    formId: \"da1859f6-4b4b-4501-95d6-29d38508f625\"\n  });\n<\/script><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u3057\u3066\u5727\u5012\u7684\u306a\u4eba\u6c17\u3092\u8a87\u308bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30022020\u5e74\u306b\u5927\u578b\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30c3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-7772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ga4"],"_links":{"self":[{"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/posts\/7772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/comments?post=7772"}],"version-history":[{"count":24,"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/posts\/7772\/revisions"}],"predecessor-version":[{"id":19764,"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/posts\/7772\/revisions\/19764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/media\/7911"}],"wp:attachment":[{"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/media?parent=7772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/categories?post=7772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.data-be.at\/magazine\/wp-json\/wp\/v2\/tags?post=7772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}