{"id":8901,"date":"2024-08-09T12:21:36","date_gmt":"2024-08-09T03:21:36","guid":{"rendered":"https:\/\/www.data-be.at\/magazine\/?p=8901"},"modified":"2025-10-27T17:23:34","modified_gmt":"2025-10-27T08:23:34","slug":"ga4-events","status":"publish","type":"post","link":"https:\/\/www.data-be.at\/magazine\/ga4-events\/","title":{"rendered":"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u5b8c\u5168\u30ac\u30a4\u30c9"},"content":{"rendered":"<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u304c\u6b63\u5f0f\u306b\u6b21\u4e16\u4ee3\u306e\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u767a\u8868\u3055\u308c\u3001<span style=\"color: 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class=\"marker-thickYellow\"><strong>\u300cGA4\u306e\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u306e\u4ed5\u65b9\u304c\u308f\u304b\u3089\u306a\u3044\u300d<\/strong><\/span><\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u300cGA4\u3067\u30a4\u30d9\u30f3\u30c8\u306e\u5206\u6790\u3092\u3057\u305f\u3044\u304c\u3001\u3069\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3046\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u3044\u300d<\/strong><\/span><\/p>\n<\/div>\n<p>\u306a\u3069\u306e\u7591\u554f\u306a\u3069\u306f\u51fa\u3066\u3044\u307e\u305b\u3093\u304b\uff1f\u672c\u8a18\u4e8b\u3067\u306f\u3001GA4\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u3064\u3044\u3066\u3001\u7a2e\u985e\u3084\u8a2d\u5b9a\u65b9\u6cd5\u304b\u3089\u5206\u6790\u306e\u4ed5\u65b9\u307e\u3067\u5fb9\u5e95\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/lp.data-be.at\/free-looker-studio-template?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=text&amp;utm_content=template\" target=\"_blank\" rel=\"noopener\">\u3010\u7121\u6599\u3011Looker Studio\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\uff1e\uff1e<\/a><\/p>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u95a2\u3059\u308b\u57fa\u790e\u77e5\u8b58<\/h2>\n<p>\u307e\u305a\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u3064\u3044\u3066\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068\u6bd4\u8f03\u3057\u306a\u304c\u3089\u3001\u57fa\u672c\u7684\u306a\u77e5\u8b58\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>GA4\u306e\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u306f\uff1f<\/h3>\n<p><strong>GA4\u306e\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304cWEB\u30b5\u30a4\u30c8\u4e0a\u3084\u30a2\u30d7\u30ea\u5185\u3067\u5b9f\u884c\u3057\u305f\u884c\u52d5\u3092\u6307\u3057\u307e\u3059\u3002<\/strong><\/p>\n<p>\u30a4\u30d9\u30f3\u30c8\u306b\u306f\u3001\u300c\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u300d\u3084\u300c\u30b9\u30af\u30ed\u30fc\u30eb\u300d\u300c\u30af\u30ea\u30c3\u30af\u300d\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u3055\u307e\u3056\u307e\u306a\u884c\u52d5\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<h4 class=\"icon-magic-wand\">\u3000GA4\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u8a08\u6e2c\u30fb\u5206\u6790\u3067\u304d\u308b\u3068\u4f55\u304c\u5b09\u3057\u3044\uff1f<\/h4>\n<p><strong>GA4\u306b\u304a\u3044\u3066\u30a4\u30d9\u30f3\u30c8\u306f\u30c7\u30fc\u30bf\u306e\u6700\u5c0f\u5358\u4f4d\u3068\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u30a4\u30d9\u30f3\u30c8\u3092\u8a08\u6e2c\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8a73\u7d30\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/strong>\u307e\u305f\u3001\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u8a73\u7d30\u306b\u628a\u63e1\u3057\u305f\u3046\u3048\u3067\u3001\u4e8b\u696d\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u3064\u306a\u304c\u308b\u65bd\u7b56\u306e\u5b9f\u884c\u3084\u6539\u5584\u6848\u3082\u8003\u3048\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4 class=\"icon-question\">\u3000GA4\u306e\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u306f\uff1f<\/h4>\n<p><strong>\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u306f\u3001GA4\u3067\u8a08\u6e2c\u3067\u304d\u308b\u30a4\u30d9\u30f3\u30c8\u306e\u4e2d\u3067\u3082\u7279\u306b\u91cd\u8981\u306a\u30a4\u30d9\u30f3\u30c8\u3092\u6307\u3057\u307e\u3059\u3002\u4ee5\u524d\u307e\u3067GA4\u306e\u4e2d\u3067\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u3068\u3055\u308c\u3066\u3044\u305f\u6307\u6a19\u304c\u3001\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u306b\u5909\u66f4\u3055\u308c\u307e\u3057\u305f\u3002<\/strong><\/p>\n<p>\u30a4\u30d9\u30f3\u30c8\u3092\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3001\u300c\u7ba1\u7406\u300d\uff1e\u300c\u30c7\u30fc\u30bf\u306e\u8868\u793a\u300d\uff1e\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3078\u9032\u307f\u3001\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u306b\u3057\u305f\u3044\u30a4\u30d9\u30f3\u30c8\u306e\u300c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b\u300d\u3092\u30aa\u30f3\u306b\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-19191\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2023\/05\/79e66429aec3c3bbbf4738501434c2ec-1024x534.png\" alt=\"GA4\u306e\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\" width=\"1024\" height=\"534\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/9216061?hl=ja&amp;ref_topic=13367566&amp;sjid=18107274805486775715-AP\" target=\"_blank\" rel=\"noopener\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<h3>GA4\u3068UA\u306e\u9055\u3044<\/h3>\n<h4 class=\"icon-magic-wand\">\u3000\u524d\u63d0\uff1aGA4\u3068UA\u3067\u306f\u30c7\u30fc\u30bf\u8a08\u6e2c\u306e\u8003\u3048\u65b9\u304c\u7570\u306a\u308b<\/h4>\n<p>GA4\u3068UA\u3067\u306f\u3001\u305d\u3082\u305d\u3082\u300c\u30c7\u30fc\u30bf\u8a08\u6e2c\u306e\u8003\u3048\u65b9\u300d\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u65e7\u7248\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3067\u306f\u3001\u300c\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u300d\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u300d\u3092\u8ef8\u306b\u30c7\u30fc\u30bf\u3092\u8a08\u6e2c\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u4e00\u65b9\u3001GA4\u3067\u306f\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3082\u542b\u3081\u3001\u307b\u307c\u3059\u3079\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u304c\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001GA4\u3067\u306f\u30da\u30fc\u30b8\u306e\u6982\u5ff5\u304c\u306a\u3044\u30a2\u30d7\u30ea\u306b\u3082\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h4 class=\"icon-checkbox-checked\">\u3000UA\u3068GA4\u306e\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u306e\u9055\u3044<\/h4>\n<p>UA\u3068GA4\u306e\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u4ed5\u69d8\u81ea\u4f53\u304c\u5927\u304d\u304f\u5909\u66f4\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>UA\u3067\u306f\u300c\u30ab\u30c6\u30b4\u30ea\u300d\u300c\u30a2\u30af\u30b7\u30e7\u30f3\u300d\u300c\u30e9\u30d9\u30eb\u300d\u300c\u5024\u300d\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u4e00\u65b9\u3001GA4\u306b\u306f\u3053\u308c\u3089\u306e\u6982\u5ff5\u304c\u3042\u308a\u307e\u305b\u3093\u3002GA4\u3067\u306f\u300c\u30a4\u30d9\u30f3\u30c8\u540d\u300d\u3068\u300c\u8907\u6570\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3068\u3044\u3046\u30b7\u30f3\u30d7\u30eb\u306a\u4ed5\u69d8\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u305f\u3081\u3001UA\u3068GA\u306f\u307e\u3063\u305f\u304f\u5225\u7269\u3068\u3057\u3066\u3068\u3089\u3048\u305f\u65b9\u304c\u3001\u982d\u306e\u6574\u7406\u3082\u3064\u304d\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><a href=\"https:\/\/lp.data-be.at\/free-looker-studio-template?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=text&amp;utm_content=template\" target=\"_blank\" rel=\"noopener\">\u3010\u7121\u6599\u3011Looker Studio\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\uff1e\uff1e<\/a><\/p>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e\u4e00\u89a7\u3068\u4f7f\u3044\u5206\u3051\u65b9<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-9181\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/ga4_events_type-1024x576.png\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3067\u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e\u3068\u4f7f\u3044\u5206\u3051\u65b9\" width=\"1024\" height=\"576\" \/><\/p>\n<p>GA4\u306b\u306f\u5927\u304d\u304f\u5206\u3051\u30664\u7a2e\u985e\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u5404\u30a4\u30d9\u30f3\u30c8\u306e\u5185\u5bb9\u3068\u4f7f\u3044\u5206\u3051\u65b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e\u4e00\u89a7\u307e\u3068\u3081<\/h3>\n<h4>\u25bcGA4\u306e\u30a4\u30d9\u30f3\u30c8\u7a2e\u5225\u4e00\u89a7<\/h4>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<tbody>\n<tr>\n<th style=\"width: 33.3333%; background-color: #b0c4de; text-align: center;\">\u30a4\u30d9\u30f3\u30c8\u7a2e\u5225<\/th>\n<th style=\"width: 33.3333%; background-color: #b0c4de; text-align: center;\">\u624b\u52d5\u3067\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u6027<\/th>\n<th style=\"width: 33.3333%; background-color: #b0c4de; text-align: center;\">\u8a08\u6e2c\u53ef\u80fd\u306a\u5177\u4f53\u7684\u306a\u30a4\u30d9\u30f3\u30c8\u4f8b<\/th>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\">\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8<\/td>\n<td style=\"width: 33.3333%; text-align: left;\">\u306a\u3057\uff08\u305f\u3060\u3057\u3001\u4e00\u90e8\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u8868\u793a\u30fb\u975e\u8868\u793a\u306f\u624b\u52d5\u3067\u884c\u3046\u5fc5\u8981\u3042\u308a\uff09<\/td>\n<td style=\"width: 33.3333%;\">page_view\u3001first_visit\u3001scroll\u3001click\u3001file_download<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\">\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8<\/td>\n<td style=\"width: 33.3333%; text-align: left;\">\u3042\u308a\uff08\u7ba1\u7406\u753b\u9762\u3067\u30aa\u30d7\u30b7\u30e7\u30f3\uff08\u30a4\u30d9\u30f3\u30c8\uff09\u3092\u6709\u52b9\u306b\u8a2d\u5b9a\uff09<\/td>\n<td style=\"width: 33.3333%;\">page_view\u3001scroll\u3001click\u3001view_search_results\u3001file_download<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\">\u63a8\u5968\u30a4\u30d9\u30f3\u30c8<\/td>\n<td style=\"width: 33.3333%;\">\u3042\u308a\uff08\u7ba1\u7406\u753b\u9762\u3084GTM\u3067\u8a2d\u5b9a\uff09<\/td>\n<td style=\"width: 33.3333%;\">join_group\u3001login\u3001purchase\u3001search\u3001sign_up<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\">\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8<\/td>\n<td style=\"width: 33.3333%;\">\u3042\u308a\uff08\u7ba1\u7406\u753b\u9762\u3084GTM\u3067\u8a2d\u5b9a\uff09<\/td>\n<td style=\"width: 33.3333%;\">\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u4efb\u610f\u306e\u540d\u524d\u3067\u5404\u81ea\u8a2d\u5b9a\u3059\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>GA4\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e\uff11\uff1a\u81ea\u52d5\u7684\u306b\u53ce\u96c6\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\uff08\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8\uff09<\/h3>\n<p>GA4\u304c\u81ea\u52d5\u7684\u306b\u53ce\u96c6\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u306b\u306f\u3001\u300c<span class=\"marker-thickYellow\"><strong>\u30e6\u30fc\u30b6\u30fc\u5074\u306e\u8a2d\u5b9a\u306f\u4e0d\u8981\u306a\u3082\u306e<\/strong><\/span>\u300d\u3001\u300c<span class=\"marker-thickYellow\"><strong>\u53ce\u96c6\u3059\u308b\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u3092GA4\u306e\u7ba1\u7406\u753b\u9762\u3067\u8a2d\u5b9a\u3059\u308b\u3082\u306e<\/strong><\/span>\u300d\u306e2\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>GA4\u306e\u7ba1\u7406\u753b\u9762\u3067\u8a2d\u5b9a\u304c\u5fc5\u8981\u306a\u30a4\u30d9\u30f3\u30c8\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u5f8c\u8ff0\u3057\u307e\u3059\u3002<\/p>\n<h4 class=\"icon-pushpin\">\u3000 \u8a08\u6e2c\u3067\u304d\u308b\u5177\u4f53\u7684\u306a\u30a4\u30d9\u30f3\u30c8\u4f8b<\/h4>\n<p>GA4\u304c\u81ea\u52d5\u3067\u8a08\u6e2c\u3092\u884c\u3046\u30a4\u30d9\u30f3\u30c8\u306e\u4f8b\u3092\u3042\u3052\u307e\u3059\u3002<\/p>\n<div class=\"ep-box es-BpaperRight es-grid bgc-VPsky\">\n<ul>\n<li><strong>\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\uff08page_view\uff09<\/strong><\/li>\n<li><strong>\u521d\u56de\u8a2a\u554f\uff08first_visit\uff09<\/strong><\/li>\n<li><strong>\u8a2a\u554f\u56de\u6570\uff08session_start\uff09<\/strong><\/li>\n<li><strong>\u30b9\u30af\u30ed\u30fc\u30eb\uff08scroll\uff09\u203b\u30da\u30fc\u30b8\u306e90\uff05\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u305f\u5834\u5408\u306b\u8a08\u6e2c\u3055\u308c\u308b<\/strong><\/li>\n<li><strong>\u30af\u30ea\u30c3\u30af\u6570\uff08click\uff09\u203b\u5916\u90e8\u3078\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5834\u5408\u306b\u8a08\u6e2c\u3055\u308c\u308b<\/strong><\/li>\n<li><strong>\u30b5\u30a4\u30c8\u5185\u691c\u7d22\uff08view_search_result\uff09<\/strong><\/li>\n<li><strong>\u30d5\u30a1\u30a4\u30eb\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\uff08file_download\uff09<\/strong><\/li>\n<\/ul>\n<\/div>\n<p>\u3059\u3079\u3066\u306e\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8\u3092\u77e5\u308a\u305f\u3044\u5834\u5408\u306f\u3001GA4\u306e\u30d8\u30eb\u30d7\u3067\u78ba\u8a8d\u3092\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p class=\"icon-checkbox-checked\">\u3000\u81ea\u52d5\u7684\u306b\u53ce\u96c6\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u306b\u3064\u3044\u3066\u306e<a href=\"https:\/\/support.google.com\/analytics\/answer\/9234069\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d8\u30eb\u30d7<\/a><\/p>\n<h3>GA4\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e\uff12\uff1a\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8<\/h3>\n<p>\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8\u306f\u3001<span class=\"marker-thickYellow\"><strong>\u7ba1\u7406\u753b\u9762\u3067\u30aa\u30d7\u30b7\u30e7\u30f3\uff08\u30a4\u30d9\u30f3\u30c8\uff09\u3092\u6709\u52b9\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u8a08\u6e2c\u304c\u53ef\u80fd\u3068\u306a\u308b\u30a4\u30d9\u30f3\u30c8<\/strong><\/span>\u3067\u3059\u3002\u305d\u306e\u307b\u304b\u30b3\u30fc\u30c9\u306e\u7de8\u96c6\u306a\u3069\u306f\u4e0d\u8981\u3067\u3001\u7c21\u5358\u306b\u5b9f\u88c5\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u521d\u671f\u72b6\u614b\u3067\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u306f\u30aa\u30f3\u306b\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u4e0d\u8981\u306a\u5834\u5408\u306f\u30aa\u30d5\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-17697\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/10a460cfb1a4665a29dfa2779eba560e-1024x517.png\" alt=\"\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8\" width=\"1024\" height=\"517\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/9216061?hl=ja&amp;ref_topic=13367566&amp;sjid=18107274805486775715-AP\" target=\"_blank\" rel=\"noopener\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<h4 class=\"icon-pushpin\">\u3000 \u8a08\u6e2c\u3067\u304d\u308b\u5177\u4f53\u7684\u306a\u30a4\u30d9\u30f3\u30c8\u4f8b<\/h4>\n<p>\u696d\u7a2e\u306b\u95a2\u4fc2\u306a\u304f\u5168\u822c\u7684\u306b\u63a8\u5968\u3055\u308c\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u306e\u4e00\u4f8b\u3092\u3042\u3052\u307e\u3059\u3002<\/p>\n<div class=\"ep-box es-BpaperRight es-grid bgc-VPsky\">\n<ul>\n<li><strong>\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\uff08page_view\uff09<\/strong><\/li>\n<li><strong>\u30b9\u30af\u30ed\u30fc\u30eb\uff08scroll\uff09\u203b\u30da\u30fc\u30b8\u306e90\uff05\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u305f\u5834\u5408\u306b\u8a08\u6e2c\u3055\u308c\u308b<\/strong><\/li>\n<li><strong>\u30af\u30ea\u30c3\u30af\u6570\uff08click\uff09\u203b\u5916\u90e8\u3078\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5834\u5408\u306b\u8a08\u6e2c\u3055\u308c\u308b<\/strong><\/li>\n<li><strong>\u30b5\u30a4\u30c8\u5185\u691c\u7d22\uff08view_search_results\uff09<\/strong><\/li>\n<li><strong>\u30d5\u30a1\u30a4\u30eb\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\uff08file_download\uff09<\/strong><\/li>\n<\/ul>\n<\/div>\n<p>\u4e0a\u8a18\u4ee5\u5916\u306e\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8\u3092\u77e5\u308a\u305f\u3044\u5834\u5408\u306f\u3001GA4\u306e\u30d8\u30eb\u30d7\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p class=\"icon-checkbox-checked\">\u3000\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8\u306b\u3064\u3044\u3066\u306e<a href=\"https:\/\/support.google.com\/analytics\/answer\/9216061?sjid=18107274805486775715-AP\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d8\u30eb\u30d7<\/a><\/p>\n<h3>GA4\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e\uff13\uff1a\u63a8\u5968\u30a4\u30d9\u30f3\u30c8<\/h3>\n<p>\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3068\u306f\u3001<span class=\"marker-thickYellow\"><strong>Google\u304b\u3089\u63a8\u5968\u3055\u308c\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u306e\u3053\u3068\u3067\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u624b\u52d5\u3067\u8a2d\u5b9a\u30fb\u5b9f\u88c5\u3057\u307e\u3059<\/strong><\/span>\u3002\u696d\u7a2e\u5225\u306b\u304a\u3059\u3059\u3081\u306e\u30a4\u30d9\u30f3\u30c8\u3092Google\u304c\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u5404\u81ea\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u3082\u306e\u3092\u5b9f\u88c5\u3059\u308b\u306e\u304c\u671b\u307e\u3057\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u63a8\u5968\u3055\u308c\u305f\u3068\u304a\u308a\u306b\u8a2d\u5b9a\u3092\u3057\u3066\u304a\u304f\u3068\u3001\u4eca\u5f8c\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u5206\u6790\u306e\u62e1\u5f35\u6a5f\u80fd\u304c\u4f7f\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3082\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5c06\u6765\u3092\u898b\u8d8a\u3057\u3066\u3067\u304d\u308b\u3068\u3053\u308d\u306f\u6e96\u5099\u3057\u3066\u304a\u3044\u305f\u65b9\u304c\u3088\u3055\u305d\u3046\u3067\u3059\u3002<\/p>\n<h4 class=\"icon-pushpin\">\u3000 \u8a08\u6e2c\u3067\u304d\u308b\u5177\u4f53\u7684\u306a\u30a4\u30d9\u30f3\u30c8\u4f8b<\/h4>\n<p>\u696d\u7a2e\u306b\u95a2\u4fc2\u306a\u304f\u5168\u822c\u7684\u306b\u63a8\u5968\u3055\u308c\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u306e\u4e00\u4f8b\u3092\u3042\u3052\u307e\u3059\u3002<\/p>\n<div class=\"ep-box es-BpaperRight es-grid bgc-VPsky\">\n<ul>\n<li><strong>\u30b0\u30eb\u30fc\u30d7\u306b\u53c2\u52a0\uff08join_group\uff09<\/strong><\/li>\n<li><strong>\u30ed\u30b0\u30a4\u30f3\uff08login\uff09<\/strong><\/li>\n<li><strong>\u8cfc\u5165\uff08purchase\uff09<\/strong><\/li>\n<li><strong>\u691c\u7d22\uff08search\uff09<\/strong><\/li>\n<li><strong>\u30e6\u30fc\u30b6\u30fc\u767b\u9332\uff08sign_up\uff09<\/strong><\/li>\n<\/ul>\n<\/div>\n<p>\u4e0a\u8a18\u4ee5\u5916\u306e\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3084\u3001\u696d\u7a2e\u5225\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u30ea\u30b9\u30c8\u3092\u77e5\u308a\u305f\u3044\u5834\u5408\u306f\u3001GA4\u306e\u5404\u30d8\u30eb\u30d7\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a class=\"icon-checkbox-checked\" href=\"https:\/\/support.google.com\/analytics\/answer\/9267735?hl=ja#:~:text=%E3%81%AB%E3%81%AA%E3%82%8A%E3%81%BE%E3%81%99%E3%80%82-,%E3%81%99%E3%81%B9%E3%81%A6%E3%81%AE%E3%83%97%E3%83%AD%E3%83%91%E3%83%86%E3%82%A3%E5%90%91%E3%81%91,-%E3%81%93%E3%82%8C%E3%82%89%E3%81%AE%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%81%AF\" target=\"_blank\" rel=\"noopener noreferrer\">\u3000\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\uff08\u5168\u822c\uff09<\/a><\/p>\n<p><a class=\"icon-checkbox-checked\" href=\"https:\/\/support.google.com\/analytics\/answer\/9268036\" target=\"_blank\" rel=\"noopener noreferrer\">\u3000\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u5411\u3051<\/a><\/p>\n<p><a class=\"icon-checkbox-checked\" href=\"https:\/\/support.google.com\/analytics\/answer\/9268037\" target=\"_blank\" rel=\"noopener noreferrer\">\u3000\u30b2\u30fc\u30e0\u5411\u3051<\/a><\/p>\n<h3>GA4\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e\uff14\uff1a\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8<\/h3>\n<p>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u4e0a\u8a183\u3064\u306e\u30a4\u30d9\u30f3\u30c8\u4ee5\u5916\u306e\u30a4\u30d9\u30f3\u30c8\u8a08\u6e2c\u3092\u884c\u3044\u305f\u3044\u3068\u304d\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u72ec\u81ea\u3067\u30a4\u30d9\u30f3\u30c8\u540d\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u540d\u3092\u4ed8\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059<\/strong><\/span>\u3002\u8a2d\u5b9a\u306f\u3001GA4\u306e\u7ba1\u7406\u753b\u9762\u3084GTM\u3092\u4f7f\u7528\u3057\u3066\u3001\u624b\u52d5\u3067\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h4 class=\"icon-pushpin\">\u00a0\u3000\u8a08\u6e2c\u3067\u304d\u308b\u5177\u4f53\u7684\u306a\u30a4\u30d9\u30f3\u30c8\u4f8b<\/h4>\n<p>\u6761\u4ef6\u3092\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u6570\u3001\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u3092\u958b\u3044\u305f\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u300140\uff05\u3092\u30b9\u30af\u30ed\u30fc\u30eb\u3055\u308c\u305f\u3089\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u306a\u3069\u3001<span class=\"marker-thickYellow\"><strong>\u3054\u81ea\u8eab\u306e\u4e8b\u696d\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u7279\u5fb4\u30fb\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u67d4\u8edf\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/strong><\/span><\/p>\n<h3>GA4\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u4f7f\u3044\u5206\u3051\u65b9\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n<p>\u307e\u305a\u300c\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8\u300d\u300c\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8\u300d\u300c\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u300d\u306e\u4e2d\u306b\u8a08\u6e2c\u3057\u305f\u3044\u30a4\u30d9\u30f3\u30c8\u304c\u306a\u3044\u304b\u3069\u3046\u304b\u3001\u30d8\u30eb\u30d7\u306e\u30a4\u30d9\u30f3\u30c8\u30ea\u30b9\u30c8\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u305d\u308c\u3067\u3082\u898b\u3064\u304b\u3089\u306a\u304b\u3063\u305f\u5834\u5408\u306b\u300c\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001<span class=\"marker-thickYellow\"><strong>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306b<\/strong><strong>\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3067\u5229\u7528\u3057\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u4ed8\u3051\u308b\u3053\u3068\u306f\u907f\u3051\u305f\u307b\u3046\u304c\u7121\u96e3\u3067\u3059<\/strong><\/span>\u3002\u4eca\u5f8c\u3001\u5206\u6790\u306e\u62e1\u5f35\u6a5f\u80fd\u5f37\u5316\u306a\u3069\u304c\u3042\u3063\u305f\u969b\u306b\u3001\u4e0d\u5177\u5408\u304c\u8d77\u3053\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>GA4\u306b\u304a\u3051\u308b\u30a4\u30d9\u30f3\u30c8\u8a08\u6e2c\u8a2d\u5b9a\u65b9\u6cd5\uff08\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\uff09<\/h2>\n<p>\u524d\u7ae0\u3067\u3054\u7d39\u4ecb\u3057\u305f\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u8a08\u6e2c\u306f\u81ea\u52d5\u7684\u306b\u884c\u308f\u308c\u308b\u304c\u3001\u8a2d\u5b9a\u306fGA4\u306e\u7ba1\u7406\u753b\u9762\u3067\u624b\u52d5\u3067\u884c\u3046\u5fc5\u8981\u304c\u3042\u308b\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u5b9f\u969b\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u30b9\u30c6\u30c3\u30d7\u3067\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3068\u306f\uff1f<\/h3>\n<p><span class=\"marker-thickYellow\"><strong>\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8\u306e\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u81ea\u4f53\u306fGA4\u304c\u81ea\u52d5\u7684\u306b\u884c\u3044\u3001\u53ce\u96c6\u3092\u958b\u59cb\u3059\u308b\u304b\u3069\u3046\u304b\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u9078\u629e\u3067\u304d\u308b\u6a5f\u80fd\u3067\u3059\u3002<\/strong><\/span><\/p>\n<p>\u3053\u306e\u6a5f\u80fd\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8\u306e\u3046\u3061\u3001\u672c\u5f53\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306e\u307f\u3092\u8a08\u6e2c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u96e3\u3057\u3044\u8a2d\u5b9a\u3082\u306a\u3044\u306e\u3067\u3001\u6700\u521d\u306b\u73fe\u5728\u306e\u8a2d\u5b9a\u3092\u78ba\u8a8d\u3057\u305f\u4e0a\u3067\u30a4\u30d9\u30f3\u30c8\u8a08\u6e2c\u306e\u53d6\u6368\u9078\u629e\u3092\u884c\u3063\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u624b\u98061.\u7ba1\u7406\u753b\u9762\u304b\u3089\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u958b\u304f<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-19188\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2023\/05\/ga4-events1-1024x576.png\" alt=\"\u624b\u98061.\u7ba1\u7406\u753b\u9762\u304b\u3089\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u958b\u304f\" width=\"1024\" height=\"576\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>\u300c\u7ba1\u7406\u300d\uff1e\u300c\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u4fee\u6b63\u300d\u306b\u3042\u308b\u300c\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\uff08\u8d64\u67a0\uff09\u3092\u9078\u3073\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-8980\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/ff53bb2dee6c56e53d9398baaff486c5-1024x452.jpg\" alt=\"\u6e2c\u5b9a\u6a5f\u80fd\u306e\u5f37\u53162\" width=\"1024\" height=\"452\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>\u300c\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\u3067\u300c\u30a6\u30a7\u30d6\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<h3>\u624b\u98062.\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-8983\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/6bb72c81d01a3d78ea08ed61151e7e79-1024x314.jpg\" alt=\"\u6e2c\u5b9a\u6a5f\u80fd\u306e\u5f37\u53163\" width=\"1024\" height=\"314\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>\u300c\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a73\u7d30\u300d\u753b\u9762\u3067\u73fe\u5728\u8a08\u6e2c\u4e2d\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u8d64\u67a0\u5185\u306b\u3042\u308b\u300c\u6e2c\u5b9a\u4e2d\u300d\u3068\u51fa\u3066\u3044\u308b\u9805\u76ee\u304c\u73fe\u5728\u8a08\u6e2c\u3055\u308c\u3066\u3044\u308b\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8\u3067\u3059\u3002\u53f3\u5074\u306b\u3042\u308b\u6b6f\u8eca\u30de\u30fc\u30af\u3092\u9078\u3076\u3068\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u306e\u753b\u9762\u304c\u958b\u304d\u307e\u3059\u3002<\/p>\n<h3>\u624b\u98063.\u8a08\u6e2c\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u3092\u9078\u3076<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8985\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/beca0e9860f595cd769b9aaf4bde0942.jpg\" alt=\"\u6e2c\u5b9a\u6a5f\u80fd\u306e\u5f37\u53164\" width=\"750\" height=\"633\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>\u300c\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u300d\u3067\u6e2c\u5b9a\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u3092\u9078\u3073\u307e\u3059\u3002\u53f3\u5074\u306b\u3042\u308b\u30c8\u30b0\u30eb\u304c\u53f3\u306b\u306a\u3063\u3066\u3044\u308c\u3070\u3001\u30a4\u30d9\u30f3\u30c8\u304c\u53ce\u96c6\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e0d\u8981\u306a\u30a4\u30d9\u30f3\u30c8\u304c\u3042\u308c\u3070\u3001\u30c8\u30b0\u30eb\u3092\u5de6\u5074\u306b\u79fb\u52d5\u3055\u305b\u308b\u3068\u53ce\u96c6\u304c\u30b9\u30c8\u30c3\u30d7\u3057\u307e\u3059\u3002<\/p>\n<h3>\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u8a2d\u5b9a\u306b\u304a\u3044\u3066\u6ce8\u610f\u3059\u3079\u304d\u3053\u3068<\/h3>\n<p><span class=\"marker-thickYellow\"><strong>\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u3067\u8a2d\u5b9a\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u307f\u3067\u53ce\u96c6\u3055\u308c\u307e\u3059<\/strong><\/span>\u3002\u30a2\u30d7\u30ea\u306b\u306f\u53cd\u6620\u3055\u308c\u306a\u3044\u306e\u3067\u3054\u6ce8\u610f\u304f\u3060\u3055\u3044\u3002\u307e\u305f\u3001\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3068\u304d\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3084\u30e6\u30fc\u30b6\u30fc\u540d\u306a\u3069\u306e\u500b\u4eba\u60c5\u5831\u3092Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u9001\u3089\u306a\u3044\u3088\u3046\u306b\u6c17\u3092\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>GA4\u306b\u304a\u3051\u308b\u30a4\u30d9\u30f3\u30c8\u8a08\u6e2c\u8a2d\u5b9a\u65b9\u6cd5\uff08\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u30fb\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u7de8\uff09<\/h2>\n<p>\u300c\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u300c\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u300d\u306f\u624b\u52d5\u3067\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3069\u3061\u3089\u3082\u540c\u3058\u65b9\u6cd5\u3067\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u300cGA4\u306e\u7ba1\u7406\u753b\u9762\u300d\u300cGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u300d\u30682\u901a\u308a\u306e\u65b9\u6cd5\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u4eca\u56de\u306f\u3001\u3088\u308a\u7c21\u5358\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u7ba1\u7406\u753b\u9762\u3092\u4f7f\u7528\u3057\u3066\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u624b\u98061.\u7ba1\u7406\uff1e\u30c7\u30fc\u30bf\u306e\u8868\u793a\uff1e\u30a4\u30d9\u30f3\u30c8\u3092\u30af\u30ea\u30c3\u30af<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-19189\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2023\/05\/ga4-events2-1024x576.png\" alt=\"\u624b\u98061.\u7ba1\u7406\uff1e\u30c7\u30fc\u30bf\u306e\u8868\u793a\uff1e\u30a4\u30d9\u30f3\u30c8\u3092\u30af\u30ea\u30c3\u30af\" width=\"1024\" height=\"576\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>\u307e\u305a\u306f\u30b5\u30a4\u30c9\u30e1\u30cb\u30e5\u30fc\u306e\u6b6f\u8eca\u30de\u30fc\u30af\u306e\u300c\u7ba1\u7406\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u3055\u3089\u306b\u8868\u793a\u3055\u308c\u308b\u30b5\u30a4\u30c9\u30e1\u30cb\u30e5\u30fc\u306e\u300c\u30c7\u30fc\u30bf\u306e\u8868\u793a\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<h3>\u624b\u98062.\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-19190\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2023\/05\/ga4-events3-1024x576.png\" alt=\"\u624b\u98062.\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\" width=\"1024\" height=\"576\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>\u6b21\u306b\u8868\u793a\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u7ba1\u7406\u753b\u9762\u306b\u3066\u3001\u300c\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u300d\u30dc\u30bf\u30f3\u3092\u62bc\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-8987\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/fc8d1f41f498745a38d71ec67e655dd4-1024x213.jpg\" alt=\"\u30a4\u30d9\u30f3\u30c82\" width=\"1024\" height=\"213\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>\u300c\u30a4\u30d9\u30f3\u30c8\u306e\u4f5c\u6210\u300d\u753b\u9762\u304c\u51fa\u305f\u3089\u3001\u300c\u4f5c\u6210\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<h3>\u624b\u98063.\u30a4\u30d9\u30f3\u30c8\u306e\u5185\u5bb9\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-8990\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/da5d99e13b3ba61d6afac36fabf0e90a-1024x661.jpg\" alt=\"\" width=\"1024\" height=\"661\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>\u300c\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u300d\u306e\u30da\u30fc\u30b8\u3067\u5fc5\u8981\u4e8b\u9805\u3092\u5165\u529b\u3057\u3001\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u300c\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u540d\u300d\u306f\u81ea\u5206\u306e\u597d\u304d\u306a\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3068\u304d\u3001<span class=\"marker-thickYellow\"><strong>\u5927\u6587\u5b57\u3068\u5c0f\u6587\u5b57\u306f\u533a\u5225\u3055\u308c\u308b\u306e\u3067\u3054\u6ce8\u610f\u304f\u3060\u3055\u3044<\/strong><\/span>\u3002<\/p>\n<p>\u300c\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306b\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u3092\u8a08\u6e2c\u3059\u308b\u969b\u306e\u6761\u4ef6\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u4e0a\u8a18\u306e\u4f8b\u3067\u306f\u300cURL\u306bthanks.html\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u30da\u30fc\u30b8\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u3092\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u300d\u3068\u3044\u3046\u6761\u4ef6\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c\u30bd\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u304b\u3089\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u30b3\u30d4\u30fc\u300d\u306f\u3001\u8a08\u6e2c\u4e2d\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u30b3\u30d4\u30fc\u3059\u308b\u5834\u5408\u306b\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u307e\u3059\u3002\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u30c1\u30a7\u30c3\u30af\u304c\u5165\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u57fa\u672c\u7684\u306b\u306f\u305d\u306e\u307e\u307e\u3067\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u53c2\u8003.GTM\u3067\u8a2d\u5b9a\u3059\u308b\u5834\u5408<\/h3>\n<p>GTM\u3092\u4f7f\u3063\u3066\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u306f\u3001<strong><span class=\"marker-thickYellow\">\u5148\u307b\u3069\u306e\u300c\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3067\u8a2d\u5b9a\u3057\u305f\u3088\u3046\u306a\u6761\u4ef6\u3092\u3001\u300c\u30c8\u30ea\u30ac\u30fc\u300d\u3092\u4f5c\u6210\u3057\u3066\u6307\u5b9a<\/span><\/strong>\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-9042\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/3a1be2a55df12ae3856108e03e331a74-1024x494.jpg\" alt=\"\" width=\"1024\" height=\"494\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/tagmanager.google.com\/?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/a><\/span><\/p>\n<p>\u30bf\u30b0\u3092\u4f5c\u6210\u3059\u308b\u524d\u306b\u30c8\u30ea\u30ac\u30fc\u3092\u4f5c\u3063\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-9043\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/f6395059ad7b46e96a7abaed12d13c4b-1024x610.jpg\" alt=\"\" width=\"1024\" height=\"610\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/tagmanager.google.com\/?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/a><\/span><\/p>\n<p>\u30bf\u30b0\u306e\u7a2e\u985e\u306f\u300c<span class=\"marker-thickYellow\"><strong>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff1aGA4\u30a4\u30d9\u30f3\u30c8<\/strong><\/span>\u300d\u3092\u9078\u3073\u3001\u300c\u30a4\u30d9\u30f3\u30c8\u540d\u300d\u3092\u8a2d\u5b9a\u3057\u3066\u5148\u306b\u4f5c\u3063\u3066\u304a\u3044\u305f\u30c8\u30ea\u30ac\u30fc\u3092\u9078\u629e\u3059\u308c\u3070\u5b8c\u4e86\u3067\u3059\u3002<\/p>\n<h3>\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u30fb\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u306b\u304a\u3044\u3066\u6ce8\u610f\u3059\u3079\u304d\u3053\u3068<\/h3>\n<p><span class=\"marker-thickYellow\"><strong>GA\uff14\u306e\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u3067\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u300c\u30a4\u30d9\u30f3\u30c8\u540d\uff08event_name\uff09\u300d\u306f\u5fc5\u305a\u6307\u5b9a\u3057\u307e\u3057\u3087\u3046<\/strong><\/span>\u3002<\/p>\n<p>\u4eca\u56de\u306e\u8a2d\u5b9a\u3092\u4f8b\u306b\u3059\u308b\u3068\u300cURL\u306bthanks.html\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u30da\u30fc\u30b8\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u3092\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u300d\u3068\u3044\u3046\u6761\u4ef6\u3067\u3057\u305f\u304c\u3001\u30a4\u30d9\u30f3\u30c8\u540d\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3092\u7701\u7565\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u300cthanks.html\u300d\u3067\u767a\u751f\u3057\u305f\u4ed6\u306e\u30a4\u30d9\u30f3\u30c8\uff08\u30af\u30ea\u30c3\u30af\u30fb\u30b9\u30af\u30ed\u30fc\u30eb\u306a\u3069\uff09\u3082\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u3066\u3057\u307e\u3046\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3067\u8a08\u6e2c\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001\u8a08\u6e2c\u3067\u304d\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u78ba\u8a8d\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u78ba\u8a8d\u65b9\u6cd5\u305d\u306e1.\u30a4\u30d9\u30f3\u30c8\u30e1\u30cb\u30e5\u30fc\u3067\u78ba\u8a8d\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-8974\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/9d6e60efccca79ed914fd2cfa80713ec-1024x372.jpg\" alt=\"\u30a4\u30d9\u30f3\u30c8\u78ba\u8a8d\" width=\"1024\" height=\"372\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>\u6b63\u3057\u304f\u8a08\u6e2c\u3067\u304d\u3066\u3044\u308c\u3070\u3001\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u30e1\u30cb\u30e5\u30fc\u306e\u300c\u65e2\u5b58\u306e\u30a4\u30d9\u30f3\u30c8\u300d\uff08\u8d64\u67a0\u5185\uff09\u3067\u8a2d\u5b9a\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u540d\u306e\u78ba\u8a8d\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001<span class=\"marker-thickYellow\"><strong>\u8a08\u6e2c\u3055\u308c\u3066\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u306b\u51fa\u3066\u304f\u308b\u307e\u3067\u3001\u6570\u6642\u9593\u304b\u30891\u65e5\u304b\u304b\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059<\/strong><\/span>\u3002<\/p>\n<p>\u78ba\u8a8d\u3067\u304d\u306a\u3044\u5834\u5408\u306f\u3001\u5c11\u3057\u6642\u9593\u3092\u7f6e\u3044\u3066\u304b\u3089\u518d\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u78ba\u8a8d\u65b9\u6cd5\u305d\u306e2.GTM\u3067\u30bf\u30b0\u306e\u767a\u706b\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-8975\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/GTM7-1024x494-1024x494.jpg\" alt=\"GTM\u30bf\u30b0\u767a\u706b\" width=\"1024\" height=\"494\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/tagmanager.google.com\/?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/a><\/span><\/p>\n<p>GTM\u3092\u5c0e\u5165\u3057\u3066\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001<span class=\"marker-thickYellow\"><strong>GTM\u306e\u30d7\u30ec\u30d3\u30e5\u30fc\u30e2\u30fc\u30c9\u3092\u5229\u7528\u3057\u3066\u78ba\u8a8d\u3067\u304d\u307e\u3059<\/strong><\/span>\u3002\u30a4\u30d9\u30f3\u30c8\u30bf\u30b0\u304c\u767a\u706b\u3057\u3066\u3044\u308c\u3070\u3001\u300cFired\u300d\u3068\u8a18\u8f09\u3055\u308c\u307e\u3059\u3002<\/p>\n<div class=\"ep-box bgc-VPsky\">\n<p>\u203b\u53c2\u8003\uff1a\u8a73\u3057\u3044GTM\u3067\u306e\u78ba\u8a8d\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u4e0b\u8a18\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\u4f75\u305b\u3066\u3054\u89a7\u4e0b\u3055\u3044\u3002<\/p>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/ga4-gtm\/\" target=\"_self\">GTM\u3092\u4f7f\u7528\u3057\u305fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u8a2d\u5b9a\u30ac\u30a4\u30c9\uff01GA4\u306e\u5c0e\u5165\u65b9\u6cd5\u3068\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u3057\u3066\u5727\u5012\u7684\u306a\u4eba\u6c17\u3092\u8a87\u308bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30022020\u5e74\u306b\u5927\u578b\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30c3\u30d7\u3057\u305f\u6b21\u4e16\u4ee3\u7248\u3067\u3042\u308b\u300cGA4\u300d\u306e\u30ea\u30ea\u30fc\u30b9\u304c\u767a\u8868\u3055\u308c\u3066\u4ee5\u6765\u3001\u5c0e\u5165\u3084\u8a2d\u5b9a\u3067\u60a9\u3093\u3067\u3044\u308b\u62c5\u5f53\u8005\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\r\n\r\n\u30b7\u30b9\u30c6\u30e0\u95a2\u4fc2\u306b\u5f37\u3044[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/ga4-gtm\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"250\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/AdobeStock_383273967_Editorial_Use_Only-375x250.jpeg\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"GTM\u3092\u4f7f\u7528\u3057\u305fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u8a2d\u5b9a\u30ac\u30a4\u30c9\uff01GA4\u306e\u5c0e\u5165\u65b9\u6cd5\u3068\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/a><\/div>\r\n\t\t\t<\/div>\n<\/div>\n<h3>\u78ba\u8a8d\u65b9\u6cd5\u305d\u306e3.\u30c7\u30d0\u30c3\u30b0\u30d3\u30e5\u30fc\u3067\u78ba\u8a8d\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-8976\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/2e00c47876908fae0230aa22577bae6f-1024x629.jpg\" alt=\"\u30c7\u30d0\u30c3\u30b0\u30d3\u30e5\u30fc\" width=\"1024\" height=\"629\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/analytics.google.com\/analytics\/web\/?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/span><\/p>\n<p>GA4\u306e\u5de6\u306e\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300c\u7ba1\u7406\u300d\uff1e\u300c\u30c7\u30fc\u30bf\u306e\u8868\u793a\u300d\uff1e\u300cDebugView\u300d\u3067\u4e0a\u8a18\u306e\u3088\u3046\u306a\u30a4\u30d9\u30f3\u30c8\u306e\u30ed\u30b0\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u8d64\u67a0\u306f\u6642\u7cfb\u5217\u3067\u8d77\u3053\u3063\u305f\u30a4\u30d9\u30f3\u30c8\u3001\u9752\u67a0\u306f\u76f4\u8fd1\u8d77\u3053\u3063\u305f\u30a4\u30d9\u30f3\u30c8\u3092\u591a\u3044\u9806\u304b\u3089\u4e00\u89a7\u3067\u8868\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001<span class=\"marker-thickYellow\"><strong>DebugView\u3092\u5229\u7528\u3059\u308b\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u8a2d\u5b9a\u304c\u5fc5\u8981\u3067\u3059<\/strong><\/span>\u3002<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/google-analytics-debugger\/jnkmfdileelhofjcijamephohjechhna\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics Debugger<\/a>\u3092\u5c0e\u5165\u5f8c\u30bf\u30b0\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002<\/p>\n<div class=\"ep-box bgc-VPsky\">\n<p>\u203b\u53c2\u8003\uff1aDebugView\u3092\u5229\u7528\u3059\u308b\u305f\u3081\u306e\u8a73\u3057\u3044\u624b\u9806\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/ga4-debugview\/\" target=\"_self\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306eDebugView\u5b8c\u5168\u30ac\u30a4\u30c9\uff01\u5b9f\u7528\u30b7\u30fc\u30f3\u3001\u8a2d\u5b9a\u65b9\u6cd5\u3001\u6d3b\u7528\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">Google Analytics4\u306e\u65b0\u3057\u3044\u6a5f\u80fd\u3068\u3057\u3066\u642d\u8f09\u3055\u308c\u305f\u300cDebugView\u300d\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\u300cDebugView\u300d\u3092\u6d3b\u7528\u3067\u304d\u308c\u3070\u3088\u308a\u8a73\u7d30\u306a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u304c\u300cDebugView\u300d\u3092\u691c\u8a0e\u3059\u308b\u4e0a\u3067\u3001\r\n\r\n\r\n\u300c[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/ga4-debugview\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"211\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/ga4_debugview-375x211.png\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306eDebugView\u5b8c\u5168\u30ac\u30a4\u30c9\uff01\u5b9f\u7528\u30b7\u30fc\u30f3\u3001\u8a2d\u5b9a\u65b9\u6cd5\u3001\u6d3b\u7528\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/a><\/div>\r\n\t\t\t<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3067\u8a08\u6e2c\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u3092\u4e0a\u624b\u306b\u5206\u6790\u3059\u308b\u30b3\u30c4<\/h2>\n<div class=\"ep-box es-BsubTradi bgc-white es-borderSolidM es-radius brc-DPred\" title=\"GA4\u3067\u8a08\u6e2c\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u3092\u5206\u6790\u3059\u308b\u30b3\u30c4\">\n<ol>\n<li title=\"GA4\u3067\u8a08\u6e2c\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u3092\u5206\u6790\u3059\u308b\u30b3\u30c4\">\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f<\/li>\n<li title=\"GA4\u3067\u8a08\u6e2c\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u3092\u5206\u6790\u3059\u308b\u30b3\u30c4\">\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u6d41\u5165\u5143\u3092\u78ba\u8a8d\u3059\u308b<\/li>\n<li title=\"GA4\u3067\u8a08\u6e2c\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u3092\u5206\u6790\u3059\u308b\u30b3\u30c4\">\u30bb\u30c3\u30b7\u30e7\u30f3\u3054\u3068\u306e\u6d41\u5165\u5143\u3092\u78ba\u8a8d\u3059\u308b<\/li>\n<li title=\"GA4\u3067\u8a08\u6e2c\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u3092\u5206\u6790\u3059\u308b\u30b3\u30c4\">\u884c\u52d5\u30d5\u30ed\u30fc\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u628a\u63e1\u3059\u308b<\/li>\n<li title=\"GA4\u3067\u8a08\u6e2c\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u3092\u5206\u6790\u3059\u308b\u30b3\u30c4\">\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u6ede\u5728\u3092\u628a\u63e1\u3059\u308b<\/li>\n<\/ol>\n<\/div>\n<p>&nbsp;<\/p>\n<p>GA4\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u300c\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u300d\u3068\u300c\u5206\u6790\u30ec\u30dd\u30fc\u30c8\u300d\u306e\uff12\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002GA4\u306b\u306a\u3063\u305f\u3089\u3069\u3053\u3092\u898b\u305f\u3089\u3088\u3044\u304b\uff1f\u306a\u3069\u3001GA4\u30ec\u30dd\u30fc\u30c8\u306e\u4e00\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>1.\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9052\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/295d5b441cc4afc0d292cf1fc68a6e76.jpg\" alt=\"\" width=\"819\" height=\"318\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c7\u30e2\u30b5\u30a4\u30c8<\/a><\/span><\/p>\n<p>UA\u3067\u306f\u304a\u306a\u3058\u307f\u3060\u3063\u305f\u300c\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u300d\u306fGA4\u3067\u306f\u3069\u3053\u3092\u898b\u308c\u3070\u3088\u3044\u306e\u304b\uff1f\u3068\u56f0\u60d1\u3057\u3066\u3044\u308b\u65b9\u3082\u3044\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002<span class=\"marker-thickYellow\"><strong>\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\u306e\u300cpage_view\u300d\u306e\u4ef6\u6570<\/strong><\/span>\u304c\u3001\u5bfe\u8c61\u671f\u9593\u5185\u7dcf\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u3067\u3059\u3002<\/p>\n<p>\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3067\u78ba\u8a8d\u3067\u304d\u308b\u3001\u3053\u3061\u3089\u304c\u4e00\u756a\u7c21\u5358\u306a\u65b9\u6cd5\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>2.\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u6d41\u5165\u5143\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-9053\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/129a0db9011c4d3b2c9b4c4a74dd4f32-1024x506.jpg\" alt=\"\" width=\"1024\" height=\"506\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c7\u30e2\u30b5\u30a4\u30c8<\/a><\/span><\/p>\n<p>\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u305f\u3068\u304d\u306e\u6d41\u5165\u5143\u5225\u306e\u6570\u5024\u306e\u5206\u6790\u306f\u3001<span class=\"marker-thickYellow\"><strong>\u300c\u30ec\u30dd\u30fc\u30c8\u300d\uff1e\u300c\u96c6\u5ba2\u300d\uff1e\u300c\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u300d<\/strong><\/span>\u306e\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3067\u884c\u3048\u307e\u3059\u3002\u9805\u76ee\u306e\u3068\u3053\u308d\u306b\u3042\u308b\u30d7\u30eb\u30c0\u30a6\u30f3\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u3001\u30d7\u30e9\u30a4\u30de\u30ea\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306e\u9078\u629e\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>3.\u30bb\u30c3\u30b7\u30e7\u30f3\u3054\u3068\u306e\u6d41\u5165\u5143\u3092\u5206\u6790\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-9054\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/174daa8b5e5dc062268ca7d3eb7e4892-1024x349.jpg\" alt=\"\" width=\"1024\" height=\"349\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c7\u30e2\u30b5\u30a4\u30c8<\/a><\/span><\/p>\n<p>\u30bb\u30c3\u30b7\u30e7\u30f3\u5358\u4f4d\u3067\u306e\u6d41\u5165\u5206\u6790\u3092\u884c\u3046\u306b\u306f\u3001<span class=\"marker-thickYellow\"><strong>\u300c\u30ec\u30dd\u30fc\u30c8\u300d\uff1e\u300c\u96c6\u5ba2\u300d\uff1e\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d<\/strong><\/span>\u306e\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3054\u3068\u306e\u5206\u6790\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306fGA4\u3067\u306a\u304f\u306a\u3063\u305fUA\u304a\u306a\u3058\u307f\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3067\u3059\u304c\u3001GA4\u3067\u306f<span class=\"marker-thickYellow\"><strong>\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u305f\u30da\u30fc\u30b8\uff08session_start\u30a4\u30d9\u30f3\u30c8\uff09<\/strong><\/span>\u3092\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3068\u307f\u306a\u3057\u3066\u8a08\u6e2c\u3057\u307e\u3059\u3002<\/p>\n<h3>4.\u884c\u52d5\u30d5\u30ed\u30fc\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u628a\u63e1\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9055\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/78426db35ae6704fe2a709a30ea6691f.jpg\" alt=\"\u884c\u52d5\u30d5\u30ed\u30fc\" width=\"749\" height=\"633\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c7\u30e2\u30b5\u30a4\u30c8<\/a><\/span><\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u30c7\u30fc\u30bf\u63a2\u7d22\u306e\u300c\u7d4c\u8def\u30c7\u30fc\u30bf\u63a2\u7d22\u300d\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30d5\u30ed\u30fc\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>\u7279\u5b9a\u30a4\u30d9\u30f3\u30c8\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u78ba\u8a8d\u3057\u305f\u308a\u3001\u9014\u4e2d\u3067\u969c\u5bb3\u3068\u306a\u3063\u3066\u3044\u308b\u7b87\u6240\u3092\u898b\u3064\u3051\u308b\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5206\u6790\u306b\u5fdc\u7528\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>5.\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u6ede\u5728\u3092\u628a\u63e1\u3059\u308b<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9056\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/1c877b8fcd3a58ae0e797227052483aa.jpg\" alt=\"\" width=\"940\" height=\"478\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">\u5f15\u7528\uff1a<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c7\u30e2\u30b5\u30a4\u30c8<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span class=\"marker-thickYellow\"><strong>\u30c7\u30fc\u30bf\u63a2\u7d22\u306e\u300c\u30b3\u30db\u30fc\u30c8\u30c7\u30fc\u30bf\u63a2\u7d22\u300d\u3092\u4f7f\u3048\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5b9a\u7740\u7387\u3084\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u306a\u304f\u306a\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u306a\u3069\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">\u8a2d\u5b9a\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u306e\u5185\u5bb9\u3092\u5909\u66f4\u3057\u3066\u3001\u81ea\u793e\u304c\u8abf\u3079\u305f\u3044\u30e6\u30fc\u30b6\u30fc\u52d5\u5411\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u6570\u5024\u306e\u60aa\u3044\u3068\u3053\u308d\u304c\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3057\u3066\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>GA4\u306e\u30a4\u30d9\u30f3\u30c8\u5206\u6790\u3092\u8e0f\u307e\u3048\u3066\u898b\u76f4\u3059\u3079\u304d\u30a2\u30af\u30b7\u30e7\u30f3<\/h2>\n<div class=\"ep-box es-BsubTradi bgc-white es-borderSolidM es-radius brc-DPred\" title=\"GA4\u306e\u30a4\u30d9\u30f3\u30c8\u5206\u6790\u3092\u8e0f\u307e\u3048\u3066\u898b\u76f4\u3059\u3079\u304d\u30a2\u30af\u30b7\u30e7\u30f3\">\n<ol>\n<li>\u8a2a\u554f\u30e6\u30fc\u30b6\u30fc\u306b\u3042\u3063\u305fUX\u306e\u6539\u5584\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b<\/li>\n<li>Google\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165\u5897\u52a0\u306b\u306fGoogle\u5e83\u544a\u3068\u9023\u643a\u3057\u3066\u5206\u6790\u3059\u308b<\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5206\u6790\u3067\u306f\u7d4c\u8def\u5206\u6790\u3067\u554f\u984c\u306e\u3042\u308b\u7b87\u6240\u3092\u63a2\u3059<\/li>\n<\/ol>\n<\/div>\n<p>&nbsp;<\/p>\n<p>GA4\u3092\u4f7f\u3063\u3066\u5206\u6790\u3092\u884c\u3063\u305f\u5f8c\u306b\u3001\u3069\u3093\u306a\u70b9\u3092\u898b\u76f4\u3057\u305f\u3089\u3088\u3044\u304b\u306b\u3064\u3044\u3066\u306e\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u30b5\u30a4\u30c8\u306e\u76ee\u7684\u3084\u76ee\u6a19\u306b\u3088\u3063\u3066\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u306f\u3055\u307e\u3056\u307e\u3067\u3059\u3002<\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u5206\u6790\u3092\u884c\u3046\u524d\u306b\u306f\u5fc5\u305a\u30b5\u30a4\u30c8\u306e\u76ee\u7684\u3068KPI\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/strong><\/span><\/p>\n<h3>1.\u8a2a\u554f\u30e6\u30fc\u30b6\u30fc\u306b\u5408\u3063\u305fUX\u306e\u6539\u5584\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b<\/h3>\n<p>\u8a2a\u554f\u30e6\u30fc\u30b6\u30fc\u306e\u50be\u5411\u3084\u884c\u52d5\u3092\u77e5\u308b\u305f\u3081\u306b\u3001<span class=\"marker-thickYellow\"><strong>\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u5206\u6790\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u3066\u3044\u304d\u307e\u3059<\/strong><\/span>\u3002\u3069\u3093\u306a\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u3044\u306e\u304b\u3001\u30b5\u30a4\u30c8\u306e\u3069\u306e\u90e8\u5206\u306e\u53cd\u5fdc\u304c\u60aa\u3044\u306e\u304b\u3092\u5206\u6790\u3057\u3066\u3044\u304f\u3046\u3061\u306b\u3001UX\u306e\u6539\u5584\u70b9\u304c\u898b\u3048\u3066\u304f\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<h3>2.Google\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165\u5897\u52a0\u306b\u306fGoogle\u5e83\u544a\u3068\u9023\u643a\u3057\u3066\u5206\u6790\u3059\u308b<\/h3>\n<p><span class=\"marker-thickYellow\"><strong>GA4\u3068Google\u5e83\u544a\u3092\u9023\u643a\u3059\u308b\u3068\u3001Google\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306e\u6307\u6a19\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059<\/strong><\/span>\u3002\u307e\u305a\u306f\u5e83\u544a\u3054\u3068\u306e\u4e3b\u8981\u306a\u6307\u6a19\u3092\u78ba\u8a8d\u3057\u3066\u3001\u660e\u3089\u304b\u306b\u6570\u5024\u304c\u3088\u304f\u306a\u3044\u6307\u6a19\u3092\u3055\u3089\u306b\u6df1\u6398\u308a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u5168\u4f53\u3092\u898b\u3066\u554f\u984c\u70b9\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u3066\u304b\u3089\u8a73\u7d30\u5206\u6790\u306b\u79fb\u308b\u306e\u304c\u30b3\u30c4\u3067\u3059\u3002\u9006\u306e\u65b9\u6cd5\u306f\u30df\u30b9\u30ea\u30fc\u30c9\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308b\u306e\u3067\u3084\u3081\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"ep-box bgc-VPsky\">\u203b\u53c2\u8003\uff1aGA4\u3068Google\u5e83\u544a\u306e\u9023\u643a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u305f\u8a18\u4e8b\u306f\u3053\u3061\u3089<br \/>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/ga4-google-ads\/\" target=\"_self\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068Google\u5e83\u544a\u9023\u643a\u30ac\u30a4\u30c9\uff01\u30ea\u30f3\u30af\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u624b\u9806\u3001\u5206\u6790\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068Google\u5e83\u544a\u306e\u9023\u643a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u30022\u3064\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u30ea\u30f3\u30af\u3059\u308b\u3068\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u9593\u3067\u60c5\u5831\u3092\u5171\u6709\u3057\u3066\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u3088\u308a\u9069\u5207\u306b\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\r\n\r\n\u3057\u304b\u3057\u3001GA4\u3068Google[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/ga4-google-ads\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"235\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/05\/AdobeStock_291513748_Editorial_Use_Only-375x235.jpeg\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068Google\u5e83\u544a\u9023\u643a\u30ac\u30a4\u30c9\uff01\u30ea\u30f3\u30af\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u624b\u9806\u3001\u5206\u6790\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/a><\/div>\r\n\t\t\t<\/div><\/div>\n<h3>3.\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5206\u6790\u3067\u306f\u7d4c\u8def\u5206\u6790\u3067\u554f\u984c\u306e\u3042\u308b\u7b87\u6240\u3092\u63a2\u3059<\/h3>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u307e\u3067\u306e\u6d41\u308c\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u89d2\u5ea6\u304b\u3089\u5206\u6790\u3067\u304d\u307e\u3059\u3002<span class=\"marker-thickYellow\"><strong>\u53c2\u7167\u5143\u3084\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306a\u3069\u554f\u984c\u3068\u306a\u308a\u3046\u308b\u539f\u56e0\u306e\u4eee\u5b9a\u3092\u7acb\u3066\u3066\u3001\u305d\u3053\u3092\u8a73\u3057\u304f\u5206\u6790\u3057\u307e\u3059<\/strong><\/span>\u3002<\/p>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u3089\u306a\u3044\u554f\u984c\u306e\u539f\u56e0\u304c\u898b\u3064\u304b\u308c\u3070\u3001\u305d\u3053\u3092\u91cd\u70b9\u7684\u306b\u6539\u5584\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>GA4\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u7591\u554fQ\uff06A<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-9170\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/07\/ga4_events_qa-1024x576.png\" alt=\"GA4\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u7591\u554fQ\uff06A\" width=\"1024\" height=\"576\" \/><\/p>\n<p>GA4\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u3088\u304f\u3042\u308b\u7591\u554f\u306b\u3064\u3044\u3066\u3001Q\uff06A\u5f62\u5f0f\u3067\u304a\u7b54\u3048\u3057\u307e\u3059\u3002<\/p>\n<h3>GA4\u3067\u306f\u6700\u5927\u3067\u3044\u304f\u3064\u307e\u3067\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3067\u304d\u308b\uff1f<\/h3>\n<p>\u30a4\u30d9\u30f3\u30c8\u6570\u306e\u4e0a\u9650\u306f\u3001<span class=\"marker-thickYellow\"><strong>\u30a2\u30d7\u30ea\u3042\u305f\u308a500\u500b\u307e\u3067<\/strong><\/span>\u3067\u3059\u3002\u3053\u306e\u3068\u304d\u3001\u81ea\u52d5\u53ce\u96c6\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u3084\u6e2c\u5b9a\u6a5f\u80fd\u306e\u5f37\u5316\u3067\u53ce\u96c6\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u306f\u542b\u307e\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u4f7f\u3044\u65b9\u306f\u3055\u307e\u3056\u307e\u3067\u3059\u304c\u3001\u901a\u5e38\u306f\u500b\u6570\u306b\u4f59\u88d5\u304c\u3042\u308b\u3068\u8003\u3048\u3066\u3088\u3044\u3067\u3057\u3087\u3046\u3002\u305d\u306e\u4ed6\u306e\u30a4\u30d9\u30f3\u30c8\u95a2\u9023\u306e\u4e0a\u9650\u6570\u306f\u3001GA4\u306e<a href=\"https:\/\/support.google.com\/analytics\/answer\/9267744\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d8\u30eb\u30d7<\/a>\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>GTM\u3092\u4f7f\u3063\u3066GA4\u306e\u30a4\u30d9\u30f3\u30c8\u8a08\u6e2c\u8a2d\u5b9a\u3092\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u308b\uff1f<\/h3>\n<p>\u672c\u8a18\u4e8b\u3067\u3082\u304a\u4f1d\u3048\u3057\u307e\u3057\u305f\u304c\u3001<span class=\"marker-thickYellow\"><strong>GTM\u3092\u4f7f\u7528\u3057\u3066\u3001GA4\u306e\u30a4\u30d9\u30f3\u30c8\u8a08\u6e2c\u304c\u3067\u304d\u307e\u3059<\/strong><\/span>\u3002GTM\u306e\u6271\u3044\u306f\u521d\u5fc3\u8005\u306b\u306f\u96e3\u3057\u3044\u3068\u3053\u308d\u3082\u3042\u308b\u306e\u3067\u3001\u6163\u308c\u3066\u3044\u306a\u3044\u65b9\u306f\u307e\u305a\u306f\u7ba1\u7406\u753b\u9762\u304b\u3089\u8a2d\u5b9a\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>GA4\u3067\u8a2d\u5b9a\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u3092\u4f7f\u3063\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u308b\uff1f<\/h3>\n<p>\u65e7\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068\u9055\u3044\u3001<span class=\"marker-thickYellow\"><strong>GA4\u3067\u306fCV\u3082\u30a4\u30d9\u30f3\u30c8\u306e1\u3064\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u307e\u3059<\/strong><\/span>\u3002\u305d\u306e\u305f\u3081\u3001\u65e2\u5b58\u30a4\u30d9\u30f3\u30c8\u304b\u65b0\u898f\u306b\u4f5c\u6210\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u3092\u300c\u3053\u306e\u30a4\u30d9\u30f3\u30c8\u306fCV\u3068\u3057\u3066\u8a08\u6e2c\u3059\u308b\u300d\u3068\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001CV\u8a08\u6e2c\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001CV\uff1dGA\uff14\u3067\u8a2d\u5b9a\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"ep-box bgc-VPsky\">\n<p>\u203b\u53c2\u8003\uff1aGA4\u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u305f\u8a18\u4e8b\u306f\u3053\u3061\u3089<\/p>\n\r\n\t\t\t<div class=\"sitecard\">\r\n\t\t\t\t<div class=\"sitecard__subtitle\">\u95a2\u9023\u8a18\u4e8b<\/div>\r\n\t\t\t\t<div class=\"sitecard__contents\">\r\n\t\t\t\t\t<div class=\"heading heading-secondary\"><a href=\"https:\/\/www.data-be.at\/magazine\/ga4-conversion\/\" target=\"_self\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u30ac\u30a4\u30c9\uff01UA\u3068\u306e\u9055\u3044\u3084\u3001\u8a2d\u5b9a\u624b\u9806\u3001\u5206\u6790\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/div>\r\n\t\t\t\t\t<p class=\"phrase phrase-tertiary\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u304c\u6b21\u4e16\u4ee3Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u767a\u8868\u3055\u308c\u3001\u5229\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u5897\u52a0\u3057\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3068\u3082\u306a\u3063\u3066UA\u306e\u3088\u3046\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u3001GA4\u3067\u3082\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u6027\u304c\u51fa\u3066\u304f\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002\r\n\r\n\u3057\u304b\u3057\u3001GA4\u3067[\u2026]<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"eyecatch eyecatch-11\"><a class=\"eyecatch__link eyecatch__link-maskzoomrotate\" href=\"https:\/\/www.data-be.at\/magazine\/ga4-conversion\/\" target=\"_self\"><img decoding=\"async\" width=\"375\" height=\"250\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2021\/06\/AdobeStock_428685044_Editorial_Use_Only-375x250.jpeg\" class=\"attachment-icatch375 size-icatch375 wp-post-image\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u30ac\u30a4\u30c9\uff01UA\u3068\u306e\u9055\u3044\u3084\u3001\u8a2d\u5b9a\u624b\u9806\u3001\u5206\u6790\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/a><\/div>\r\n\t\t\t<\/div>\n<\/div>\n<h3>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3067\u8a2d\u5b9a\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u3092GA4\u306b\u305d\u306e\u307e\u307e\u53cd\u6620\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u308b\uff1f<\/h3>\n<p>\u5192\u982d\u3067\u3054\u8aac\u660e\u3057\u307e\u3057\u305f\u304c\u3001UA\u3068GA4\u306f\u30a4\u30d9\u30f3\u30c8\u306e\u4ed5\u69d8\u304c\u9055\u3044\u307e\u3059\u3002UA\u3067\u8a2d\u5b9a\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u3092GA4\u306b\u305d\u306e\u307e\u307e\u53cd\u6620\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305a\u306f\u4eca\u56de\u3054\u7d39\u4ecb\u3057\u305fGA4\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u4e2d\u306b\u3001UA\u3067\u8a2d\u5b9a\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u306b\u8fd1\u3044\u3082\u306e\u304c\u306a\u3044\u304b\u3092\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002\u3082\u3057<span class=\"marker-thickYellow\"><strong>\u81ea\u52d5\u53ce\u96c6\u3084\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3067\u3082\u8a72\u5f53\u304c\u306a\u3044\u5834\u5408\u3001\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3066\u3044\u304d\u307e\u3059<\/strong><\/span>\u3002<\/p>\n<h3>GA4\u306e\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u304c\u8868\u793a\u3055\u308c\u306a\u3044\uff01\u8003\u3048\u3089\u308c\u308b\u539f\u56e0\u306f\uff1f<\/h3>\n<p>GA\u306e\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u539f\u56e0\u306f\u3001\u8a2d\u5b9a\u30df\u30b9\u304c\u7b2c\u4e00\u306b\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u306f\u6b63\u3057\u3044\u304b\u3001\u3082\u3046\u4e00\u5ea6\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>GTM\u3092\u5229\u7528\u3057\u3066\u308b\u5834\u5408\u306f\u3001\u30d7\u30ec\u30d3\u30e5\u30fc\u30e2\u30fc\u30c9\u3067\u7d30\u304b\u304f\u78ba\u8a8d\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u8907\u96d1\u306a\u8a2d\u5b9a\u306b\u306a\u308b\u307b\u3069\u3001\u30df\u30b9\u3082\u591a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001<span class=\"marker-thickYellow\"><strong>\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\u3067\u78ba\u8a8d\u3092\u3059\u308b\u5834\u5408\u306f\u3001\u3059\u3050\u306b\u306f\u53cd\u6620\u3055\u308c\u306a\u3044\u3053\u3068\u3082\u899a\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046<\/strong><\/span>\u3002\uff11\u65e5\u7d4c\u3063\u3066\u3082\u78ba\u8a8d\u3067\u304d\u306a\u3044\u5834\u5408\u306f\u3001\u8a2d\u5b9a\u30df\u30b9\u306e\u53ef\u80fd\u6027\u5927\u306a\u306e\u3067\u3082\u3046\u4e00\u5ea6\u8a2d\u5b9a\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>GA4\u3068\u4f75\u305b\u3066\u5229\u7528\u3057\u305f\u3044\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u300cDatabeat\u300d<\/h2>\n<p>GA4\u3068\u4e00\u7dd2\u306b\u5229\u7528\u3059\u308b\u3068\u4fbf\u5229\u306a\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"outline_1__8_1\">\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u300cDatabeat\u300d\u3068\u306f\uff1f<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-19041\" src=\"https:\/\/www.data-be.at\/magazine\/wp-content\/uploads\/2024\/07\/fda2d7ee64b29e377ad3de4feb4d48f3.png\" alt=\"Databeat\" width=\"817\" height=\"459\" \/><br \/>\nDatabeat\u306f\u3001\u30a2\u30b8\u30c8\u682a\u5f0f\u4f1a\u793e\u304c\u63d0\u4f9b\u3059\u308b\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u3067\u3059\u3002\u8907\u6570\u306eWEB\u5e83\u544a\u5a92\u4f53\u3068\u9023\u643a\u304c\u53ef\u80fd\u3067\u3001\u5e83\u544a\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3084\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u3092\u81ea\u52d5\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3 id=\"outline_1__8_2\">\u300cDatabeat\u300d\u3092\u5229\u7528\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n<div class=\"ep-box es-BsubTradi bgc-white es-borderSolidM es-radius brc-DPred\" title=\"\u300cDatabeat\u300d\u3092\u5229\u7528\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\">\n<ol>\n<li title=\"\u300cDatabeat\u300d\u3092\u5229\u7528\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\">\u8907\u6570\u306e\u5e83\u544a\u5a92\u4f53\u3068\u9023\u643a\u3057\u3066\u81ea\u52d5\u3067\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3067\u304d\u308b<\/li>\n<li title=\"\u300cDatabeat\u300d\u3092\u5229\u7528\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\">\u6bce\u65e5\u81ea\u52d5\u3067\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u6574\u5f62\u30fb\u84c4\u7a4d\u3067\u304d\u308b<\/li>\n<li title=\"\u300cDatabeat\u300d\u3092\u5229\u7528\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\">GA4\u8a08\u6e2c\u30c7\u30fc\u30bf\u3068\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u639b\u3051\u5408\u308f\u305b\u305f\u30ec\u30dd\u30fc\u30c8\u3067\u6b63\u78ba\u306a\u5a92\u4f53\u6bd4\u8f03\u304c\u53ef\u80fd<\/li>\n<\/ol>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Databeat\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4 id=\"outline_3__11_2_2\" class=\"icon-magic-wand\">\u3000\u8907\u6570\u306e\u5e83\u544a\u5a92\u4f53\u3068\u9023\u643a\u3057\u3066\u81ea\u52d5\u3067\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3067\u304d\u308b<\/h4>\n<p>Databeat\u306f\u3001\u73fe\u572840\u4ee5\u4e0a\u306e\u5e83\u544a\u5a92\u4f53\u3068\u9023\u643a\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><span class=\"marker-thickYellow\"><strong>\u9023\u643a\u5a92\u4f53\u6570\u306f\u56fd\u5185\u6700\u5927\u7d1a\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u8907\u6570\u306e\u5e83\u544a\u5a92\u4f53\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306bDatabeat\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u5927\u5e45\u306a\u5de5\u6570\u524a\u6e1b\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>\u307e\u305f\u3001Databeat\u304c\u9023\u643a\u3057\u3066\u3044\u306a\u3044\u5e83\u544a\u5a92\u4f53\u306e\u30c7\u30fc\u30bf\u306f\u3001CSV\u30d5\u30a1\u30a4\u30eb\u3067\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u5e83\u544a\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3084\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u5de5\u6570\u3092\u524a\u6e1b\u3057\u305f\u3044\u65b9\u306f\u3001\u305c\u3072Databeat\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h4 id=\"outline_3__11_2_1\" class=\"icon-magic-wand\">\u3000\u6bce\u65e5\u81ea\u52d5\u3067\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u6574\u5f62\u30fb\u84c4\u7a4d\u3067\u304d\u308b<\/h4>\n<p><span class=\"marker-thickYellow\"><strong>Databeat\u306f\u3001\u9023\u643a\u3057\u3066\u3044\u308b\u5e83\u544a\u5a92\u4f53\u306e\u30c7\u30fc\u30bf\u3092\u6bce\u65e5\u81ea\u52d5\u3067\u53d6\u5f97\u3059\u308b\u305f\u3081\u3001\u5e38\u306b\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u3092\u7528\u3044\u305f\u30ec\u30dd\u30fc\u30c8\u3092\u95b2\u89a7\u3067\u304d\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p><strong>\u30c7\u30fc\u30bf\u306e\u84c4\u7a4d\u5148\u306f\u81ea\u793e\uff08\u304a\u5ba2\u69d8\uff09\u306eBigQuery\u3067\u3001\u5b89\u5168\u304b\u3064\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3084\u3059\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/strong><\/p>\n<p>\u307e\u305f\u3001\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3059\u308b\u969b\u306b\u306f\u5e83\u544a\u5a92\u4f53\u3054\u3068\u306b\u7570\u306a\u308b\u6307\u6a19\u540d\u3092Databeat\u304c\u81ea\u52d5\u3067\u6574\u5f62\u30fb\u7d71\u4e00\u3059\u308b\u305f\u3081\u3001\u624b\u9593\u3092\u304b\u3051\u308b\u3053\u3068\u306a\u304f\u5a92\u4f53\u9593\u306e\u52b9\u679c\u6bd4\u8f03\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4 id=\"outline_3__11_2_3\" class=\"icon-magic-wand\">\u3000GA4\u8a08\u6e2c\u30c7\u30fc\u30bf\u3068\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u639b\u3051\u5408\u308f\u305b\u305f\u30ec\u30dd\u30fc\u30c8\u3067\u6b63\u78ba\u306a\u5a92\u4f53\u6bd4\u8f03\u304c\u53ef\u80fd<\/h4>\n<p><span class=\"marker-thickYellow\"><strong>Databeat\u306b\u306f\u3001\u5e83\u544a\u30c7\u30fc\u30bf\u3068GA4\u306e\u8a08\u6e2c\u30c7\u30fc\u30bf\u3092\u639b\u3051\u5408\u308f\u305b\u305f\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u6a5f\u80fd\u3082\u3042\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p><strong>GA4\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u3092\u884c\u3063\u3066\u5e83\u544a\u30c7\u30fc\u30bf\u3068\u639b\u3051\u5408\u308f\u305b\u305f\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308c\u3070\u3001\u8907\u6570\u5a92\u4f53\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5171\u6709\u306e\u57fa\u6e96\u3067\u6bd4\u8f03\u3067\u304d\u308b\u305f\u3081\u3001\u300c\u3069\u306e\u5a92\u4f53\u306e\u52b9\u679c\u304c\u9ad8\u3044\u306e\u304b\u300d\u3092\u6b63\u78ba\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/strong><\/p>\n<p>\u307e\u305f\u3001\u307b\u304b\u306b\u3082AppsFlyer\u3067\u8a08\u6e2c\u3057\u305f\u30c7\u30fc\u30bf\u3068\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u639b\u3051\u5408\u308f\u305b\u305f\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u6a5f\u80fd\u306a\u3069\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Databeat\u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8a73\u3057\u3044\u60c5\u5831\u306f\u3001\u4e0b\u8a18\u306e\u30da\u30fc\u30b8\u3067\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"ep-box es-BiconBg icon-pushpin bgc-VPlime\">\n<p><a href=\"https:\/\/www.data-be.at\/magazine\/advertising-agency-databeat\/\" target=\"_blank\" rel=\"noopener\">\uff1e\uff1e\u5e83\u544a\u4ee3\u7406\u5e97\u306e\u65b9\u306f\u3053\u3061\u3089<\/a><\/p>\n<p><a href=\"https:\/\/www.data-be.at\/magazine\/business-company-databeat\/\" target=\"_blank\" rel=\"noopener\">\uff1e\uff1e\u5e83\u544a\u3092\u81ea\u793e\u904b\u7528\u3057\u3066\u3044\u308b\u4e8b\u696d\u8005\u306e\u65b9\u306f\u3053\u3061\u3089<\/a><\/p>\n<\/div>\n<p style=\"text-align: center;\"><strong>\u6708\u984d5\u4e07\u5186\u304b\u3089\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u3092\u81ea\u52d5\u5316\uff01\uff01<\/strong><br \/>\n<strong>2\u9031\u9593\u306e\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3082\u53ef\u80fd<\/strong><\/p>\n<div class=\"btn btn-center\"><a class=\"btn__link btn__link-primary\" href=\"https:\/\/www.data-be.at\/?utm_source=media&amp;utm_medium=databeatmagazine&amp;utm_campaign=button&amp;utm_content=top\" target=\"_blank\" rel=\"noopener noreferrer\">Databeat\u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8<\/a><\/div>\n<div><\/div>\n<div class=\"ep-box es-BsubTradi bgc-white es-borderSolidM es-radius brc-DPred\" title=\"Databeat\u5c0e\u5165\u4e8b\u4f8b\u306e\u7d39\u4ecb\">\n<p>\u682a\u5f0f\u4f1a\u793e\u30c7\u30b8\u30bf\u30ea\u30d5\u30c8\u69d8\u306f\u3001\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u30c4\u30fc\u30eb\u306e\u8cbb\u7528\uff08\u30e9\u30f3\u30cb\u30f3\u30b0\u30b3\u30b9\u30c8\uff09\u306e\u898b\u76f4\u3057\u3092\u304d\u3063\u304b\u3051\u306b\u3001Databeat\u3092\u5c0e\u5165\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002\u7d50\u679c\u3001\u8cbb\u7528\u9762\u3060\u3051\u3067\u306f\u306a\u304f\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u5de5\u6570\u306e\u524a\u6e1b\u3082\u5b9f\u73fe\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<h4 class=\"icon-magic-wand\">\u3000Databeat\u5c0e\u5165\u306e\u52b9\u679c<\/h4>\n<ul>\n<li><b>\u6bce\u65e530\u5206\u304b\u304b\u3063\u3066\u3044\u305f\u30c7\u30fc\u30bf\u30c1\u30a7\u30c3\u30af\u304c5\u5206\u3067\u6e08\u3080\u3088\u3046\u306b\u306a\u3063\u305f<\/b><\/li>\n<li><strong>\u5e83\u544a\u904b\u7528\u306b\u643a\u308f\u308b\u30e1\u30f3\u30d0\u30fc\u304c\u898b\u3066\u3044\u308b\u6307\u6a19\u3092\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u3088\u3063\u3066\u53ef\u8996\u5316\u3057\u305f\u3053\u3068\u3067\u3001\u5206\u6790\u306e\u8cea\u304c\u5411\u4e0a\u3057\u305f<\/strong><\/li>\n<li><strong>\u30ec\u30dd\u30fc\u30c8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u8c4a\u5bcc\u306a\u306e\u3067\u3001\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u306e\u30b9\u30d4\u30fc\u30c9\u304c\u5411\u4e0a\u3057\u305f<\/strong><\/li>\n<\/ul>\n<p>\u682a\u5f0f\u4f1a\u793e\u30c7\u30b8\u30bf\u30ea\u30d5\u30c8\u69d8\u306e\u5c0e\u5165\u4e8b\u4f8b\u306f\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3067\u7d39\u4ecb\u3057\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.data-be.at\/magazine\/digitalift\/?utm_source=media&amp;utm_medium=magazinecta&amp;utm_campaign=casestudy&amp;utm_content=text\" target=\"_blank\" 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